<p style="font-weight: 400;">Anheuser-Busch is trying to convince wholesalers that the Dylan Mulvaney controversy that has caused sales of Bud Light to plummet has been overblown.</p>
<p style="font-weight: 400;">The brewery sent a letter to wholesalers about the backlash to the trans-identifying influencer posting a TikTok video with a can of Bud Light that had Mulvaney’s face on it. In the video, Mulvaney celebrated 365 days of “being a woman.”</p>
<p style="font-weight: 400;">“This was one single can given to one social media influencer,” the letter declares. “It was not made for production or sale to the general public. This can is not a formal campaign or advertisement.”</p>
<p style="font-weight: 400;">The letter was forwarded to retailers, bars, and restaurants by Grey Eagle, which distributes Anheuser-Busch products, the St. Louis Dispatch <a href="https://www.stltoday.com/business/local/a-b-responds-to-controversy-just-one-single-can-sent-to-one-influencer/article_12db8c52-e90f-11ed-be5d-338d88dc3a41.html?utm_medium=social&amp;utm_source=twitter_stltoday" target="_blank" rel="noopener">reported</a>. A cover letter from Grey Eagle stated, “Anheuser-Busch did not intend to create controversy or make a political statement.”</p>
<p style="font-weight: 400;">“In reality, the Bud Light can posted by a social media influencer that sparked all the conversation was provided by an outside agency without Anheuser-Busch management awareness or approval,” Grey Eagle continued. “Since that time, the lack of oversight and control over marketing decisions has been addressed and a new VP of Bud Light marketing has been announced.”</p>
<p style="font-weight: 400;">&#8220;The minute you step into the political or religious spectrum, when you know your target audience is going to have a real issue with this, you know you’ve alienated at least half of your target audience,” Robert Lachky, the former chief creative officer at Anheuser-Busch, told the Dispatch. “In the end, people don’t like getting preached to, especially when it comes to drinking beer.”</p>
<p style="font-weight: 400;">Soon after InBev, based in Belgium, <a href="https://www.industryweek.com/leadership/companies-executives/article/21948686/the-battle-is-over-inbev-buys-anheuserbusch" target="_blank" rel="noopener">purchased</a> Anheuser-Busch in 2008, Lachky left. He said that foreign marketers didn’t understand American consumers. He said of the current marketing team, “None of these marketing folks has ever been to a NASCAR race, none has been to a football game or a rodeo. That’s insanity. That’s marketing incompetence.”</p>
<p style="font-weight: 400;">In the wake of the controversy, Anheuser-Busch is reportedly offering a <a href="https://www.dailymail.co.uk/news/article-12042215/Bud-Light-offers-FREE-beer-wholesale-employee-begs-forgiveness-Mulvaney-row.html" target="_blank" rel="noopener">free case of beer</a> to every employee of its wholesaler network.</p>
<p style="font-weight: 400;">The <a href="https://www.wsj.com/articles/bud-light-maker-offers-distributors-free-beer-more-ad-spending-after-dylan-mulvaney-backlash-14efac22">giveaway</a> may just be the only viable plan to get rid of a product that customers are rejecting. The company&#8217;s wholesaler network, which consists of <a href="https://www.dailywire.com/news/bud-light-marketing-vp-talks-about-updating-fratty-image-with-inclusivity-before-mulvaney-partnership" target="_blank" rel="noopener">many family-run businesses</a>, has been hurt by the disastrous PR stunt and the boycott that has followed.</p>
<p><strong>Related: <a href="https://www.dailywire.com/news/sos-anheuser-busch-now-sending-free-beer-to-every-employee-of-wholesaler-network-report">SOS: Anheuser-Busch Now Sending Free Beer To Every Employee Of Wholesaler Network: Report</a></strong></p>

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‘One Single Can’: Anheuser-Busch Sends Letter To Minimize Disastrous Mulvaney Backlash

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‘One Single Can’: Anheuser-Busch Sends Letter To Minimize Disastrous Mulvaney Backlash