Daily Wire host Matt Walsh celebrated the beatdown Bud Light took in the marketplace after the beer brand partnered with self-identified transgender social media influencer Dylan Mulvaney.
Various data show that sales for draft beer products produced by Anheuser-Busch, the firm which controls the Bud Light brand, fell as much as 50% over the past week as drinkers chose alternative brews. Distributors and prominent bars across the country reported that consumer interest in Bud Light has plummeted as consumers reacted to the company’s partnership with Mulvaney, a male who says he is transitioning into a female.
Share prices for Anheuser-Busch InBev took a considerable hit in the weeks after the partnership went public: the firm was worth $132 billion on March 31, the day before the partnership was revealed, and plummeted to $113 billion as of April 13.
Walsh reacted positively to the news in a recent episode of “The Matt Walsh Show” and encouraged conservatives to retain their attention spans with respect to avoiding the product.
“The only negative here is the possibility that we won’t keep it up and this will just be a blip on the radar screen, and conservatives will just go back to buying Bud Light again. As long as we don’t make that mistake, then this is a big win,” the podcast host and documentary maker commented. “You can cut Bud Light out of your life in a second, it requires no effort, and you will be fine. Even if you like that kind of terrible beer, there are other types that are just as cheap.”
Walsh previously contended that Bud Light tastes like “malaria and rust” and “rainwater siphoned out of a tin bucket that’s been sitting in your backyard for three weeks.”
Some commentators have asserted that critical reactions from conservatives added to Mulvaney’s prominence in the cultural landscape. Walsh said such assertions are “really lazy” and “not correct” since the Left, which controls the entertainment industry, the media, and most major corporations, had already anointed Mulvaney as a recipient of stardom.
“The Left selected Mulvaney as their mascot for transgenderism. He was going to be famous no matter what we did,” Walsh said. “We can’t make Dylan Mulvaney un-famous. Once the Left has decided to do that with someone, we can’t stop it. We don’t own Hollywood, we don’t own the media. But we can make someone a much more toxic and divisive figure than he otherwise would have been. That’s what we did with Dylan Mulvaney, and it was well deserved.”
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Anheuser-Busch has a record of caving to pressure campaigns from proponents of homosexuality and transgenderism: activists hosted a demonstration two years ago outside of the Stonewall Inn, widely regarded as the birthplace of the modern LGBTQ movement, in which they poured beverages distributed by Anheuser-Busch into a nearby gutter. The protests were meant to criticize donations Anheuser-Busch made to lawmakers who sought to limit the spread of radical gender theory among young people. The firm now actively conducts outreaches to the LGBTQ movement through marketing campaigns and internal diversity efforts.
Walsh noted that conservatives could likewise act as a prominent force in the marketplace. “The next corporation that serves a similar customer base to what Bud Light serves will think twice before doing an endorsement with Dylan Mulvaney or anybody like that,” he said, repeating his cautionary remarks about returning to Anheuser-Busch beverages. “We have given them something to think about. Is it really worth it?”