Viral ‘Tubi’ Super Bowl Commercial Tricks Fans, Gets Big Reaction On Social Media: ‘I Yelled At Every Single Person In The Room’

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One of the most talked-about commercials from Super Bowl LVII comes courtesy of Tubi, and it’s getting attention for intentionally tricking most of the nation.

The ad for the streaming service Tubi made most people believe that someone was sitting on the remote and changing the channel during a pivotal point in the game. 

The 15-second spot showed what looked like the Super Bowl broadcast returning from a commercial break with Fox Sports announcers Kevin Burkhardt and Greg Olsen. But then it looked like the screen switched to someone scrolling to the Tubi TV app and searching through the Tubi library, looking for something else to watch.

Tubi shared on its YouTube video caption, “No, you didn’t sit on the remote. But on Super Bowl Sunday, we fooled audiences into thinking they did.”

Viewers quickly headed to social media with their reactions, saying the commercial had fooled them into thinking someone in the room was changing the channel.

“Tubi commercial had us all looking for the remote,” The Game Day NFL tweeted with the laughing/crying emoji.

“That tubi commercial definitely made me start a fight with my husband,” another person admitted.

“That Tubi commercial came on & I yelled at every single person in this room,” a third Twitter reaction says.

The commercial was called “Interface Interruption,” per The Hollywood Reporter. The ad was produced by the agency Mischief in partnership with Tubi, the publication noted. 

“Nicole [chief marketing officer at Tubi] and the Tubi team came to us with a unique brief for the streaming sector: Reveal Tubi to the world, personality-first. Not title-first. These spots reveal a personality we’ve had fun creating over the past few months: quirky, playful and a bit unexpected,” Greg Hahn, co-founder and CCO, said.

He continued, “Tubi is poised to be the troublemaker of the streaming world.”

Other popular commercials from the 2023 Super Bowl broadcast included Ben Affleck pretending to work at Dunkin, and Sarah McLachlan’s Busch Light ad, which featured the song “Angel” as a callback to her emotionally charged American Society for the Prevention of Cruelty to Animals ads from the past.

The M&M’s “spokescandies” also announced they were returning after a staged hiatus, and one commercial revealed that Michael Keaton would reprise his role of Batman in “The Flash,” which is scheduled for release on June 16, 2023.

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