In just the first day since announcing the release of “Jeremy’s Chocolate,” The Daily Wire has already sold more than 100,000 of the non-woke chocolate bars.
After chocolate giant Hershey’s announced its “Her SHE” Women’s History Month marketing campaign, then promptly insulted women everywhere with an ad featuring a biological man as the face of the campaign, Daily Wire co-CEO and god-king Jeremy Boreing announced that he would be rolling out his own line of chocolate bars.
“Fine, I’ll do it,” Boreing tweeted. “Introducing Jeremy’s Chocolate. Yes, it’s real. We have two kinds: HeHim and SheHer. One of them has nuts. If you need me to tell you which one, keep buying Hershey’s. But if you know what a woman is and love chocolate, go to: ihatehersheys.com.”
Fine. I’ll do it.
Introducing Jeremy’s Chocolate.
Yes, it’s real.
We have two kinds: HeHim and SheHer.
One of them has nuts. If you need me to tell you which one, keep buying Hersheys.
But if you know what a woman is and love chocolate, go to:https://t.co/QVnCwoBu17 https://t.co/o5P6Vqj01l
— Jeremy Boreing (@JeremyDBoreing) March 3, 2023
The Daily Wire announced that just after 7:30 p.m. CT — roughly 12 hours after announcing the launch of Jeremy’s Chocolate — the company had already sold over 100,000 chocolate bars.
“The people asked and we answered,” Boreing said. “Thanks to Jeremy’s Chocolate, you can stop eating chocolate that hates you. Harry’s Razors hates you; Disney hates you; and now Hershey’s hates you. As long as corporations and institutions across America continue to alienate half the country, The Daily Wire will continue building alternatives. Stop giving your money to woke chocolate companies that hate you.”
Twelve hours, 100,000 bars of chocolate.
@realDailyWire is breaking the cycle of lose, bitch, and boycott and is instead creating actual alternatives.
Thank you for building the future with us. https://t.co/QVnCwoBu17 pic.twitter.com/F22ZSrBucG
— Jeremy Boreing (@JeremyDBoreing) March 4, 2023
The Daily Wire also published an ad for Jeremy’s Chocolate featuring Boreing and Daily Wire hosts Brett Cooper and Michael Knowles. Several Twitter users were astonished at the speed with which The Daily Wire was able to launch Jeremy’s Chocolate.
“That was fast,” journalist and podcaster Tim Pool tweeted.
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One user imagined a conversation between Boreing and a company investor:
Investor: “How fast-“
Jeremy: “Yes”
Investor: “-can you deploy?”
“22 hours ago the Hershey Chocolate company used a trans person in an ad… less than a day later the Daily Wire launched their own chocolate company,” radio host Kenny Webster wondered. “Did… did they know ahead of time about the ad?”
But Boreing confirmed that he worked through the night Thursday to get the product off the ground. “We did not know,” he tweeted. “We just stayed up all night for the love of the game. And the country. And chocolate. ihatehersheys.com.”
Another tweet from a Daily Wire producer, retweeted by Boreing, confirmed what he said. “Not only fast we were rewarded with mad scientists bbq for an 8 hr turn around on the production of the ad!” Kevin Burnes tweeted.
You can watch the ad here:
The Daily Wire has built a reputation for big responses to woke corporations and institutions. In January 2021, the company signed Gina Carano to produce and star in “Terror on the Prairie” after she was Cancelled by Disney.
In March 2022, the company launched Jeremy’s Razors — which sold 100,000 subscriptions in its first year — after Harry’s Razors pulled its ads from The Daily Wire, citing “values misalignment.” And, in the same month, The Daily Wire announced a $100 million investment into kids’ entertainment after leaked videos from inside Disney revealed a producer bragging about their “not-so-secret” gay agenda.