Daily Wire host Matt Walsh lambasted the partnership between Bud Light and transgender activist Dylan Mulvaney, contending that boycotting the brand will not be difficult, but noting that radical gender theory requires universal and constant affirmation in order to survive.
Mulvaney, a man who identifies as a girl, has acquired millions of followers on TikTok over the past several months amid his purported gender transition. Bud Light, owned by Anheuser-Busch, recently announced a partnership with the influencer and featured Mulvaney on a commemorative beer can to “authentically connect” with the brand’s audience.
Walsh responded to the deal by noting that Mulvaney has been rewarded for a supposedly marginalized identity with a “long list of corporate sponsorships,” which has also included makeup brand Ulta Beauty and fashion house Kate Spade.
“This is how persecuted these people are: all a man needs to do is announce he’s a woman and he will be immediately showered with more endorsement deals than an NFL quarterback gets,” Walsh commented. “In fact, one of the only quarterbacks who rivals Mulvaney’s sponsorship tally is Colin Kaepernick, and he’s not even a quarterback.”
Walsh noted, on the other hand, that avoiding Bud Light would not entail much sacrifice. “Their beer tastes like rainwater siphoned out of a tin bucket that’s been sitting in your backyard for three weeks,” he continued. “Bud Light tastes very much like malaria and rust. It also tastes like nothing at the same time.”
Bud Light and the other companies which have associated with Mulvaney have received widespread criticism from their core demographics in recent months, especially those which serve women. Walsh noted that the deal between Bud Light and Mulvaney does not make “good business sense,” but observed that offering a “sign of allegiance to the trans agenda” was the true purpose of the arrangement.
“The way to signal this allegiance,” he added, “is to constantly make trans people visible, even if they’re already as visible as any minuscule minority can possibly be or has ever been in history.”
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Major corporations, government agencies, and other institutions indeed rushed to offer their support last week for “Transgender Day of Visibility.” Senior officials in the Biden administration welcomed a number of “transgender kids and their parents” on Friday to discuss efforts in some states to ban so-called sex change surgeries for minors. President Joe Biden himself previously generated backlash last year for hosting a discussion with Mulvaney in the White House.
Walsh noted that transgenderism is an inherently “progressive” movement, which progresses like “bone cancer eating away at its host until there’s nothing left to consume,” and added that the ideology requires constant validation because its core assumptions are “constantly on the verge of collapse” due to their evident contradictions with reality.
“It’s perched precariously on this edge, and it must be aggressively propped up all the time, every second of the day,” Walsh remarked. “The trans person individually barely believes the claims he makes about himself and his own identity. His self-perception is this superficial, ephemeral thing. It’s a lie that he whispers constantly to himself, and he shouts it at the world and demands that it be shouted back to him. No other group needs this kind of support because no other group is in a constant state of trying to convince itself that it exists.”