<p>A <a href="https://www.dailywire.com/topic/bud-light" target="_blank" rel="noopener">Bud Light</a> executive facing blowback over a partnership with transgender influencer Dylan Mulvaney is taking a leave of absence.</p>
<p>Alissa Heinerscheid, vice president of marketing at Bud Light, will be replaced by Budweiser global marketing VP Todd Allen, parent company Anheuser-Busch InBev <a href="https://adage.com/article/marketing-news-strategy/bud-light-dylan-mulvaney-brands-marketing-leadership-undergoes-changes/2489431" target="_blank" rel="noopener">told Ad Age</a>.</p>
<p>The move reportedly is part of a shakeup in which &#8220;senior marketers are more closely connected to every aspect of our brand’s activities,&#8221; a spokesperson said.</p>
<p>It is the latest development stemming from a controversy that started several weeks ago in which Mulvaney, a man who says he is a woman, was involved in a Bud Light marketing campaign. The company had sent Mulvaney a custom can with his face on it, as seen in Instagram posts marking &#8220;day 365 of womanhood.&#8221;</p>
<p>In the ensuing fallout, Heinerscheid took flak upon the emergence of an interview in which she said the beer brand needed to update its “out of touch” and &#8220;fratty&#8221; image. The Daily Caller then <a href="https://www.dailywire.com/news/leaked-photos-show-bud-light-vp-who-disliked-beers-fratty-image-enjoying-fratty-party" target="_blank" rel="noopener">published photos</a> that show Heinerscheid drinking beer in a fratty setting.</p>
<p>The statement reported by Ad Age on Friday did not mention Mulvaney nor give an apology to offended customers. However, it did say the company is taking steps that &#8220;will help us maintain focus on the things we do best: brewing great beer for all consumers, while always making a positive impact in our communities and on our country.&#8221;</p>
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">
<p lang="zxx" dir="ltr"><a href="https://t.co/T3TVGEzIi0">pic.twitter.com/T3TVGEzIi0</a></p>
<p>&mdash; Budweiser (@budweiserusa) <a href="https://twitter.com/budweiserusa/status/1646958880654516226?ref_src=twsrc%5Etfw">April 14, 2023</a></p></blockquote>
<p>Among those who spoke out against Bud Light over the Mulvaney partnership included country music stars Travis Tritt and John Rich. Kid Rock <a href="https://www.dailywire.com/news/kid-rock-blasts-bud-light-for-partnering-with-trans-activist-dylan-mulvaney" target="_blank" rel="noopener">posted</a> a video showing him shooting cases of the beer. “F*** Bud Light,” the rock star said at the end. “And f*** Anheuser-Busch. Have a terrific day.”</p>
<p><b data-stringify-type="bold"><a class="c-link c-link--focus-visible" href="https://onelink.to/dwapp" target="_blank" rel="noopener noreferrer" data-stringify-link="https://onelink.to/dwapp" data-sk="tooltip_parent">CLICK HERE TO GET THE DAILY WIRE APP</a></b></p>
<p>Facing <a href="https://www.nytimes.com/2023/04/14/business/bud-light-boycott.html" target="_blank" rel="noopener">calls for a boycott</a>, Anheuser-Busch has sought to placate its critics by releasing a <a href="https://www.dailywire.com/news/anheuser-busch-ceo-breaks-long-silence-amid-dylan-mulvaney-pr-crisis" target="_blank" rel="noopener">statement</a> from CEO Brendan Whitworth, which also did not contain an apology, nor did it mention Mulvaney, as well as putting out a <a href="https://www.dailywire.com/news/budweiser-releases-new-ad-amid-transgender-controversy-gets-blasted-online" target="_blank" rel="noopener">pro-America</a> advertisement that shows one of Budweiser&#8217;s well-known Clydesdale horses galloping around the United States.</p>
<p>Anheuser-Busch facilities have faced threats amid the backlash, <a href="https://www.cnn.com/2023/04/20/business/bud-light-threats/index.html" target="_blank" rel="noopener">the company told CNN</a>. The White House, which invited Mulvaney to visit last year, condemned the &#8220;violence and vitriol&#8221; against transgender Americans.</p>
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">
<p lang="en" dir="ltr">Reporter: &quot;Dylan Mulvaney has been the target of a barrage of attacks from anti-trans individuals online after she did an ad with Bud Light&#8230;&quot;</p>
<p>KJP: &quot;That level of violence and vitriol against transgender Americans has to stop.&quot;<a href="https://t.co/YoLrYEDGI5">pic.twitter.com/YoLrYEDGI5</a></p>
<p>&mdash; Daily Wire (@realDailyWire) <a href="https://twitter.com/realDailyWire/status/1649436030662070272?ref_src=twsrc%5Etfw">April 21, 2023</a></p></blockquote>
<p>In the latest statement, a spokesperson said, &#8220;we made it clear that the safety and welfare of our employees and our partners is our top priority.&#8221;</p>

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Bud Light Marketing VP Takes Leave Of Absence Amid Dylan Mulvaney Controversy

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Bud Light Marketing VP Takes Leave Of Absence Amid Dylan Mulvaney Controversy