Country music stars John Rich and Travis Tritt have both joined in a boycott against Bud Light after the company went viral for a promotional deal with trans activist Dylan Mulvaney.
“What beer should my bar [Redneck Riviera] in Nashville replace #BudLight with?” Rich tweeted on Wednesday, which led fans to flood the comments with suggestions.
What beer should my bar @rnrbarnash in Nashville replace #BudLight with? @RedneckRiviera
— John Rich🇺🇸 (@johnrich) April 5, 2023
“I will be deleting all Anheuser-Busch products from my tour hospitality rider. I know many other artists who are doing the same,” Tritt shared on Twitter Wednesday evening. A few hours later, the singer also warned fans about purchasing Jack Daniel’s after an ad campaign featuring drag queens resurfaced online.
“In full disclosure, I was on a tour sponsored by Budweiser in the 90’s. That was when Anheuser-Busch was American owned. A great American company that later sold out to the Europeans and became unrecognizable to the American consumer. Such a shame,” Tritt wrote in a follow-up.
These two weren’t the only country music stars posting strong reactions. On Tuesday, Kid Rock shared a video of himself shooting at cases of Bud Light.
“Grandpa’s feeling a little frisky today. Let me say something to all of you and be as clear and concise as possible,” the musician said. “F*** Bud Light. And f*** Anheuser-Busch. Have a terrific day.”
These reactions are the result of Mulvaney posting a video over the weekend revealing a partnership with Bud Light. In an Instagram video, the activist showed off a personalized beer can. “Bud Light sent me possibly the best gift ever: a can with my face on it,” Mulvaney said in Instagram stories.
The influencer also shared a video ad for Bud Light during the company’s promotional event for the NCAA basketball tournament, which included the hashtag, “#budlightpartner.”
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Bud Light responded by confirming the partnership in a statement.
“Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics and passion points,” an Anheuser-Busch spokesperson told Fox News.
“From time to time, we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney. This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public,” the spokesperson added.
Many social media users called for boycotts, from casual beer drinkers to celebrities and bar owners.