Numbers Show Bud Light Parent Company Has Lost Significant Market Value Since Trans Influencer Controversy
UKRAINE - 2021/08/27: In this photo illustration, the Bud Light beer bottle seen displayed in a store. This beer is produced by Anheuser-Busch, ink.
Igor Golovniov/SOPA Images/LightRocket via Getty Images

Beer juggernaut Anheuser-Busch, the parent company of Bud Light, has lost billions of dollars in its market value in the days after a public relations nightmare erupted following its paid partnership with a controversial transgender influencer.

The New York Post reported that the value of the company plummeted by more than $5 billion as stock prices fell by nearly 4%. At one point, the value of the company had fallen by more than $6 billion but appears to have slightly recovered as stock prices were up nearly 1.5% on Thursday.

The company faced widespread backlash from major conservative figures, including Kid Rock, Matt Walsh, John Rich, Travis Tritt, Tucker Carlson, and many more.

Joe Rogan, who is popular on the political Right but not conservative, dismissed outrage aimed at the company as he drank a Bud Light during an episode of his podcast “The Joe Rogan Experience” this week.

“Like — what they’re doing is just spreading the brand to an extra group of people. Why — If something is good, do you give a f*** who’s got it?” Rogan said. “Like, would we do this with cheesecake? Like, you know what I’m saying? Like, if there was like a bomb-a** cheesecake and all of a sudden, you know, some radical group like antifa really got into the cheesecake. We would be like, ‘F*** this.’ And if the Cheesecake Factory sent antifa a cheesecake, you know, ‘for 10 more years of chaos,’ you know, like celebratory.”

However, Rogan noted that he enjoyed much of the backlash to Bud Light, including Kid Rock shooting a bunch of Bud Light cans.

“But on the other hand I love Kid Rock’s video. Because I love that kind of thinking,” Rogan said. “Not even that I agree with it? I like wild people. I like a dude who takes a machine gun to a stack of Bud Lights and is like, ‘F*** Anheuser-Busch!’”

“But I mean, where’s he gonna go now? You gonna go to Coors?” he continued. “Don’t they all support like LBGTQ+AI, whatever the hell else they’re attaching to it, issues?”


Rogan later added that he thought it was “funny” that people were “super outraged” over the controversy.

“How is that the big deal?” Rogan said. “I think it’s goofy. Because I think that person’s goofy. But if you want to hire a goofy person, like, who gives a s***? It’s kind of hilarious. It was also just a can with that person’s face on it. That’s all it was. It wasn’t like something they were selling.”

Related: New Details Emerge Over ‘Mistake’ That Led To Bud Light’s Paid Marketing Engagement With Trans Influencer

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The Daily Wire   >  Read   >  Numbers Show Bud Light Parent Company Has Lost Significant Market Value Since Trans Influencer Controversy