The <a href="https://www.dailywire.com/topic/chocolate" target="_blank" rel="noopener">Hershey</a> Company is celebrating women by promoting a biological man.
The hashtag “<a href="https://www.dailywire.com/topic/boycott" target="_blank" rel="noopener">BoycottHersheys</a>” was trending on Twitter Thursday after the chocolate manufacturer included a man who identifies as <a href="https://www.dailywire.com/topic/transgender" target="_blank" rel="noopener">transgender</a> as part of its International Women&#8217;s Day promotion.
Fae Johnstone is one of five people featured in the campaign, which uses the Hershey’s SHE bar to &#8220;shine a light on the women and girls who inspire us every day.&#8221;
“The chocolate&#8217;s out of the wrapper! Honoured to be featured in this campaign by [Hershey&#8217;s] Canada for #InternationalWomensDay alongside 4 brilliant sisters and change-makers,” Johnstone posted alongside the video promo on Twitter.
<a href="https://twitter.com/FaeJohnstone/status/1630960853192445952">https://twitter.com/FaeJohnstone/status/1630960853192445952</a>
“We still have a long way to go in the fight to end misogyny, patriarchy and gender-based violence,” the LGBTQ activist shared in a follow-up. “I hope this campaign helps give more young women and girls role models and possibility models. And shows them how we can change the world, together.&#8221;
“We can create a world where everyone is able to live in public space as their honest and authentic selves,&#8221; Johnstone says in the clip.
Calls for boycotts came from conservatives and feminists who objected to a biological man being used for the International Women&#8217;s Day campaign.
“You get the feeling that these companies *always* despised women &#8212; they were just waiting for the right moment to stick it to us,” author Abigail Shrier <a href="https://twitter.com/AbigailShrier/status/1631154196232957952?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1631154196232957952%7Ctwgr%5E8d0d12dc42506966033db9a0c5d08b2392e54604%7Ctwcon%5Es1_&amp;ref_url=https%3A%2F%2Fwww.washingtonexaminer.com%2Fnews%2Fhersheys-under-fire-for-using-trans-woman-in-international-womens-day-promo" target="_blank" rel="noopener">tweeted</a>. “Here&#8217;s the thing about real women, [Hershey&#8217;s]: We have long memories.”
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“There are 3.9 billion females out there and Hersheys decided to pick a misogynist dude for International Women’s Day,” another person <a href="https://twitter.com/RealLiErn/status/1631240351439818752" target="_blank" rel="noopener">shared</a>.
This is the third year the international chocolate company has run the same female-focused campaign. In a <a href="https://www.thehersheycompany.com/content/hershey-corporate/en-us/home/newsroom/press-release/press-release-detail.html?122722" target="_blank" rel="noopener">press release</a>, Hershey’s shared more details.
“We are excited to reintroduce the Hershey&#8217;s SHE bars in new, meaningful ways as part of Hershey&#8217;s larger commitment to supporting women and girls this Women&#8217;s History Month and every month,” brand manager Katie DeCapria said of the program re-launch.
“This bar, with 200+ thoughtful adjectives created with our partners Girls on the Run, reminds us to take a moment to honor the women and girls who inspire us every day. We hope to spark meaningful, heartwarming connections through the simple gesture of giving a SHE bar to someone who has played an important role in your life.”

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‘Boycott Hersheys’ Trends On Twitter As Brand Features Man Who Identifies As Trans In International Women’s Day Campaign