<a href="https://www.dailywire.com/topic/kid-rock">Kid Rock</a> showed up on the fourth and final night of the Republican National Convention and sang a new song inspired by former <a href="https://www.dailywire.com/topic/donald-trump">President Donald Trump</a>.
The 53-year-old rocker &#8212; born Robert James Ritchie &#8212; took the <a href="https://x.com/BenSwann_/status/1814123334805733560">stage</a> and got the crowd riled up, calling on them to raise their fist in the air and say “fight, fight” as the entire room of delegates yelled “fight, fight.”
The comments were reminiscent of what Trump told his supporters following the attempted assassination on the former president’s life at a rally in Pennsylvania, which left one supporter dead and two others, including Trump, injured.
Kid Rock rocked the room with verses about being the “cowboy, I’m the singer in black. Throw your fist in the air, let me see where you at.”
“Say fight, fight,” he <a href="https://x.com/MonicaCrowley/status/1814124759447203934">added</a>. “Say fight, fight. Say Trump, Trump.&#8221;
<blockquote class="twitter-tweet">
Kid Rock bringing the house down
FIGHT FIGHT!
TRUMP TRUMP!
🔥🔥🔥 <a href="https://t.co/aVvVHvBDet">pic.twitter.com/aVvVHvBDet</a>
— Monica Crowley (@MonicaCrowley) <a href="https://twitter.com/MonicaCrowley/status/1814124759447203934?ref_src=twsrc%5Etfw">July 19, 2024</a></blockquote>
In one verse, the rocker said “Trump’s the shhh*t,” as the room went wild. Kid Rock sang his new version of his song &#8220;American Bad A**&#8221; as he walked back and forth across the stage with images of the American flag behind him along with walls of fire.
Earlier in the day, Fox News reporter Bill Melugin shared a behind-the-scenes clip of Kid Rock rehearsing his Trump-themed song.
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“Trump supporters will love this. Kid Rock is here at the RNC rehearsing a Trump themed song – here’s a little sample,” Melugin captioned the video on <a href="https://x.com/BillMelugin_/status/1814000254536372415">X</a>.
“More Kid Rock rehearsals at the RNC — reworking American Bada** to make it about Trump &amp; ‘No Show Joe,&#8217;” Melugin added in a second <a href="https://x.com/BillMelugin_/status/1814024142879866958">post</a>, along with a clip of the rehearsal and the rocker singing. “Looks like there’s gonna be quite a show tonight.”
Following the attempted assassination attempt at the rally in Butler, Pennsylvania, against Trump, Ritchie shared his thoughts, saying in a short video posted to Instagram, “You f*** with Trump, you f*** with me,” as previously <a href="https://www.dailywire.com/news/kid-rock-says-you-fk-with-trump-you-fk-with-me-after-assassination-attempt">reported</a>.
He also <a href="https://www.dailywire.com/news/dana-white-kid-rock-donate-to-fundraiser-for-shooting-victims-surpasses-2-million-in-under-24-hours">donated</a> money to support the innocent rally-goers who were wounded when a shooter opened fire on Trump’s Pennsylvania rally, killing firefighter Corey Comperatore and injuring two in addition to the former president.
Kid Rock performed on the final night of the RNC right before Trump officially accepted the Republican Party’s 2024 nomination.
Related: <a href="https://www.dailywire.com/news/kid-rock-says-you-fk-with-trump-you-fk-with-me-after-assassination-attempt" target="_blank" rel="noopener">Kid Rock Says ‘You F*** With Trump, You ‘F*** With Me’ After Assassination Attempt</a>

US-REPUBLICAN-CONVENTION-PARTIES-ELECTION-POLITICS-VOTE

‘Fight, Fight’: Kid Rock Shows Up At RNC With New Trump-Themed Song

'Fight, Fight': Kid Rock Shows Up At RNC With New Trump-Themed Song

Celebrities

Donald Trump

Entertainment

Kid Rock

Republican National Convention

U.S.

Recording artist <a href="https://www.dailywire.com/topic/kid-rock" target="_blank" rel="noopener">Kid Rock</a> is reportedly set to take the stage on Thursday at the Republican National Convention (RNC), where he will perform a themed song in honor of former President Donald Trump officially accepting the Republican Party&#8217;s 2024 nomination.
Fox News reporter Bill Melugin shared some behind-the-scenes video of Kid rock — born Robert James Ritchie — prepping for Thursday evening&#8217;s performance.
&#8220;Trump supporters will love this. Kid Rock is here at the RNC rehearsing a Trump themed song &#8211; here’s a little sample,&#8221; Melugin captioned the first video he posted via X.
WATCH:
<blockquote class="twitter-tweet">
👀👀👀👀 
Trump supporters will love this. Kid Rock is here at the RNC rehearsing a Trump themed song &#8211; here’s a little sample. <a href="https://t.co/6KpuKEgNFR">pic.twitter.com/6KpuKEgNFR</a>
— Bill Melugin (@BillMelugin_) <a href="https://twitter.com/BillMelugin_/status/1814000254536372415?ref_src=twsrc%5Etfw">July 18, 2024</a></blockquote>
&#8220;More Kid Rock rehearsals at the RNC — reworking American Bada** to make it about Trump &amp; &#8216;No Show Joe,'&#8221; Melugin added, along with another clip of the rehearsal set-up. &#8220;Looks like there’s gonna be quite a show tonight.&#8221;
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<blockquote class="twitter-tweet">
More Kid Rock rehearsals at the RNC &#8211; reworking American Badass to make it about Trump &amp; “No Show Joe”.
Looks like there’s gonna be quite a show tonight. <a href="https://t.co/YpBTgLQAGy">pic.twitter.com/YpBTgLQAGy</a>
— Bill Melugin (@BillMelugin_) <a href="https://twitter.com/BillMelugin_/status/1814024142879866958?ref_src=twsrc%5Etfw">July 18, 2024</a></blockquote>
<a href="https://www.dailywire.com/news/kid-rock-says-you-fk-with-trump-you-fk-with-me-after-assassination-attempt" target="_blank" rel="noopener">Kid Rock</a> shared his thoughts in the aftermath of Saturday&#8217;s attempted assassination of the former president, saying in a short video posted to Instagram, &#8220;You f*** with Trump, you f*** with me.&#8221;
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He also donated money to support the innocent rally-goers who were also wounded when a shooter opened fire on Trump&#8217;s Pennsylvania rally, killing firefighter Corey Comperatore and injuring two in addition to the former president.
Questions still surround the shooting, as many have asked how a potential shooter — who was reportedly a known threat — was able to attain an elevated position with a direct line on Trump.

Kid Rock Will Hit RNC With Trump-Themed Song For Final Night

Elections

Joe Biden

Just like the rest of the world, members of the Hollywood community have reacted strongly to the assassination attempt on presidential candidate Donald Trump over the weekend.
While most liberal celebrities kept quiet, there were a few who couldn’t help but comment. The Trump supporters in Tinseltown used their platforms to condemn political violence and reaffirm their support for the presumptive Republican nominee.
<div id="attachment_765585" style="width: 422px" class="wp-caption alignnone"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-765585" class="size-large wp-image-765585" src="https://dw-wp-production.imgix.net/2024/07/GettyImages-2153299844-412x576.jpg" alt="FRISCO, TEXAS - MAY 16: EDITORIAL USE ONLY. Jason Aldean attends the 59th Academy of Country Music Awards at Omni Frisco Hotel at The Star on May 16, 2024 in Frisco, Texas. (Photo by Omar Vega/WireImage)" width="412" height="576" srcset="https://dw-wp-production.imgix.net/2024/07/GettyImages-2153299844-412x576.jpg 412w, https://dw-wp-production.imgix.net/2024/07/GettyImages-2153299844-215x300.jpg 215w, https://dw-wp-production.imgix.net/2024/07/GettyImages-2153299844.jpg 733w" sizes="(max-width: 412px) 100vw, 412px" />Omar Vega/WireImage</div>
Country singer Jason Aldean shared the photo of Trump raising his fist as blood ran down his face just after the bullet grazed his right ear. 
“This is what a Warrior looks like! This is MY guy 🇺🇸,” the recording artist <a href="https://www.instagram.com/p/C9Y9nRusmez/?igsh=MTBlZjE4YzMxOA%3D%3D" target="_blank" rel="noopener">shared</a> on Instagram. “@realdonaldtrump we are thinking about u and praying for you and your family. God has a bigger plan for you my friend and I think we all know what that is by now. My heart goes out to the victims families as well. They are the ones left to pick up the pieces of this cowardly act.”
“You f*** with Trump, you f*** with me,” musician Kid Rock, an avid Trump supporter, <a href="https://www.dailywire.com/news/kid-rock-says-you-fk-with-trump-you-fk-with-me-after-assassination-attempt" target="_blank" rel="noopener">shared</a>.
“I know the vibes. We are all in trouble now!” rapper 50 Cent <a href="https://www.dailywire.com/news/kid-rock-says-you-fk-with-trump-you-fk-with-me-after-assassination-attempt" target="_blank" rel="noopener">wrote</a> alongside a clip of his song “Many Men (Wish Death)” from the album Get Rich or Die Tryin’. The singer, whose real name is Curtis Jackson, is famous for being shot nine times.
He wrote in a follow up, “Trump gets shot and now I’m trending.” This post included a photoshopped image of Trump’s face imposed over the album cover for Get Rich or Die Tryin.’
<div id="attachment_765569" style="width: 545px" class="wp-caption alignnone"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-765569" class="size-full wp-image-765569" src="https://dw-wp-production.imgix.net/2024/07/Screenshot-2024-07-16-at-4.16.25%E2%80%AFPM-2-copy.png" alt="Screenshot: X/Twitter, @LeafsPapi" width="535" height="486" srcset="https://dw-wp-production.imgix.net/2024/07/Screenshot-2024-07-16-at-4.16.25%E2%80%AFPM-2-copy.png 535w, https://dw-wp-production.imgix.net/2024/07/Screenshot-2024-07-16-at-4.16.25%E2%80%AFPM-2-copy-300x273.png 300w" sizes="(max-width: 535px) 100vw, 535px" />Screenshot: X/Twitter, @LeafsPapi</div>
Country star John Rich also chimed in on the situation. “They couldn’t beat him in a fair contest, so they tried to kill him. BUT THEY MISSED,” he <a href="https://x.com/johnrich/status/1812267422944002205" target="_blank" rel="noopener">wrote</a> on X. 
“The Middle” actress Patricia Heaton also shared her thoughts, blaming mainstream media rhetoric for inspiring the violence. “Hey MSM &#8211; you and this administration fostered the violence at the rally &#8211; stop calling Trump supporters a ‘threat to our democracy.’ You are the threat,” she <a href="https://x.com/patriciaheaton/status/1812654112552673419?s=51&amp;t=yVg_AIbZC0FnyCtU4qPVYw" target="_blank" rel="noopener">wrote</a>.
“Imagine the arrogance and narcissism of the shooter who fires into a crowd in his assassination  attempt,” Heaton shared in a separate post. “He clearly didn’t care if he took out a few Trump supporters because in his mind they don’t deserve to live either. This is the depth to which our politics has sunk.”
Even “Superman” had some thoughts. Actor Dean Cain wrote, “It&#8217;s 3am&#8230;and there&#8217;s a phone in the White House, and it&#8217;s ringing&#8230; who do you want to answer that call?  No question about it! #Trump2024,” he <a href="https://x.com/realdeancain/status/1812363167257055452?s=51&amp;t=yVg_AIbZC0FnyCtU4qPVYw" target="_blank" rel="noopener">posted</a> on X alongside the image of Trump just after the attempt on his life.
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">
It´s 3am&#8230;and there´s a phone in the White House, and it´s ringing&#8230; who do you want to answer that call? No question about it! <a href="https://twitter.com/hashtag/Trump2024?src=hash&amp;ref_src=twsrc%5Etfw">#Trump2024</a> <a href="https://t.co/EhWmgjMFgM">pic.twitter.com/EhWmgjMFgM</a>
&mdash; Dean Cain (@RealDeanCain) <a href="https://twitter.com/RealDeanCain/status/1812363167257055452?ref_src=twsrc%5Etfw">July 14, 2024</a></blockquote>
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Actress Roseanne Barr reacted to a post from Representative Eric Swalwell (D-CA) blaming Republicans for the attack since the shooter was registered as a party member.
“I was waiting for them to blame us for this too,” Barr wrote. “The gaslight war is over: these people have no power left. Chinese spy fornicator and fellow pant sh**er Swalwell is purposely ignoring an act blue donation and open primaries where Dems were urged to register as republicans to hurt Trump in the primaries.”
“These people are evil,” she added.
Fitness instructor Jillian Michaels also expressed her horror at what happened. “It shouldn&#8217;t matter what side you are on to feel appalled and horrified.  We MUST take a step back / put the differences aside / and come together,” she <a href="https://x.com/JillianMichaels/status/1812268026160628104" target="_blank" rel="noopener">wrote</a> on X just after the incident on July 13. “My prayers are with the president and my heart is with our country &#8211; every American in it.”
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">
It shouldn&#39;t matter what side you are on to feel appalled and horrified. We MUST take a step back / put the differences aside / and come together. 🙏🏽🙏🏽 🙏🏽My prayers are with the president and my heart is with our country &#8211; every American in it.
&mdash; Jillian Michaels (@JillianMichaels) <a href="https://twitter.com/JillianMichaels/status/1812268026160628104?ref_src=twsrc%5Etfw">July 13, 2024</a></blockquote>
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Billionaire Tesla founder Elon Musk endorsed Trump for president just after the assassination attempt. “I fully endorse President Trump and hope for his rapid recovery,” Musk <a href="https://x.com/elonmusk/status/1812256998588662068" target="_blank" rel="noopener">posted</a> on X.
Leftist actress and activist Ashley Judd <a href="https://www.instagram.com/p/C9YgE33xgEU/?img_index=1" target="_blank" rel="noopener">reacted</a> by saying she believed in defeating Trump, but not with violence.
“All political violence of all kinds in all settings against all people is wrong,” she posted on Instagram. “I want Donald Trump defeated. I would never want him hurt. He is a human with a family, just as I am. My Pop and I hope he is okay and send encouragement to his family.”
“Breaking Bad” star Bryan Cranston also shared his thoughts, speaking about gun violence generally. “This is a tragic day,” he wrote on social media. “We must be honest and acknowledge (with deep regret) that shootings are a common method of conflict resolution in our society. And that there seems to be a confounding disregard for the ubiquity of gun violence.”
Cranston added, “I’m relieved that Mr. Trump wasn’t severely injured, and I hope that he and the attendees seek emotional help to ease the trauma they experienced. My thoughts and prayers go out to the innocent victims of this senseless act.”
“I believe that we can be better. We need to be better… but at some point, shootings stopped being shocking &#8211; and that is what’s shocking,” the actor wrote.
“Trump remains an existential threat to democracy. We’ll defeat him with ballots, not bullets,” “Star Trek” actor George Takei <a href="https://x.com/georgetakei/status/1812509098207801446?s=51&amp;t=yVg_AIbZC0FnyCtU4qPVYw" target="_blank" rel="noopener">wrote</a> on X.
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">
Trump remains an existential threat to democracy. We’ll defeat him with ballots, not bullets.
&mdash; George Takei (@GeorgeTakei) <a href="https://twitter.com/GeorgeTakei/status/1812509098207801446?ref_src=twsrc%5Etfw">July 14, 2024</a></blockquote>
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“How do you miss all those shots fired?” singer M.I.A. <a href="https://x.com/MIAuniverse/status/1812274975287787836" target="_blank" rel="noopener">wrote</a>.
Actor Jack Black, who just participated in a Democratic fundraiser for President Biden a few weeks ago, faced major backlash during an Australian stop with his band, Tenacious D. Black presented bandmate Kyle Gass with an opportunity to make a birthday wish while onstage, prompting Gass to reply “Don’t miss Trump next time.”
Black endured major criticism following the event until he eventually distanced himself from the band and tour several days later.
“I would never condone hate speech or encourage political violence in any form,” Black said in a <a href="https://www.dailywire.com/news/blindsided-jack-black-axes-tour-after-bandmate-cheers-trump-assassination-attempt" target="_blank" rel="noopener">statement</a>, per USA Today. “After much reflection, I no longer feel it is appropriate to continue the Tenacious D tour, and all future creative plans are on hold. I am grateful to the fans for their support and understanding.”

MixCollage-16-Jul-2024-04-45-PM-8229

Hollywood Celebrities React To Attempted Assassination Of Donald Trump

Elon Musk

Hollywood

Pennsylvania

Readers Pass

Dana White, Kid Rock, and thousands of others donated to the GoFundMe page set up for the shooting victims who were killed or injured during an assassination attempt of former President Donald Trump, pushing the total beyond $2 million in less than 24 hours.
The <a href="https://www.dailywire.com/news/trump-authorizes-fundraiser-for-supporter-killed-during-assassination-attempt-its-exploded-in-donations">fundraiser</a>, which Trump sanctioned following the failed assassination attempt during a campaign rally on Saturday evening in Butler, Pennsylvania, had an initial goal of $1 million, but doubled that amount by the middle of Sunday afternoon.
<blockquote class="twitter-tweet">
This is the official Trump campaign fundraiser for the victims of the shooting in Pennsylvania. Please consider donating if you&#8217;re able.
May God bless the victims. <a href="https://t.co/zOEDDeI04o">https://t.co/zOEDDeI04o</a>
— J.D. Vance (@JDVance1) <a href="https://twitter.com/JDVance1/status/1812343999836881392?ref_src=twsrc%5Etfw">July 14, 2024</a></blockquote>
A description of the crowd-funded page read: “President Donald Trump has authorized this account as a place for donations to the supporters and families wounded or killed in today’s brutal and horrific assassination attempt. All donations will be directed to these proud Americans as they grieve and recover. May God bless and unite our nation.”
At the time of this publication, top donors to the account included rockstar Kid Rock, who donated $50,000; UFC president Dana White, who donated $50,000; and former Republican presidential candidate Vivek Ramaswamy, who donated another $30,000. 
The tally also grew thanks to donations, both large and small, from more than 26,000 people.
Following the shooting, <a href="https://www.dailywire.com/news/kid-rock-says-you-fk-with-trump-you-fk-with-me-after-assassination-attempt">Kid Rock</a> posted a video message to followers. “You f*** with Trump, you f*** with me,” the rocker — born Robert James Ritchie — said in a video online as he pointed at the camera, and made it clear he was angry after someone shot at Trump.
Officials have identified the deceased rally-goer as Corey Comperatore, a 50-year-old Pennsylvania native and firefighter. He is being <a href="https://www.dailywire.com/news/firefighter-killed-at-trump-rally-hailed-as-hero-for-shielding-his-family?topStoryPosition=4" target="_blank" rel="noopener">hailed as a hero</a> who shielded his daughters when the shooting began.
Two other attendees were seriously injured, according to officials, while Trump and his team said the former president is &#8220;fine&#8221; after a bullet ripped through his ear.
The Secret Service said its personnel <a href="https://www.dailywire.com/news/journalist-captures-photo-of-bullet-whizzing-past-trumps-head-after-it-hit-his-ear" target="_blank" rel="noopener">&#8220;neutralized&#8221; the shooter.</a>
On Sunday, Trump published a <a href="https://truthsocial.com/@realDonaldTrump/posts/112784638860095397">post</a> to Truth Social that said: “Our love goes out to the other victims and their families. We pray for the recovery of those who were wounded, and hold in our hearts the memory of the citizen who was so horribly killed.&#8221;
In the same message, the former president emphasized that “it is more important than ever that we stand United, and show our True Character as Americans, remaining Strong and Determined, and not allowing Evil to Win.”

Trump Rally Assasination Attempt

Dana White, Kid Rock Donate To Fundraiser For Trump Rally Shooting Victims; Surpasses $2 Million In Under 24 Hours

2024 Election

assasination

News

<a href="https://www.dailywire.com/topic/kid-rock" target="_blank" rel="noopener">Kid Rock</a> sent a strong message to followers that if you “f***” with former President Donald Trump then “you f*** with me” after the apparent assassination attempt on Trump on Saturday.
In a post on <a href="https://www.instagram.com/p/C9YXhU6PVc0/">Instagram</a>, the 53-year-old singer shared a video of him making it clear that taking a shot at the former president is not okay after Trump was shot during his rally in Butler, Pennsylvania, while he was speaking to supporters ahead of the 2024 election.
“You f*** with Trump, you f*** with me,” the rocker — born Robert James Ritchie — said in a video online as he pointed at the camera, and made it clear he was angry after someone had shot at Trump.
The rocker wasn’t the only person from the music world who reacted to the attempted assassination of Trump. Country star John Rich took to <a href="https://x.com/johnrich/status/1812250186090979528" target="_blank" rel="noopener">X</a> and wrote, “Trump was shot!!!” 
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“They couldn’t beat him in a fair contest, so they tried to kill him,” he <a href="https://x.com/johnrich/status/1812267422944002205">added</a>. “BUT THEY MISSED.”
“I know the vibes. We are all in trouble now!” <a href="https://www.instagram.com/p/C9Yc2LBOYgk/">Rapper 50 Cent wrote, a</a>long with a clip of his track “Many Men (Wish Death)” from Get Rich or Die Tryin,&#8217; <a href="https://www.billboard.com/culture/politics/trump-rally-shooting-reactions-1235730584/" target="_blank" rel="noopener">Billboard</a> noted.
He <a href="https://www.instagram.com/p/C9Ydn9bO0ml/">added</a> in a second post that read, “Trump gets shot and now I’m trending.&#8221; His post included a photoshopped image of Trump&#8217;s face on top of his from the album cover Get Rich or Die Tryin.’
Following the shooting, Trump released a statement that read, “I want to thank The United States Secret Service, and all of Law Enforcement, for their rapid response on the shooting that just took place in Butler, Pennsylvania.&#8221;
“Most importantly, I want to extend my condolences to the family of the person at the Rally who was killed, and also to the family of another person that was badly injured,” he added. “It is incredible that such an act can take place in our Country.”
“Nothing is known at this time about the shooter, who is now dead,” Trump continued. “I was shot with a bullet that pierced the upper part of my right ear. I knew immediately that something was wrong in that I heard a whizzing sound, shots, and immediately felt the bullet ripping through the skin. Much bleeding took place, so I realized then what was happening.”
“GOD BLESS AMERICA!” he concluded his post.
Related: <a href="https://www.dailywire.com/news/prayers-for-trump-pour-in-after-former-president-appears-to-get-shot" target="_blank" rel="noopener">Prayers For Trump Pour In After Former President Appears To Get Shot</a>

NASCAR Cup Series 64th Annual Daytona 500

Kid Rock Says ‘You F*** With Trump, You ‘F*** With Me’ After Assassination Attempt

Kid Rock Says 'You F**k With Trump, You 'F**k With Me' After Assassination Attempt

50 Cent

assassination

John Rich

Shooting

If you’re on the Right, then you know that the phrase “this is why we lose” has become something of a cliche. Anytime anyone on our side does anything we don’t like, we are bound to declare “this is why we lose,” as if that person is now a symbol for America’s cultural decline. In many cases, the “this is why we lose” charge can be off base, or at least overwrought and overstated. But not always.
So today we begin with an actual case of “this is why we lose.”
Over the past few days, there has been, seemingly out of nowhere, a full-court press by some on the Right to rehabilitate Bud Light and convince conservatives to drop the boycott of the company. Now, we know that some notable figures on this side of the aisle were never on board with the boycott in the first place. Famously, Donald Trump Jr. defended the beer maker from the beginning, saying Bud Light is on our side, despite appearances, and we shouldn’t punish them for their brief foray into trans propaganda. But Trump Jr. and others in that orbit were alone in their pro-Bud Light stance for many months, until just now.
This week, both UFC president Dana White and Kid Rock appeared in interviews with Tucker Carlson to declare their renewed support for Bud Light. Some other prominent voices, like Tim Pool, have come out to defend their position.
<h4><a href="https://www.dailywire.com/episode/ep-1277-hell-no-we-will-not-end-the-bud-light-boycott-member-exclusive" target="_blank" rel="noopener">WATCH: The Matt Walsh Show</a></h4>
In fairness to these guys, we will go through these clips one-by-one so you can hear their arguments for yourself. 
First, here’s Dana White:
<iframe loading="lazy" title="003 Dana White Backs Bud Light" width="500" height="281" src="https://www.youtube.com/embed/JITqM4qK_w4?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
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I’ll have plenty to say about the thrust of Dana’s argument after we play all of the clips, but I do want to point out one thing right away. Bud Light is a brand owned by a foreign conglomerate. Putting everything else aside, it’s very hard to make the case that it’s “patriotic” to support a foreign company. I’m not saying we can’t support foreign-owned brands. After all that’s most brands. I’m just saying it’s hard to cast your support for a Belgian multinational corporation as patriotic.
But we’ll get back to Dana’s point in a moment. First, here’s Kid Rock, also with Tucker, agreeing with Dana:
<iframe loading="lazy" title="002 Kid Rock and Tucker" width="500" height="281" src="https://www.youtube.com/embed/-JKJAp82mDE?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
Many people — myself certainly included — have found Kid Rock’s reasoning here less than compelling. 
But Tim Pool thinks that we’re all missing the point:
<iframe loading="lazy" title="001 Kid Rock ENDS Bud Light Boycott" width="500" height="281" src="https://www.youtube.com/embed/qJzBPEHhKyo?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
Now, before I explain why this is all horribly wrong, let me begin by stipulating that I like all of these guys. I like Dana White and Kid Rock. Tim Pool’s show is great and I like him personally. I’m obviously a huge fan and supporter of Tucker Carlson and I think he’s one of the most important voices in the country right now. But the Bud Light boycott is still on, and let me explain why.
Bud Light — the foreign-owned brand — tried to push trans ideology. It spat in the face of its own customers. For once in our lives — for once, ever, in modern American history — conservatives fought back in an organized, competent, effective way. We organized a boycott and we stuck with it. We actually made the woke company feel the pain. We imposed our will in a way conservatives have never been able to do. 
The Bud Light boycott is by far (and It’s not close) the most effective conservative boycott of a major company of all-time. There isn’t even a close second. In fact, it’s fair to say this is not just the most effective but actually the only successful boycott we’ve ever staged.
We’d have to have a very compelling strategic reason to end this one single successful boycott campaign. We would have to have extracted some kind of major concession. But what concession have they made? They gave Dana White $100 million. So what? That’s not a concession, that’s not an apology — that’s a marketing ploy. Are we going to end the Bud Light boycott and start giving them our money because we like their new marketing plan? That wouldn’t be us ending a boycott victoriously. That would be a retreat. It would be the very definition of snatching defeat from the jaws of victory. Something the Right does very often, but never as egregiously and pathetically as this.
Now, as with any boycott campaign, I do agree that you need to give companies an out. You have to give them a way to get back in your good graces. The whole point of a boycott is that you’re withholding support in order to extract some kind of concession. If you get the concession, you win. And if you don’t get the concession then the company is just destroyed, and you win that way. So far we are winning the second way. Bud Light betrayed its customers, it has not conceded defeat, and so the entire company is in shambles. So be it.
What can Bud Light do to get out of this? What’s their out?
Well, they would need to apologize for pushing transgenderism. They would need to apologize specifically and explicitly. They would need to grovel at our feet, in humiliating fashion, and disavow gender ideology entirely. That’s what they would have to do. They haven’t done that. They refuse to do that. Instead, they are hoping they can simply change the subject. But a change of subject is not a concession. It’s not an apology. It’s a trick, a gimmick, a diversion tactic. If we fall for it then we deserve to lose. We deserve everything that’s coming.
Here’s the point. If you are boycotting a company and demanding some kind of concession, and you don’t get the concession, and then you back down anyway — you lose. You have taken your victory and traded it in, in exchange for a defeat. You have said, “No thanks, I’d rather not win. I’ll take a loss instead.”
That’s what it would be if we start supporting Bud Light now. They haven’t apologized. They haven’t conceded. So, screw them. Let them wither and die. Let their brand destroy itself. Let it burn. That’s what they’ve chosen. It’s what they’ll get. Unless we decide to bail them out because we don’t have the stomach to fight the culture war like wars need to be fought. Part of the pitch from guys like Dana White and Kid Rock seems to be a call for a weird sort of mercy.
I’ve even seen some on the Right arguing that we are called, as Christians, to forgive Bud Light for their transgressions. That is an actual argument I’ve seen from more than one person. But fighting back against culture rot, fighting against the people who are deliberately injecting perversion and moral insanity into our society, fighting against the corporate overlords behind it all, is not a time for mercy. These are not homeless, starving people on the street who need a helping hand. These are mega-billion-dollar corporations who are selling degeneracy for profit. If you manage to get your foot on one of their necks, you keep it there. You have no mercy until they grovel and beg and do exactly what you demand that they do. And, again, if we are not willing to do that, if we are not willing to be ruthless, if we will allow ourselves to be paid off, then there is no hope. We will never win this war. And we will not deserve to win anyway.
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Keep in mind the significance of the Bud Light boycott and the whole strategy behind it: We have turned this company into a cautionary tale. The whole point was to put its head on a spike as a warning to others. It’s a trophy for the mantle. We want to show corporate America this is what we will do — this is what we are capable of doing, and willing to do — if you spit in our face the way Bud Light did. But if we just put a dent in their sales for a couple of quarters, get no apology or concession at all, and then go back to supporting them, we will have taken their head off of the spike and put our own on it. We will have sent a very different kind of message to corporate America. We will have shown them that we are not willing to go for the kill shot. That ultimately we will always come crawling back, pathetically, with our tail between our legs.
But what’s happening now is even worse. This is not just an effort to end the Bud Light boycott. This is an effort to actively rehabilitate their brand. Because the truth is the boycott isn’t even really a boycott anymore. It’s worse than that for Bud Light. The problem has metastasized. We didn’t just boycott the company — we rebranded it. The brand itself now seem lame, effeminate, and embarrassing. Even people who don’t care about the boycott, or are only dimly aware of it, avoid drinking Bud Light just because they don’t want their friends to make fun of them. That’s why Bud Light is in such a dire situation.
Even if we officially ended the boycott, it wouldn’t necessarily matter. The brand is lame now. Customers don’t want to be associated with it. Which means that to really end the boycott, we would have to revitalize and repair Bud Light’s brand for them, which is what the Dana Whites and Kid Rocks of the world seem to be trying to do. This is like declaring victory in a war, accepting your enemy’s surrender, and then proceeding to give them back all the land you gained. You’re not just ending the war in that case. You are actively forfeiting your own gains. You aren’t just letting your enemy bow out. You are helping them repair the damage that they themselves caused.
Why would we do that? Why should we? What do we gain?
I know the UFC gains $100 million. But what about the rest of us? What about the movement? What about the culture? What do we get out of this “mercy”? Nothing. That’s the answer.
And on top of it all, it must be said, Bud Light sucks anyway. It’s a bad product. It tastes like stale rainwater scooped out of a murky puddle on the pavement. This is not just the most effective conservative boycott in history, but the easiest. Nobody with functioning tastebuds has any desire to drink that sludge anyway.
That’s what it comes down to. We can do what is effective, what is right, and also what is, at the same time, very easy. Or we can go out of our way to kneecap ourselves and turn an easy victory into a laborious defeat. Those are your options.
And really, you should not have any trouble making the choice.

Bud Light

Hell No, We Will Not End The Bud Light Boycott

boycotts

Dana White

Tucker Carlson

Country star <a href="https://www.dailywire.com/news/kid-rock-announces-no-snowflakes-summer-concerts" target="_blank" rel="noopener">Kid Rock</a> called Marine veteran Daniel Penny a &#8220;hero,” donating thousands to the campaign for the veteran/24-year-old college student accused of killing Jordan Neely.
The <a href="https://www.dailywire.com/news/welcome-to-the-republican-party-kid-rock-to-maher-when-hbo-host-slams-woke-push-in-schools" target="_blank" rel="noopener">52-year-old</a> singer —born Robert Ritchie — joined some 50,000 people who have donated to the GiveSendGo campaign that is listed as &#8220;Daniel Penny&#8217;s Legal Defense Fund.&#8221; As of this publication, the online fundraiser has surpassed $2.5 million.
Ritchie is listed in the &#8220;Top Donations&#8221; section, which shows that he donated &#8220;5,000.&#8221; His post read, &#8220;Mr. Penny is a hero. Alvin Bragg is a POS. Kid Rock.” Bragg is the Manhattan district attorney who has charged Penny with second-degree manslaughter, the <a href="https://www.dailymail.co.uk/news/article-12086123/Kid-Rock-donates-5-000-Daniel-Pennys-defense-fund-raised-2-2-million.html" target="_blank" rel="noopener">Daily Mail</a> noted.
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">
CROWDFUNDING SUPPORT: <a href="https://twitter.com/KidRock?ref_src=twsrc%5Etfw">@KidRock</a> donates thousands to Marine vet&#39;s defense in NYC subway chokehold death. See the blistering message he left DA Alvin Bragg. <a href="https://t.co/Bjj5uKYCbX">https://t.co/Bjj5uKYCbX</a> <a href="https://t.co/rNV5HDAS2q">pic.twitter.com/rNV5HDAS2q</a>
&mdash; Fox News (@FoxNews) <a href="https://twitter.com/FoxNews/status/1658291199558467585?ref_src=twsrc%5Etfw">May 16, 2023</a></blockquote>
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Ritchie joined with other high profile figures who donated to Penny — who&#8217;s facing charges over the death of the homeless man who was allegedly threatening people on a New York City subway car before he was restrained by Penny with a headlock for about 15 minutes on May 1, as previously <a href="https://www.dailywire.com/news/givesendgo-campaign-raises-more-than-2-million-for-daniel-penny" target="_blank" rel="noopener">reported</a>. On Friday, Penny surrendered to law enforcement in New York and did not enter a plea. He was released on $100,000 bail, and is scheduled to be back in court on July 17.
Others who donated include Max King Realty Holdings LLC President/CEO Brett Kingstone, who wrote with his <a href="https://www.givesendgo.com/daniel_penny" target="_blank" rel="noopener">donation</a> that Kid Rock&#8217;s level of support inspired him to do more.
&#8220;So I see that the great KID ROCK donated $5,000,&#8221; Kingstone wrote. &#8220;Decided to up my previous $1,000 donation to $5,000 accordingly. Kid Rock&#8217;s messages to Alvin Bragg, as well as Bud Lite, are well founded. Blessings to all the great Americans who sent both their prayers and contributions of $5 and up to this great Marine and Hero.&#8221;
2024 Republican Party presidential primary candidate Vivek Ramaswamy donated another $10,000. While political commentator Tim Pool is listed on the fundraising site as donating $20,000.
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The message on the <a href="https://www.givesendgo.com/daniel_penny" target="_blank" rel="noopener">fundraiser site</a> about the campaign says, &#8220;Funds are being raised to pay Mr. Penny&#8217;s legal fees incurred from any criminal charges filed and any future civil lawsuits that may arise, as well as expenses related to his defense. All contributions are greatly appreciated. Any proceeds collected which exceed those necessary to cover Mr. Penny&#8217;s legal defense will be donated to a mental health advocacy program in New York City.&#8221;
The site also includes a statement that the page was set up by the law offices of Raiser &amp; Kenniff, P.C.
Related: <a href="https://www.dailywire.com/news/kid-rock-blasts-bud-light-for-partnering-with-trans-activist-dylan-mulvaney" target="_blank" rel="noopener">Kid Rock Blasts Bud Light For Partnering With Trans Activist Dylan Mulvaney</a>

Kid Rock at NASCAR Cup Series 64th Annual Daytona 500

‘Mr. Penny Is A Hero’: Kid Rock Donates Thousands To Marine Veteran Accused Of Killing Jordan Neely

Country Music

Daniel Penny

Jordan Neely

New York

Country star <a href="https://www.dailywire.com/topic/john-rich">John Rich</a> said &#8220;cases and cases&#8221; of Bud Light have been piling up at his Nashville bar after Anheuser-Busch announced its partnership with biological male transgender activist Dylan Mulvaney.
During the 49-year-old singer&#8217;s appearance on Fox News&#8217;s &#8220;<a href="https://www.youtube.com/watch?v=Qr8OPmPE-j4">Tucker Carlson Tonight</a>&#8221; on Monday, Rich told the host that Bud Light used to be his bar&#8217;s most popular beer, but ever since Mulvaney revealed a deal with the brand, patrons stopped ordering it.
&#8220;I think the customers decide. Customers are king,&#8221; said Rich. &#8220;Our number one selling beer up until a few days ago was, guess what? Bud Light. That was the number one beer. We got cases and cases and cases of it sitting back there.&#8221;
WATCH:
<iframe loading="lazy" title="Bud Light trans partnership faces backlash" width="500" height="281" src="https://www.youtube.com/embed/Qr8OPmPE-j4?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
&#8220;But in the past several days, you&#8217;re hard-pressed to find anyone ordering one,&#8221; he added. &#8220;So as a business owner, I go, &#8216;Hey, if you aren&#8217;t ordering it, we got to put something else in here.&#8217; At the end of the day, that&#8217;s capitalism. Right, Tucker? That&#8217;s how it works.&#8221;
&#8220;It&#8217;s their right to market it however they want,&#8221; Rich continued. &#8220;They’re making a bet [that] this is going to sell more product&#8230; And what&#8217;s happening, Tucker, is people that have been loyal to brands for decades and decades are finding it hard to stay loyal to them, so they start hunting down other brands that they can go and support. And [there are] tons of up-and-coming American brands out there that people are flooding to, kind of like mine.&#8221;
The &#8220;Amazed&#8221; hitmaker recently made headlines when he joined fellow musicians Travis Tritt and Kid Rock in <a href="https://www.dailywire.com/news/john-rich-travis-tritt-join-boycott-of-bud-light-after-brand-partners-with-dylan-mulvaney">boycotting the brand</a> over the Mulvaney partnership.
Rich tweeted, &#8220;What beer should my bar [Redneck Riviera] in Nashville replace #BudLight with?&#8221;
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">
What beer should my bar <a href="https://twitter.com/rnrbarnash?ref_src=twsrc%5Etfw">@rnrbarnash</a> in Nashville replace <a href="https://twitter.com/hashtag/BudLight?src=hash&amp;ref_src=twsrc%5Etfw">#BudLight</a> with? <a href="https://twitter.com/RedneckRiviera?ref_src=twsrc%5Etfw">@RedneckRiviera</a>
&mdash; John Rich🇺🇸 (@johnrich) <a href="https://twitter.com/johnrich/status/1643715065680474112?ref_src=twsrc%5Etfw">April 5, 2023</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
His comments followed Tritt, who went even further and announced he would be &#8220;deleting all Anheuser-Busch products from my tour hospitality rider. I know many other artists who are doing the same.&#8221;
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<blockquote class="twitter-tweet" data-width="500" data-dnt="true">
I will be deleting all Anheuser-Busch products from my tour hospitality rider. I know many other artists who are doing the same.
&mdash; Travis Tritt (@TravisTritt) <a href="https://twitter.com/TravisTritt/status/1643765186736553984?ref_src=twsrc%5Etfw">April 5, 2023</a></blockquote>
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Kid Rock posted a video on Twitter showing him shooting several cases of Bud Light.
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">
<a href="https://t.co/dSmCGySoul">pic.twitter.com/dSmCGySoul</a>
&mdash; KidRock (@KidRock) <a href="https://twitter.com/KidRock/status/1643090302410936323?ref_src=twsrc%5Etfw">April 4, 2023</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
&#8220;Grandpa&#8217;s feeling a little frisky today,&#8221; the 52-year-old singer captioned the post. &#8220;Let me say something to all of you and be as clear and concise as possible. F*** Bud Light. And f*** Anheuser-Busch. Have a terrific day.&#8221;
Related: <a href="https://www.dailywire.com/news/chicago-pd-under-investigation-after-it-likes-travis-tritt-tweet-slamming-bud-lights-partnership-with-dylan-mulvaney">Chicago PD Under Investigation After It &#8216;Likes&#8217; Travis Tritt Tweet Slamming Bud Light&#8217;s Partnership With Dylan Mulvaney</a>

33rd Annual 99.9 KISS Country Chili Cook-off

John Rich Says ‘Cases And Cases’ Of Bud Light Piling Up At His Nashville Bar After Mulvaney Partnership

John Rich Says 'Cases And Cases' Of Bud Light Piling Up At His Nashville Bar After Mulvaney Partnership

Dylan Mulvaney

Transgender

Days after pleading not guilty to criminal charges, former President <a href="https://www.dailywire.com/topic/donald-trump" target="_blank" rel="noopener">Donald Trump</a> received a warm welcome after he showed up Saturday evening at UFC 287 in Miami.
Videos posted to social media showed Trump walking through the Kaseya Center, packed with cheering attendees. Trump himself <a href="https://www.dailywire.com/news/he-was-a-legend-megan-fox-talks-trump-at-rowdy-ufc-arena" target="_blank" rel="noopener">is a fan of UFC</a>, attending various fights over the years.
Beside the Octagon, Trump sat next to <a href="https://www.dailywire.com/news/kid-rock-blasts-bud-light-for-partnering-with-trans-activist-dylan-mulvaney" target="_blank" rel="noopener">rock star Kid Rock,</a> former world heavyweight <a href="https://www.dailywire.com/topic/mike-tyson" target="_blank" rel="noopener">boxing champion Mike Tyson</a>, and UFC President Dana White. At one point, Trump stood up and waved and the crowd broke into chants of &#8220;U-S-A.&#8221;
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President Trump received a standing ovation at UFC 287 and then the crowd started chanting &quot;USA!&quot; <a href="https://t.co/TeERwryfYQ">pic.twitter.com/TeERwryfYQ</a>
&mdash; Citizen Free Press (@CitizenFreePres) <a href="https://twitter.com/CitizenFreePres/status/1644953890276909056?ref_src=twsrc%5Etfw">April 9, 2023</a></blockquote>
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UFC star fighter Jorge Masvidal, who lost his fight and <a href="https://www.espn.com/mma/story/_/id/36127568/jorge-masvidal-announces-retirement-loss-gilbert-burns" target="_blank" rel="noopener">announced his retirement</a>, gave a shout-out to Trump.
&#8220;I want to say — greatest president in the history of the world sitting right there,&#8221; Masvidal said, prompting another round of cheers. &#8220;I love that guy!&#8221;
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Jorge Masvidal pointing at Donald Trump &#8212; &quot;The greatest president in the history of the world.&quot; 
The crowd goes wild and starts chanting &quot;Let&#39;s Go Brandon.&quot;<a href="https://t.co/H74Qmwugr7">pic.twitter.com/H74Qmwugr7</a>
&mdash; Citizen Free Press (@CitizenFreePres) <a href="https://twitter.com/CitizenFreePres/status/1644939724308779009?ref_src=twsrc%5Etfw">April 9, 2023</a></blockquote>
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Florida Republican Governor Ron DeSantis, who is widely expected to compete for the presidency in 2024 against Trump, also received praise from Masvidal.
&#8220;We also got the greatest governor of all time here in Florida. Let&#8217;s keep Florida free — a red state,&#8221; Masvidal said before leading a <a href="https://www.dailywire.com/topic/lets-go-brandon" target="_blank" rel="noopener">&#8220;Let&#8217;s Go Brandon&#8221; chant</a>, which has become a rallying call against President Joe Biden.
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Mike Tyson and Donald Trump together at UFC 287… <a href="https://t.co/Q9My4ccKoa">pic.twitter.com/Q9My4ccKoa</a>
&mdash; Michael Benson (@MichaelBensonn) <a href="https://twitter.com/MichaelBensonn/status/1645002926484594690?ref_src=twsrc%5Etfw">April 9, 2023</a></blockquote>
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Trump, a longtime celebrity businessman, announced in November he would be running another campaign for the presidency. If Trump wins the GOP nomination, he could be up for a rematch against Biden, who has said he intends to run for a second term but has yet to formally declare a bid.
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For months, Trump generally hovered at the top of 2024 Republican primary polls, but his numbers appear to have <a href="https://time.com/6268048/donald-trump-indictment-polling/" target="_blank" rel="noopener">gotten a boost</a> as he became the first former president to face criminal charges.
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President Trump with Mike Tyson, Kid Rock, and Dana White at UFC. <a href="https://t.co/AZelkRs5B4">pic.twitter.com/AZelkRs5B4</a>
&mdash; Citizen Free Press (@CitizenFreePres) <a href="https://twitter.com/CitizenFreePres/status/1644899331995238408?ref_src=twsrc%5Etfw">April 9, 2023</a></blockquote>
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Trump travelled to New York last week and <a href="https://www.dailywire.com/news/trump-indicted-on-34-felony-counts-of-conspiracy-falsifying-business-records-pleads-not-guilty" target="_blank" rel="noopener">pleaded not guilty</a> to 34 felony counts of falsifying business records as part of what Manhattan District Attorney Alvin Bragg alleged to be a “catch-and-kill” scheme to influence the 2016 election.
Other investigations pose legal jeopardy to Trump, including a 2020 election inquiry led by Georgia&#8217;s Fulton County District Attorney <a href="https://www.dailywire.com/news/fulton-da-responds-to-trump-attacks" target="_blank" rel="noopener">Fani Willis</a> and the federal probe commandeered by special counsel Jack Smith.
Trump broadly denies any wrongdoing and claims politically motivated prosecutors are targeting him.

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Trump Draws Cheers At UFC, Fighter Leads ‘Let’s Go Brandon’ Chant

Trump Draws Cheers At UFC, Fighter Leads 'Let's Go Brandon' Chant

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Internal Affairs has been called in to investigate the <a href="https://www.dailywire.com/topic/chicago" target="_blank" rel="noopener">Chicago</a> Police Department&#8217;s official Twitter account “liking” a tweet from country star Travis Tritt who slammed Bud Light&#8217;s partnership with Dylan Mulvaney, a trans-identifying biological male.
A spokesperson for Chicago PD confirmed to the <a href="https://chicago.suntimes.com/crime/2023/4/6/23673495/chicago-police-twitter-accounts-like-of-anti-trans-tweet-prompts-internal-affairs-probe" target="_blank" rel="noopener">Chicago Sun Times</a> on Thursday that an investigation was underway by the department&#8217;s Bureau of Internal Affairs after a complaint was filed.
The complaint was made after a photo surfaced showing that the department had “liked” Tritt&#8217;s tweet in which the singer said he was boycotting Anheuser-Busch products following news of the company&#8217;s promotional deal with the trans activist.
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Internal affairs investigators are looking into a report that the official Twitter account for the Chicago Police Department liked an anti-trans post by a county music singer.
 <a href="https://t.co/XBbENGqFoV">https://t.co/XBbENGqFoV</a>
&mdash; Chicago Sun-Times (@Suntimes) <a href="https://twitter.com/Suntimes/status/1644166000869359616?ref_src=twsrc%5Etfw">April 7, 2023</a></blockquote>
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&#8220;I will be deleting all Anheuser-Busch products from my tour hospitality rider. I know many other artists who are doing the same,” Tritt shared on Twitter Wednesday evening.
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I will be deleting all Anheuser-Busch products from my tour hospitality rider. I know many other artists who are doing the same.
&mdash; Travis Tritt (@TravisTritt) <a href="https://twitter.com/TravisTritt/status/1643765186736553984?ref_src=twsrc%5Etfw">April 5, 2023</a></blockquote>
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Tritt later tweeted, &#8220;In full disclosure, I was on a tour sponsored by Budweiser in the 90&#8217;s. That was when Anheuser-Busch was American owned. A great American company that later sold out to the Europeans and became unrecognizable to the American consumer. Such a shame.&#8221;
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In full disclosure, I was on a tour sponsored by Budweiser in the 90’s. That was when Anheuser-Busch was American owned. A great American company that later sold out to the Europeans and became unrecognizable to the American consumer. Such a shame.
&mdash; Travis Tritt (@TravisTritt) <a href="https://twitter.com/TravisTritt/status/1643804393483956224?ref_src=twsrc%5Etfw">April 6, 2023</a></blockquote>
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On Friday, Interim Superintendent of the Chicago Police Department Eric Carter <a href="https://twitter.com/CPDSupt/status/1644399441208836097?s=20" target="_blank" rel="noopener">tweeted</a> that they take the &#8220;liking&#8221; of Tritt&#8217;s tweet seriously.
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&#8220;The Chicago Police Department does not tolerate bigotry,&#8221; Carter wrote. &#8220;This week, there was an unauthorized &#8216;like&#8217; of a tweet that does not represent the values of our Department. We take this matter seriously and have launched an internal investigation into the matter.&#8221;
The country star&#8217;s post followed others from John Rich and Kid Rock, who called out the company on social media after <a href="https://www.dailywire.com/news/trans-activist-dylan-mulvaney-announces-partnership-with-bud-light-but-no-one-knows-if-its-a-prank" target="_blank" rel="noopener">Mulvaney posted</a> a viral video revealing the partnership with Bud Light.
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&mdash; Davy Jones (@itsNTBmedia) <a href="https://twitter.com/itsNTBmedia/status/1642354733355548673?ref_src=twsrc%5Etfw">April 2, 2023</a></blockquote>
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Rich tweeted, &#8220;What beer should my bar [Redneck Riviera] in Nashville replace #BudLight with?&#8221;
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What beer should my bar <a href="https://twitter.com/rnrbarnash?ref_src=twsrc%5Etfw">@rnrbarnash</a> in Nashville replace <a href="https://twitter.com/hashtag/BudLight?src=hash&amp;ref_src=twsrc%5Etfw">#BudLight</a> with? <a href="https://twitter.com/RedneckRiviera?ref_src=twsrc%5Etfw">@RedneckRiviera</a>
&mdash; John Rich🇺🇸 (@johnrich) <a href="https://twitter.com/johnrich/status/1643715065680474112?ref_src=twsrc%5Etfw">April 5, 2023</a></blockquote>
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While Kid Rock posted a video on <a href="https://twitter.com/KidRock/status/1643090302410936323?s=20" target="_blank" rel="noopener">Twitter</a> showing him shooting several cases of Bud Light.
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&mdash; KidRock (@KidRock) <a href="https://twitter.com/KidRock/status/1643090302410936323?ref_src=twsrc%5Etfw">April 4, 2023</a></blockquote>
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&#8220;Grandpa’s feeling a little frisky today,&#8221; the 52-year-old singer captioned the post. &#8220;Let me say something to all of you and be as clear and concise as possible. F*** Bud Light. And f*** Anheuser-Busch. Have a terrific day.&#8221;
Related: <a href="https://www.dailywire.com/news/john-rich-travis-tritt-join-boycott-of-bud-light-after-brand-partners-with-dylan-mulvaney" target="_blank" rel="noopener">John Rich, Travis Tritt Join Boycott Of Bud Light After Brand Partners With Dylan Mulvaney</a>

Travis Tritt

Chicago PD Under Investigation After It ‘Likes’ Travis Tritt Tweet Slamming Bud Light’s Partnership With Dylan Mulvaney

<a href="https://www.dailywire.com/topic/country-music">Country music</a> stars <a href="https://www.dailywire.com/topic/john-rich">John Rich</a> and Travis Tritt have both joined in a <a href="https://www.dailywire.com/topic/boycott">boycott</a> against Bud Light after the company went viral for a promotional deal with trans activist Dylan Mulvaney.
“What beer should my bar [Redneck Riviera] in Nashville replace #BudLight with?” Rich <a href="https://twitter.com/johnrich/status/1643715065680474112">tweeted</a> on Wednesday, which led fans to flood the comments with suggestions.
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What beer should my bar <a href="https://twitter.com/rnrbarnash?ref_src=twsrc%5Etfw">@rnrbarnash</a> in Nashville replace <a href="https://twitter.com/hashtag/BudLight?src=hash&amp;ref_src=twsrc%5Etfw">#BudLight</a> with? <a href="https://twitter.com/RedneckRiviera?ref_src=twsrc%5Etfw">@RedneckRiviera</a>
&mdash; John Rich🇺🇸 (@johnrich) <a href="https://twitter.com/johnrich/status/1643715065680474112?ref_src=twsrc%5Etfw">April 5, 2023</a></blockquote>
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&#8220;I will be deleting all Anheuser-Busch products from my tour hospitality rider. I know many other artists who are doing the same,&#8221; Tritt <a href="https://twitter.com/Travistritt/status/1643765186736553984">shared</a> on <a href="https://www.dailywire.com/topic/social-media">Twitter</a> Wednesday evening. A few hours later, the singer also <a href="https://twitter.com/Travistritt/status/1643791339350360068">warned fans</a> about purchasing Jack Daniel&#8217;s after an ad campaign featuring drag queens resurfaced online. 
“In full disclosure, I was on a tour sponsored by Budweiser in the 90’s. That was when Anheuser-Busch was American owned. A great American company that later sold out to the Europeans and became unrecognizable to the American consumer. Such a shame,” Tritt wrote in a follow-up.
These two weren’t the only country music stars posting strong reactions. On Tuesday, Kid Rock <a href="https://www.dailywire.com/news/kid-rock-blasts-bud-light-for-partnering-with-trans-activist-dylan-mulvaney">shared</a> a video of himself shooting at cases of Bud Light. 
“Grandpa’s feeling a little frisky today. Let me say something to all of you and be as clear and concise as possible,” the musician said. “F*** Bud Light. And f*** Anheuser-Busch. Have a terrific day.”
These reactions are the result of Mulvaney <a href="https://www.dailywire.com/news/trans-activist-dylan-mulvaney-announces-partnership-with-bud-light-but-no-one-knows-if-its-a-prank">posting</a> a video over the weekend revealing a partnership with Bud Light. In an Instagram video, the activist showed off a personalized beer can. “Bud Light sent me possibly the best gift ever: a can with my face on it,” Mulvaney said in Instagram stories.
The influencer also shared a video ad for Bud Light during the company’s promotional event for the NCAA basketball tournament, which included the hashtag, “#budlightpartner.”
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Bud Light responded by confirming the partnership in a statement. 
“Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics and passion points,” an Anheuser-Busch spokesperson <a href="https://www.dailywire.com/news/bud-light-confirms-brand-partnership-with-dylan-mulvaney-aim-to-authentically-connect-with-various-demographics">told</a> Fox News.
“From time to time, we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney. This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public,” the spokesperson added.
Many social media users called for boycotts, from casual beer drinkers to celebrities and bar owners.

John Rich Travis Tritt

John Rich, Travis Tritt Join Boycott Of Bud Light After Brand Partners With Dylan Mulvaney

boycott

The internet exploded with rage when social media users figured out that trans activist Dylan Mulvaney was really, truly involved in a brand partnership with Bud Light beer.
At first, the promo seemed too strange to be true. It didn’t help that Mulvaney shared the promotional video clips on Saturday, which happened to be April Fool’s Day. Users questioned the campaign’s legitimacy. They were shocked when a spokesperson from the beer brand’s parent company, Anheuser-Busch, confirmed their worst suspicions.
Mulvaney kicked off the wild weekend by advertising the beer company’s March Madness contest offering customers a chance to win $15,000. The influencer dressed like Audrey Hepburn’s character in “Breakfast at Tiffany’s” while drinking Bud Light and claiming not to understand what March Madness even is. “I thought we were all just having a hectic month,” the activist quipped. “But it turns out it has something to do with sports!”
The video also included the hashtag #budlightpartner.
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&mdash; Davy Jones (@itsNTBmedia) <a href="https://twitter.com/itsNTBmedia/status/1642354733355548673?ref_src=twsrc%5Etfw">April 2, 2023</a></blockquote>
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Another video showed the activist in the bathtub with a strategically placed tower of Bud Light cans nearby. Mulvaney laughed and frolicked in the bubble-filled tub while hold music played in the background, which football fans might remember from the Bud Light Super Bowl commercial that debuted in February.
Mulvaney showed off a personalized beer can commemorating one year of the popular TikTok video series, “Days of Girlhood,” which is how the influencer became famous in the first place.
Since then, the TikTok star has been collecting big-name brand partnerships, including KitchenAid, Kind Snacks, wedding dress brand ASOS, Native, MAC Cosmetics, and a host of others. But social media users could not understand why the St. Louis-based brewing company would select Mulvaney, a biological male who identifies as a young girl, as a good person to advertise their products.
“Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics and passion points,” a spokesperson for the company told Fox News.
“From time to time, we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney. This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public.”
The outrage was swift and brutal, with calls to boycott the company echoing across social media platforms.
“I’ve been drinking Bud Lite for more than 20 years, sadly I had my last one yesterday. Deciding on a new non-bud owned alternative today,” one Twitter reaction <a href="https://twitter.com/CanuckGuy123/status/1642557866207858688">said</a>.
“Water that identifies as beer,” another account <a href="https://twitter.com/GoldenHairFlow/status/1642519460375416835">quipped</a>.
“Fire your marketing director. He/she/they just sank your company into the ground,” another user agreed.
“Bud Light made a mockery of women by partnering with transgender activist Dylan Mulvaney — a biological male who makes a living exploiting what it means to be a woman,” OutKick writer David Hookstead tweeted. “We can’t even drink beer in America anymore without woke politics being involved.”
“Piss water masquerading as beer hires man masquerading as woman,” Daily Wire Editor Emeritus Ben Shapiro tweeted.
Conservative rock star Kid Rock posted a video that made his feelings about Bud Light clear.
“Grandpa’s feeling a little frisky today. Let me say something to all of you and be as clear and concise as possible.” With that, he picked up a gun and fired into cases of Bud Light beer.
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&mdash; KidRock (@KidRock) <a href="https://twitter.com/KidRock/status/1643090302410936323?ref_src=twsrc%5Etfw">April 4, 2023</a></blockquote>
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Interestingly, this is not the first time Bud Light marketed to the LGBTQ community.
In 2019, the brand started selling special rainbow bottles in partnership with the Gay &amp; Lesbian Alliance Against Defamation (GLAAD) for Pride month.
“Bud Light has been a supporter of the LGBTQ+ community since the 80s and we are excited to continue our long-standing partnership with GLAAD by collaborating with them on this new commemorative bottle that celebrates the LGBTQ+ community and everything GLAAD does to support it,” VP of Marketing Andy Goeler said at the time, as The Daily Wire originally <a href="https://www.dailywire.com/news/bud-light-have-rainbow-bottles-benefitting-glaad-paul-bois" target="_blank" rel="noopener">reported</a>.
The company also hired a woman to head up its marketing efforts as of June 2022. Alissa Heinerscheid was promoted to VP of Marketing for Bud Light, becoming the first woman to ever hold the position. She was responsible for the Super Bowl commercial “Easy to Drink, Easy to Enjoy,” which Mulvaney mimicked in recent social media posts over the weekend.
<iframe loading="lazy" title="Bud Light / Bud Light Hold | Easy To Drink, Easy To Enjoy - 2023 Super Bowl Commercial" width="500" height="281" src="https://www.youtube.com/embed/hsfUjX9RkDc?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
“As the first woman to lead the biggest beer brand in the world, it’s an amazing opportunity to really evolve and elevate Bud Light, this brand I love,” Heinerscheid said in February, per <a href="https://www.forbes.com/sites/jeanettehurt/2023/02/02/bud-light-signals-new-era-in-marketing/?sh=3f1a51e733b1" target="_blank" rel="noopener">Forbes</a>.
“This campaign is meant to feel different, to be lighter and brighter, with a confidence and magnetism, and it’s really critical to depict real people and real places,” she added. “What I need to do to help this brand to evolve &#8230; this is my passion point … female representation is a personal passion point of mine.” 
The Bud Light exec said she believed the Super Bowl ad would usher in “a new era for Bud Light,” and would “strip away all the loudness and the distractions,” per <a href="https://variety.com/2023/tv/news/bud-light-super-bowl-commercials-alissa-heinerscheid-1235510169/" target="_blank" rel="noopener">Variety</a>. 
“When we looked at this job to be done, attracting new drinkers, we started out with who we are and what do we stand for,” Heinerscheid said of their revised advertising strategy. “We’d been pretty inconsistent in our messaging over the years, and we need to establish who we are and consistently message this in years to come.”
“As the number one beer in the industry, it’s incumbent upon us to act like a leader and set the standard,” she went on. “We’re excited to see what 2023 brings.”
The brand previously featured quirky, funny branding such as the party dog Spuds McKenzie in the late ’80s, campaigns featuring “Real Men of Genius” in the late ’90s and early ’00s, a Super Bowl ad showing men praying to a “magic fridge” full of beer in 2006. They previously partnered with celebrities such as Cedric the Entertainer, Arnold Schwarzenegger, Don Cheadle, and Reggie Watts, to name a few.
Though Heinerscheid hasn’t come forward as the driving force behind including Mulvaney in the brand partnership, there’s a good chance she knew it was happening. Only time will tell if this radical departure from the brand’s former campaigns will pay off in the end, or if it’ll fall flatter than an open can of beer left out overnight.

Trans Can Sparks Fury: Bud Light Takes A Big Risk On Dylan Mulvaney

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