<p>Sen. <a href="https://www.dailywire.com/topic/ted-cruz" target="_blank" rel="noopener">Ted Cruz</a> (R-TX) and Sen. <a href="https://www.dailywire.com/topic/marsha-blackburn" target="_blank" rel="noopener">Marsha Blackburn</a> (R-TN) called on the Beer Institute, a trade association that represents producers of the beverage, to examine whether <a href="https://www.dailywire.com/topic/anheuser-busch" target="_blank" rel="noopener">Anheuser-Busch</a> improperly marketed to minors through a recent promotion between <a href="https://www.dailywire.com/topic/bud-light" target="_blank" rel="noopener">Bud Light</a> and social media influencer <a href="https://www.dailywire.com/topic/dylan-mulvaney" target="_blank" rel="noopener">Dylan Mulvaney</a>.</p>
<p>Bud Light garnered widespread controversy after the brand nodded toward Mulvaney, a man who claims to be a woman, by sending him a beer can emblazoned with his likeness. Cruz and Blackburn requested that the Beer Institute’s Code Compliance Review Board open an investigation to determine whether Anheuser-Busch broke the trade association’s marketing guidelines by soliciting a spokesperson with a large following among minors.</p>
<p>“We believe that Anheuser-Busch’s clear failure to exercise appropriate due diligence when selecting online influencers for its marketing efforts warrants detailed oversight by Congress,” the lawmakers wrote in a <a href="https://www.commerce.senate.gov/services/files/53A77108-4DBE-4430-88C0-E2325FC8F567" target="_blank" rel="noopener">letter</a> to Brendan Whitworth, who serves as both chief executive officer of Anheuser-Busch and chairman of the Beer Institute.</p>
<p>The letter noted that Mulvaney has some 10.8 million followers on TikTok and 1.8 million followers on Instagram. Beyond the “Days of Girlhood” series that made the influencer a sensation, Mulvaney has videos in which he shopped for Barbie dolls in a Target store, dressed as a small child, and handed out merchandise to teenage girls at a mall.</p>
<p>“An objective survey of Dylan Mulvaney’s content clearly presents a faux, pre-pubescent girl persona that is created and presented to specifically appeal to young viewers,” the letter said.</p>
<p>Cruz and Blackburn referenced market research data noting that Instagram is an “ideal platform” for companies seeking to reach users between 16 and 24 years of age, while the majority of account owners on TikTok are between 13 and 24 years of age.</p>
<p>The lawmakers compared the Bud Light and Mulvaney partnership to the “discredited and now illegal marketing campaigns of cigarette manufacturers that used youth-favored advertising tools such as ‘Joe Camel’ in an attempt to develop early brand loyalty with children who were legally prohibited from smoking cigarettes.” They likewise cited comments from Alissa Heinerscheid, the former vice president of marketing for Bud Light who has since taken a <a href="https://www.dailywire.com/news/bud-light-marketing-vp-takes-leave-of-absence-amid-dylan-mulvaney-controversy" target="_blank" rel="noopener">leave</a> of absence from Anheuser-Busch, who said that “if we do not attract young drinkers to come and drink this brand there will be no future for Bud Light.”</p>
<p>Guidelines from the Beer Institute <a href="https://www.beerinstitute.org/policy-responsibility/responsibility/advertising-marketing-code/" target="_blank" rel="noopener">state</a> that companies should only seek to advertise on digital media platforms where at least roughly three-quarters of users are “adults of legal drinking age.”</p>
<p>The letter from Cruz and Blackburn, both of whom are members of the Senate Commerce Committee, occurs as previous consumers of Bud Light take their business elsewhere. Market data <a href="https://www.dailywire.com/news/bud-light-sales-plummet-for-fifth-straight-week-as-customers-react-against-mulvaney-partnership" target="_blank" rel="noopener">indicate</a> that weekly sales for Bud Light have continued to decline by nearly 25% relative to the same periods last year several weeks after the initial backlash, even as other Anheuser-Busch brands which took hits could be starting to <a href="https://www.dailywire.com/news/most-severe-backlash-against-anheuser-busch-may-already-be-over-some-brands-turning-a-corner-banker-says" target="_blank" rel="noopener">recover</a> from the controversy.</p>
<p><b data-stringify-type="bold"><a class="c-link c-link--focus-visible" href="https://onelink.to/dwapp" target="_blank" rel="noopener noreferrer" data-stringify-link="https://onelink.to/dwapp" data-sk="tooltip_parent">CLICK HERE TO GET THE DAILY WIRE APP</a></b></p>
<p>Executives for Anheuser-Busch have <a href="https://www.dailywire.com/news/one-single-can-anheuser-busch-sends-letter-to-minimize-disastrous-mulvaney-backlash" target="_blank" rel="noopener">downplayed</a> the extent of the partnership and <a href="https://www.dailywire.com/news/bud-light-parent-company-taps-lobbyists-to-win-back-conservatives-upset-over-dylan-mulvaney-partnership" target="_blank" rel="noopener">hired</a> veteran Republican lobbyists in various efforts to win back conservatives who once consumed the brew. The company meanwhile seems to have offended those on both ends of the political spectrum: leftists and owners of gay bars across the country threatened to launch additional <a href="https://www.dailywire.com/news/left-wing-activists-furious-at-bud-light-for-backing-away-from-mulvaney-call-for-a-boycott-of-their-own" target="_blank" rel="noopener">boycotts</a> after the firm backed away from Mulvaney.</p>

<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
<script async src="https://www.tiktok.com/embed.js"></script>
<script async src="https://www.instagram.com/embed.js"></script><div data-widget-host="revcontent" data-pub-id="165152" data-widget-id="290588"></div><script src="https://delivery.revcontent.com/165152/290588/widget.js"></script>

Senators Contend Anheuser-Busch Was Marketing To Minors With Dylan Mulvaney Push

CONTINUE READING

Bud Light Sales Continue To Plummet, May Soon Lose Status As Number-One Beer

‘Profoundly Christian’: Former Head Of Anglican Church Presses British Government To Endorse Assisted Suicide

Ben Shapiro Reacts To Debt Limit Deal, Hits Both Democrats And Republicans Over Spending Habits

‘The Chosen’ Defends Pride Flag Spotted On Set: ‘Let The Show Speak For Itself’

Chick-Fil-A Faces Backlash As Their Diversity Efforts Resurface, Other Woke Brands Take Beating

North Korea Sentenced Two-Year-Old To Life In Prison After Family Caught With Bible: State Department

News

Anheuser-Busch

Bud Light

Congress

Dylan Mulvaney

Marsha Blackburn

Politics

Ted Cruz

A video goes viral showing a baby being refused his mother by two gay "dads". This is just the tip of the iceberg, which is why we will have an important discussion today about surrogacy. 

Hour 1

The Matt Walsh Show

Ep. 1765 - This Video Is One Of The Worst Things I've Seen In A Long Time 

The Strait of Hormuz officially opens for business (kind of), the Pope makes “shocking” comments on immigration, and President Trump promises UFO disclosure at TPUSA. 


The Michael Knowles Show

Ep. 1956 -  Pope Leo's "SHOCKING" Immigration Comments EXPLAINED

A false miscreed has corrupted our leadership class.


The Andrew Klavan Show

Ep. 1275 - Dumb, Dumber and Progressive

President Trump announces a 10-day ceasefire between Lebanon and Israel, a murder-suicide involving former Democratic Lieutenant Governor Justin Fairfax shakes Virginia, and France and Britain hold a conference to secure the Strait of Hormuz – after the Iranian conflict ends. Get the facts first with Morning Wire.

- - -

Ep. 2738

- - -

Wake up with new Morning Wire merch: https://bit.ly/4lIubt3

- - -

Today's Sponsors:

Alliance Defending Freedom - Visit https://JoinADF.com/WIRE or text 'WIRE' to 83848 to learn more.

Pocket Hose - Text MORNING to 64000 to get a FREE pocket pivot and their 10-pattern sprayer with the purchase of ANY size Copper Head hose. Message and data rates may apply.

Morning Wire

U.S. Expands Hormuz Blockade & VA Fairfax Deaths Investigated | 4.17.26

U.S. Expands Hormuz Blockade & VA Fairfax Deaths Investigated | 4.17.26 [Member Exclusive]

A ceasefire goes into effect between Israel and Lebanon, a tragic murder-suicide rocks Virginia, and Dairy Queen deploys AI in the drive-thru. Get the facts first with Evening Wire.
- - -
Ep. 2737
- - -
Wake up with new Morning Wire merch: https://bit.ly/4lIubt3 
- - -
Today’s Sponsor:

Alliance Defending Freedom - Visit https://JoinADF.com/WIRE or text “WIRE” to 83848 to learn more.


Evening Wire: Lebanon Ceasefire Begins & Murder-Suicide Rocks VA | 4.16.26

The Pendragon Cycle

Menu

— News —

Senators Contend Anheuser-Busch Was Marketing To Minors With Dylan Mulvaney Push