Transgender social media influencer <a href="https://www.dailywire.com/topic/dylan-mulvaney">Dylan Mulvaney</a> proposed an idea for a Western-themed <a href="https://www.dailywire.com/topic/bud-light">Bud Light</a> commercial following the backlash the brand received after making him a brand partner.
Mulvaney discussed becoming the target of “hate and vitriol” after he partnered with Bud Light and sparked a nationwide <a href="https://www.dailywire.com/topic/boycott">boycott</a> that impacted its parent company, Anheuser-Busch. 
The TikTok influencer, who became popular for documenting his <a href="https://www.dailywire.com/topic/transgender">transition</a> process in the “Days of Girlhood” video series, said companies should forge true partnerships with trans-identified spokespersons rather than engaging in “performative” marketing catered to those groups.
“If you’re going to ask us to capitalize on our vulnerabilities and our traumas, at least have our backs when the going gets tough,” Mulvaney told Seth Matlins, managing director of the Forbes CMO Network, at the 2023 Forbes CMO Summit in Miami. Their conversation occurred in front of a crowd of other marketing executives, the outlet <a href="https://www.forbes.com/sites/maryroeloffs/2023/10/03/dylan-mulvaney-opens-up-about-bud-light-controversy-hiring-trans-people-should-not-be-political/?sh=f193aa68b42f">reported</a>.
The influencer mentioned feeling “personally guilty” for what happened, then went on to propose an idea for a Bud Light commercial. Mulvaney said hiring trans-identifying people “should not be political.”
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Mulvaney pitched a commercial set in a western saloon, the outlet wrote. The narrative would involve a “trans woman” on one side of the saloon and a famous cowboy coming in the door. The camera would zoom in on the trans person in high heels and the celebrity in cowboy boots walking toward each other. The camera would pan out, showing them cracking a beer together and delivering the line, “There’s room for all of us beer drinkers in this town.”
After partnering with Mulvaney earlier this year, Bud Light rapidly lost market share as it struggled to rehabilitate its image. 
In the first week of the controversy, Bud Light sales decreased 11%, and its stock plunged 20% by the beginning of June. Sales drops persisted over the summer as the boycott kept going strong. 
Anheuser-Busch’s overall U.S. revenue was down 10.5% in the second quarter of 2023 (April to June) compared to the same period in 2022, and the company’s sales to U.S. retailers fell 14% by early August. By June, Bud Light had been dethroned as America’s best-selling beer by the Mexican beer brand Modelo.
The marketing executive who decided to partner with Mulvaney was let go from the company. Anheuser-Busch tried to soothe ruffled feathers with CEO Brendan Whitworth telling customers in mid-April, “We never intended to be part of a discussion that divides people,” and “We are in the business of bringing people together over a beer.”
&nbsp;

Dylan Mulvaney

Dylan Mulvaney Envisions Trans-Focused Bud Light Ad: ‘Room For All Of Us Beer Drinkers’

Dylan Mulvaney Envisions Trans-Focused Bud Light Ad

boycott

Bud Light

Celebrities

Transgender

U.S.

A Native American group has threatened a national boycott of the Washington Commanders unless the NFL team reverses course and changes its name back to the <a href="https://www.dailywire.com/news/washington-football-team-unveils-8-new-potential-names-or-did-they" target="_blank" rel="noopener">Washington Redskins</a>.
The Native American Guardians Association (NAGA) wrote on <a href="https://twitter.com/GuardiansNative/status/1688544490242359296/photo/3" target="_blank" rel="noopener">Twitter — now X —</a> that the group, along with its Founder and President Eunice Davidson, have sent a letter to the &#8220;Washington &#8216;Commanders&#8217; Ownership &amp; Key Leadership Formally Requesting The Team Revitalize it&#8217;s Relationship With The American Indian Community &amp; Rightfully Change Their Name Back to &#8216;The Redskins.'&#8221;
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">
🚨BREAKING: Native American Guardian’s Association Founder &amp; President Eunice Davidson Sent a Demand Letter Today to Washington &quot;Commanders&quot; Ownership &amp; Key Leadership Formally Requesting The Team Revitalize it&#39;s Relationship With The American Indian Community &amp; Rightfully Change… <a href="https://t.co/cpau4hVq6H">pic.twitter.com/cpau4hVq6H</a>
&mdash; Native American Guardians Association (@GuardiansNative) <a href="https://twitter.com/GuardiansNative/status/1688544490242359296?ref_src=twsrc%5Etfw">August 7, 2023</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
In a letter that addressed what the group called the &#8220;cancel culture&#8221; against the Native American population and the erasure of its &#8220;steadfast role in American history, including serving as counselors to the Founding Fathers in the creation of the U.S. constitution.&#8221;
The letter talked about the history of the Washington football team and it&#8217;s relationship with the Native American community dating back to its 1933 season when they were named the <a href="https://sportsteamhistory.com/boston-redskins/#:~:text=The%20team%20was%20founded%20in%201932%20by%20George%20Preston%20Marshall,for%20more%20than%2080%20years." target="_blank" rel="noopener">Boston Redskins</a>.
&#8220;At this moment in history, we are formally requesting that the team revitalize its relationship with the American Indian community by (i) changing the name back to &#8216;The Redskins&#8217; which recognizes America&#8217;s original inhabitants and (ii) using the team&#8217;s historic name and legacy to encourage Americans to learn about, not cancel, the history of America&#8217;s tribes and our role in the founding of this Great Nation,&#8221; the letter read.
&#8220;Should we need to encourage a national boycott similar to what happened with Anheuser Busch (Bud Light) which is now down $27 billion (note, not one brick thrown, not one highway blocked, not one bridge burned) — WE WILL DO JUST THAT,&#8221; the letter <a href="https://www.washingtonexaminer.com/news/native-american-group-threatens-commanders-boycott-name-change" target="_blank" rel="noopener">added</a>.
The letter closed out by noting that in 2023, this &#8220;oppression and arbitrary and capricious recognition of U.S. history and Constitutional rights is not acceptable.&#8221; The group also vowed to stand their ground because, if &#8220;you don&#8217;t acknowledge history, we are doomed to repeat it.&#8221;
In 2020, the team announced it was <a href="https://www.dailywire.com/news/redskins-cave-announce-thorough-review-of-name-here-are-the-top-suggestions" target="_blank" rel="noopener">removing Redskins</a> from its name and two years later announced the national professional football team would be called the Washington Commanders.
The <a href="https://www.dailywire.com/news/washington-redskins-cant-return-to-dc-unless-they-change-their-name-officials-say" target="_blank" rel="noopener">name change came</a> about from pressure from the cancel culture mob following the death of George Floyd and those who claimed that the term was racist and offensive to Native Americans.

New York Giants v Washington Redskins

Native American Group Threatens National Boycott If Washington Football Team Doesn’t Change Name Back To ‘Redskins’

Football

Native Americans

Redskins

Washington Commanders

One of the singers behind the anti-woke song &#8220;Boycott Target&#8221; says that the songs catapulted to the top of the charts because the majority of people agree with the message.
Gospel artist Jimmy Levy <a href="https://www.dailywire.com/news/boycott-target-song-racks-up-millions-of-views-takes-off-on-itunes">teamed up</a> with a political rapper to take on Target as the company was facing backlash for controversial LGBT merchandise that targeted young children.
&#8220;That shows that we&#8217;re the majority no matter what, the mainstream and Hollywood—and the industry wants to promote whatever agenda they want to promote and try to make us look like we&#8217;re the minority— people of God, patriots, Americans,&#8221; he <a href="https://www.foxnews.com/media/chart-topping-christian-singer-successful-anti-target-song-people-god-patriots-majority">said</a> in an interview. &#8220;It&#8217;s just not the truth. And no matter what, God prevails.&#8221;
“There’s a cleanup on every aisle/Target is targetin’ your kids,” the song’s lyrics open. “This agenda’s gotta stop, they know we gonna win.”
“Target, Target, yeah they targetin’/Target, Target, yeah they target kids,” the song goes, continuing on to lyrics about the LGBT agenda going “too far.”
The video for the song appears to have been shot at a Target store, where LGBT Pride goods are on display for sale.
Levy said in the interview that he was moved to work on the song when he saw the retail giant &#8220;collaborating with Satanists to make children&#8217;s clothing.&#8221;
&#8220;It took like a couple of days for people to be able to actually search it on iTunes. The only way they were able to find it was on the charts. They were not allowing it to be searched,&#8221; Levy claimed. &#8220;And it&#8217;s like, &#8216;why is a song that&#8217;s speaking out against people that are basically grooming our children, getting taken down?&#8217; It&#8217;s just very weird. Why are we protecting that? But we allow all these other horrible things online to just stay on, you know?&#8221;
He said that he received a ton of &#8220;hate, death threats and just horrible things&#8221; after he made the song and another song, &#8220;Reclaim the Rainbow.&#8221;
<iframe loading="lazy" title="Boycott Target - Forgiato Blow x @JimmyLevy x @nicknittoli x @StoneyDudebro &quot;Official Music Video&quot;" width="500" height="281" src="https://www.youtube.com/embed/QUyV7MPAphI?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe>

video

Singer Behind Anti-Woke ‘Boycott Target’ Song On It Being #1 Song: ‘God Prevails’

LGBTQ

Music

Social Issues

Target

Podcast giant <a href="https://www.dailywire.com/topic/joe-rogan">Joe Rogan</a> blasted controversial transgender influencer Dylan Mulvaney over Bud Light&#8217;s continued decline after parent company Anheuser-Busch lost billions in market cap after its partnership with Mulvaney was revealed.
Rogan made the remarks during a recent episode of &#8220;The Joe Rogan Experience&#8221; with rapper Ice Cube.
Rogan said that major companies only respect people&#8217;s opinions when they &#8220;boycott s*** and it works, like this Bud Light thing.&#8221;
&#8220;Yeah, then and now, people are like, &#8216;Don&#8217;t do that again, (yeah), like, be careful, because look what happened a Bud Light&#8217;,&#8221; he said.
Rogan appeared to take a shot at Bud Light vice president of marketing <a href="https://www.dailywire.com/news/bud-light-marketing-vp-takes-leave-of-absence-amid-dylan-mulvaney-controversy">Alissa Heinerscheid</a>, although he did not use her name, saying, &#8220;And the problem is also you get these people that are coming out of college like this lady who made the decision for Bud Light, you know, she&#8217;s gone through the university system.&#8221;
&#8220;She&#8217;s in the corporate system and she&#8217;s a woman and she thinks you know, &#8216;we have to be more inclusive&#8217; and that&#8217;s all the language everyone&#8217;s using today,&#8221; he said. &#8220;So they don&#8217;t know any real people. They don&#8217;t know regular people.&#8221;
Rogan then turned his attention to Mulvaney.
&#8220;They have no idea, a brand like Bud Light, which is like known for blue-collar drinking people, that they like to f***ing watch football and drink Bud Light, and then all sudden you have this mentally ill person who&#8217;s just an attention w***e, and you make a big deal out of putting this person&#8217;s &#8216;365 days of womanhood&#8217;, you put that on a Bud Light can and they freak the f*** out,&#8221; Rogan said. &#8221; And then Kid Rock shoots a bunch of them and then it&#8217;s on. Once Kid Rock shoots your cans, you got real problems.&#8221;
&#8220;Yeah, I&#8217;m pretty sure you do,&#8221; Ice Cube laughed.
WATCH:
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">
Joe Rogan blasted controversial transgender influencer Dylan Mulvaney as a “mentally ill person who’s just an attention whore.” <a href="https://t.co/mQvB2QxGW5">pic.twitter.com/mQvB2QxGW5</a>
&mdash; Jason Rantz on KTTH Radio (@jasonrantz) <a href="https://twitter.com/jasonrantz/status/1675907409536249861?ref_src=twsrc%5Etfw">July 3, 2023</a></blockquote>
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Dylan Mulvaney Joe Rogan

Joe Rogan Goes Off On Dylan Mulvaney: ‘Mentally Ill Person Who’s Just An Attention W***e’

Joe Rogan

Media

Industry experts weighed in on Bud Light&#8217;s parent company accepting a prestigious award following the debacle the brand faced after its partnership with transgender activist Dylan Mulvaney, a man who identifies as a woman.
<a href="https://www.dailywire.com/news/bud-lights-slump-continues-as-new-drink-becomes-top-selling-beer-in-america" target="_blank" rel="noopener">Bud Light</a> parent company Anheuser-Busch InBev&#8217;s (AB InBev) top executive Marcel Marcondes was honored with the Creative Marketer of the Year award, the industry&#8217;s equivalent of an Oscar, at the annual Cannes Lions Festival in France, amid a boycott against the brand that sent market shares plummeting, <a href="https://adage.com/article/marketing-news-strategy/ab-inbev-cannes-marketer-year-amid-bud-light-dylan-mulvaney-controversy/2497146?adobe_mc=MCMID%3D15858527137043093011064785156728206412%7CMCORGID%3D138FFF2554E6E7220A4C98C6%2540AdobeOrg%7CTS%3D1687460788&amp;CSAuthResp=1687460819675%3A0%3A5684652%3A150997699%3A24%3Asuccess%3AC548D7D3F15F11EB3B6A9CAA8D78A34C" target="_blank" rel="noopener">AdAge</a> reported.
Opinions on the company accepting the award have been <a href="https://www.wsj.com/articles/after-bud-light-debacle-ab-inbev-takes-a-bow-at-ad-biz-oscars-fb4acda7?mod=hp_listb_pos2" target="_blank" rel="noopener">mixed,</a> with some who have suggested the agency could&#8217;ve declined.
One agency executive that worked with the company in the past-told AdAge that AB InBev should &#8220;consider seriously addressing the marketing issues they face in the United States before showcasing what they have done or what they think about the wider conversation of marketing.&#8221;
&#8220;They have bigger fish to fry than showing up to an awards show,&#8221; the person who spoke on anonymity added.
Some marketers felt the work that the company did outside of the partnership with Mulvaney shouldn&#8217;t negate the other success it had.
One industry executive said they didn&#8217;t &#8220;think this is as big of an issue globally because Bud Light is a very American brand. They have a ton of work they should still be proud of.&#8221;
An LGBTQ marketer criticized the &#8220;speed at which&#8221; AB InBev &#8220;distanced itself from the Mulvaney controversy. My advice to the AB InBev team is to show up at Cannes Lions with a massive dose of humility.&#8221;
In a press release in March, the <a href="https://www.canneslions.com/news/cannes-lions-honours-ab-inbev-with-the-2023-creative-marketer">festival</a> said, &#8220;The award [Creative Marketer of the Year] recognizes AB InBev&#8217;s sustained creative excellence that has driven sustainable business growth — as well as their body of Lion-winning work amassed over a sustained period of time, and reputation for producing brave creative and innovative marketing solutions.&#8221;
At the festival, <a href="https://nypost.com/2023/06/20/anheuser-busch-wins-cannes-lions-despite-bud-light-and-dylan-mulvaney/">Marcedonas</a> gave opening remarks and labeled the disastrous partnership with Mulvaney a &#8220;wake-up call&#8221; for the industry after consumers boycotted the brand, making it lose the title of best-selling beer in America.
&#8220;In times like this, when things get divisive and controversial so easily, I think it&#8217;s an important wake-up call to all of us marketers, for us to be very humble,&#8221; Marcondes said.
AB InBev is &#8220;really reminding ourselves of what we should do best every day, which is to really understand our customers, which is to really celebrate and appreciate every customer that loves our brands, but in a way that can make them be together, not apart,&#8221; he added.
The executive stopped short of apologizing after AB InBev lost nearly $20 billion in value since the Mulvaney campaign in April.
Related: <a href="https://www.dailywire.com/news/agency-behind-bud-light-debacle-wins-ad-industrys-equivalent-of-an-oscar" target="_blank" rel="noopener">Agency Behind Bud Light Debacle Wins Ad Industry&#8217;s Equivalent Of An Oscar</a>

Bud Light Boycott Continues After Company Partnered With Transgender Influencer

Awkwardness On Tap For Bud Light’s Parent Company As It Accepts Prestigious Award

Awkwardness On Tap For Bud Light's Parent Company As It Accepts Prestigious Award

Entertainment

<a href="https://www.dailywire.com/news/garth-brooks-weighs-in-on-serving-bud-light-at-his-bar-there-are-plenty-of-other-places" target="_blank" rel="noopener">Garth Brooks</a> doubled down on selling Bud Light at his Nashville bar and talked about &#8220;diversity and inclusiveness&#8221; amid the boycott against the beer brand following its partnership with trans-identifying male Dylan Mulvaney.
During the <a href="https://www.dailywire.com/news/garth-brooks-shares-a-funny-anecdote-about-wife-trisha-yearwood-at-hall-of-fame-induction-ceremony-for-keith-whitley" target="_blank" rel="noopener">61-year-old</a> country singer<a href="https://www.dailywire.com/news/garth-brooks-shares-a-funny-anecdote-about-wife-trisha-yearwood-at-hall-of-fame-induction-ceremony-for-keith-whitley" target="_blank" rel="noopener">&#8216;</a>s <a href="https://www.facebook.com/GarthBrooks">Facebook</a> show &#8220;<a href="https://www.tmz.com/2023/06/13/garth-brooks-doubles-down-sell-bud-light-new-nashville-bar/" target="_blank" rel="noopener">Garth Brooks: Inside Studio G</a>&#8221; on Monday, Brooks said he wanted to address the &#8220;stir&#8221; that came from his recent comments that he planned to &#8220;serve every brand of beer&#8221; at his &#8220;Friends In Low Places Bar &amp; Honky Tonk,&#8221; and that if people don&#8217;t like that, &#8220;there are plenty of other places&#8221; they can go.
The legendary country singer said he wanted to discuss two things that described him, &#8220;diversity and inclusiveness.&#8221;
&#8220;I get it, everyone&#8217;s got their opinions,&#8221; Brooks said. &#8220;But inclusiveness is always going to be me. I think diversity is the answer to the problems that are here. And the answer to the problems that are coming.&#8221;
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">
Garth Brooks addresses backlash over his decision to carry Bud Light in his bar. <a href="https://twitter.com/hashtag/BillboardNews?src=hash&amp;ref_src=twsrc%5Etfw">#BillboardNews</a> <a href="https://t.co/60L74dMSXq">pic.twitter.com/60L74dMSXq</a>
&mdash; billboard (@billboard) <a href="https://twitter.com/billboard/status/1668644469875302406?ref_src=twsrc%5Etfw">June 13, 2023</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
&#8220;So, all are welcome,&#8221; he added. &#8220;Second thing though, let&#8217;s talk about being a bar owner. I am a bar owner now. Are we going to have the most popular beers in the thing? The answer is yes. It&#8217;s not our call if we don&#8217;t or not. It&#8217;s the patron&#8217;s call. The bosses. If they don&#8217;t want it, then I gotta go to the distributor saying, &#8216;You&#8217;re stuff&#8217;s not selling.&#8217; And then action gets taken.&#8221;
&#8220;But the truth is, it&#8217;s those people in those seats that make those decisions,&#8221; Brooks continued. &#8220;And that&#8217;s what &#8216;Friends in Low Places&#8217; is going to be. So, here&#8217;s the deal man, you want to come into &#8216;Friends in Low Places,&#8217; come in — but come in with love. Come in with tolerance, patience, forgiveness. Come in with an open mind.&#8221;
The &#8220;Thunder Rolls&#8221; hitmaker closed out the video by stating that if you are &#8220;one of those people&#8221; that &#8220;just can&#8217;t do that,&#8221; no problem.
During Brooks&#8217; recent appearance on <a href="https://www.billboard.com/music/country/garth-brooks-country-live-panel-nashville-interview-melinda-newman-1235348128/">Billboard’s Country Live in Conversation</a>, he appeared to take a shot at other bar owners like <a href="https://www.dailywire.com/news/kid-rock-announces-no-snowflakes-summer-concerts" target="_blank" rel="noopener">Kid Rock</a> and <a href="https://www.dailywire.com/news/john-rich-says-cases-and-cases-of-bud-light-piling-up-at-his-nashville-bar-after-mulvaney-partnership" target="_blank" rel="noopener">John Rich</a> on the famed Broadway strip who have supported the boycott.
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&#8220;Yes, we&#8217;re going to serve every brand of beer,&#8221; the singer said. &#8220;We just are. It&#8217;s not our decision to make. If you come into this house, love one another. If you&#8217;re an a**hole, there are plenty of other places on lower Broadway.&#8221;
&#8220;In my existence, one a**hole can turn the whole tide down there,&#8221; he added. &#8220;My thing is, let&#8217;s create a place that you feel safe in.&#8221;

Billboard Music Awards – Season 2020

Garth Brooks Doubles Down On Selling Bud Light At Bar, Talks ‘Diversity And Inclusiveness’

Garth Brooks

Nashville

Country music star <a href="https://www.dailywire.com/topic/john-rich" target="_blank" rel="noopener">John Rich</a> recently addressed the news that <a href="https://www.dailywire.com/topic/garth-brooks" target="_blank" rel="noopener">Garth Brooks</a> plans to continue selling <a href="https://www.dailywire.com/topic/bud-light" target="_blank" rel="noopener">Bud Light</a> at his Nashville bar, plus talked about “woke” culture more broadly.
Rich spoke with <a href="https://www.foxnews.com/entertainment/john-rich-slams-woke-culture-says-people-dont-want-face-like-bullhorn" target="_blank" rel="noopener">Fox News Digital</a> ahead of his CMA Fest performance, reacting to recent news that fellow country star and Nashville bar owner Garth Brooks saying he would still <a href="https://www.dailywire.com/news/garth-brooks-weighs-in-on-serving-bud-light-at-his-bar-there-are-plenty-of-other-places">sell Bud Light</a> in his establishment despite the backlash and ongoing boycotts over the brand&#8217;s partnership with trans-identified influencer <a href="https://www.dailywire.com/topic/dylan-mulvaney">Dylan Mulvaney</a>. Brooks said if people don’t like that, “there are plenty of other places” they can go.
&#8220;Garth Brooks has always been the guy that said, ‘everybody come to my show,’&#8221; Rich said. &#8220;It&#8217;s something that we love about Garth. You know, he makes his music for everybody. And that really is what music is about. You&#8217;re making your music for everybody. Beer&#8217;s for everybody, too.&#8221;
&#8220;If Garth is serving Bud Light in his bar, that&#8217;s fine. Garth can do that. Garth might find out not many people are going to order it,&#8221; the singer said. &#8220;And at the end of the day, you have to put things in your establishment that people are going to purchase if you&#8217;re going to run a successful business. So, he might find that out.&#8221;
Rich said his customers didn’t want to order Bud Light anymore after the brand chose to partner with Mulvaney.
&#8220;I think people finally had enough of woke culture being right in their face like a bullhorn every time they turn around,&#8221; the “Save a Horse” singer said. &#8220;You know, at the end of a hard-working day, you want to have a cold beer. That&#8217;s like your reward for working hard all day. The last thing any man or woman wants is to have culture slammed right up in their face. They just don&#8217;t want that.&#8221; 
&#8220;So they rejected it, rejected it wholeheartedly, and we moved on to other beers,&#8221; Rich said.
The owner of the live music venue Redneck Riviera Bar &amp; BBQ said he never made a conscious decision to boycott Bud Light, but rather let the customers decide what alcohol should be stocked in the bar. Rich noted that they sold “zero Bud Lights” in the wake of the controversy.
&#8220;I think the majority of people, whether they&#8217;re left, right or otherwise, they care about their families,&#8221; Rich told Fox News. &#8220;I think they respect our military. I think they love and value and cherish their freedom.&#8221;
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He added that Bud Light drinkers were always a varied bunch who often disagreed politically but all chose the same brand of beer. The country star said the brand partnering with Mulvaney changed that. 
&#8220;They made it a political social issue on what beer you drink, and I think that&#8217;s a sad statement on our country right now. But, hey, it&#8217;s their money. It&#8217;s their brand. They can market it however they want to, but Americans have responded in a very strong way,” Rich said.
&nbsp;

John Rich

John Rich Reacts To Garth Brooks’ Decision To Keep Selling Bud Light At His Bar

John Rich Reacts To Garth Brooks' Decision To Keep Selling Bud Light At His Bar

Country Music

The controversial designer who had his merchandise removed from <a href="https://www.dailywire.com/topic/target">Target</a> following public backlash and <a href="https://www.dailywire.com/topic/boycott">boycotts</a> spoke out on the incident, criticizing the retailer for its response.
Target had initially partnered with Erik Carnell of the U.K.-based brand Abprallen to create items for its 2023 Pride Collection. Carnell found himself at the center of a firestorm after critics of Target discovered the Abprallen Etsy shop, which offered merchandise featuring <a href="https://www.dailywire.com/topic/satanic">occult images</a> and phrases such as “Satan Respects Pronouns” and “Trans Witches For Abortion.”
People were also upset that Target was selling “tuck-friendly” swimwear in stores. The retailer responded to the backlash by moving displays to the back in some instances and removing certain controversial items, including Carnell’s designs.
&#8220;It&#8217;s a very dangerous precedent to set, that if people just get riled up enough about the products that you&#8217;re selling, you can completely distance yourself from the LGBT community, when and if it&#8217;s convenient,&#8221; Carnell told Reuters.
&#8220;If you&#8217;re going to take a stance and say that you care about the LGBT community, you need to stand by that regardless,&#8221; he continued.
Carnell also said Target knew about the satanic imagery before extending a partnership offer, as The Daily Wire previously <a href="https://www.dailywire.com/news/target-was-aware-of-satanic-imagery-before-pride-collection-deal-controversial-artist-claims">reported</a>. 
“When I was approached to create products for Target they told me that my work such as ‘Satan Respects Pronouns’ wouldn’t be a good fit,” Carnell said. “They were observant enough and had the necessary critical thinking skills to realize that my use of occult imagery is as harmless as any horror movie targeted towards adults but wanted my collection for adults to be a bit less gothic.”
Carnell explained one of his designs by saying he doesn’t actually believe in Satan.
“One of my favourite and most popular designs, and the one that gave Abprallen its proper footing and direction. Coming up with this phrase really helped make Abprallen what it is today,” he <a href="https://www.instagram.com/p/CqWFoTmjbXA/">captioned</a> the image of a “Satan respects pronouns” item.
“Satan loves you and respects who you are; you’re important and valuable in this world and you deserve to treat yourself with love and respect. LGBT+ people are so often referred to as being a product of Satan or going against God’s will, so fine. We’ll hang with Satan instead.”
“Satanists don’t actually believe in Satan, he is merely used as a symbol of passion, pride, and liberty. He means to you what you need him to mean. So for me, Satan is hope, compassion, equality, and love,” the post continued.
“So, naturally, Satan respects pronouns. He loves all LGBT+ people. I went with a variation of Baphomet for this design, a deity who themself is a mixture of genders, beings, ideas, and existences. They reject binary stereotypes and expectations. Perfect.”

‘Satan Respects Pronouns’ Designer Says Target Set ‘Dangerous Precedent’ Removing His Products

'Satan Respects Pronouns' Designer Says Target Set 'Dangerous Precedent' Removing His Products

satanic

<a href="https://www.dailywire.com/topic/rap-music">Rapper</a> Forgiato Blow says his song “Boycott Target” is being shadowbanned and <a href="https://www.dailywire.com/topic/censorship">censored</a>, but those alleged efforts weren’t enough to keep it from reaching number one on the <a href="https://www.dailywire.com/topic/apple">Apple</a> iTunes charts ahead of artists like Morgan Wallen, Luke Combs, and Taylor Swift.
The song is a collaboration between Blow and fellow rappers Jimmy Levy, Nick Nittoli, and Stoney Dudebro, per <a href="https://nypost.com/2023/05/30/boycott-target-song-tops-charts-as-rapper-claims-censorship">The New York Post</a>. It was released on May 25 as a way to highlight the current controversy over <a href="https://www.dailywire.com/topic/target">Target’s</a> Pride Collection this year, which included “tuck friendly” swimwear, rainbow-colored baby clothing, and items by a designer who also created “Satan Respects Pronouns” merchandise for his Etsy store. 
“Attention all shoppers, there’s a clean up on every aisle. Target is targeting your kids,” the lyrics begin.
“If you ain’t mad yet/then you better be pissed,” the song continues at another point. “Let’s protest until they close and they ain’t gonna be missed/ Why they got pride shirts in the kids clothing section/ Why they trying to mess with the kids and give misconception/ They manipulating minds and making evil impressions.”
The video has more than 4.4 million views on Blow’s <a href="https://twitter.com/ForgiatoBlow47/status/1661861660351516674">Twitter</a> account. It’s currently ranked number one on Apple charts across all genres. 
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">
Why Is <a href="https://twitter.com/hashtag/Target?src=hash&amp;ref_src=twsrc%5Etfw">#Target</a> Targeting Our Kids? 
Retweet If You Support <a href="https://twitter.com/hashtag/BoycottTarget?src=hash&amp;ref_src=twsrc%5Etfw">#BoycottTarget</a> <a href="https://t.co/z9cEkLoShi">pic.twitter.com/z9cEkLoShi</a>
&mdash; Trumps Nephew (@ForgiatoBlow47) <a href="https://twitter.com/ForgiatoBlow47/status/1661861660351516674?ref_src=twsrc%5Etfw">May 25, 2023</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
The artist spoke with <a href="https://www.foxnews.com/media/boycott-target-rap-climbs-itunes-charts-somebody-stand-kids">Fox News Digital</a> and said Big Tech is censoring him. “It’s shadow-banned all over the world right now,” Blow said of the single.
“You can’t even search the song on iTunes without going to the music video and clicking the external link. So they’re trying their hardest to keep it off the radar,” he said.
Blow went on to say how important it was to speak up about radical &#8220;LGBTQ&#8221; activism, especially when it comes to minors. “We’re living in a culture right now where people need to speak out. We need to stand up for the children,” the rapper said during an interview with “Fox &amp; Friends First.” 
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“There’s no place for LGBTQ for fourth- and fifth-graders,” he said.
Target has been affected by these boycott efforts. The retailer reportedly lost $10 billion in market capitalization in ten days, as The Daily Wire previously <a href="https://www.dailywire.com/news/target-loses-10-billion-in-just-ten-days-report">reported</a>. Execs opted to remove certain Pride Collection items from stores, and in some locations, Pride displays were moved to the back of the store.

Forgiato Blow

‘Boycott Target’ Rap Song Tops iTunes Charts Despite Artist Saying He’s Being Censored

'Boycott Target' Rap Song Tops iTunes Charts Despite Artist Saying He's Being Censored

Censorship

Pride

Pride Month

Rap Music

<a href="https://www.dailywire.com/topic/bud-light" target="_blank" rel="noopener">Bud Light</a> sales continue to fall, a reality that could soon place its status as the world’s number-one beer brand in jeopardy.
Bud Light recently garnered controversy after partnering with social media influencer <a href="http://dailywire.com/topic/dylan-mulvaney" target="_blank" rel="noopener">Dylan Mulvaney</a>, a man who identifies as a woman and documented his &#8220;gender transition&#8221; on TikTok. Sales for the beer brand fell 25.7% for the week ended May 20, according to <a href="https://nypost.com/2023/05/30/bud-light-sales-plunge-25-7-modelo-closes-beer-gap/?utm_campaign=nypost&amp;utm_source=twitter&amp;utm_medium=social" target="_blank" rel="noopener">data</a> shared with The New York Post from Bump Williams Consulting and NielsenIQ. Modelo Especial, which saw sales grow 9.2%, could meanwhile replace Bud Light.
“While Bud Light loses week after week, Modelo Especial gains week after week and now Modelo outsells Bud Light on a national basis across all trade channels combined,” Bump Williams remarked in a comment to The New York Post. “If this continues Modelo will surpass Bud Light for the year.”
Other brands owned by Anheuser-Busch continued to decline for the week ended May 20: Budweiser sales decreased 11.2%, Michelob Ultra sales fell 6.5%, Busch Light sales decreased 5.2%, and Natural Light sales dropped 4.9%.
Constellation Brands owns and produces Modelo Especial in the United States, while Anheuser-Busch produces the brand in other nations.
Yuengling Flight sales increased 47.6%. Williams told The New York Post, “Yuengling is having a great moment with the greatest growth of all the premium beers.”
Anheuser-Busch seems to have alienated those on both ends of the political spectrum in the weeks after the controversial partnership with Mulvaney. Owners of gay bars have threatened to launch <a href="https://www.dailywire.com/news/left-wing-activists-furious-at-bud-light-for-backing-away-from-mulvaney-call-for-a-boycott-of-their-own" target="_blank" rel="noopener">boycotts</a> after the company issued a statement interpreted as downplaying the alliance, while the Human Rights Campaign (HRC), the nation’s largest LGBTQ political lobbying organization, removed the firm’s perfect score on the Corporate Equality Index, which the group <a href="https://www.hrc.org/resources/corporate-equality-index" target="_blank" rel="noopener">describes</a> as the “national benchmarking tool on corporate policies, practices and benefits pertinent to lesbian, gay, bisexual, transgender and queer employees.”
HRC officials said the conglomerate missed a “key moment” to support Mulvaney as the company sought to mend relations with conservatives. Anheuser-Busch CEO Brendan Whitworth had issued a <a href="https://www.dailywire.com/news/anheuser-busch-ceo-breaks-long-silence-amid-dylan-mulvaney-pr-crisis" target="_blank" rel="noopener">statement</a> about the partnership, although the communication fell short of mentioning the nod to Mulvaney or transgenderism. “We never intended to be part of a discussion that divides people,” the executive said. “We are in the business of bringing people together over a beer.”
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The continued backlash against Bud Light comes as other brands embracing leftist ideology experience tumult. Stock market value for retail behemoth Target declined precipitously in recent days after the firm <a href="https://www.dailywire.com/news/target-slammed-after-offering-female-swimsuits-that-have-extra-crotch-coverage-are-tuck-friendly" target="_blank" rel="noopener">marketed</a> a female swimsuit as “tuck-friendly” and with “extra crotch coverage,” as well as <a href="https://www.dailywire.com/news/target-faces-backlash-over-pride-collection-designer-behind-satan-respects-pronouns-shirts" target="_blank" rel="noopener">hired</a> an artist who previously created Satanic items to make various designs for the company.
One recent <a href="https://www.dailywire.com/news/target-had-a-special-push-to-hire-lgbtq-designers-for-pride-collection-ahead-of-backlash" target="_blank" rel="noopener">analysis</a> from The Daily Wire found that Target had published a sustainability report which called for supplier diversity among firms creating Pride Month apparel, as well as diversity initiatives for women and racial minorities. Another <a href="https://www.dailywire.com/news/anheuser-busch-loses-perfect-lgbtq-equity-score-by-missing-key-moment-to-stand-up-for-mulvaney" target="_blank" rel="noopener">report</a> from The Daily Wire found that Anheuser-Busch has ESG commitments centered on diversity and climate efforts. Skeptics of the ESG movement contend that the philosophy centers on social causes in a manner that distracts from profitability and uses corporate power to advance leftist agendas.

Budweiser And Bud Light

Bud Light Sales Continue To Plummet, May Soon Lose Status As Number-One Beer

Bud Light Sales Continue To Plummet, May Lose Status As Top Beer

Anheuser-Busch

Business

The vice president for brand management at Target — which has come under fire and lost <a href="https://www.dailywire.com/news/target-loses-10-billion-in-just-ten-days-report" target="_blank" rel="noopener">billions of dollars in market capitalization</a> after its transgender and LGBTQ merchandise prompted a boycott — also serves as treasurer of an LGBT group that has received millions of dollars in donations from Target and urges schools to adopt policies to help trans and nonbinary school students keep their parents in the dark about their “gender identity.”
Target&#8217;s vice president for brand management Carlos Saavedra, 43, was elected to the GLSEN (Gay, Lesbian, and Straight Education Network) executive committee as treasurer in November 2021, according to his LinkedIn page, The Daily Mail <a href="https://www.dailymail.co.uk/news/article-12136697/Target-executive-treasurer-LGBTQ-group-received-2-1M-retailer.html" target="_blank" rel="noopener">reports</a>. GLSEN helps <a href="http://dailywire.com/topic/education" target="_blank" rel="noopener">teachers</a> place <a href="http://dailywire.com/topic/lgbtq" target="_blank" rel="noopener">LGBTQ</a> books in school libraries and hide their students’ so-called gender <a href="https://www.dailywire.com/topic/transgender" target="_blank" rel="noopener">transitions</a> from parents. GLSEN has <a href="https://bookshop.org/shop/RainbowLibrary" target="_blank" rel="noopener">sent</a> more than 46,000 books with LGBTQ themes to several thousand schools across the nation
Target <a href="https://corporate.target.com/article/2022/06/pride" target="_blank" rel="noopener">boasted</a> last year about donating more than $2.1 million to GLSEN over the past decade, praising its mission to create “affirming, accessible, and antiracist spaces for LGBTQIA+ students.” Target <a href="https://www.target.com/c/pride/-/N-5589f" target="_blank" rel="noopener">promotes</a> GLSEN on its online store.
“We are grateful to Target for their funding of this retrospective and for their support of GLSEN’s work in student leadership and educator trainings,” former GLSEN executive director Eliza Byard said in a <a href="https://www.glsen.org/news/glsen-and-target-team-25th-anniversary-documentary" target="_blank" rel="noopener">statement</a> several years ago about a documentary the two entities produced. “Together, we have been able to change school climates for LGBT youth.”
GLSEN has <a href="https://bookshop.org/shop/RainbowLibrary" target="_blank" rel="noopener">sent</a> more than 46,000 books with LGBTQ themes to several thousand schools across the nation, including “posters and supplemental resources” for educators.
 “Staff or educators shall not disclose any information that may reveal a student’s gender identity to others, including parents or guardians and other staff, unless the student has authorized such disclosure, the information is contained in school records requested by a parent or guardian, or there is another compelling need,” one model local education agency policy posted on the GLSEN <a href="https://www.glsen.org/activity/model-local-education-agency-policy-on-transgender-nonbinary-students" target="_blank" rel="noopener">website</a> said.
GLSEN promotes the LGBTQ movement in every facet of a school’s curriculum. “As teachers teach about data collection and relevance, they should include whether it is beneficial to include gender or biological sex, being sure to reinforce the difference between those two terms,” one <a href="https://www.glsen.org/blog/how-do-we-make-math-class-more-inclusive-trans-and-non-binary-identities" target="_blank" rel="noopener">article</a> from the organization contended. “When students are creating their own surveys, if they want to include data for biological sex, teachers need to be sure they include both intersex and other as choices, and if the students want to include data for gender, a variety of choices need to be included.”
This article has been revised for clarity. 
Ben Zeisloft contributed to this article.
Related: <a href="https://www.dailywire.com/news/target-donates-to-group-that-promotes-secret-child-gender-transitions-lgbtq-books-in-schools">Target Donates To Group That Promotes Secret Child Gender Transitions, LGBTQ Books In Schools</a>

The 2022 GLSEN Respect Awards – Arrivals

Target’s VP For Brand Management Serves As Treasurer For LGBTQ Group Promoting Secret Child Gender Transitions, LGBTQ Books In Schools: Report

Merchandise

Fans of Chip and <a href="https://www.dailywire.com/topic/joanna-gaines" target="_blank" rel="noopener">Joanna Gaines</a> are urging the pair to take a stand against <a href="https://www.dailywire.com/topic/target" target="_blank" rel="noopener">Target</a> as calls for <a href="https://www.dailywire.com/topic/boycott" target="_blank" rel="noopener">boycotts</a> against the retailer continue.
The hosts of the hit HGTV reality show “Fixer Upper” turned their fame into a multi-million dollar brand encompassing product lines, multiple brand partnerships, and even their own television network. One of these ventures is the popular Hearth &amp; Hand with Magnolia home product line that the Gaineses sell at Target stores nationwide. The couple launched the product line ahead of the holiday season in 2017 and has been adding new styles ever since.
The Gaineses are practicing <a href="https://www.dailywire.com/topic/christianity" target="_blank" rel="noopener">Christians</a> but usually don’t mix business and faith practices.
Now their conservative audience is demanding that Chip and Joanna take a side after it was revealed that Target was selling “tuck-friendly” female swimwear in their prominent Pride section. The company also faced backlash for partnering with an artist who independently sells merchandise with Satanic themes. 
Erik Carnell runs the company Abprallen. The designer made a mini messenger bag with the slogan “We Belong Everywhere,” a tote bag with the phrase “Too Queer For Here,” and a sweatshirt with “Cure Transphobia, Not Trans People” to sell in Target&#8217;s Pride collection this year. Carnell’s Etsy shop features designs that say, “Satan Respects Pronouns” and “Trans Witches For Abortion,” per a previous Daily Wire <a href="https://www.dailywire.com/news/target-partner-who-sells-satan-respects-pronouns-art-sees-sales-soar-after-backlash" target="_blank" rel="noopener">report</a>. 
Joanna Gaines has comments turned off on her Instagram account, though it’s unclear when she made that change and if it has anything to do with the Target backlash. 
Chip Gaines still has his Instagram comments turned on, and fans are flooding his posts with pleas for the Gaineses to cut ties with Target and publicly denounce the company as the boycott initiative builds momentum. 
“As a father of small children, I am appalled that you would continue to be associated with [Target],” one commenter wrote. “Joanna has turned her comments off, which is totally an act of cowardice. Take a stand. You can take the financial loss. God will bless you 10 fold. Stand up!!!”
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“This is a spiritual battle against families! Do the right thing! Doing nothing is speaking volumes,” another person wrote.
“Get out of Target. Please, for the love of children, take a stand,” a third follower echoed.
Target reported a $6 billion decrease in its market capitalization since the controversy began, as The Daily Wire <a href="https://www.dailywire.com/news/the-tide-is-turning-prominent-christians-talk-effective-target-and-bud-light-boycotts" target="_blank" rel="noopener">reported</a>. This controversy is being compared to fans boycotting Bud Light for partnering with trans activist Dylan Mulvaney. Bud Light’s parent company, Anheuser-Busch, has reportedly lost nearly $16 billion in value since the drama began in April.

Chip and Joanna Gaines at Target

Fans Urge Chip And Joanna Gaines To Cut Ties With Target Amid Pride Collection Backlash

Christianity

Joanna Gaines

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