<a href="https://www.dailywire.com/topic/anheuser-busch" target="_blank" rel="noopener">Anheuser-Busch</a>, the parent company of embattled beer brand <a href="https://www.dailywire.com/topic/bud-light" target="_blank" rel="noopener">Bud Light</a>, agreed to pay over half a million dollars to the <a href="https://www.dailywire.com/topic/environmental-protection-agency-epa" target="_blank" rel="noopener">Environmental Protection Agency</a> after being accused of violating the Clean Air Act. 
The beer manufacturer <a href="https://www.epa.gov/newsreleases/anheuser-busch-llc-required-improve-safety-fort-collins-brewery" target="_blank" rel="noopener">will pay</a> $537,000 in fines and implement a “comprehensive safety review” at 11 of the Anheuser-Busch plants that use anhydrous ammonia, according to the EPA. The settlement was in part spurred on by an accident at an Anheuser-Busch facility in 2018 in Fort Collins, <a href="https://www.dailywire.com/topic/colorado" target="_blank" rel="noopener">Colorado</a>, that <a href="https://www.coloradoan.com/story/money/business/2023/06/05/anheuser-busch-fined-for-violating-clean-air-act-fort-collins-budweiser-brewery/70290783007/#:~:text=Anheuser%2DBusch%20has%20agreed%20to,Right%2Dto%2DKnow%20Act.">left two workers</a> injured after an ammonia leak. 
“This settlement with Anheuser-Busch sends a clear message to companies that store hazardous materials like anhydrous ammonia that they have an obligation to follow regulations designed to protect our communities and environment from potentially catastrophic consequences of accidents,” EPA Regional Administrator K.C. Becker said. “Failure to comply with the law puts first responders and members of the surrounding community in harm’s way.” 
Anheuser-Busch facilities in New Hampshire, California, Colorado, Texas, Ohio, Florida, New York, Virginia, Georgia, and Missouri will all undergo comprehensive reviews on their storage of anhydrous ammonia, which is used in the production of beer. 
Facilities in New Hampshire, Colorado, and California were all the subject of an EPA investigation from 2016 to 2019. 
The agency claimed that Anheuser-Busch failed &#8220;to comply with recognized and generally accepted good engineering practices.&#8221;
The settlement comes as Anheuser-Busch has seen several months of financial tumult after partnering with transgender-identifying activist Dylan Mulvaney. According to some reports, Anheuser-Busch has <a href="https://www.dailywire.com/news/anheuser-busch-inbev-market-value-plunges-further-staggering-27-billion-drop-since-mulvaney-fiasco-report" target="_blank" rel="noopener">lost as much as $27 billion</a> in market value since the debut of the Mulvaney partnership. 
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The company had a $134.55 billion value as of March 31 before it plunged to $107.44 billion by the end of May, according to Dow Jones Market Data Group. The company’s stock plummeted 19.98% from its high in March. That 20% drop enters the zone of a bear market.
In large part, the backlash has been driven by conservative activists, who have encouraged Americans to boycott the popular beverage. 
“We believe there is a subset of American consumers who will not drink a Bud Light for the foreseeable future,” Jared Dinges, beverage analyst at JPMorgan Chase, said last month. “We believe a 12% to 13% volume decline on an annualized basis would be a reasonable assumption.”

Budweiser And Bud Light Losing Market Share In U.S. As Craft Beer Continues Gain In Popularity

Another Hit: Bud Light Manufacturer Settles With EPA Over Alleged Environmental Violations

Anheuser-Busch

Bud Light

Business

Colorado

Environment

Environmental Protection Agency (EPA)

U.S.

The latest estimates of the staggering losses suffered by Anheuser-Busch since April 1, the day the Dylan Mulvaney controversy exploded, put their loss in market value at about <a href="https://www.dailymail.co.uk/news/article-12152847/Bud-Light-parent-company-Anheuser-Busch-lost-staggering-27-BILLION-market-value.html" target="_blank" rel="noopener">$27 billion</a> by the end of May.
The company had a $134.55 billion value as of March 31 before it plunged to $107.44 billion by the end of May, according to Dow Jones Market Data Group. The company’s stock plummeted 19.98% from its high in March. That 20% drop enters the zone of a bear market. Bud Light sales revenues have dropped 25.7% for the week ending May 20 compared to the same week in 2022, Bump Williams Consulting estimated.
On April 1, Mulvaney, a man who identifies as a woman, posted a video to his 1.8 million followers on Instagram promoting his partnership with Bud Light. “This month I celebrated my day 365 of womanhood, and Bud Light sent me possibly the best gift ever, a can with my face on it,” Mulvaney said.
By May 24, a report had estimated Anheuser-Busch InBev’s market value plunging $15.7. That estimate came from <a href="https://www.investors.com/etfs-and-funds/sectors/bud-light-boycott-already-costs-anheuser-busch-15-7-billion/" target="_blank" rel="noopener">Investor&#8217;s Business Daily</a>, which used a conversion to U.S. dollars using data from S&amp;P Global Market Intelligence.
“We believe there is a subset of American consumers who will not drink a Bud Light for the foreseeable future,” Jared Dinges, beverage analyst at JPMorgan Chase, said on May 23. “We believe a 12% to 13% volume decline on an annualized basis would be a reasonable assumption.”
“Shares [of Anheuser-Busch] have underperformed EU Beer peers by 15% since the start of April,” Dinges continued. “We believe this is due to U.S. uncertainty, as investor focus has shifted squarely to the potential impact from the Bud Light controversy. &#8230; We do not expect the lost sales to be recovered in fiscal year 2024.”
Anson Frericks, the former president of sales and distribution for Anheuser-Busch, had intimated that trouble lay ahead for the company, telling The Daily Wire he foresaw “a long, hot, dry summer for Anheuser-Busch.”
“I think that you&#8217;re going to see sales continue to be down because customers, it&#8217;s too easy for them to switch to other brands, and they&#8217;re seeing the impact of their results,” he continued. “If they want those customers back, they have an easy decision that they can make, which is saying, ‘We want Bud Light customers back, therefore Bud Light is not going to get involved with political issues moving forward.’ If not, they&#8217;re probably going to be in a worse position next year and their sales will continue to decline.”

San Diego Padres v Washington Nationals

Anheuser-Busch InBev Market Value Plunges Further, Staggering $27 Billion Drop Since Mulvaney Fiasco: Report

Dylan Mulvaney

<a href="https://www.dailywire.com/topic/bud-light" target="_blank" rel="noopener">Bud Light</a> sales continue to fall, a reality that could soon place its status as the world’s number-one beer brand in jeopardy.
Bud Light recently garnered controversy after partnering with social media influencer <a href="http://dailywire.com/topic/dylan-mulvaney" target="_blank" rel="noopener">Dylan Mulvaney</a>, a man who identifies as a woman and documented his &#8220;gender transition&#8221; on TikTok. Sales for the beer brand fell 25.7% for the week ended May 20, according to <a href="https://nypost.com/2023/05/30/bud-light-sales-plunge-25-7-modelo-closes-beer-gap/?utm_campaign=nypost&amp;utm_source=twitter&amp;utm_medium=social" target="_blank" rel="noopener">data</a> shared with The New York Post from Bump Williams Consulting and NielsenIQ. Modelo Especial, which saw sales grow 9.2%, could meanwhile replace Bud Light.
“While Bud Light loses week after week, Modelo Especial gains week after week and now Modelo outsells Bud Light on a national basis across all trade channels combined,” Bump Williams remarked in a comment to The New York Post. “If this continues Modelo will surpass Bud Light for the year.”
Other brands owned by Anheuser-Busch continued to decline for the week ended May 20: Budweiser sales decreased 11.2%, Michelob Ultra sales fell 6.5%, Busch Light sales decreased 5.2%, and Natural Light sales dropped 4.9%.
Constellation Brands owns and produces Modelo Especial in the United States, while Anheuser-Busch produces the brand in other nations.
Yuengling Flight sales increased 47.6%. Williams told The New York Post, “Yuengling is having a great moment with the greatest growth of all the premium beers.”
Anheuser-Busch seems to have alienated those on both ends of the political spectrum in the weeks after the controversial partnership with Mulvaney. Owners of gay bars have threatened to launch <a href="https://www.dailywire.com/news/left-wing-activists-furious-at-bud-light-for-backing-away-from-mulvaney-call-for-a-boycott-of-their-own" target="_blank" rel="noopener">boycotts</a> after the company issued a statement interpreted as downplaying the alliance, while the Human Rights Campaign (HRC), the nation’s largest LGBTQ political lobbying organization, removed the firm’s perfect score on the Corporate Equality Index, which the group <a href="https://www.hrc.org/resources/corporate-equality-index" target="_blank" rel="noopener">describes</a> as the “national benchmarking tool on corporate policies, practices and benefits pertinent to lesbian, gay, bisexual, transgender and queer employees.”
HRC officials said the conglomerate missed a “key moment” to support Mulvaney as the company sought to mend relations with conservatives. Anheuser-Busch CEO Brendan Whitworth had issued a <a href="https://www.dailywire.com/news/anheuser-busch-ceo-breaks-long-silence-amid-dylan-mulvaney-pr-crisis" target="_blank" rel="noopener">statement</a> about the partnership, although the communication fell short of mentioning the nod to Mulvaney or transgenderism. “We never intended to be part of a discussion that divides people,” the executive said. “We are in the business of bringing people together over a beer.”
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The continued backlash against Bud Light comes as other brands embracing leftist ideology experience tumult. Stock market value for retail behemoth Target declined precipitously in recent days after the firm <a href="https://www.dailywire.com/news/target-slammed-after-offering-female-swimsuits-that-have-extra-crotch-coverage-are-tuck-friendly" target="_blank" rel="noopener">marketed</a> a female swimsuit as “tuck-friendly” and with “extra crotch coverage,” as well as <a href="https://www.dailywire.com/news/target-faces-backlash-over-pride-collection-designer-behind-satan-respects-pronouns-shirts" target="_blank" rel="noopener">hired</a> an artist who previously created Satanic items to make various designs for the company.
One recent <a href="https://www.dailywire.com/news/target-had-a-special-push-to-hire-lgbtq-designers-for-pride-collection-ahead-of-backlash" target="_blank" rel="noopener">analysis</a> from The Daily Wire found that Target had published a sustainability report which called for supplier diversity among firms creating Pride Month apparel, as well as diversity initiatives for women and racial minorities. Another <a href="https://www.dailywire.com/news/anheuser-busch-loses-perfect-lgbtq-equity-score-by-missing-key-moment-to-stand-up-for-mulvaney" target="_blank" rel="noopener">report</a> from The Daily Wire found that Anheuser-Busch has ESG commitments centered on diversity and climate efforts. Skeptics of the ESG movement contend that the philosophy centers on social causes in a manner that distracts from profitability and uses corporate power to advance leftist agendas.

Budweiser And Bud Light

Bud Light Sales Continue To Plummet, May Soon Lose Status As Number-One Beer

Bud Light Sales Continue To Plummet, May Lose Status As Top Beer

boycott

Social Issues

Bud Light and its parent company Anheuser-Busch are sponsoring at least three different upcoming Pride events despite backlash over the partnership with Dylan Mulvaney, a social media influencer who identifies as transgender. 
Bud Light is <a href="https://archive.ph/6SSZF">listed</a> as a sponsor on the <a href="https://www.cincinnatipride.org/our-sponsors.html">Cincinnati Pride Parade</a> website. Planned Parenthood and the Cincinnati Children’s Hospital, which <a href="https://www.cincinnatichildrens.org/service/a/adolescent-medicine/programs/transgender/faq">medically transitions minors</a>, are both also listed.
Meanwhile, in St. Louis, Missouri, where Anheuser-Busch is headquartered, the company is <a href="https://archive.ph/5xuUC">listed</a> as the <a href="https://www.pridestl.org/sponsors">presenting sponsor</a> of the St. Louis Pride Parade. A <a href="https://static1.squarespace.com/static/5d9f4c07db26f83d156bc874/t/63ba1652f0927a3da707f440/1673139798214/SponsorshipPacket2023.pdf">sponsorship packet</a> explains that there are only four “presenting sponsor” slots available. The “Rainbow” sponsorship tier, located below the “presenting sponsor” tier, requires entities to pay $25,000.
Bud Light is also listed as a “<a href="https://stonewallcolumbus.org/corporate-partners/">Diamond Sponsor</a>” of Stonewall Columbus, which <a href="https://stonewallcolumbus.org/pride/">organizes and hosts</a> the annual Columbus, Ohio, Pride Parade. The “diamond” sponsorship tier requires companies to donate $20,000, a <a href="https://issuu.com/stonewallcolumbus/docs/sponsorship_2023" target="_blank" rel="noopener">document</a> from the organization specifies. The document also adds, “All Stonewall Columbus sponsors must affirm Stonewall’s diversity, equity, and inclusion policies AND agree to donate no less than 8 hours of volunteer time during a calendar year.”
Anheuser-Busch was also listed as a <a href="https://sfpride.org/sponsor-list/">premier sponsor</a> for the San Francisco Pride Parade in 2022. The 2023 sponsors of the San Francisco Pride Parade have not yet been released.
Bud Light was <a href="https://archive.is/D1PBU">listed</a> as a sponsor of the Chicago Pride Parade on a page that has since been scrubbed. Bud Light boasted that “we have a clear role to play in bringing real change and creating an inclusive and equitable world where we cherish and celebrate one another.”
Corona and Corona Hard Seltzer, products of Anheuser-Busch, are <a href="https://lapride.org/2023-sponsors/">listed as sponsors</a> of the upcoming Los Angeles Pride Parade.
Cutwater Spirits, another Anheuser-Busch product, is <a href="https://archive.ph/BPLHC">listed</a> as a sponsor of the 2023 Chicago Pride Fest, which will occur one week before the Chicago Pride Parade.
The Pride Fest is a two-day festival that will include a “best of Chicago drag performance” and “a Youth Pride Space for teens.” Children as young as 12 will be allowed to attend the “youth pride space.” 
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Bud Light sales have declined since its partnership with Mulvaney was revealed, and the company is even offering to <a href="https://www.dailywire.com/news/anheuser-busch-offers-to-buy-back-expiring-cases-of-bud-light-after-dylan-mulvaney-flap">buy back expiring cases</a> of Bud Light from retailers. The controversy began when the company gave Mulvaney Bud Light cans with his face on them.
Anson Frericks, the former president of sales and distribution of Anheuser-Busch, offered his <a href="https://www.dailywire.com/news/a-long-hot-dry-summer-former-anheuser-busch-president-makes-dire-prediction-about-the-future-of-bud-light">prediction for the company’s future</a> in an interview with The Daily Wire, saying that he expects a “long, hot, dry summer for Anheuser-Busch.”
Anheuser-Busch did not respond to a request for comment.

Signage of Bud light outside a bar in New York City, United

Bud Light To Sponsor Pride Parades Despite Ongoing Boycott

Pride

A new report estimates Anheuser-Busch InBev’s market value has plunged a staggering $15.7 billion since April 1, the day the Dylan Mulvaney controversy exploded.
That estimate came from <a href="https://www.investors.com/etfs-and-funds/sectors/bud-light-boycott-already-costs-anheuser-busch-15-7-billion/" target="_blank" rel="noopener">Investor&#8217;s Business Daily</a>, which used a conversion to U.S. dollars using data from S&amp;P Global Market Intelligence. On April 1, Mulvaney promoted Bud Light during the NCAA March Madness tournament.
“We believe there is a subset of American consumers who will not drink a Bud Light for the foreseeable future,” Jared Dinges, beverage analyst at JPMorgan Chase, said on Tuesday. “We believe a 12% to 13% volume decline on an annualized basis would be a reasonable assumption.”
Shares of Anheuser-Busch&#8217;s stock have plummeted 11.9% since April 1, while Molson Coors Beverage shares have soared 20%, rewarding Molson Coors with over $2.2 billion in additional market value. According to JPMorgan analysts, U.S. beer volumes for Anheuser-Busch could plunge 12% this year.
“Shares [of Anheuser-Busch] have underperformed EU Beer peers by 15% since the start of April,” Dinges continued. “We believe this is due to U.S. uncertainty, as investor focus has shifted squarely to the potential impact from the Bud Light controversy. &#8230; We do not expect the lost sales to be recovered in fiscal year 2024.”
Bud Light accounts for 7% of Anheuser-Busch’s volume while Budweiser accounts for 11%, Corona 8%, and Brahma 7%.
Anson Frericks, the former president of sales and distribution for Anheuser-Busch, recently intimated that trouble lay ahead for the company, telling The Daily Wire he foresaw “a long, hot, dry summer for Anheuser-Busch.”
“I think that you&#8217;re going to see sales continue to be down because customers, it&#8217;s too easy for them to switch to other brands, and they&#8217;re seeing the impact of their results,” he continued. “If they want those customers back, they have an easy decision that they can make, which is saying, ‘We want Bud Light customers back, therefore Bud Light is not going to get involved with political issues moving forward.’ If not, they&#8217;re probably going to be in a worse position next year and their sales will continue to decline.”
On April 1, Mulvaney, a man who identifies as a woman, <a href="https://www.instagram.com/reel/CqgTftujqZc/?utm_source=ig_embed&amp;ig_rid=be47ac0a-7017-4d6d-a424-8dcf6d27a837" target="_blank" rel="noopener">posted</a> a <a href="https://www.youtube.com/watch?v=CVGDPlG42bU" target="_blank" rel="noopener">video</a> to his 1.8 million followers on Instagram promoting his partnership with Bud Light. “This month I celebrated my day 365 of womanhood, and Bud Light sent me possibly the best gift ever, a can with my face on it,” Mulvaney said.
Related: <a href="https://www.dailywire.com/news/a-long-hot-dry-summer-former-anheuser-busch-president-makes-dire-prediction-about-the-future-of-bud-light">‘A Long, Hot, Dry Summer’: Former Anheuser-Busch President Makes Dire Prediction About The Future Of Bud Light</a>

Bud Light Boycott Continues After Company Partnered With Transgender Influencer

Anheuser-Busch InBev Market Value Has Plunged Staggering $15.7 Billion Since Mulvaney Fiasco: Report

Food

Bama Budweiser, an independent wholesaler of <a href="https://www.dailywire.com/topic/anheuser-busch" target="_blank" rel="noopener">Anheuser-Busch</a> products based in Montgomery, <a href="http://dailywire.com/topic/alabama" target="_blank" rel="noopener">Alabama</a>, released an <a href="http://dailywire.com/topic/business" target="_blank" rel="noopener">advertisement</a> last week in an effort to distance the business from transgender activist <a href="https://www.dailywire.com/topic/dylan-mulvaney" target="_blank" rel="noopener">Dylan Mulvaney</a>.
<a href="https://www.dailywire.com/topic/bud-light" target="_blank" rel="noopener">Bud Light</a>, which is owned by Anheuser-Busch, garnered controversy after the brand partnered with Mulvaney, a man who claims to be a woman and documented his purported gender transition on social media. Steve Tatum, the general manager and vice president of Bama Budweiser, said in a one-minute local radio advertisement that his company is “upset about” the move and has made their feelings “known to the top leadership at Anheuser-Busch.”
“We at Bama Budweiser, an independent wholesaler, employ around 100 people who live here, work here, and our children go to school here,” Tatum said in the advertisement, according to <a href="https://www.al.com/news/2023/05/montgomery-beer-distributor-on-bud-light-controversy-you-deserve-to-know-the-truth.html" target="_blank" rel="noopener">reports</a> from local media outlets. “We do not, and as I said before, did not support this issue involving Dylan Mulvaney.”
Tensions between Anheuser-Busch and distributors have been elevated in recent weeks as the companies suffer from consumer backlash against Bud Light. Anheuser-Busch reportedly <a href="https://www.dailywire.com/news/sos-anheuser-busch-now-sending-free-beer-to-every-employee-of-wholesaler-network-report" target="_blank" rel="noopener">offered</a> a free case of beer to every employee in the firm’s wholesaler network as an apology.
Tatum, on the other hand, repeated previous <a href="https://www.dailywire.com/news/one-single-can-anheuser-busch-sends-letter-to-minimize-disastrous-mulvaney-backlash" target="_blank" rel="noopener">assertions</a> from Anheuser-Busch executives which downplayed the nature of the marketing effort.
“There was one single can made. It was not for sale and wasn’t properly approved,” the advertisement continued. “Dylan Mulvaney is not under contract with Bud Light. The videos you may have seen are Mulvaney’s own social media posts that went viral and many web-based news outlets have distorted the story. You deserve to know the truth, and life is too short to let a couple of individuals decide what you can eat or drink or spend your hard-earned money on. And remember, making friends is our business, not enemies.”
Tatum also claimed that “the voice of the consumer has been heard, and Anheuser-Busch has taken action,” even as the company has not yet <a href="https://www.dailywire.com/news/anheuser-busch-ceo-breaks-long-silence-amid-dylan-mulvaney-pr-crisis" target="_blank" rel="noopener">released</a> a meaningful apology which addresses transgender ideology or seeks to make amends with conservatives.
Market data now <a href="https://www.dailywire.com/news/bud-light-sales-plummet-for-fifth-straight-week-as-customers-react-against-mulvaney-partnership" target="_blank" rel="noopener">indicate</a> that sales for Bud Light plummeted nearly 24% in the week ended May 6 relative to the same period last year while other Anheuser-Busch brands suffered to a lesser extent. The company, which is owned by a Belgian conglomerate, now seems to have alienated those on both ends of the political spectrum: owners of gay bars have threatened to launch <a href="https://www.dailywire.com/news/left-wing-activists-furious-at-bud-light-for-backing-away-from-mulvaney-call-for-a-boycott-of-their-own" target="_blank" rel="noopener">boycotts</a> after the firm issued a lackluster attempt to back away from Mulvaney.
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Anson Frericks, a former Anheuser-Busch executive who served as president for the company’s sales and distribution business, said in an <a href="https://www.dailywire.com/news/a-long-hot-dry-summer-former-anheuser-busch-president-makes-dire-prediction-about-the-future-of-bud-light" target="_blank" rel="noopener">interview</a> with The Daily Wire earlier this week that the firm can expect “a long, hot, dry summer” without efforts to win back consumers.
“I think that you’re going to see sales continue to be down because customers, it’s too easy for them to switch to other brands, and they’re seeing the impact of their results,” he commented. “If they want those customers back, they have an easy decision that they can make, which is saying, ‘We want Bud Light customers back, therefore Bud Light is not going to get involved with political issues moving forward.’ If not, they’re probably going to be in a worse position next year and their sales will continue to decline.”

‘Did Not Support This’: Independent Bud Light Distributor Releases Ad Distancing Itself From Dylan Mulvaney Controversy

Independent Bud Light Distributor Releases Ad Distancing Company From Dylan Mulvaney Controversy

Alabama

Bud Light has faced an “unbelievable boycott” from customers as its sales have continued to face steady declines after its controversial partnership with transgender activist Dylan Mulvaney, according to a new report. 
Harry Schuhmacher, the editor and publisher of the trade publication Beer Business Daily, <a href="https://www.nbcnews.com/business/consumer/bud-light-sales-falling-amid-mulvaney-backlash-no-end-in-sight-rcna85832" target="_blank" rel="noopener">told NBC News</a> that the backlash to <a href="https://www.dailywire.com/topic/bud-light" target="_blank" rel="noopener">Bud Light</a>’s partnership with Mulvaney has lasted longer than anyone expected. 
&#8220;Nobody imagined it would go on this long,&#8221; he told the outlet. &#8220;It seems random — it struck a nerve. I&#8217;ve never seen anything to compare it to, in all of the [consumer packaged goods] industry. It’s a real shock.”
According to recent data, sales of the once-popular Bud Light fell 28.4% for the week ending on May 13, coming on the heels of similar sales drops. While some of the decline is due to conservatives boycotting the beer, other people who are distancing themselves from the Anheuser-Busch InBev brand are apolitical, Schumacher said.
&#8220;Most people don’t care about this issue and don’t want to get roped into a conversation,&#8221; he said. &#8220;Therefore they&#8217;re not going to buy the beer.&#8221; 
&#8220;It just seems like an unlucky draw,&#8221; Schumacher added. &#8220;The timing and the zeitgeist and the divided environment all combined to create this unbelievable boycott that nobody could have anticipated.&#8221;
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The brand, which <a href="https://www.dailywire.com/news/anheuser-busch-offers-to-buy-back-expiring-cases-of-bud-light-after-dylan-mulvaney-flap" target="_blank" rel="noopener">had already been</a> slipping out of favor with the rise of hard seltzers and craft beers, had been trying to reach new audiences when the company hired Alissa Heinerscheid to revamp the brand — but when the Mulvaney partnership soured consumers, Heinerscheid was quickly placed on leave.
Schumacher’s comments come as Anson Frericks, the former president of sales and distribution for Anheuser-Busch, said that the beer brand likely faced a <a href="https://www.dailywire.com/news/a-long-hot-dry-summer-former-anheuser-busch-president-makes-dire-prediction-about-the-future-of-bud-light" target="_blank" rel="noopener">“long, hot, dry summer.”</a> 
“I think that you’re going to see sales continue to be down because customers, it’s too easy for them to switch to other brands, and they’re seeing the impact of their results,” Frericks told The Daily Wire. “If they want those customers back, they have an easy decision that they can make, which is saying, ‘We want Bud Light customers back, therefore Bud Light is not going to get involved with political issues moving forward.’ If not, they’re probably going to be in a worse position next year and their sales will continue to decline.”
Ben Zeisloft contributed to this report.

30th Annual GLAAD Media Awards New York – Inside

‘Nobody Imagined It Would Go On This Long’: Report Finds Bud Light Facing ‘Unbelievable Boycott’ After Mulvaney Controversy

Report Finds Bud Light Facing 'Unbelievable Boycott' After Mulvaney Controversy

Transgender

Wokeness

Anson Frericks, the former president of sales and distribution for <a href="https://www.dailywire.com/topic/anheuser-busch" target="_blank" rel="noopener">Anheuser-Busch</a>, forecast that <a href="https://www.dailywire.com/topic/bud-light" target="_blank" rel="noopener">Bud Light</a> and other brands marketed by the firm would struggle until executives make clear that they prioritize serving customers rather than engaging in <a href="http://dailywire.com/topic/esg" target="_blank" rel="noopener">social</a> issues.
Bud Light garnered controversy among conservatives after the brand partnered with influencer <a href="https://www.dailywire.com/topic/dylan-mulvaney" target="_blank" rel="noopener">Dylan Mulvaney</a>, a man who claims to be a woman and documented his purported gender transition on social media. Frericks, who spent a decade as an executive at Anheuser-Busch before he departed to launch Strive Asset Management last year, said in a Monday interview with The Daily Wire that the company saw a significant culture shift during his tenure.
“When I first joined, it was the world&#8217;s largest private equity firm that happened to sell beer. It was a very merit-based culture,” he remarked. “If you take a look at the 10 principles when I first joined, they said: ‘This is a meritocracy, we recruit people better than ourselves.’ If you take a look at their 10 principles now, they say: ‘We&#8217;re judged by the diversity of our teams.’”
The core business principles Anheuser-Busch currently <a href="https://www.ab-inbev.com/who-we-are/our-purpose/our-principles/" target="_blank" rel="noopener">lists</a> indeed place workforce diversity and assisting communities before cost management and ensuring superior value.
Frericks also noted that Anheuser-Busch has pivoted toward the environmental, social, and corporate governance movement, also known as ESG, over the past decade. While corporate sustainability issues were once “relegated to the footnotes” of the company’s annual reports as recently as five years ago, the firm now publishes extensive <a href="https://www.ab-inbev.com/assets/pressreleases/2023/AB%20InBev_2022%20ESG%20Report_FINAL.pdf" target="_blank" rel="noopener">documents</a> recounting their commitment to reducing climate change, hiring workforces diversified with respect to race and sex, and enacting other policies which tend to distract from or decrease profits.
“No one really spoke about it. And the company, they would just focus on good business practices. Their environmental standards were using less aluminum every single year because it was more margin accretive,” Frericks said of the sustainability efforts during most of his time at the firm. “And by last year, it was all about ESG and everything they were doing to promote ESG. Seems like there was too much of a focus on ESG and not necessarily as much of a focus on the bottom line.”
Anheuser-Busch has previously <a href="https://www.dailywire.com/news/bud-lights-parent-company-latest-sponsor-of-dylan-mulvaney-has-a-history-of-responding-to-lgbtq-extortion" target="_blank" rel="noopener">boasted</a> about its perfect Corporate Equality Index score from the Human Rights Campaign, the largest LGBTQ political organization in the United States. The group recently <a href="https://www.dailywire.com/news/anheuser-busch-loses-perfect-lgbtq-equity-score-by-missing-key-moment-to-stand-up-for-mulvaney" target="_blank" rel="noopener">removed</a> the company from the initiative because executives missed a “key moment” to defend Mulvaney and threatened to dock points unless the firm moves to clarify its commitments to the LGBTQ movement.
Frericks observed that Netflix faced a similar sanction from the Human Rights Campaign two years ago after the platform released a comedy special in which Dave Chappelle mocked elements of transgender ideology. The company’s stock price has since risen 50% even after managers refused to denounce Chappelle, instead opting to inform customers and disgruntled employees that they decline to censor content from the executive level.
“I think investors can get over that if their stock improves, and things can improve by putting in this culture of excellence, not when it gets involved in political issues,” Frericks said with respect to Anheuser-Busch, which has seen shares decline more than 10% in recent weeks.
The Daily Wire asked Frericks to predict the status of Bud Light one year from now. He forecasted “a long, hot, dry summer for Anheuser-Busch.”
“I think that you&#8217;re going to see sales continue to be down because customers, it&#8217;s too easy for them to switch to other brands, and they&#8217;re seeing the impact of their results,” he continued. “If they want those customers back, they have an easy decision that they can make, which is saying, ‘We want Bud Light customers back, therefore Bud Light is not going to get involved with political issues moving forward.’ If not, they&#8217;re probably going to be in a worse position next year and their sales will continue to decline.”

‘A Long, Hot, Dry Summer’: Former Anheuser-Busch President Makes Dire Prediction About The Future Of Bud Light

Former Anheuser-Busch President Makes Dire Prediction About Future Of Bud Light

Anheuser-Busch is offering to buy unsold cases of Bud Light back from retailers as sales continue to crater in the aftermath of a brief but disastrous partnership with trans-identifying influencer Dylan Mulvaney.
The offer, <a href="https://www.wsj.com/articles/bud-light-boycott-sales-dylan-mulvaney-6c23bb86?mod=hp_lead_pos7" target="_blank" rel="noopener">reported</a> by The Wall Street Journal, comes as boycotts continue to dog the brand in the wake of the controversial deal. Mulvaney raved in a TikTok video about a gift from <a href="https://www.dailywire.com/news/trans-activist-dylan-mulvaney-announces-partnership-with-bud-light-but-no-one-knows-if-its-a-prank">Bud Light</a> — a can featuring the trans-influencer&#8217;s face — and the partnership, which reportedly consisted of just the one can, sparked a boycott that caused sales of the beverage to <a href="https://www.dailywire.com/news/kid-rock-blasts-bud-light-for-partnering-with-trans-activist-dylan-mulvaney">plummet nearly overnight</a>.
By mid-May, Bud Light sales were down 28% in comparison with 2022 sales numbers for the same time period — according to a Bump Williams analysis of Nielsen data — and several high-profile celebrities had thrown their weight behind a total boycott of the brand.
Musician <a href="https://www.dailywire.com/news/kid-rock-blasts-bud-light-for-partnering-with-trans-activist-dylan-mulvaney">Kid Rock</a> shared a video of himself firing a gun at several cases of Bud Light, saying, &#8220;Grandpa’s feeling a little frisky today. Let me say something to all of you and be as clear and concise as possible. F*** Bud Light. And f*** Anheuser-Busch. Have a terrific day.&#8221;
Nashville bar owner and country music star <a href="https://www.dailywire.com/news/john-rich-says-cases-and-cases-of-bud-light-piling-up-at-his-nashville-bar-after-mulvaney-partnership">John Rich</a> revealed that customers had simply stopped buying Bud Light when they came into his establishment.
&#8220;I think the customers decide,&#8221; Rich said. &#8220;Customers are king. Our number one selling beer up until a few days ago was, guess what? Bud Light. That was the number one beer. We&#8217;ve got cases and cases and cases of it sitting back there.&#8221;
WATCH:
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And while many politically motivated boycotts in the past have quickly lost steam or failed outright, Bud Light appears to be having trouble righting the ship.
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The brand, which had already been slipping out of favor with the rise of hard seltzers and craft beers, had been trying to reach new audiences when the company hired Alissa Heinerscheid — but when the Mulvaney partnership soured consumers, Heinerscheid was quickly placed on leave. A veteran beer marketer was brought in to replace her, after which the company reverted to more traditional advertising – featuring a partnership with veterans organization <a href="https://www.snntv.com/story/48919875/bud-bud-light-campaign-to-highlight-folds-of-honor-program" target="_blank" rel="noopener">Folds of Honor</a>.

Dylan Mulvaney for Bud Light

Anheuser-Busch Offers To Buy Back Expiring Cases Of Bud Light After Dylan Mulvaney Fiasco

<a href="https://www.dailywire.com/topic/anheuser-busch" target="_blank" rel="noopener">Anheuser-Busch</a>, the multinational conglomerate which owns <a href="https://www.dailywire.com/topic/bud-light" target="_blank" rel="noopener">Bud Light</a>, was removed from a prominent <a href="http://dailywire.com/topic/lgbtq" target="_blank" rel="noopener">LGBTQ</a> organization’s <a href="http://dailywire.com/topic/esg" target="_blank" rel="noopener">equity</a> index because the firm missed a “key moment” to support self-described transgender influencer <a href="http://dailywire.com/topic/dylan-mulvaney" target="_blank" rel="noopener">Dylan Mulvaney</a>.
Bud Light provoked controversy after the brand nodded toward the social media star, and executives have since made lackluster attempts to ease tensions with conservatives, such as <a href="https://www.dailywire.com/news/one-single-can-anheuser-busch-sends-letter-to-minimize-disastrous-mulvaney-backlash" target="_blank" rel="noopener">downplaying</a> the partnership and <a href="https://www.dailywire.com/news/bud-light-parent-company-taps-lobbyists-to-win-back-conservatives-upset-over-dylan-mulvaney-partnership" target="_blank" rel="noopener">hiring</a> veteran Republican lobbyists to win back conservatives.
The attempts nevertheless induced the Human Rights Campaign, the nation’s largest LGBTQ political organization, to remove the firm’s perfect score on the Corporate Equality Index, which the group <a href="https://www.hrc.org/resources/corporate-equality-index" target="_blank" rel="noopener">describes</a> as the “national benchmarking tool on corporate policies, practices and benefits pertinent to lesbian, gay, bisexual, transgender and queer employees.” Eric Bloem, senior director of programs and corporate advocacy at the Human Rights Campaign, informed executives at Anheuser-Busch in a letter first <a href="https://www.usatoday.com/story/money/2023/05/18/bud-light-loses-lgbtq-score-after-dylan-mulvaney-transgender-campaign/70229893007/" target="_blank" rel="noopener">obtained</a> by USA Today that the firm has 90 days to respond before the company’s score is docked.
“Anheuser-Busch had a key moment to really stand up and demonstrate the importance of their values of diversity, equity and inclusion and their response really fell short,” Bloem said. He contended that the company’s move to back away from Mulvaney in the face of opposition sends the message to employees, shareholders, and customers that Anheuser-Busch does not stand for diversity.
Anheuser-Busch CEO Brendan Whitworth had indeed offered a <a href="https://www.dailywire.com/news/anheuser-busch-ceo-breaks-long-silence-amid-dylan-mulvaney-pr-crisis" target="_blank" rel="noopener">statement</a> in relation to the campaign, although the communication fell short of mentioning the nod to Mulvaney or transgenderism. “We never intended to be part of a discussion that divides people,” the executive said. “We are in the business of bringing people together over a beer.”
Jay Brown, senior vice president of programs, research, and training at the Human Rights Campaign, said in a <a href="https://www.cnn.com/2023/05/19/business/hrc-rating-bud-light/index.html" target="_blank" rel="noopener">statement</a> to CNN on Friday that the organization was troubled by the pivot. “When we saw the company working with Dylan, that was a good sign. It was a sign of inclusion,” Brown commented. “What we were really disturbed by was the company’s reaction once the backlash started happening.”
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Anheuser-Busch has previously <a href="https://www.dailywire.com/news/bud-lights-parent-company-latest-sponsor-of-dylan-mulvaney-has-a-history-of-responding-to-lgbtq-extortion" target="_blank" rel="noopener">brandished</a> the perfect Corporate Equality Index score in scuffles with proponents of the LGBTQ movement. The company cited the score two years ago after activists held a protest outside of the Stonewall Inn, widely regarded as the birthplace of the modern LGBTQ political movement, in which they poured beverages distributed by Anheuser-Busch into a nearby gutter because the firm contributed to the campaigns of lawmakers who sought to limit the spread of transgenderism among young people.
Market data now <a href="https://www.dailywire.com/news/bud-light-sales-plummet-for-fifth-straight-week-as-customers-react-against-mulvaney-partnership" target="_blank" rel="noopener">indicate</a> that sales for Bud Light decreased nearly 24% in the week ending on May 6 relative to the same period last year, a slightly more severe outcome than the decline witnessed for the week ended April 29, while other Anheuser-Busch brands suffered to a lesser extent. The company seems to have alienated those on both ends of the political spectrum: Left-wing activists and owners of gay bars beyond the Human Rights Campaign threatened to launch additional <a href="https://www.dailywire.com/news/left-wing-activists-furious-at-bud-light-for-backing-away-from-mulvaney-call-for-a-boycott-of-their-own" target="_blank" rel="noopener">boycotts</a> after the firm backed away from Mulvaney.

Anheuser-Busch Loses Perfect LGBTQ Equity Score By Missing ‘Key Moment’ To Stand Up For Mulvaney

Anheuser-Busch Loses Equity Score By Missing 'Key Moment' To Stand Up For Mulvaney

LGBTQ

A former executive for <a href="https://www.dailywire.com/topic/anheuser-busch" target="_blank" rel="noopener">Anheuser-Busch</a>, the company which owns <a href="https://www.dailywire.com/topic/bud-light" target="_blank" rel="noopener">Bud Light</a>, predicted that the troubles which the beer brand induced for itself through a partnership with self-described transgender social media influencer <a href="http://dailywire.com/topic/dylan-mulvaney" target="_blank" rel="noopener">Dylan Mulvaney</a> will continue.
Bud Light garnered controversy among conservatives after the brand partnered with Mulvaney, a man who claims to be a woman. Market data <a href="https://www.dailywire.com/news/bud-light-sales-plummet-for-fifth-straight-week-as-customers-react-against-mulvaney-partnership" target="_blank" rel="noopener">indicate</a> that sales for Bud Light declined nearly 24% in the week ending on May 6 in comparison to the same period last year, a slightly more severe outcome than the decline witnessed for the week ended April 29, even as other Anheuser-Busch brands suffered to a lesser extent.
Anson Frericks, who spent more than a decade at Anheuser-Busch and served as president of the company’s business unit devoted to sales and distribution, said in an <a href="https://www.foxbusiness.com/media/former-anheuser-busch-exec-bud-light-backlash-not-going-away" target="_blank" rel="noopener">interview</a> with Fox Business that consumers presently “feel like they&#8217;re having an impact,” meaning that the boycott against Bud Light will not cease until the brand meaningfully apologizes for the misstep.
“Every single week these sales numbers are being reported, and they&#8217;re getting worse and worse every single week. So I see this continuing to drag on until Bud Light makes a comment about what they stand for and what customers they&#8217;re going to serve,” Frericks said. &#8220;With Bud Light, that was never part of the brand or part of the message. And I think that&#8217;s what&#8217;s upset so many people here. And that&#8217;s why I think this boycott is going to go on a lot longer than people give it credit for.”
Current executives for Anheuser-Busch have indeed <a href="https://www.dailywire.com/news/one-single-can-anheuser-busch-sends-letter-to-minimize-disastrous-mulvaney-backlash" target="_blank" rel="noopener">downplayed</a> the extent of the partnership in recent weeks and even <a href="https://www.dailywire.com/news/bud-light-parent-company-taps-lobbyists-to-win-back-conservatives-upset-over-dylan-mulvaney-partnership" target="_blank" rel="noopener">solicited</a> veteran lobbyists in efforts to win back conservatives who once consumed the brew. The company meanwhile seems to have alienated those on both ends of the political spectrum: leftists and owners of gay bars across the country likewise threatened to launch additional <a href="https://www.dailywire.com/news/left-wing-activists-furious-at-bud-light-for-backing-away-from-mulvaney-call-for-a-boycott-of-their-own" target="_blank" rel="noopener">boycotts</a> after the firm backed away from Mulvaney.
Frericks, who launched asset management company Strive last year alongside Republican presidential contender Vivek Ramaswamy, added that the backlash is more pronounced for the formerly apolitical Bud Light brand since consumers can easily pivot to an alternative brew.
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“It&#8217;s water, it&#8217;s barley, it&#8217;s hops. What sets it apart is its messaging. So it&#8217;s easy for consumers to switch at the grocery store, the convenience store,” Frericks commented. &#8220;It was about football, It was about sports. It was about music. It never got involved in political situations. That&#8217;s why it was enjoyed by both Republicans and Democrats equally, and that was what made the brand actually remarkable, is that it was remarkably unpolitical and this is just a political situation they should not have got themselves in.&#8221;
The comments from Frericks occur shortly after a research <a href="https://www.dailywire.com/news/major-bank-downgrades-anheuser-buschs-stock-status-as-sales-continue-to-crater" target="_blank" rel="noopener">note</a> from Carlos Laboy, managing director for the global beverage sector at investment bank HSBC, downgraded Anheuser-Busch stock due to the controversy. Robert Ottenstein, an analyst for investment banking advisory firm Evercore, meanwhile <a href="https://www.dailywire.com/news/most-severe-backlash-against-anheuser-busch-may-already-be-over-some-brands-turning-a-corner-banker-says" target="_blank" rel="noopener">predicted</a> that overall headwinds for Anheuser-Busch could alternatively be on the mend since sales for some brands have “improved sequentially” in recent weeks.

‘Getting Worse And Worse’: Former Anheuser-Busch Executive Predicts Bud Light Backlash Is Not Going Away

Former Anheuser-Busch Executive Predicts Bud Light Backlash Is Not Going Away

Bud Light has taken a massive hit since it partnered with transgender influencer and activist Dylan Mulvaney last month. The brand has tried to rehabilitate itself with conservative consumers with <a href="https://www.newsweek.com/budweiser-patriotic-advert-bud-light-backlash-dylan-mulvaney-boycott-1794700" target="_blank" rel="noopener">Americana-saturated</a> advertisements as well as camo- and Harley Davidson-themed <a href="https://www.dailywire.com/news/bud-light-budweiser-release-camo-harley-davidson-limited-edition-cans-as-sales-continue-to-plummet" target="_blank" rel="noopener">cans</a>, but bad news keeps rolling in for the company.
Sales for Bud Light <a href="https://www.dailywire.com/news/bud-light-sales-plummet-for-fifth-straight-week-as-customers-react-against-mulvaney-partnership" target="_blank" rel="noopener">declined</a> 23.6% in the week ending on May 6 relative to the same period last year, marking a fifth straight week of plummeting demand. Additionally, other <a href="https://www.dailywire.com/news/if-you-want-to-boycott-anheuser-busch-over-dylan-mulvaney-add-these-brands-to-your-no-buy-list" target="_blank" rel="noopener">major brands</a> that belong to Bud Light&#8217;s parent company, Anheuser-Busch, have taken a major hit, with sales of Budweiser, Michelob Ultra, and Natural Light falling 9.7%, 2.9%, and 2.5%, respectively, in the same period. Major international bank HSBC even <a href="https://www.dailywire.com/news/major-bank-downgrades-anheuser-buschs-stock-status-as-sales-continue-to-crater" target="_blank" rel="noopener">downgraded</a> Anheuser-Busch&#8217;s stock to a hold status, meaning investors are advised to neither buy nor sell the stock, over the fallout from the controversy.
One of the competing beer brands that has seen a significant increase in sales in the wake of the Bud Light debacle is Miller Lite, which is owned by parent company Molson Coors. Miller Lite&#8217;s sales <a href="https://www.outkick.com/miller-lite-coors-light-sales-soar-as-bud-light-plummets/" target="_blank" rel="noopener">increased</a> 16.9% in dollar sales and almost 12% in volume by the end of April, and other Molson Coors brands like Coors Lite saw similar windfalls.
Molson Coors, a Canadian-American company, is the biggest rival to Anheuser-Busch in the American beer market. Its most famous brands, Coors Lite and Miller Lite, are two of the top 10 <a href="https://www.newsweek.com/half-americas-10-most-popular-beers-have-lgbt-partnerships-1793173" target="_blank" rel="noopener">best-selling beers</a> in America and are the only beers on that list that aren&#8217;t owned by AB InBev, Anheuser-Busch&#8217;s parent company. Other well-known brands owned by the company include Blue Moon and Keystone.
Most likely trying to capitalize on Bud Light&#8217;s decline, Coors <a href="https://www.instagram.com/p/CsEMIN8A--m/?utm_source=ig_embed&amp;utm_campaign=embed_video_watch_again" target="_blank" rel="noopener">released</a> an advertisement for Coors Banquet last week featuring &#8220;Yellowstone&#8221; star Cole Hauser that made sure to stress Coors&#8217; rough-and-tumble reputation as a favorite brew of &#8220;rock stars, smugglers, cowboys, and presidents.&#8221;
But Molson Coors <a href="https://www.youtube.com/watch?v=_NtBQWZqaHo">released</a> another ad during Women&#8217;s History Month back in March that went relatively unnoticed at the time, but now that it resurfaced this week, could shine a brighter light on the company&#8217;s social justice sympathies and cause a new beer backlash.
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The ad in question featured female comedian Ilana Glazer, who <a href="https://people.com/politics/ilana-glazer-essay-midterms-voting-far-right-extremism/" target="_blank" rel="noopener">supports</a> the usual bevy of leftist causes (abortion, gun control, climate change, etc.) and identifies as queer. In the commercial, she claimed that women were &#8220;among the first to brew beer ever&#8221; and declared that the beer industry needed to atone for its previous marketing campaigns that featured women in bikinis. The ad also promised to donate fertilizer so that female brewers could grow hops, the flowers used as a bittering and stability agent in beer.
“Here’s a little-known fact: women were among the very first to brew beer ever. From Mesopotamia to the Middle Ages to colonial America, women were the ones doing the brewing. Centuries later, how did the industry pay homage to the founding mothers of beer? They put us in bikinis,” Glazer said. “Look at this $#!T. Wild. It’s time beer made it up to women, so today Miller Lite is on a mission to clean up not just their $#!T, but the whole beer industry’s $#!T. Miller Lite has been scouring the internet for all this $#!T and buying it back so that they can turn it into good $#!T for women brewers.”
<a href="https://www.youtube.com/embed/_NtBQWZqaHo">WATCH: Miller Lite Commercial</a>
After the video resurfaced and the <a href="https://www.dailywire.com/news/miller-lite-responds-to-backlash-over-woke-feminist-beer-commercial-appreciate-the-humor">backlash</a> began on social media, Miller Lite used the same tactic that Bud Light had unsuccessfully tried after the Dylan Mulvaney controversy: downplay the whole thing.
&#8220;This video was about two things: worm poop and saying women shouldn’t be forced to mud wrestle in order to sell beer,” a company spokesperson said. “Neither of these things should be remotely controversial and we hope beer drinkers can appreciate the humor (and ridiculousness) of this video from back in March.”
But this ad isn&#8217;t some one-off designed to pander to women during Women&#8217;s History Month; it&#8217;s only a single example of Molson Coors&#8217; long history of supporting woke causes.
Soon after the Women&#8217;s History Month resurfaced, Twitter sleuths discovered a Diversity, Equity, and Inclusion (DEI) video from Molson Coors that suggested the Glazer ad was part of a wider strategy from the company.
“The role of diversity, equity and inclusion is the responsibility of all employees, every single day. We each own a role in making diversity, equity and inclusion part of everything we do – from how we work together to how we grow our company,” the narrator said in the video.
<blockquote class="twitter-tweet">
“The role of Diversity, Equity and Inclusion is the responsibility of all employees, every single day”
Here is Miller Lite’s internal Woke messaging for their employees. Either you support DEI or you can’t work there. <a href="https://t.co/XS8ifLjRoD">pic.twitter.com/XS8ifLjRoD</a>
— Mythinformed (@MythinformedMKE) <a href="https://twitter.com/MythinformedMKE/status/1658826975161593861?ref_src=twsrc%5Etfw">May 17, 2023</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
<a href="https://www.dailywire.com/news/miller-lite-parent-company-molson-coors-pushes-woke-corporate-diversity-and-climate-agenda">According</a> to the video and the company&#8217;s most recent Environmental, Social, and Governance (ESG) report, it is dedicated to increasing its “women workforce representation globally” and tracking the percentages of board members, senior managers, and salaried employees who are females. Outside of the U.S., Molson Coors covers &#8220;gender-affirming treatment&#8221; as part of its Canadian employees&#8217; healthcare plan.
Molson Coors is also monitoring the number of racial minorities that are employed at the company and established a target to spend $1 billion with &#8220;diverse suppliers&#8221; from 2021 to 2023. It also supports &#8220;dozens of black, indigenous and people of color” organizations that are explicitly “dedicated to social justice.”
“Leading with our most important value to put people first, we continue to take steps forward on our DEI journey,” Molson Coors CEO Gavin Hattersley said in a <a href="https://www.molsoncoors.com/diversity" target="_blank" rel="noopener">statement</a> prominently featured on the company’s website. “For it is only through the unique experiences and perspectives from our people that we will drive long-term change for our company, our communities and society as a whole.”
Additionally, Coors Light has sponsored Denver PrideFest for several years and supports several LGBT organizations. Coors Light has even <a href="https://twitter.com/LakotaMan1/status/1643375335969546241/photo/2" target="_blank" rel="noopener">referred</a> to itself as “refreshingly proud” and boasted that it “has been committed to supporting the LGBT community for nearly 30 years and continues to champion equality for all.” The LGBT advocacy organization GLAAD has <a href="https://www.newsweek.com/bud-light-coors-transgender-pride-dylan-mulvaney-1793023" target="_blank" rel="noopener">described</a> Coors as “among the most progressive for its employee policies toward gays.”
Bud Light stepped on a landmine when it decided to partner with Mulvaney, and now many of its other woke <a href="https://www.dailywire.com/news/how-bud-lights-parent-company-pushes-radical-gender-theory-and-cozies-up-to-the-wef" target="_blank" rel="noopener">initiatives</a> have come under scrutiny alongside the ongoing boycott. Meanwhile, Molson Coors, which has engaged in this type of rhetoric for decades in some instances, has until recently flown under the radar of conservatives. It&#8217;s doubtful that the Women&#8217;s History Month ad inspires a backlash as sustained and damaging as the one that is still hammering Anheuser-Busch, but it could make more conservatives aware of how entrenched these ideas are in some of the most popular companies in the country.

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