<p><a href="https://www.dailywire.com/topic/anheuser-busch" target="_blank" rel="noopener">Anheuser-Busch</a> will launch camouflage and motorcycle-themed beer can redesigns for <a href="https://www.dailywire.com/topic/bud-light" target="_blank" rel="noopener">Bud Light</a> and Budweiser as the multinational conglomerate reels from its recent partnership with self-identified <a href="https://www.dailywire.com/topic/transgender" target="_blank" rel="noopener">transgender</a> social media influencer <a href="https://www.dailywire.com/topic/dylan-mulvaney" target="_blank" rel="noopener">Dylan Mulvaney</a>.</p>
<p>One unnamed executive from the company <a href="https://nypost.com/2023/05/16/bud-light-budweiser-packaging-to-get-redesign-over-dylan-mulvaney-crisis-source/" target="_blank" rel="noopener">informed</a> the New York Post on Tuesday that the firm will produce a camouflage Bud Light can as part of an initiative that offers educational scholarships to family members of fallen American military service members and first responders. “It’s an aluminum bottle,” the source told the outlet. “I believe it is the only package that will be transitioning, but I am not 100% certain on that.”</p>
<p>Budweiser, another brand owned by Anheuser-Busch, shared two <a href="https://www.instagram.com/p/CsW1yOYPkPj/" target="_blank" rel="noopener">images</a> on Tuesday and Wednesday of a limited edition beer can featuring patterns inspired by motorcycle manufacturer Harley-Davidson. One of the posts announced that the product will be available in stores nationwide.</p>
<p>Bud Light garnered backlash last month when executives sent Mulvaney, a man who claims to be a woman and documented his purported gender transition online, a custom beer can bearing his image. Executives have <a href="https://www.dailywire.com/news/one-single-can-anheuser-busch-sends-letter-to-minimize-disastrous-mulvaney-backlash" target="_blank" rel="noopener">downplayed</a> the extent of the partnership and even <a href="https://www.dailywire.com/news/bud-light-parent-company-taps-lobbyists-to-win-back-conservatives-upset-over-dylan-mulvaney-partnership" target="_blank" rel="noopener">hired</a> veteran Republican lobbyists in efforts to win back conservatives who once consumed the brew.</p>
<p>Recent data from Bump Williams Consulting and NielsenIQ <a href="https://www.dailywire.com/news/bud-light-sales-plummet-for-fifth-straight-week-as-customers-react-against-mulvaney-partnership" target="_blank" rel="noopener">indicate</a> that sales for Bud Light declined 23.6% in the week ended May 6 in comparison to the same period last year, a more severe outcome than the 23.3% decline witnessed for the week ended April 29.</p>
<p>Budweiser sales have respectively fallen 11.4% and 9.7% in the weeks that ended April 29 and May 6, Michelob Ultra sales have declined 4.3% and 2.9%, and Natural Light sales have declined 5.2% and 2.5%. Bump Williams, the chief executive of the consulting firm, told the New York Post that the sales hit for Bud Light has “started to settle” in the negative 20% range and contended that the typical drinker is merely “waiting for a genuine and sincere apology.”</p>
<p>Anheuser-Busch nevertheless appears to have offended those on both ends of the political spectrum: beyond the conservative backlash, leftists threatened to launch additional <a href="https://www.dailywire.com/news/left-wing-activists-furious-at-bud-light-for-backing-away-from-mulvaney-call-for-a-boycott-of-their-own" target="_blank" rel="noopener">boycotts</a> after the firm backed away from Mulvaney. Proponents of the LGBTQ movement were likewise not impressed by the camouflage redesign: Pink News, an outlet that adheres to the ideology, <a href="https://www.thepinknews.com/2023/05/17/bud-light-packaging-dylan-mulvaney-backlash/" target="_blank" rel="noopener">asserted</a> that the new campaign was only meant to appease “fragile bigots.”</p>
<p>Anheuser-Busch may soon be mired in controversy alongside Miller Lite, which <a href="https://www.dailywire.com/news/miller-lite-responds-to-backlash-over-woke-feminist-beer-commercial-appreciate-the-humor" target="_blank" rel="noopener">sponsored</a> an expletive-filled advertisement that slammed the beverage industry’s past marketing campaigns which revolved around objectifying women, instead promising to donate fertilizer so that female brewers could grow hops. After social media users vented frustration over the advertisement and the brand’s nods to intersectionality, a spokesperson for Molson Coors, the multinational firm which owns Miller Lite, told media outlets that customers should “appreciate the humor” of the advertisement and insisted that nothing in the campaign should be seen as controversial.</p>
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<p>Molson Coors and Anheuser-Busch each endorse transgender ideology, but <a href="https://www.dailywire.com/news/miller-lite-parent-company-molson-coors-pushes-woke-corporate-diversity-and-climate-agenda" target="_blank" rel="noopener">commit</a> in their sustainability reports to improve female career prospects. The Daily Wire asked Molson Coors how the company defines the word “woman,” but has not received a response.</p>

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Bud Light, Budweiser Release Camo, Harley Davidson Limited Edition Cans As Sales Continue To Plummet

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U.S. Expands Hormuz Blockade & VA Fairfax Deaths Investigated | 4.17.26

U.S. Expands Hormuz Blockade & VA Fairfax Deaths Investigated | 4.17.26 [Member Exclusive]

A ceasefire goes into effect between Israel and Lebanon, a tragic murder-suicide rocks Virginia, and Dairy Queen deploys AI in the drive-thru. Get the facts first with Evening Wire.
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Ep. 2737
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Evening Wire: Lebanon Ceasefire Begins & Murder-Suicide Rocks VA | 4.16.26

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Bud Light, Budweiser Release Camo, Harley Davidson Limited Edition Cans As Sales Continue To Plummet