<a href="https://www.dailywire.com/topic/transgender">Trans-identifying</a> TikTok influencer <a href="https://www.dailywire.com/topic/dylan-mulvaney">Dylan Mulvaney</a> was named to Forbes’ list of “30 Under 30 Social Media,” the publication announced this week.
Forbes stated in the <a href="https://www.forbes.com/30-under-30/2024/">article</a> that the list was compiled &#8220;with the help of nominations from the public – as well as expertise from Forbes tech journalists and judges from all corners of creatordom.” The outlet added that it includes “young founders, industry leaders and online stars transforming the creator economy and future of the internet.&#8221; Forbes described the “creator economy” as a &#8220;$250 billion industry estimated to roughly double over the next five years.&#8221;
Others on the list include comedians Alan Chikin Chow and Steven He, fashion influencer Alix Earle, and disabled content creator Molly Burke. 
Mulvaney, 26, became popular on TikTok for the creator’s “Days of Girlhood” series, which documented the process of Mulvaney&#8217;s so-called gender transition. The social media star made headlines after doing a promotional campaign with Bud Light, which led to massive brand boycotts costing parent company Anheuser-Busch millions in lost revenue.
<a href="https://www.dailywire.com/videos/lady-ballers">WATCH THE TRAILER FOR &#8216;LADY BALLERS,&#8217; &#8216;THE MOST TRIGGERING COMEDY OF THE YEAR&#8217;</a>
Forbes’ description for Mulvaney mentioned the “Days of Girlhood” series, saying it attracted “more than 1 billion views.” 
The article also included a quote from Mulvaney which said, &#8220;Whether somebody&#8217;s trans or not, I just hope they can watch my videos and feel inspired to unlock a new part of themselves.&#8221;
Mulvaney shared the digital cover on <a href="https://www.instagram.com/p/C0M-svlP5Pv/?img_index=1">Instagram</a>, writing in the caption, “Businesswoman special!!! This was my dream, I couldn&#8217;t be more grateful. And buckle up, we&#8217;re just getting started.”
“I now realize that when I work with a brand, they will forever be a part of my story, going forward,” Mulvaney told Forbes, referencing the Bud Light controversy. &#8220;And I want there to be a mutual respect &#8211; and not only for me, but also for my community.”
“I think I am becoming a bit of a businesswoman,” the influencer added. “As much as I love the creative side, I love getting smarter: I want to know everything, and how it all works. Of course being in front of the camera, but I love the idea of producing and I think, why not learn it all.”

Dylan Mulvaney

Dylan Mulvaney Named To Forbes ‘30 Under 30’ List For Social Media

Dylan Mulvaney Named To Forbes '30 Under 30' List For Social Media

Celebrities

Forbes

influencer

Social Media

TikTok

Transgender

U.S.

Over the past year, numerous companies have placed themselves in the middle of a culture war and taken the side of radical gender theory and leftism, dumping millions of dollars into radical LGBTQ groups such as the Trevor Project and the Gay Lesbian and Straight Education Network (GLSEN). These corporations’ endorsement of life-altering gender procedures and promotion of biological men in women’s spaces have sparked outrage and calls for boycotts from many conservatives this year, but now, the pro-Left companies are looking to gain favor back with shoppers during the Black Friday shopping weekend. 
Popular brands and companies like Target, Native, Harry’s, Hershey’s, Nike, and Apple have all pushed transgender ideology onto customers over the past year. And this week, these companies will beckon shoppers to their doors and websites in hopes of cashing out for the holiday season. But along with all the deals offered by these companies, this Black Friday comes a bevy of woke ideas being crammed down consumers’ throats. 
Here are the popular Black Friday companies that will likely offer deals this holiday weekend as they continue to push radical gender theories and even target children with some of their Pride-themed merchandise:
Target
The Minneapolis-based retail giant went all in on Pride Month earlier this year, even featuring LGBTQ-themed products aimed at children in the front of its stores. Among Target’s Pride-themed products featured on store shelves over the summer were a children’s swimsuit with a tag reading “thoughtfully fit on multiple body types and gender expressions” and LGBTQ-themed books such as “The Pronoun Book” and “Bye Bye Binary.” The retail giant also featured an adult “Pride” collection, which included “tuck-friendly” swimsuits for men who identify as women to tuck their genitals, a t-shirt with the words “Queer Queer Queer Queer,” and a hoodie reading “Not A Phase.”
The corporation also <a href="https://nypost.com/2023/05/26/target-gave-2-1m-to-group-that-urges-schools-to-hide-kids-gender-from-parents/" target="_blank" rel="noopener">donated</a> over $2 million to GLSEN, a radical LBGTQ organization that encourages children to hide their gender changes from parents. “We&#8217;re proud to partner with GLSEN for more than a decade, working to ensure students have a safe place to learn. Target annually supports GLSEN and its mission to create affirming, accessible and antiracist spaces for LGBTQIA+ students,” Target <a href="https://corporate.target.com/sustainability-governance/our-team/diversity-equity-inclusion/team-members-guests/lgbtqia" target="_blank" rel="noopener">states</a> on its website. 
<a href="https://www.dailywire.com/news/black-friday-gift-guide">CHECK OUT THE DAILY WIRE BLACK FRIDAY SHOPPING GUIDE</a>
Target came under fire again this week for selling Pride-themed nutcrackers and disabled Santa ornaments. The account End Wokeness shared images of an ornament of a black Santa Claus in a wheelchair displayed on a Target shelf. The account also highlighted a Pride nutcracker figurine wearing a Pride-striped hat and holding a Progress Pride flag. The product description encourages buyers to “show your love and support for the LGBTQIA+ community” by displaying this decoration. Both items are available for sale on Target’s website.
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">
Target outdid itself this year for Christmas <a href="https://t.co/F0YpLmOrkt">pic.twitter.com/F0YpLmOrkt</a>
&mdash; End Wokeness (@EndWokeness) <a href="https://twitter.com/EndWokeness/status/1724590949899092243?ref_src=twsrc%5Etfw">November 15, 2023</a></blockquote>
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Target has already pushed a huge marketing campaign to get the word out about its Black Friday deals, landing articles in major national news outlets and shopping sites. The company is hoping to offset two straight negative earnings reports after it faced blowback for its Pride-themed merchandise. 
Harry’s
After pulling its advertising with The Daily Wire over comments from host Michael Knowles on transgenderism it deemed “inexcusable,” razor company Harry’s has only dug itself deeper into the pit of radical gender theory. In June of 2022, for Pride Month, Harry’s partnered with a woman who identified as a man to sell a razor set to men. The razor company <a href="https://www.instagram.com/reel/CfWzJnspHuW/?utm_source=ig_embed&amp;ig_rid=d3a5cbee-ee9f-497f-ab25-355a7225eb64">said</a> 100% of its profits for the razor set would go to the Trevor Project, a radical LGBTQ organization that encourages minors to undergo life-altering gender procedures. 
“Celebrating my first Pride with facial hair!” Luke Wesley Pearson said at the time. “@harrys and their sibling brand @meetflamingo worked with @ohnilisle, an artist from the LGBTQ+ community, to design this year&#8217;s Face &amp; Body Shave Set: It includes one razor handle, a Harry&#8217;s razor for your face, and a Flamingo razor for your body. And the best part? 100% of profits from the set are donated to @trevorproject. Feeling handsome and proud to be me every day of the year.”
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">
Harry’s Razors partnered with a “trans man” (female) to promote their razor set
100% of the profits from this set go to the Trevor Project, which promotes gender surgeries for minors <a href="https://t.co/Sb6ZbBT0GA">pic.twitter.com/Sb6ZbBT0GA</a>
&mdash; End Wokeness (@EndWokeness) <a href="https://twitter.com/EndWokeness/status/1688015091088707584?ref_src=twsrc%5Etfw">August 6, 2023</a></blockquote>
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Then in June of this year, Harry’s <a href="https://www.instagram.com/reel/CtRozcxssXK/?utm_source=ig_embed&amp;ig_rid=5d4de2a6-6d59-4361-927b-d6c215050a31" target="_blank" rel="noopener">donated</a> more money to the Trevor Project, with $5 from every “Pride Shave” set sold going to the organization. 
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Hershey’s
The chocolate company faced calls for a boycott earlier this year after <a href="https://www.dailywire.com/news/boycott-hersheys-trends-on-twitter-as-brand-features-man-who-identifies-as-trans-in-international-womens-day-campaign" target="_blank" rel="noopener">promoting</a> a biological man as part of its International Women’s Day celebration. Fae Johnstone was one of five people featured in the campaign, which used the Hershey’s SHE bar to “shine a light on the women and girls who inspire us every day.”
“We can create a world where everyone is able to live in the public space as their honest and authentic selves. See the women changing how we see the future,” Johnstone said in a promotional video.
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.<a href="https://twitter.com/Hersheys?ref_src=twsrc%5Etfw">@Hersheys</a> is putting the face of a trans-&quot;woman&quot; on chocolate bar wrappers with &quot;HerShe&quot; highlighted in honor of international women&#39;s day. Hershey&#39;s is erasing women. <a href="https://t.co/JzRkAtwTdO">pic.twitter.com/JzRkAtwTdO</a>
&mdash; Leftism (@LeftismForU) <a href="https://twitter.com/LeftismForU/status/1631072298806509568?ref_src=twsrc%5Etfw">March 1, 2023</a></blockquote>
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The backlash to the pro-trans marketing campaign led to The Daily Wire <a href="https://www.dailywire.com/news/nuts-or-nutless-the-daily-wire-launches-jeremys-chocolates-after-hersheys-trans-farce-insults-customers" target="_blank" rel="noopener">launching</a> its own chocolate company, Jeremy’s Chocolate, which <a href="https://www.dailywire.com/news/jeremys-chocolate-sells-half-a-million-chocolate-bars-within-days-of-launch">sold</a> over half a million chocolate bars within days of going live. 
Native
Like Harry’s and Hershey’s, Native has partnered with a trans-identifying person multiple times to promote its product earlier this year. Last year, biological male and trans-identifying social media influencer Dylan Mulvaney partnered with the company and the Trevor Project to “share [his] story.” Mulvaney <a href="https://www.tiktok.com/@dylanmulvaney/video/7109630752328830251?is_copy_url=1&amp;is_from_webapp=v1" target="_blank" rel="noopener">said</a> he partnered with Native mainly because it was partnering with the Trevor Project and donating $50,000 to the radical LGBTQ organization. Earlier this year, Mulvaney made another <a href="https://www.tiktok.com/@native/video/7198272152368336171" target="_blank" rel="noopener">video</a> for Native deodorant to boost the company’s gummy-bear scented deodorant. Months later, Mulvaney would set another company ablaze in controversy after he partnered with Bud Light and received a specialized beer can with his face on it. 
Nike
Less than a week after Mulvaney’s Bud Light partnership blew up on social media, the trans-identifying influencer <a href="https://www.dailywire.com/news/stop-giving-them-your-money-nike-partners-with-dylan-mulvaney-ignites-fury-online" target="_blank" rel="noopener">appeared</a> in a paid social media video dancing in Nike women’s gear. In the sponsored Nike ad, Mulvaney showed off women’s leggings and a sports bra. Mulvaney captioned his Nike gear post, “Home for a moment and leaning into cozy workout wear life with [Nike Women]’s newest Zenvy leggings and Alate bra! They’re so comfortable and buttery soft, perfect for workouts and everyday wear! #feelyourall #teamnike #nikepartner.”
After backlash to promoting Mulvaney as a voice for women, Nike <a href="https://www.dailywire.com/news/nike-scolds-critics-upset-about-partnership-with-trans-activist-dylan-mulvaney" target="_blank" rel="noopener">scolded</a> critics who voiced their outrage over the partnership. 
“You are an essential component to the success of your community!” Nike said in a pinned comment on its official Instagram page. “We welcome comments that contribute to a positive and constructive discussion: Be kind ❤️ Be inclusive ❤️Encourage each other ❤️.”
“Hate speech, bullying, or other behaviors that are not in the spirit of a diverse and inclusive community will be deleted,” the comment added.
Nike’s radical LGBTQ campaign didn’t stop with its promotion of Mulvaney. In June, Nike <a href="https://www.dailywire.com/news/nike-marks-pride-month-with-doc-who-does-kids-gender-surgeries-leaked-email-shows" target="_blank" rel="noopener">celebrated</a> Pride Month by hosting a panel discussion with a surgeon who said he performed “gender affirming mastectomies” on minors, according to a leaked email obtained by The Daily Wire.
Apple
Similar to Hershey’s, Apple had its own <a href="https://thefederalist.com/2023/03/08/here-are-5-brands-celebrating-men-in-costumes-this-womens-history-month/" target="_blank" rel="noopener">celebration</a> of International Women’s Day that featured a biological man. When Apple users visited the app store on International Women’s Day earlier this year, they were met with a banner showing plus-size “fat positivity” activist Naomi Hearts. Users who clicked on the banner were redirected to an article celebrating Heart and encouraging life-altering gender procedures. 
The list of major companies that seek to take advantage of Black Friday shoppers’ open wallets after a year of pushing leftism could go on. While many of the largest companies will likely rake in billions more from American consumers this holiday season even as they continue to push radical theories that the majority of Americans don’t agree with, Black Friday shoppers have another option this year as they search for gifts and holiday treats. 
The Daily Wire is making its presence felt on the market this Black Friday as an alternative to these leftist companies. Shoppers can find a slew of products from The Daily Wire, including deals on Jeremy’s Razors and the Daily Wire Shop to membership deals on The Daily Wire’s new kids entertainment company Bentkey.
<a href="https://www.dailywire.com/news/black-friday-gift-guide">CHECK OUT THE DAILY WIRE BLACK FRIDAY SHOPPING GUIDE</a>

Black Friday LGBTQ

How Shoppers’ Favorite Black Friday Brands Are Pushing The Left’s Radical Agenda

Apple

Black Friday

LGBTQ

Nike

Target

Daily Wire host <a href="https://www.dailywire.com/show/the-michael-knowles-show" target="_blank" rel="noopener">Michael Knowles</a> praised the “enduring” conservative boycott against <a href="https://www.dailywire.com/topic/bud-light" target="_blank" rel="noopener">Bud Light</a> during an appearance on GB News on Friday, saying that it showed a “wonderful glimmer of hope” in the battle against woke corporations. 
Knowles appeared with host Mark Dolan to discuss a wide range of topics, including the backlash to Bud Light after it partnered with trans-identifying influencer Dylan Mulvaney. Sales for the beer tanked, and it was dethroned by Modelo as the top-selling beer in America. 
“What we have learned through this unbelievably enduring boycott that has gone on from April until today with no end in sight is that this issue of the difference between men and women, of indoctrination in radical gender ideology, is a winner for conservatives,” Knowles said. 
Knowles pointed to the recent third quarter report from Anheuser-Busch, Bud Light&#8217;s parent company, showing that people are not going back to the beer. According to the report released this week, revenue for Anheuser-Busch was down 13.5%. The decline in sales <a href="https://fortune.com/2023/10/31/bud-light-earnings-dylan-mulvaney-transgender-promotion-backlash/" target="_blank" rel="noopener">was</a> “primarily due to the volume decline of Bud Light and impacted by shipment phasing ahead of our October price increase last year.”
Dolan also asked Knowles about Disney, which he said had released multiple woke films that have “bombed at the box office.” Dolan then pointed to Disney’s decision to postpone the release of its Snow White film, <a href="https://www.dailywire.com/news/disneys-snow-white-delay-reportedly-comes-from-fears-it-will-be-a-financial-disaster-insider-says" target="_blank" rel="noopener">which reportedly</a> came due to fear that the film would be a “financial disaster.&#8221;
An “insider” <a href="https://www.dailymail.co.uk/tvshowbiz/article-12690259/disney-snow-white-rachel-zegler-delayed-woke-controversy.html">told</a> The Daily Mail that decision was based partly on backlash from online critics.
“They also have to remove themselves from the bad taste in the mouths of online critics and want to instead deliver a great film and get to a point where they get it right,” the insider said, pointing to backlash against the lead actress <a href="https://www.dailywire.com/news/disneys-snow-white-remake-will-update-classic-story-with-a-stronger-narrative-lead-actress-says" target="_blank" rel="noopener">Rachel Zegler</a>, who slammed the original story for having a “stalker” prince.
Knowles pointed to the launch of <a href="https://get.dailywire.com/subscribe/plus-v3?utm_campaign=snow&amp;utm_medium=paid&amp;utm_source=googlesearch&amp;utm_content=na_subscriptions&amp;gclid=CjwKCAjwkY2qBhBDEiwAoQXK5e6Wzs5KD6KX4uiyntRVBcSm1Wig50HOMZ7wGb0WIR3wf5XGbAWoTRoCsowQAvD_BwE&amp;_gl=1*dxfr1f*_ga*MTAyOTQwMzY1NS4xNjk4NzYyOTUy*_ga_CZKR9ZYKJP*MTY5OTEwOTQ5Ny4yNS4xLjE2OTkxMTAyMTcuNjAuMC4w" target="_blank" rel="noopener">Bentkey</a>, The Daily Wire’s kids entertainment company, last month as a safe alternative to woke entertainment and Bentkey&#8217;s announcement of a film featuring Brett Cooper called “Snow White and the Evil Queen.”
<h4><a href="https://get.dailywire.com/subscribe/plus?utm_campaign=bentkey&amp;utm_medium=podcastdescriptions&amp;utm_source=podcastdescriptions&amp;utm_content=na&amp;_gl=1*ojrbxo*_ga*MTY3NDIxODg5My4xNjgyMDg3MjM4*_ga_CZKR9ZYKJP*MTY5ODY5Nzg4MC45OTMuMS4xNjk4NzAwNjIzLjUyLjAuMA..">GET BENTKEY FREE WITH DAILYWIRE+ ANNUAL PLAN</a></h4>
“If you don’t want your kids being in resentment and crazy ideologies then you&#8217;re going have to turn somewhere else. Daily Wire has just released Bentkey, that’s our children&#8217;s app,” Knowles said. 
The podcast host and author added that he thought that Disney CEO Bob Iger had gotten the “message” that the backlash to Bud Light had sent to corporate America. 
WATCH:
<iframe loading="lazy" title="&#039;Transgenderism is a social contagion&#039; | Daily Wire&#039;s Michael Knowles speaks to Mark Dolan" width="500" height="281" src="https://www.youtube.com/embed/NLudltx-BXU?start=35&#038;feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe>

Screen Shot 2023-11-04 at 10.12.55 AM

Michael Knowles Praises ‘Enduring’ Boycott Of Bud Light, Says Message Has Been Sent To Woke Corporations

Anheuser-Busch

boycotts

Bud Light

Disney

Michael Knowles

Woke Culture

Bud Light parent company <a href="https://www.dailywire.com/topic/anheuser-busch" target="_blank" rel="noopener">Anheuser-Busch</a> announced in a Tuesday report that revenue in the U.S. was down 13.5% for the third quarter, continuing a trend in declining sales after <a href="https://www.dailywire.com/topic/bud-light" target="_blank" rel="noopener">Bud Light</a> partnered earlier this year with transgender-identifying influencer <a href="https://www.dailywire.com/topic/dylan-mulvaney" target="_blank" rel="noopener">Dylan Mulvaney</a>. 
According to Anheuser-Busch, the decline in sales <a href="https://fortune.com/2023/10/31/bud-light-earnings-dylan-mulvaney-transgender-promotion-backlash/" target="_blank" rel="noopener">was</a> &#8220;primarily due to the volume decline of Bud Light and impacted by shipment phasing ahead of our October price increase last year.”
In addition to declining revenue, Anheuser-Busch <a href="https://www.foxbusiness.com/markets/bud-light-parent-anheuser-busch-inbev-sales-tumble-further-us" target="_blank" rel="noopener">said</a> that sales volume in the third quarter declined 17.1% in North America. Despite the decline in sales volume and revenue in the U.S., Anheuser-Busch revenue did rise globally, increasing 5% to $15.6 billion. 
&#8220;Our mainstream portfolio delivered a mid-single-digit revenue increase as double-digit growth in South Africa, Colombia, and the Dominican Republic was partially offset by the revenue decline of Bud Light in the U.S.,&#8221; the <a href="https://www.theepochtimes.com/article/bud-light-suffers-major-new-sales-blow-5520244?utm_source=newsnoe&amp;src_src=newsnoe&amp;utm_campaign=breaking-2023-11-01-2&amp;src_cmp=breaking-2023-11-01-2&amp;utm_medium=email&amp;est=ClaLvLFyKQWTsVOnou1n4Hu9CFnXwAimzO5GAQqQJSSKiwM8vyx%2B9hcnPFoPL2Fu" target="_blank" rel="noopener">report</a> from Anheuser-Busch said. &#8220;Our mainstream brands gained or maintained share of segment in the majority of our key markets, according to our estimates.&#8221;
The U.S. Neilson data compiled by Bump Williams Consulting shows that revenue is down almost 19% on the year and 29% in the four weeks ending October 21 compared to this time last year, according to Fortune. 
Sales of Bud Light plummeted following the partnership with Mulvaney, a man who identifies as a woman, as conservatives urged customers to avoid buying the beverage. Mulvaney has <a href="https://www.dailywire.com/news/dylan-mulvaney-envisions-trans-focused-bud-light-ad-room-for-all-of-us-beer-drinkers" target="_blank" rel="noopener">claimed</a> that he was abandoned by Bud Light following the backlash to the “March Madness” themed partnership
“If you’re going to ask us to capitalize on our vulnerabilities and our traumas, at least have our backs when the going gets tough,” Mulvaney told Seth Matlins, managing director of the Forbes CMO Network, at the 2023 Forbes CMO Summit in Miami.
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In the first week of the controversy, Bud Light sales decreased 11%, and its stock plunged 20% by the beginning of June. Sales drops persisted over the summer as the boycott kept going strong. 
Anheuser-Busch tried to soothe ruffled feathers with CEO Brendan Whitworth telling customers in mid-April, “We never intended to be part of a discussion that divides people,” and “We are in the business of bringing people together over a beer.”

Anheuser-Busch Announces Job Cuts Amid Slumping Bud Light Sales

Anheuser-Busch Revenue Declines In Third Quarter As Bud Light Sales Continue To Fall

A magazine in the United Kingdom and Europe that celebrates LGBTQ issues named trans-identifying male <a href="https://www.dailywire.com/topic/dylan-mulvaney" target="_blank" rel="noopener">Dylan Mulvaney</a> its &#8220;Woman of The Year&#8221; at the 2023 annual awards show.
During the <a href="https://x.com/libsoftiktok/status/1712474531896709522?s=20" target="_blank" rel="noopener">Virgin Atlantic Attitude Awards,</a> which was sponsored by Virgin Atlantic airlines, the host of the awards show proudly announced that the &#8220;Woman of the Year&#8221; winner was TikTok star Mulvaney.
Mulvaney took the stage and said hello to London before talking about how &#8220;honored&#8221; he was to be with them.
In his acceptance speech, the social media influencer took a swipe at those who &#8220;don&#8217;t see me as a woman at all&#8221; — and those he labeled &#8220;extremist media&#8221; who have slammed him — without naming what outlets those were.
<blockquote class="twitter-tweet">
Dylan Mulvaney is our Woman of the Year, supported by <a href="https://twitter.com/VirginAtlantic?ref_src=twsrc%5Etfw">@virginatlantic</a> ✨ 
“Knowing that my community sees me this way and acknowledges my womanhood is all I need to keep going.” 
Order the <a href="https://twitter.com/hashtag/AttitudeAwards?src=hash&amp;ref_src=twsrc%5Etfw">#AttitudeAwards</a> issue now ▶️ <a href="https://t.co/RCg08kjqhm">https://t.co/RCg08kjqhm</a> <a href="https://t.co/Kj0YS9vPcF">pic.twitter.com/Kj0YS9vPcF</a>
— Attitude Magazine (@AttitudeMag) <a href="https://twitter.com/AttitudeMag/status/1712228053609238853?ref_src=twsrc%5Etfw">October 11, 2023</a></blockquote>
&#8220;Which is why receiving this honor from a queer publication like Attitude means so much more to me,&#8221; Mulvaney told the audience. &#8220;Because here&#8217;s what I&#8217;ve realized, no matter how hard I try or what I wear or what I say or what surgeries I get, I will never reach an acceptable version of womanhood by those hateful people&#8217;s standards.&#8221;
&#8220;But as long as I have the queer community that sees me for my truth, I&#8217;m gonna be okay,&#8221; he added.
Earlier this year the transgender activist partnered with <a href="https://www.dailywire.com/news/gonna-go-have-a-beer-dylan-mulvaney-references-bud-light-controversy-during-award-acceptance-speech" target="_blank" rel="noopener">Bud Light</a> to sell its beer and a huge backlash ensued against the both him and the brand, resulting in a widespread boycott of the beer that sent sales plummeting.
Mulvaney recently talked about the &#8220;hate and vitriol&#8221; he had experienced over the partnership and suggested &#8220;companies should forge true partnerships with trans-identified spokespersons rather than engaging in &#8220;performative&#8221; marketing catered to those groups, as previously <a href="https://www.dailywire.com/news/dylan-mulvaney-envisions-trans-focused-bud-light-ad-room-for-all-of-us-beer-drinkers" target="_blank" rel="noopener">reported</a>.
&#8220;If you&#8217;re going to ask us to capitalize on our vulnerabilities and our traumas, at least have our backs when the going gets tough,&#8221; Mulvaney told Seth Matlins, managing director of the Forbes CMO Network, at the 2023 Forbes CMO Summit in Miami.
Related: <a href="https://www.dailywire.com/news/dylan-mulvaney-envisions-trans-focused-bud-light-ad-room-for-all-of-us-beer-drinkers" target="_blank" rel="noopener">Dylan Mulvaney Envisions Trans-Focused Bud Light Ad: &#8216;Room For All Of Us Beer Drinkers&#8217;</a>

Dylan Mulvaney Award-1

U.K. Magazine Names Dylan Mulvaney ‘Woman Of The Year’

UK Magazine Names Dylan Mulvaney 'Woman Of The Year'

United Kingdom

Transgender social media influencer <a href="https://www.dailywire.com/topic/dylan-mulvaney">Dylan Mulvaney</a> proposed an idea for a Western-themed <a href="https://www.dailywire.com/topic/bud-light">Bud Light</a> commercial following the backlash the brand received after making him a brand partner.
Mulvaney discussed becoming the target of “hate and vitriol” after he partnered with Bud Light and sparked a nationwide <a href="https://www.dailywire.com/topic/boycott">boycott</a> that impacted its parent company, Anheuser-Busch. 
The TikTok influencer, who became popular for documenting his <a href="https://www.dailywire.com/topic/transgender">transition</a> process in the “Days of Girlhood” video series, said companies should forge true partnerships with trans-identified spokespersons rather than engaging in “performative” marketing catered to those groups.
“If you’re going to ask us to capitalize on our vulnerabilities and our traumas, at least have our backs when the going gets tough,” Mulvaney told Seth Matlins, managing director of the Forbes CMO Network, at the 2023 Forbes CMO Summit in Miami. Their conversation occurred in front of a crowd of other marketing executives, the outlet <a href="https://www.forbes.com/sites/maryroeloffs/2023/10/03/dylan-mulvaney-opens-up-about-bud-light-controversy-hiring-trans-people-should-not-be-political/?sh=f193aa68b42f">reported</a>.
The influencer mentioned feeling “personally guilty” for what happened, then went on to propose an idea for a Bud Light commercial. Mulvaney said hiring trans-identifying people “should not be political.”
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Mulvaney pitched a commercial set in a western saloon, the outlet wrote. The narrative would involve a “trans woman” on one side of the saloon and a famous cowboy coming in the door. The camera would zoom in on the trans person in high heels and the celebrity in cowboy boots walking toward each other. The camera would pan out, showing them cracking a beer together and delivering the line, “There’s room for all of us beer drinkers in this town.”
After partnering with Mulvaney earlier this year, Bud Light rapidly lost market share as it struggled to rehabilitate its image. 
In the first week of the controversy, Bud Light sales decreased 11%, and its stock plunged 20% by the beginning of June. Sales drops persisted over the summer as the boycott kept going strong. 
Anheuser-Busch’s overall U.S. revenue was down 10.5% in the second quarter of 2023 (April to June) compared to the same period in 2022, and the company’s sales to U.S. retailers fell 14% by early August. By June, Bud Light had been dethroned as America’s best-selling beer by the Mexican beer brand Modelo.
The marketing executive who decided to partner with Mulvaney was let go from the company. Anheuser-Busch tried to soothe ruffled feathers with CEO Brendan Whitworth telling customers in mid-April, “We never intended to be part of a discussion that divides people,” and “We are in the business of bringing people together over a beer.”
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Dylan Mulvaney Envisions Trans-Focused Bud Light Ad: ‘Room For All Of Us Beer Drinkers’

Dylan Mulvaney Envisions Trans-Focused Bud Light Ad

boycott

In March 2023, Bud Light had been the number 1 beer in the United States for over 20 years, dominating other well-known brands like Miller and Coors. Anheuser-Busch, which owns Bud Light along with a host of other popular beer brands, sold $2.73 billion worth of beer in the second quarter of 2022 alone.
Then, the iconic brand decided to partner with trans-identifying activist Dylan Mulvaney.
The social media influencer, infamous for a series of videos chronicling his transition called &#8220;Days of Girlhood,&#8221; showed off a can of the light beer with his face on it on April 1. A few days later, Bud Light confirmed that it had indeed signed a brand partnership deal with Mulvaney in an effort to “authentically connect with audiences.”
Bud Light tried to excuse the partnership as just one of dozens it maintains with influencers around the world and noted that the Mulvaney-themed can was not for sale to the general public, but the firestorm had already been unleashed.
Almost overnight, a beer brand widely regarded as a blue-collar American beverage became anathema among conservatives. Conservative music stars led the charge, with Kid Rock using Bud Light cans for target practice and John Rich barring the beverage from his bar. Soon, calls to boycott the light beer caught like wildfire on social media.
In the first week of the controversy, Bud Light sales <a href="https://www.newsweek.com/bud-light-sales-decline-dylan-mulvaney-transgender-boycott-1796451" target="_blank" rel="noopener">decreased</a> 11%, and its stock <a href="https://www.forbes.com/sites/dereksaul/2023/05/31/anheuser-busch-stock-enters-bear-territory-amid-anti-trans-bud-light-backlash/?sh=11c6283e1bfe" target="_blank" rel="noopener">plunged</a> 20% by the beginning of June, losing Anheuser-Busch billions in market value. Sales drops only became more dramatic as summer began, with the company practically <a href="https://www.usatoday.com/story/money/2023/06/27/bud-light-offers-fourth-of-july-rebate-beer-boycott-sales/70360008007/" target="_blank" rel="noopener">giving away</a> cases of Bud for the 4th of July weekend. Anheuser-Busch&#8217;s overall U.S. revenue was down 10.5% in the second quarter of 2023 (April to June) compared to the same period in 2022, and the company&#8217;s sales to U.S. retailers fell 14% by <a href="https://www.dailymail.co.uk/news/article-12369087/Anheuser-Busch-lost-staggering-395-MILLION-sales-plunged-14-year-Bud-Lights-partnership-transgender-influencer-Dylan-Mulvaney.html" target="_blank" rel="noopener">early August</a>.
As the backlash grew, Mulvaney high-tailed it out of the country in mid-July, <a href="https://www.dailywire.com/news/dylan-mulvaney-flies-to-peru-to-feel-safe-participate-in-shaman-ceremonies-amid-bud-light-backlash" target="_blank" rel="noopener">taking a trip</a> to Peru in order to, according to him, &#8220;feel safe.&#8221;
“I’ve seen a lot of llamas. The people here are so kind. I feel very safe here,” Mulvaney said on TikTok. “It’s a little sad that I had to leave my country to feel safe but that will get better eventually.”
In June, Bud Light <a href="https://thehill.com/business/4050296-bud-light-falls-from-no-1-us-sales-spot-for-first-time-in-more-than-20-years/" target="_blank" rel="noopener">lost</a> its place as America&#8217;s best-selling beer to the Mexican beer brand Modelo. Anheuser-Busch&#8217;s parent company, AB InBev, also owns Modelo, but the U.S. distribution rights are owned by the Chicago-based Constellation Brands as a result of an antitrust lawsuit in 2013.
<h4><a href="https://www.dailywire.com/show/convicting-a-murderer#" target="_blank" rel="noopener">WATCH: Candace Owens&#8217; new documentary &#8216;Convicting a Murderer&#8217;</a></h4>
While AB InBev still controls 7 of the top 10 best-selling beers in the country, their flagship brand took a massive hit to its reputation and the company&#8217;s bottom line. It <a href="https://www.theguardian.com/world/2023/sep/19/dylan-mulvaney-bud-light-boycott">suffered a revenue loss</a> in its North American market of almost $400 million, and in July Anheuser-Busch announced it would lay off 2% of its American staff — about 350 people.
Trying to court back conservative buyers, Anheuser-Busch quickly tried to distance itself from contentious social issues.
Anheuser-Busch CEO Brendan Whitworth tried to downplay the controversy by assuring customers that “We never intended to be part of a discussion that divides people,” and that “We are in the business of bringing people together over a beer” in a mid-April statement. Whitworth added that he spends a lot of time “listening to and learning from our customers, distributors, and others.” No hint of Dylan Mulvaney, transgenderism, or an apology to offended customers could be found in the statement.
On the day of Whitworth’s statement on the controversy, Budweiser <a href="https://www.newsweek.com/budweiser-patriotic-advert-bud-light-backlash-dylan-mulvaney-boycott-1794700" target="_blank" rel="noopener">released</a> a new ad titled “Heart of America” that was chocked full of patriotic imagery, including famous landmarks like the Lincoln Memorial and the Grand Canyon. The narrator of the ad was sure to emphasize the company’s American roots and homespun character.
“Let me tell you a story about a beer rooted in the heart of America, found in a community where a handshake is a sure contract; brewed for those who found opportunity in challenge, and hope in tomorrow; raised by generations willing to sip, share, risk, remember. This is a story bigger than beer; this is the story of the American spirit.”
The company also released camo- and Harley Davidson-themed <a href="https://www.dailywire.com/news/bud-light-budweiser-release-camo-harley-davidson-limited-edition-cans-as-sales-continue-to-plummet" target="_blank" rel="noopener">cans</a>, to little effect.
The boycott is still going strong. Modelo still edges out Bud Light for the title of American&#8217;s favorite beer. Anheuser-Busch&#8217;s stock may have <a href="https://fortune.com/2023/08/03/bud-light-market-share-stabilizing-after-transgender-saga-says-ab-inbev/" target="_blank" rel="noopener">stabilized</a> — largely due to sales from its other brands — but Bud Light sales were down 27% for the four-week period ending in early September, <a href="https://nypost.com/2023/09/15/bud-light-could-lose-retail-shelf-space-as-dylan-mulvaney-boycott-persists/" target="_blank" rel="noopener">according</a> to Bump Williams Consulting. Even worse, industry sources <a href="https://abcnews.go.com/Business/bud-light-set-lose-shelf-space-major-retailers/story?id=103165753" target="_blank" rel="noopener">told</a> ABC News that the brand is set to lose shelf space at major retailers like Walmart and 7-Eleven. Former Anheuser-Busch InBev executive Anson Frericks told the outlet that shelf space represents “the single largest determinant of sales in a store” and warned that the move could result in a &#8220;dramatic shift.&#8221;
The Bud Light boycott inspired similar boycotts over the summer, most notably one against Target after the retail giant unveiled a Pride Month collection that included LGBT-themed clothes and swimwear for kids.
Target&#8217;s second quarter sales for 2023 <a href="https://www.dailywire.com/news/target-sales-sink-after-pride-backlash" target="_blank" rel="noopener">sank</a> 5.4% compared to the previous year — its first quarterly sales decline in six years — and the company lost billions in market value as its stock plunged. Unlike Anheuser-Busch, Target&#8217;s stock has not stabilized and is down roughly 30% since the backlash began.
The Bud Light controversy was not the first time that conservatives had tried to boycott a company over its attempts to push a Left-wing narrative in its advertising, but the sheer number of people who participated and how dramatically Bud Light&#8217;s sales plummeted make it unique. Additionally, the fact that such an iconic brand as Bud Light became entangled in one of the most hot-button issues in the country certainly contributed to how extensive the boycott became.
Bud Light&#8217;s sales are still floundering and its reputation is ruined among a large portion of the American people. While Bud Light suffered a massive hit, AB InBev&#8217;s overall losses are so relatively low because it <a href="https://www.dailywire.com/news/if-you-want-to-boycott-anheuser-busch-over-dylan-mulvaney-add-these-brands-to-your-no-buy-list" target="_blank" rel="noopener">owns so many</a> other beer brands, unbeknownst to the general public.
Anheuser-Busch&#8217;s pivot toward more patriotic ads in the wake of the Dylan Mulvaney fiasco could indicate that it will back off from social justice virtue signaling. Whether this whole affair will introduce a chilling effect to other companies and cause them to think twice about wading into the culture wars is yet to be seen. But in an environment where more and more giant corporations are weighing in on political issues (almost always in favor of the Left), conservatives should be encouraged by the results of their battle against America&#8217;s former favorite brew.
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Dylan Mulvaney Bud Light

How Conservatives Pulled Off One Of The Most Successful Boycotts In U.S. History

Readers Pass

Social Issues

Actor and comedian Rob Schneider called out trans-identifying influencer Dylan Mulvaney in a recent X post, suggesting that the &#8220;Days of Girlhood&#8221; creator was guilty of &#8220;gender appropriation.&#8221;
Schneider referenced the term &#8220;cultural appropriation&#8221; — which is often invoked by the political Left when people dress, act, or otherwise publicly partake in elements of a culture to which they were not born — Schneider argued that taking another&#8217;s gender for oneself amounted to the same thing.
&#8220;If you believe there is such a thing as ‘cultural appropriation.’ Then certainly this gentleman is guilty of ‘gender appropriation,'&#8221; Schneider posted along with a photo of the influencer.
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If you believe there is such a thing as ‘cultural appropriation.’ Then certainly this gentleman is guilty of ‘gender appropriation.’ <a href="https://t.co/I4FmVfCGvt">pic.twitter.com/I4FmVfCGvt</a>
&mdash; Rob Schneider (@RobSchneider) <a href="https://twitter.com/RobSchneider/status/1698064040617239031?ref_src=twsrc%5Etfw">September 2, 2023</a></blockquote>
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Former NCAA swimmer Riley Gaines has taken a similar approach to conversations about her trans-identifying former competitor, <a href="https://twitter.com/Riley_Gaines_/status/1696121339562631325" target="_blank" rel="noopener">referring</a> to UPenn&#8217;s Lia Thomas as &#8220;the 6&#8217;4&#8243; male cosplaying as a woman.&#8221;
Critics of Schneider&#8217;s point of view immediately got personal, insulting his work as a comedian and actor, and suggesting that he was hypocritical because he had played a man who accidentally switched bodies with a teen girl through magic in &#8220;The Hot Chick.&#8221;
&#8220;Bro you literally got paid to do this,&#8221; one said, sharing a poster of the film.
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Bro you literally got paid to do this <a href="https://t.co/zi2E1eYinM">https://t.co/zi2E1eYinM</a> <a href="https://t.co/HKb0mT587G">pic.twitter.com/HKb0mT587G</a>
&mdash; stacy (@StacyCaySlays) <a href="https://twitter.com/StacyCaySlays/status/1698809815500263467?ref_src=twsrc%5Etfw">September 4, 2023</a></blockquote>
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One critic used a gay slur to attack Schneider, <a href="https://twitter.com/LooseyLaDuca/status/1699081769486549125" target="_blank" rel="noopener">saying</a>, &#8220;Is this f****t for fucking real? This guy has made a career out of playing everything but a straight white man yet he hates everything that isn’t a straight white man. He’s just pissed he can’t make trans jokes anymore without people burning his a**. BYE ROB.&#8221;
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Schneider has been regularly targeted by the Left on social media since he came out against COVID-related mask and vaccine mandates, but <a href="https://www.dailywire.com/news/i-dont-care-about-my-career-rob-schneider-says-hes-absolutely-willing-to-lose-everything" target="_blank" rel="noopener">he said</a> during an interview with The Blaze founder Glenn Beck that he didn&#8217;t care.
&#8220;I’m not — I don’t care about my career anymore. I care about my children’s — the country they’re going to live in,&#8221; Schneider said, declaring that he was &#8220;absolutely&#8221; prepared to lose everything for what he believed.
Schneider has <a href="https://www.dailywire.com/news/this-s-has-to-stop-comedian-rob-schneider-says-stop-making-girls-compete-against-trans-identifying-men" target="_blank" rel="noopener">spoken out</a> on transgender issues before and has called on parents, coaches, and female athletes to “refuse to play against” male athletes who identify as female, saying this “s*** has to stop.”

Rob Schneider Visits “Gutfeld!”

Rob Schneider Accuses Dylan Mulvaney Of ‘Gender Appropriation’

Rob Schneider Accuses Dylan Mulvaney Of 'Gender Appropriation'

Cultural Appropriation

gender ideology

Rob Schneider

Transgender activist and influencer <a href="https://www.dailywire.com/topic/dylan-mulvaney">Dylan Mulvaney</a> received an award over the weekend and appeared to reference the Bud Light controversy during the acceptance speech.
The TikTok star won Breakout Creator at the 2023 Streamy Awards, which are said to be “the foremost recognition within the <a href="https://www.dailywire.com/topic/influencer">creator</a> community.”
“My life has been changed for the better,” Mulvaney said during the Sunday night speech. “But also there’s been an extreme amount of <a href="https://www.dailywire.com/topic/transgender">transphobia</a> and hate, and I know that my community is feeling it, and I know that even our allies are feeling it.”
The 26-year-old influencer thanked “allies that have platforms” for their support and implored them to do more.
“You need to support trans people publicly and proudly,” Mulvaney insisted, per <a href="https://nypost.com/2023/08/28/dylan-mulvaney-wins-breakout-creator-at-streamy-awards-calls-out-transphobia-and-hate-during-speech/">The New York Post</a>.
“I think the trans community and the creator community actually have something in common. It’s that people often underestimate us,” Mulvaney went on before jokingly concluding with, “I’m gonna go have a beer and… I love ya.” 
The beer reference was likely about Mulvaney&#8217;s brand partnership with Bud Light, which inspired effective boycotts. 
It came from the company sending Mulvaney a custom Bud Light can, which inspired the influencer to create video ads touting the beer brand. Critics saw this move as Bud Light openly advocating for the trans agenda.
Anheuser-Busch InBev sales have plummeted since the partnership with Mulvaney first went public in April. Marketing executives for the company were placed on leave shortly after the Mulvaney partnership, and AB InBev and laid off 380 employees “across every corporate function” after Bud Light’s U.S. sales plummeted 26.5% in July, as The Daily Wire <a href="https://www.dailywire.com/news/the-mulvaney-effect-anheuser-busch-laying-off-hundreds-of-employees">reported</a>. 
Anheuser-Busch Chief Executive Brendan Whitworth addressed the reactions in June but did not outright say he regretted the partnership with Mulvaney.
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“There’s a big social conversation taking place right now and big brands are right in the middle of it,” he said when asked about the controversy and boycotts. “And it’s not just our industry or Bud Light. It’s happening in retail, it’s happening in fast food. And so, for us, what we need to understand is — deeply understand and appreciate — is the consumer, and what they want, what they care about, and what they expect from big brands.”
“Bud Light has supported LGBTQ since 1998, so that’s 25 years,” he said. “And as we’ve said from the beginning, we’ll continue to support the communities and organizations that we’ve supported for decades.”
He went on to indicate that the brand would stay out of charged social issues in the future. 
“As we move forward, we want to focus on what we do best, which is brewing great beer for everyone, listening to our consumers, being humble in listening to them, making sure we do right by our employees, take care and support our partners, and ultimately make an impact in the communities that we serve,” he noted.

‘Gonna Go Have A Beer’: Dylan Mulvaney References Bud Light Controversy During Award Acceptance Speech

Dylan Mulvaney References Bud Light Controversy During Award Acceptance Speech

Trans influencer Dylan Mulvaney, whose partnership with Bud Light catalyzed a <a href="https://www.dailywire.com/news/tough-week-bud-light-weekly-sales-hit-new-low-after-mulvaney-partnership" target="_blank" rel="noopener">loss of tens of billions of dollars</a> in market cap value for its parent company Anheuser-Busch, is going to charge nearly double what he charged last year for a speech on a college campus — a whopping $40,000.
Young America’s Foundation’s <a style="font-style: inherit;" href="https://www.yaf.org/news/professor-mulvaney-notorious-influencer-plans-college-speaking-tour-sets-exorbitant-fee/">New</a><a style="font-style: inherit;" href="https://www.yaf.org/news/professor-mulvaney-notorious-influencer-plans-college-speaking-tour-sets-exorbitant-fee/" target="_blank" rel="noopener"> Guard</a> reported that Mulvaney’s agent, Crista Spadafore, confirmed the honorarium for a speech would cost $40,000. Only days before the April 1 promotion in which Bud Light sent Mulvaney a can with his picture on it which Mulvaney used to celebrate “100 days of being a woman,” Mulvaney spoke before roughly 450 students at the University of Pittsburgh, for which he was <a href="https://pittnews.com/article/179603/news/sgb-denounces-anti-trans-events-funds-event-with-trans-activist-dylan-mulvaney/">paid</a> $26,250.
“University and College friends! I am booking speaking opportunities for the upcoming 23/24 school year and would love to come visit,” Mulvaney posted as an Instagram story last weekend, adding the ad was for “serious inquiries.”
Mulvaney’s <a href="https://www.caa.com/caaspeakers/dylan-mulvaney" target="_blank" rel="noopener">booking page</a> offers him speaking on subjects including “LGBTQIA+ Advocacy,” “Diversity, Equity &amp; Inclusion,” and “Women’s Empowerment.”
“Some of my most vulnerable videos early on when I had a full beard doing laser hair removal are still one of my favorite videos ever made because I took my power back,” Mulvaney <a href="https://pittnews.com/article/179902/arts-and-entertainment/dylan-mulvaney-talks-transition-journey-life-online-in-sold-out-rainbow-alliance-ppc-event/">told</a> the student crowd on March 24 at the University of Pittsburgh. “This is what makes me most embarrassed about myself and I’m showing you this right now and being vulnerable, and now it’s not as scary to me. It really brought me closer to these human beings from behind the screens.”
“I still haven&#8217;t played a female character yet — that&#8217;s something I really want to do. I want to figure out how we can infuse this trans joy into shows,&#8217; Mulvaney continued. “&#8217;I want to see a trans woman falling in love and see trans people succeeding in scripted content. That&#8217;s how we&#8217;re gonna make what&#8217;s happening now in this country a little bit better.”
In late June, Mulvaney attacked Bud Light, saying, “I was waiting for the brand to reach out to me, but they never did. I&#8217;ve been scared to leave my house. For a company to hire a trans person and then not publicly stand by them is worse than not hiring a trans person at all.”
Last October, President Joe Biden <a href="https://www.youtube.com/watch?v=B9258AnO_Bk" target="_blank" rel="noopener">invited</a> Mulvaney to the White House.

The Queerties 2023 Awards Celebration

Dylan Mulvaney Now Charging 40K For College Speech

College

speech

Anheuser-Busch InBev, whose sales have plummeted since April after their marketing campaign with trans influencer Dylan Mulvaney for Bud Light hit a colossal nerve among conservatives, is laying off hundreds of employees.
Anheuser-Busch acknowledged roughly 380 workers — 2% of the 19,000 employees “across every corporate function”— will be released. In the month ending July 15, Bud Light&#8217;s U.S. sales nose-dived 26.5%.
“While we never take these decisions lightly, we want to ensure that our organization continues to be set for future long-term success,” Anheuser-Busch Chief Executive Brendan Whitworth <a href="https://www.cbsnews.com/news/anheuser-busch-bud-light-layoffs-dylan-mulvaney-kid-rock-ryan-young/?ftag=CNM-00-10aab7e&amp;linkId=227215097" target="_blank" rel="noopener">stated</a>. “These corporate structure changes will enable our teams to focus on what we do best — brewing great beer for everyone.”
Bars, restaurants, and retail stores have reported the thirst for Bud Light bottomed out in April after Mulvaney released a TikTok video showing the custom can while celebrating 365 days of “being a woman.”
In late June, Whitworth appeared Wednesday CBS “This Morning,” where he called the backlash “divisive.”
“I think the conversation surrounding Bud Light has moved away from beer and the conversation has become divisive,” Whitworth said. “Bud Light really doesn’t belong there; Bud Light should be about bringing people together.”
Asked what the intention of the company was in sending Mulvaney the can of beer emblazoned with his picture, Whitworth reiterated the company’s statement from early May, declaring, “It was a gift and it was one can.”
Then came the crucial question: co-host Tony Dokoupil asked, “Knowing what you know now if you go back, would you send a can to this one person again?”
“There’s a big social conversation taking place right now and big brands are right in the middle of it,” Whitworth replied. “And it’s not just our industry or Bud Light. It’s happening in retail, it’s happening in fast food. And so, for us, what we need to understand is — deeply understand and appreciate — is the consumer, and what they want, what they care about, and what they expect from big brands.”
“Where are you on the issue? Was this a mistake?” Dokoupil pressed.
Again, Whitworth ducked the question.
“Bud Light has supported LGBTQ since 1998, so that’s 25 years,&#8221; he said. &#8220;And as we’ve said from the beginning, we’ll continue to support the communities and organizations that we’ve supported for decades. But as we move forward, we want to focus on what we do best, which is brewing great beer for everyone, listening to our consumers, being humble in listening to them, making sure we do right by our employees, take care and support our partners, and ultimately make an impact in the communities that we serve.”
<a href="https://www.dailywire.com/news/anheuser-busch-ceo-asked-if-hed-send-can-to-mulvaney-again-he-refuses-to-answer">Anheuser-Busch CEO Asked If He’d Send Can To Mulvaney Again. He Refuses To Answer.</a>

Bud Light Boycott Continues After Company Partnered With Transgender Influencer

The Mulvaney Effect: Anheuser-Busch Laying Off Hundreds Of Employees

Jobs

Legacy media outlet CNN apologized Wednesday for <a href="https://www.dailywire.com/news/cnn-faces-leftist-outrage-after-correspondent-misgenders-dylan-mulvaney" target="_blank" rel="noopener">referring</a> to transgender influencer Dylan Mulvaney — a man who believes he is a woman — by his biological pronouns.
While reporting on Bud Light’s drop in sales following its partnership with the transgender influencer, CNN correspondent Ryan Young referred to Mulvaney as a “he,” using the pronoun that corresponds to his biological sex when the trans-identifying TikTok star has demanded to be referred to as a woman. The so-called &#8220;misgendering&#8221; led to a wave of backlash from leftists on social media before host Kate Bolduan issued an on-air apology.
&#8220;Before we wrap up today, we do want to make an important note,&#8221; Bouldan said. &#8220;Yesterday in a segment about transgender influencer Dylan Mulvaney, who was featured in Bud Light’s recent campaign, she was mistakenly referred to by the wrong pronoun. And CNN aims to honor individuals’ ways of identifying themselves and we apologize for that error.&#8221;
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CNN ran an on-air apology for their segment misgendering Dylan Mulvaney yesterday: &quot;CNN aims to honor individuals&#39; ways of identifying themselves, and we apologize for that error.&quot; <a href="https://t.co/aF01aJsfPx">pic.twitter.com/aF01aJsfPx</a>
&mdash; Ari Drennen (@AriDrennen) <a href="https://twitter.com/AriDrennen/status/1679199589419610132?ref_src=twsrc%5Etfw">July 12, 2023</a></blockquote>
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During Tuesday&#8217;s segment, Young was discussing his experience at bars in Nashville and Chicago when he referred to Mulvaney as a &#8220;he.&#8221;
“One bar was telling us, basically, they’re not going to serve [Bud Light] because they don’t like the way Dylan Mulvaney was treated after this whole controversy started. He, of course, is the transgender person they were going to sponsor and go along with …” Young said.
“[Trans activists] didn’t like how Bud Light didn’t stand by him after all this,” Young added, using the pronoun “him” when Mulvaney prefers “<a href="https://www.instagram.com/dylanmulvaney/?hl=en">they</a>.”
Ari Drennen, the LGBTQ news writer for far-Left media watchdog group Media Matters, blasted CNN for running the segment.
“Unbelievably bad CNN segment -fails to interrogate where the Bud Light boycott came from -launders perspectives of people who think their grandchildren will be harmed by the knowledge that trans people exist -misgenders Dylan Mulvaney,” Drennen tweeted. “This segment could’ve run on Fox News!”
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Mulvaney <a href="https://www.washingtontimes.com/news/2023/apr/28/dylan-mulvaney-calls-making-it-illegal-use-non-pre/">called out</a> those who use his biological pronouns last October, saying in a TikTok that it should be illegal for journalists to use he/him when referring to the trans activist.
“When someone writes that I’m a child predator solely based on the fact that I’m a trans woman, well, that’s just bullying,” Mulvaney said.
“Or even worse in my opinion are, like, the articles written about me using ‘he’ pronouns and calling me a man over and over again — I feel like that should be illegal,” he added. “I don’t know, that’s just bad journalism.”

CNN Apologizes For Referring To Dylan Mulvaney By His Biological Pronouns

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