<a href="https://www.dailywire.com/topic/kid-rock">Kid Rock</a> reacted strongly to news of <a href="https://www.dailywire.com/topic/transgender">transgender activist</a> Dylan Mulvaney partnering with the Bud Light brand.
The 52-year-old rock star, whose real name is Robert James Ritchie, took to social media to express his displeasure. 
Ritchie said in the video, “Grandpa’s feeling a little frisky today. Let me say something to all of you and be as clear and concise as possible.” With that, he picked up a gun and fired into cases of Bud Light beer.
“F*** Bud Light,” Kid Rock concluded. “And f*** Anheuser-Busch. Have a terrific day.”
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">
<a href="https://t.co/dSmCGySoul">pic.twitter.com/dSmCGySoul</a>
&mdash; KidRock (@KidRock) <a href="https://twitter.com/KidRock/status/1643090302410936323?ref_src=twsrc%5Etfw">April 4, 2023</a></blockquote>
Anheuser-Busch owns the Bud Light brand.
Social media has been buzzing ever since Mulvaney <a href="https://www.dailywire.com/news/trans-activist-dylan-mulvaney-announces-partnership-with-bud-light-but-no-one-knows-if-its-a-prank">posted a video</a> over the weekend revealing a partnership with the beer brand. In an Instagram video, the activist showed off a personalized beer can. “Bud Light sent me possibly the best gift ever: a can with my face on it,” Mulvaney said in Instagram stories.
The influencer also shared a video promotion for Bud Light during the company&#8217;s promotional event for the NCAA basketball tournament, which included the hashtag, “#budlightpartner.”
At first, followers couldn’t figure out if the posts were part of a prank because they were posted on April Fool’s Day. But the beer retailer confirmed the partnership days later in a statement. 
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&#8220;Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics and passion points,” an Anheuser-Busch spokesperson <a href="https://www.foxnews.com/media/bud-light-pact-trans-activist-dylan-mulvaney-helps-authentically-connect-with-audiences">told</a> Fox News. 
“From time to time, we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney. This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public.&#8221;
Confirmation of the partnership led to cries for boycotts of the Bud Light brand and all Anheuser-Busch products.
“I’ve been drinking Bud Lite for more than 20 years, sadly I had my last one yesterday. Deciding on a new non-bud owned alternative today,” one Twitter reaction said.
“Fire your marketing director. He/she/they just sank your company into the ground,” a second account echoed.
The brand has included LGBTQ representation in its marketing campaigns in the past. In 2019, it sold limited edition rainbow beer cans in partnership with the Gay &amp; Lesbian Alliance Against Defamation (GLAAD) for Pride month.

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Kid Rock Blasts Bud Light For Partnering With Trans Activist Dylan Mulvaney

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Kid Rock Blasts Bud Light For Partnering With Trans Activist Dylan Mulvaney