Bud Light Confirms Brand Partnership With Dylan Mulvaney, Aim To ‘Authentically Connect’ With ‘Various Demographics’

Dylan Mulvaney
Bruce Glikas/WireImage via Getty Images

Representatives for the Bud Light brand, owned by Anheuser-Busch, confirmed a brand partnership with trans-identifying activist Dylan Mulvaney after followers speculated the whole thing could be an April Fool’s Day prank.

“Anheuser Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics and passion points,” a spokesperson for the company told Fox News

“From time to time, we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney. This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public.”

Mulvaney, who boasts more than 10 million followers on TikTok, posted a video advertising the beer company’s March Madness contest offering customers a chance to win $15,000. The influencer dressed like Audrey Hepburn’s character in “Breakfast at Tiffany’s” while drinking Bud Light and claiming not to understand what March Madness is.

Another video showed the activist in the bathtub with a stack of Bud Light nearby, dancing to hold music. This was a riff on the Bud Light commercial that debuted at Super Bowl LVII in February.

Mulvaney also showed off a personalized beer can commemorating one year of the “Days of Girlhood” series.

Social media users reacted strongly, with many calling for boycotts of the brand. Kid Rock posted a video showing himself shooting several cases of Bud Light and using profanity while referencing the brand.

“Bud Light made a mockery of women by partnering with transgender activist Dylan Mulvaney — a biological male who makes a living exploiting what it means to be a woman,” OutKick writer David Hookstead said. “We can’t even drink beer in America anymore without woke politics being involved.”


“Piss water masquerading as beer hires man masquerading as woman,” Daily Wire Editor Emeritus Ben Shapiro tweeted

“Hey [Bud Light] and [Anheuser Busch]: enjoy ‘authentically connecting’ with your smaller audience. The majority of us won’t tolerate you erasing women with your woke BS,” a third user agreed

Mulvaney has partnered with multiple national brands for advertising campaigns on social media, including KitchenAid, Kind Snacks, wedding dress brand ASOS, Native, MAC Cosmetics, and others. The influencer was also invited to the White House to discuss transgender issues with President Joe Biden.

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The Daily Wire   >  Read   >  Bud Light Confirms Brand Partnership With Dylan Mulvaney, Aim To ‘Authentically Connect’ With ‘Various Demographics’