Kid Rock reacted strongly to news of transgender activist Dylan Mulvaney partnering with the Bud Light brand.
The 52-year-old rock star, whose real name is Robert James Ritchie, took to social media to express his displeasure.
Ritchie said in the video, “Grandpa’s feeling a little frisky today. Let me say something to all of you and be as clear and concise as possible.” With that, he picked up a gun and fired into cases of Bud Light beer.
“F*** Bud Light,” Kid Rock concluded. “And f*** Anheuser-Busch. Have a terrific day.”
— KidRock (@KidRock) April 4, 2023
Anheuser-Busch owns the Bud Light brand.
Social media has been buzzing ever since Mulvaney posted a video over the weekend revealing a partnership with the beer brand. In an Instagram video, the activist showed off a personalized beer can. “Bud Light sent me possibly the best gift ever: a can with my face on it,” Mulvaney said in Instagram stories.
The influencer also shared a video promotion for Bud Light during the company’s promotional event for the NCAA basketball tournament, which included the hashtag, “#budlightpartner.”
At first, followers couldn’t figure out if the posts were part of a prank because they were posted on April Fool’s Day. But the beer retailer confirmed the partnership days later in a statement.
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“Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics and passion points,” an Anheuser-Busch spokesperson told Fox News.
“From time to time, we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney. This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public.”
Confirmation of the partnership led to cries for boycotts of the Bud Light brand and all Anheuser-Busch products.
“I’ve been drinking Bud Lite for more than 20 years, sadly I had my last one yesterday. Deciding on a new non-bud owned alternative today,” one Twitter reaction said.
“Fire your marketing director. He/she/they just sank your company into the ground,” a second account echoed.
The brand has included LGBTQ representation in its marketing campaigns in the past. In 2019, it sold limited edition rainbow beer cans in partnership with the Gay & Lesbian Alliance Against Defamation (GLAAD) for Pride month.