Social media users on Twitter got the hashtag #BoycottMaybelline trending on Tuesday over the cosmetic brand’s partnership with biological male transgender activist Dylan Mulvaney.
In March, Mulvaney posted a video on TikTok applying Maybelline makeup and announcing that the social media influencer was “getting glam,” CBS reported.
Maybe he’s born with it, maybe it’s Maybelline 💄
The new face of Maybelline, ladies! pic.twitter.com/rx0EdvOlP3
— Oli London (@OliLondonTV) April 24, 2023
Calls to boycott the makeup company come following a similar campaign against Anheuser-Busch after it confirmed a partnership with Mulvaney.
One account on Twitter posted, “The latest fools to employ Dylan Mulvaney is makeup company. Get woke, go broke.”
Another user tweeted, “Hey [Maybelline] Women have fought for years to get to where we are, women’s rights are being taking back by these men, and you support it. Please all of us born women let’s [boycottmaybelline].”
— Universal Language Is Love (@Loveistruth7) April 24, 2023
While another posted, “Ok ladies, now [Maybelline] is partnering with the degradation of women. [BoycottMaybelline].”
— Stacie Allison (@stacie_allison) April 24, 2023
Yet another user tweeted, “Boycott maybeline (sic) products please. Like other woke entities, they no longer are focused on women. Colour me Trans. It’s a NO from me.”
Boycott maybeline products please.
Like other woke entities, they no longer are focused on women .
Colour me Trans.
It’s a NO from me.
— a tax payer called Maria (@midkentforbrit1) April 24, 2023
On Monday, reports surfaced that Bud Light had seen sales plummet by 17 percent since the Mulvaney partnership.
Rich tweeted, “What beer should my bar [Redneck Riviera] in Nashville replace #BudLight with?”
Tritt went even further and announced he would be “deleting all Anheuser-Busch products from my tour hospitality rider. I know many other artists who are doing the same.”
Kid Rock posted a video on Twitter showing him shooting several cases of Bud Light.
“Grandpa’s feeling a little frisky today,” the 52-year-old singer captioned the post. “Let me say something to all of you and be as clear and concise as possible. F*** Bud Light. And f*** Anheuser-Busch. Have a terrific day.”
On Friday, the Bud Light executive behind the decision to partner with Mulvaney reportedly took a leave of absence. Alissa Heinerscheid, vice president of marketing at Bud Light, will be replaced by Budweiser global marketing VP Todd Allen, parent company Anheuser-Busch InBev told Ad Age. Then on Monday, Daniel Blake, a top marketing executive for the company’s mainstream brands, was placed on leave over the incident.