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Kid Rock Blasts Bud Light For Partnering With Trans Activist Dylan Mulvaney
Kid Rock reacted strongly to news of transgender activist Dylan Mulvaney partnering with the Bud Light brand.
The 52-year-old rock star, whose real name is Robert James Ritchie, took to social media to express his displeasure.
Ritchie said in the video, “Grandpa’s feeling a little frisky today. Let me say something to all of you and be as clear and concise as possible.” With that, he picked up a gun and fired into cases of Bud Light beer.
“F*** Bud Light,” Kid Rock concluded. “And f*** Anheuser-Busch. Have a terrific day.”
— KidRock (@KidRock) April 4, 2023
Anheuser-Busch owns the Bud Light brand.
Social media has been buzzing ever since Mulvaney posted a video over the weekend revealing a partnership with the beer brand. In an Instagram video, the activist showed off a personalized beer can. “Bud Light sent me possibly the best gift ever: a can with my face on it,” Mulvaney said in Instagram stories.
The influencer also shared a video promotion for Bud Light during the company’s promotional event for the NCAA basketball tournament, which included the hashtag, “#budlightpartner.”
At first, followers couldn’t figure out if the posts were part of a prank because they were posted on April Fool’s Day. But the beer retailer confirmed the partnership days later in a statement.
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“Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics and passion points,” an Anheuser-Busch spokesperson told Fox News.
“From time to time, we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney. This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public.”
Confirmation of the partnership led to cries for boycotts of the Bud Light brand and all Anheuser-Busch products.
“I’ve been drinking Bud Lite for more than 20 years, sadly I had my last one yesterday. Deciding on a new non-bud owned alternative today,” one Twitter reaction said.
“Fire your marketing director. He/she/they just sank your company into the ground,” a second account echoed.
The brand has included LGBTQ representation in its marketing campaigns in the past. In 2019, it sold limited edition rainbow beer cans in partnership with the Gay & Lesbian Alliance Against Defamation (GLAAD) for Pride month.