“Twilight” <a href="https://www.dailywire.com/topic/celebrities">actress</a> Rachelle Lefevre made a video accusing <a href="https://www.dailywire.com/topic/target">Target</a> of “trying to erase” <a href="https://www.dailywire.com/topic/lgbtq">LGBTQ</a> people because the retailer opted to move its <a href="https://www.dailywire.com/topic/pride-month">Pride</a> collection to the back of the store.
“I came in here two days ago and my 7-year-old, who’s <a href="https://www.dailywire.com/topic/nonbinary">nonbinary</a>, saw it and said, ‘Look, Mom, it’s pride Look, they’re going to celebrate me,&#8217;” the Canadian actress said in an Instagram post that’s since gone viral. Lefevre addressed her followers with a quivering voice, sounding like she was almost in tears over what happened next. 
“I can’t bring them here anymore, at least for the entire month of June, because if they walk in, and all the other people who walk in and go, ‘Where’d it go?’ are going to realize that they are being successful in trying to erase them,” the 44-year-old mom of two said. “We’re not supposed to negotiate with terrorists.”
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Target has been getting slammed by leftists and conservatives because of its Pride collection, which included “tuck friendly” and chest-binding swimwear. There were also items designed by someone who sells Satanic merchandise on Etsy. 
The retail giant opted to move its Pride displays to the back of the stores following a backlash, citing “threats” to the safety of employees. But leftists saw this move as pandering to conservatives.  
“Congratulations, [Target], your performative allyship just went next level. And don’t anyone come back at me with &#8216;It was a security issue&#8217; because this is a billion dollar company — if they really care, they can hire extra security but instead they chose to send the message that LGBTQ+ people aren’t worth protecting or fighting for,” Lefevre wrote in her post caption.
Her comment section called out the actress for saying she has a &#8220;non-binary&#8221; child.
“How can a 7 year old be non binary. The poor kid is still developing. Bad parenting!!” one of the top comments says. 
<a class="c-link c-link--focus-visible" href="https://onelink.to/dwapp" target="_blank" rel="noopener noreferrer" data-stringify-link="https://onelink.to/dwapp" data-sk="tooltip_parent" aria-describedby="sk-tooltip-77671">CLICK HERE TO GET THE DAILY WIRE APP</a>
“Umm, 7 year old kid doesn&#8217;t need to celebrate ‘pride,’” another user wrote in reaction to the video. “You don&#8217;t have to push [these] unnecessary things to your kids. My niece and nephew don&#8217;t even know what&#8217;s [sic] being a &#8216;non-binary&#8217; and I&#8217;m so happy about it. Be a good parent and teach your kids something better than sexuality types.”
Lefevre updated the post saying anyone with negative comments should “unfollow” her.

Rachelle Lefevre

‘Twilight’ Star Rachelle Lefevre Whines About Target Moving Pride Collection, Says She Has ‘Non-Binary’ 7-Year-Old

'Twilight' Star Rachelle Lefevre Whines About Target Moving Pride Collection, Says She Has 'Non-Binary' 7-Year-Old

Celebrities

LGBTQ

nonbinary

Pride Month

Target

U.S.

Kohl&#8217;s has joined Target and Bud Light in the group of companies ripped for their woke products as the retailer is being slammed for selling LGBTQ clothing for infants.
To celebrate Pride Month in June, Kohl’s is selling onesies with the LGBTQ pride flag on them. The company’s merchandise includes the “baby Sonoma Community Pride Bodysuit Set,” which sells for $9.99. The product’s <a href="https://www.kohls.com/product/prd-5977065/baby-sonoma-community-pride-bodysuit-set.jsp?prdPV=25" target="_blank" rel="noopener">description</a> reads, “Celebrate the joy that comes from living authentically and unapologetically during Pride month and all year long with this Baby Sonoma Community® Pride Bodysuit Set.” The onesie sold in the store for infants as young as 3 months <a href="https://www.youtube.com/watch?v=e9LO8FyUO3o" target="_blank" rel="noopener">features</a> adults and children marching and carrying an LGBTQ flag.
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Kohl’s is pushing LGBTQ Pride for literal babies <a href="https://t.co/SzoHSXGp4n">pic.twitter.com/SzoHSXGp4n</a>
&mdash; End Wokeness (@EndWokeness) <a href="https://twitter.com/EndWokeness/status/1662950559144452096?ref_src=twsrc%5Etfw">May 28, 2023</a></blockquote>
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Looks like Kohl’s didn’t learn a thing from Bud Lite and Target <a href="https://t.co/qRzlmepW4B">pic.twitter.com/qRzlmepW4B</a>
&mdash; End Wokeness (@EndWokeness) <a href="https://twitter.com/EndWokeness/status/1662959443045146625?ref_src=twsrc%5Etfw">May 28, 2023</a></blockquote>
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“Kohls’s with the PRIDE BABY clothes… stop targeting children it’s gross. #BoycottTarget was the beginning here’s another to add to the list,” one social media user <a href="https://twitter.com/morgonnm/status/1662972876641951744" target="_blank" rel="noopener">tweeted</a>.
“Another woke corporation who feels it’s ok to sell children’s clothing with adult sexual preferences on them &#8211; hey @Kohls  we are looking at you. Go woke go broke mother ph***ers,” another user <a href="https://twitter.com/Bojomamma22/status/1661420063235231745" target="_blank" rel="noopener">echoed</a>.
“Another Company needing Bud-lighting,” a third user <a href="https://twitter.com/bear_hayes/status/1663009750399827974" target="_blank" rel="noopener">wrote</a>.
On April 1, Dylan Mulvaney, a man who identifies as a woman, <a href="https://www.instagram.com/reel/CqgTftujqZc/?utm_source=ig_embed&amp;ig_rid=be47ac0a-7017-4d6d-a424-8dcf6d27a837" target="_blank" rel="noopener">posted</a> a <a href="https://www.youtube.com/watch?v=CVGDPlG42bU" target="_blank" rel="noopener">video</a> to his 1.8 million followers on Instagram promoting his partnership with Bud Light. “This month I celebrated my day 365 of womanhood, and Bud Light sent me possibly the best gift ever, a can with my face on it,” Mulvaney said.
Last week, a report estimated Anheuser-Busch InBev’s market value had plunged a staggering $15.7 billion since April 1. That estimate came from <a href="https://www.investors.com/etfs-and-funds/sectors/bud-light-boycott-already-costs-anheuser-busch-15-7-billion/" target="_blank" rel="noopener">Investor&#8217;s Business Daily</a>, which used a conversion to U.S. dollars using data from S&amp;P Global Market Intelligence. On April 1, Mulvaney promoted Bud Light during the NCAA March Madness tournament.
“We believe there is a subset of American consumers who will not drink a Bud Light for the foreseeable future,” Jared Dinges, beverage analyst at JPMorgan Chase, said last week. “We believe a 12% to 13% volume decline on an annualized basis would be a reasonable assumption.”
Shares of Anheuser-Busch&#8217;s stock have plummeted 11.9% since April 1, while Molson Coors Beverage shares have soared 20%, rewarding Molson Coors with over $2.2 billion in additional market value, The Daily Wire reported last week. According to JPMorgan analysts, U.S. beer volumes for Anheuser-Busch could plunge 12% this year.
Target lost $10 billion in market capitalization in ten days after backlash ensued from its LGBTQ Pride displays including transgender-friendly clothing items for children.
Related:
<a href="https://www.dailywire.com/news/anheuser-busch-inbev-market-value-has-plunged-staggering-15-7-billion-since-mulvaney-fiasco-report">Anheuser-Busch InBev Market Value Has Plunged Staggering $15.7 Billion Since Mulvaney Fiasco: Report</a>
<a href="https://www.dailywire.com/news/target-loses-10-billion-in-just-ten-days-report">Target Loses $10 Billion In Value In Just Ten Days: Report</a>

Kohl’s Stores Ahead Of Earnings Figures

‘Another Company Needing Bud-Lighting’: Kohl’s Ripped For Infant LGBT Merchandise

 Kohl's Ripped For Infant LGBT Merchandise

Fashion

Infants

Kohl's

Florida Republican governor and 2024 presidential candidate Ron DeSantis (R) recently <a href="https://www.wiltonmanors.gov/CivicAlerts.aspx?AID=141#:~:text=On%20May%2017%2C%202023%2C%20Governor,to%20an%20adult%20live%20performance." target="_blank" rel="noopener">signed</a> a bill that bans children from attending events that include &#8220;sexually explicit content,&#8221; such as drag shows or drag brunches. So of course, a writer at Rolling Stone is mad at him for, and we quote, &#8220;having successfully sucked the pleasure out of many of life&#8217;s little joys.&#8221;
Why is having children around adult content something worth celebrating to Rolling Stone? We don&#8217;t dare ask but we thought the column was worth highlighting to show the utter insanity — and perversity — of the American Left.
“This is sad that you kind of have to do this,” DeSantis <a href="https://floridapolitics.com/archives/612838-gov-desantis-signs-bill-banning-minors-from-attending-drag-shows-lewd-performances/" target="_blank" rel="noopener">said</a> after signing the &#8220;Protection of Children Act&#8221; in mid-May. “There’s these, like, drag shows. It’s sexually explicit, what they’re doing. And look, adult entertainers — people can do what they want with some of that. But to have minors there, I mean, you have situations where you’ll have an 8-year-old girl there, where you have these really explicit shows, and that is just inappropriate.”
In turn, DeSantis has been attacked by the far Left for assaulting the LGBTQ community or something. &#8220;Drag queens,&#8221; and other adults, seem confused about what they can do in front of children. Now, a &#8220;furry convention&#8221; hosted by Megaplex in Florida has banned children from attending so as not to defy the law, even accidentally.
A certain EJ Dickson of Rolling Stone magazine seems especially incensed that DeSantis is using his authority to guard the innocence of children and keep creepy adults away from them.
&#8220;Florida Gov. and GOP presidential nominee Ron DeSantis has successfully sucked the pleasure out of many of life’s little joys, from drag brunches to Disney adult TikTok,&#8221; Dickson <a href="https://www.rollingstone.com/culture/culture-news/furries-beefing-ron-desantis-1234742107/" target="_blank" rel="noopener">wrote</a>. &#8220;And thanks to the passage of SB 1438, or the Protection of Children Act, DeSantis may now be bringing the ax down on furries.&#8221;
What&#8217;s a furry? Well, as described by National Geographic, a furry, at its most basic level, is a person &#8220;who believes that they are part human part animal.&#8221;
<iframe loading="lazy" title="Furries | National Geographic" width="500" height="281" src="https://www.youtube.com/embed/kzBGTAvKfPg?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe>
As Dickson describes, though, some people who consider themselves &#8220;furries&#8221; do it purely for a sexual fantasy of sorts, replete with dressing up as various animals and engaging in vulgar behavior. So in other words, Dickson is mad that children aren&#8217;t allowed to be around a bunch of adults whose sexual fetish might be dressed as beasts and different creatures.
&#8220;While SB 1438 does not specifically target minors dressing as furries, it prohibits children from attending adult performances, which it defines as &#8216;a presentation that depicts or simulates nudity, sexual conduct, or specific sexual activities,'&#8221; Dickson noted before claiming, &#8220;And, like drag, there are pervasive misconceptions that this mode of expression is inherently sexual.&#8221;
However, the writer notes that while it is &#8220;true that there is a segment of furrydom that does treat it as a kink, it is not a representation of the wider community, and many furries do not view their interest in anthropomorphized creatures as sexual at all.&#8221;
Where that line of sexualization starts and stops is murky — apparently — so Megaplex decided to make the convention age-limited to those older than 18.
Rolling Stone spoke to one transgender furry named SemJay who owns a furry adult toy company. He agreed with Megaplex’s decision but said he would not be attending.
&#8220;I don’t want to end up in a confrontation, or worse, jail or dead, for just going to the bathroom in Florida,&#8221; he said in reference to another law signed by DeSantis which requires individuals to use the bathroom that correlates with their biological sex.
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In reaction to Rolling Stone&#8217;s article, DeSantis staffer Christina Pushaw tweeted, &#8220;Don’t expose children to your fetish and we are good.&#8221;
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">
Don’t expose children to your fetish and we are good
&mdash; Christina Pushaw 🐊 🇺🇸 (@ChristinaPushaw) <a href="https://twitter.com/ChristinaPushaw/status/1662815265652965380?ref_src=twsrc%5Etfw">May 28, 2023</a></blockquote>
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It should be noted that as a good rule of thumb, common sense and basic morality would dictate that if there is any question about whether your behavior could be perceived as &#8220;sexually explicit&#8221; — then it surely is not appropriate for children to see. Apparently, Rolling Stone needs to learn that lesson — as does the furry community.
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The views expressed in this piece are the author’s own and do not necessarily represent those of The Daily Wire.
</div>

Ron DeSantis, LGBTQ Protesters

Rolling Stone Claims DeSantis’ Adult Drag Show Crackdown ‘Sucked Pleasure’ Out Of ‘Life’s Little Joys’

Florida

Media

Politics

Rolling Stone

Ron DeSantis

Whoever runs the <a href="https://www.dailywire.com/topic/los-angeles-dodgers" target="_blank" rel="noopener">Los Angeles Dodgers</a> promotional events department must think Christians are a bunch of schmucks.
On Friday, after a week of condemnation for re-inviting the deviant anti-Roman Catholic drag group &#8220;Sisters of Perpetual Indulgence,&#8221; the Dodgers announced that the team would be hosting &#8220;Christain Faith And Family Day&#8221; in July. <a href="https://www.dailywire.com/news/boycott-the-dodgers-catholic-bishops-finally-fighting-back-against-anti-catholic-hate-group" target="_blank" rel="noopener">Bishop Robert Barron</a> from the Diocese of Winona-Rochester was not buying it.
&#8220;Not enough, @Dodgers,&#8221; he tweeted. &#8220;If you really want to reach out to Christians, don’t celebrate anti-Christian hate groups.&#8221;
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Not enough, <a href="https://twitter.com/Dodgers?ref_src=twsrc%5Etfw">@Dodgers</a>. If you really want to reach out to Christians, don’t celebrate anti-Christian hate groups. <a href="https://t.co/Ne7RNWr2DF">https://t.co/Ne7RNWr2DF</a>
&mdash; Bishop Robert Barron (@BishopBarron) <a href="https://twitter.com/BishopBarron/status/1662184497234755606?ref_src=twsrc%5Etfw">May 26, 2023</a></blockquote>
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President of Live Action Lila Rose also flatly rejected the appeasement offering.
&#8220;This doesn’t make up for publicly, sexually degrading nuns and sponsoring an anti-Christian hate group,&#8221; she tweeted. &#8220;To make real amends, apologize, cut ties with the LGBT hate group you awarded, and donate some of your significant revenue to real sisters who are serving the poor.&#8221;
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">
This doesn’t make up for publicly, sexually degrading nuns and sponsoring an anti-Christian hate group. <a href="https://twitter.com/Dodgers?ref_src=twsrc%5Etfw">@Dodgers</a> 
To make real amends, apologize, cut ties with the LGBT hate group you awarded, and donate some of your significant revenue to real sisters who are serving the poor. <a href="https://t.co/ZlQTshaw4G">https://t.co/ZlQTshaw4G</a>
&mdash; Lila Rose (@LilaGraceRose) <a href="https://twitter.com/LilaGraceRose/status/1662231312084901888?ref_src=twsrc%5Etfw">May 26, 2023</a></blockquote>
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Dodgers pitchers Clayton Kershaw, who is a Christian, tweeted that he was &#8220;excited&#8221; about the event.
<a class="c-link c-link--focus-visible" href="https://onelink.to/dwapp" target="_blank" rel="noopener noreferrer" data-stringify-link="https://onelink.to/dwapp" data-sk="tooltip_parent" aria-describedby="sk-tooltip-11618">CLICK HERE TO GET THE DAILY WIRE APP</a>
The Federalist&#8217;s&#8217; Mollie Hemmingway bluntly said in reply, &#8220;Are you going to reuse the cross from the blasphemous pole dance performed by the anti-Catholic hate group the Dodgers are honoring in June?&#8221;
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Are you going to reuse the cross from the blasphemous pole dance performed by the anti-Catholic hate group the Dodgers are honoring in June?
&mdash; Mollie (@MZHemingway) <a href="https://twitter.com/MZHemingway/status/1662206013779607552?ref_src=twsrc%5Etfw">May 26, 2023</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
The &#8220;Christian Faith and Family Day&#8221; announcement came after the aforementioned Barron called for a boycott of the team.
On Thursday, Barron tweeted, “Friends, it’s hard to imagine anything more offensive than some of the behavior of the ‘Sisters of Perpetual Indulgence,’ which I think can only be described as an anti-Catholic hate group.”
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">
Friends, it’s hard to imagine anything more offensive than some of the behavior of the “Sisters of Perpetual Indulgence,” which I think can only be described as an anti-Catholic hate group. <a href="https://t.co/VLZP28Soab">pic.twitter.com/VLZP28Soab</a>
&mdash; Bishop Robert Barron (@BishopBarron) <a href="https://twitter.com/BishopBarron/status/1661766243974610949?ref_src=twsrc%5Etfw">May 25, 2023</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
As has now been extensively covered, the &#8220;<a href="https://www.dailywire.com/news/bidens-non-binary-baggage-bandit-was-part-of-sisters-of-perpetual-indulgence-group-invited-by-dodgers" target="_blank" rel="noopener">Sisters of Perpetual Indulgence</a>” are made up of adult men who dress as perverted nuns. In turn, they openly sexualize Jesus Christ and degrade Mary Mother of God while disparaging other key components of the Roman Catholic faith and encourage “sexual liberation.”
“Anti-Catholicism is the last acceptable prejudice in America, and we shouldn’t tolerate it,” Barron also stated.
Indeed, it&#8217;s good to see that Barron didn&#8217;t cave after the Dodgers&#8217; embarrassing attempt to stave off any more damage to the team&#8217;s brand.
The views expressed in this piece are the author’s own and do not necessarily represent those of The Daily Wire.

LOS ANGELES, CA – JUNE 03: Dodgers logo singage changed for LGBTQ+ Pride Night during the MLB game between the New York Mets and the Los Angeles Dodgers on June 3, 2022 at Dodger Stadium in Los Angeles, CA.

‘Not Enough’: Pro-Drag Queen ‘Nuns’ Dodgers Announce ‘Christian Faith And Family Day.’ Give Me A Break.

'Not Enough': Pro-Drag Queen 'Nuns' Dodgers Announce 'Christian Faith And Family Day.' Give Me A Break.

Catholic Church

Los Angeles Dodgers

Major League Baseball

Religion

<a href="https://www.dailywire.com/videos/what-is-a-woman" target="_blank" rel="noopener">What is a woman?</a> It looks like the feminine hygiene products maker Always doesn&#8217;t even want to use that word anymore, let alone answer that question.
On Friday, the Daily Mail <a href="https://www.dailymail.co.uk/news/article-12130231/Leading-sanitary-products-brand-accused-erasing-girls-new-guide-periods.html" target="_blank" rel="noopener">reported</a> that one of the world&#8217;s top suppliers of menstrual and other sanitary products released its annual pamphlet used to help young girls learn about their changing bodies. Except this year, the pamphlet didn&#8217;t mention women or girls even once. Instead, they were labeled &#8220;people with female sex organs.&#8221;
Why? Well, under leftist lunacy, women can become men. Which means that teenage girls can become teenage boys. Ergo, using the word &#8220;woman&#8221; or &#8220;girl&#8221; is a no-no. What makes this all especially creepy is that this pamphlet, titled, &#8220;Puberty and Confidence Guide for Everyone&#8221; is meant for middle schoolers and high schoolers. In other words,  Always, which is owned by Procter &amp; Gamble, is endorsing and supporting teenagers undergoing sex rejection and gender-denial procedures and abuse.
Per the Daily Mail, multiple teachers were mortified when they opened the pamphlets that they were supposed to provide to their pupils.
One educator said that the literature was obviously confusing.
&#8220;I think girls will struggle to understand how this relates to their own body and their own experience,&#8221; the teacher told the outlet.
For example, in one section it says, &#8220;Every month, bodies with female sex organs prepare for pregnancy.&#8221;
“‘Bodies with female sex organs&#8217; may not be immediately identifiable as a girl according to a child&#8217;s understanding, particularly if English isn&#8217;t their first language or a child has additional learning needs,&#8221; the teacher added.
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Another anonymous teacher also said, &#8220;Sadly, this is yet another example of companies attempting to erase women and disregarding their needs in a rush to appease trans activists.&#8221;
In Always&#8217; case, the company quite literally <a href="https://www.dailywire.com/news/transgender-activists-force-menstrual-products-brand-always-to-remove-woman-symbol-from-packaging" target="_blank" rel="noopener">erased</a> the word &#8220;woman&#8221; from their packaging in 2019.
Perhaps it is time that Always, and its parent company Procter &amp; Gamble, get the <a href="https://www.dailywire.com/news/ben-shapiro-issues-challenge-to-corporate-america-warns-they-could-be-next-following-bud-light-target-boycott" target="_blank" rel="noopener">Bud Light treatment</a>.
The views expressed in this piece are the author’s own and do not necessarily represent those of The Daily Wire.

LGBTQ Flag, Always

‘People With Female Sex Organs’: Major Feminine Product Maker’s Latest Attack On Girls And Women

'People With Female Sex Organs': Major Feminine Product Maker's Latest Attack On Girls And Women

Business

Corporations

Social Issues

Transgender

Women

Fans of Chip and Joanna Gaines are making some strong demands as the culture war reaches a fever pitch. Though “silence is violence” has always been the rallying cry for progressives, it seems now conservatives are embracing a similar stance when it comes to the multi-millionaire renovation experts. 
In 2017, the couple debuted their Hearth &amp; Hand with Magnolia home product line at Target. It’s been massively successful ever since. This partnership inspired fans of the Christian couple to demand they cut ties with the retailer. 
They say if Chip and Jo don’t cut ties with Target, or at the very least denounce the company’s  over-the-top pride collection for 2023, they are in effect saying they condone it. And those fans? They’re not happy about it.
Pride month collections featured front and center at Target locations nationwide are nothing new. But this year things are a little different, which has in turn prompted a strong response from consumers.
First, some of the items being advertised go beyond run-of-the mill pride flag tank tops. Some of the most controversial items for sale were from a collection of “chest binders” and “tuck-friendly” female swimwear specifically targeted to anyone who identified as transgender — items positioned in areas of the store clearly visible to shoppers of all ages.
There are also baby-sized items with pride messages, a board book called “Bye Bye Binary,” and even rainbow merchandise for pets. And that’s not all.
Another item of concern for Target customers is the background of one pride collection designer. Erik Carnell partnered with the retailer to make a mini messenger bag with the slogan “We Belong Everywhere,” a tote bag with the phrase “Too Queer For Here,” and a sweatshirt with “Cure Transphobia, Not Trans People” to sell in Target’s pride collection this year. 
Boycott advocates were furious to discover that Carnell’s Etsy shop also features designs that say, “Satan Respects Pronouns” and “Trans Witches For Abortion,” per a previous Daily Wire <a href="https://www.dailywire.com/news/target-partner-who-sells-satan-respects-pronouns-art-sees-sales-soar-after-backlash" target="_blank" rel="noopener">report</a>.
Through this all Chip and Joanna have remained silent even as the boycott gains traction. Target reported a $6 billion decrease in its market capitalization since the controversy began. This, coupled with the successful boycott of Bud Light for partnering with trans activist Dylan Mulvaney, has conservatives demanding the Gaineses to take a side. 
Joanna Gaines has comments turned off on Instagram, though it&#8217;s unclear exactly when or why she made that change. This has fans flocking to Chip Gaines’s Instagram page and to their Magnolia page to demand answers.
“As a father of small children, I am appalled that you would continue to be associated with [Target],” one commenter wrote. “Joanna has turned her comments off, which is totally an act of cowardice. Take a stand. You can take the financial loss. God will bless you 10 fold. Stand up!!!”
“This is a spiritual battle against families! Do the right thing! Doing nothing is speaking volumes,” another person wrote.
“Get out of Target. Please, for the love of children, take a stand,” a third follower echoed.
“SILENCE SPEAKS LOUDLY!! Especially when it comes to the indoctrination and sexualization of our children… and the glorification of Satan. Very disappointed,” another person said. “Money is not everything… morality, character and ethics are of true value. My money counts and I will not be spending it in Target, nor anyone who does not speak up and out!”
There were plenty of people in the comments who pointed out how the Gaineses partnered with Target long after the company became controversial for conservatives. They argued that the retailer made its position known in April of 2016 when it changed its bathroom policy from having female-only bathrooms and male-only bathrooms to a “gender-inclusive” policy. Since Chip and Joanna launched their collection a full year later, these followers claim there’s little chance of them cutting ties now.
This is not the first time the Gaineses got embroiled in controversy, though it is the first time they angered their conservative fans.
Leftist critics tried to cancel the Gaineses for attending a church that promoted traditional marriage between one man and one woman. <a href="https://www.buzzfeed.com/kateaurthur/chip-and-joanna-gaines-church-same-sex-marriage">BuzzFeed</a> published an investigation into Antioch Community Church and its pastor, Jimmy Seibert, after he referred to the Gaineses as his “good friends” in 2016.
“This is a clear biblical admonition. So if someone were to say, ‘Marriage is defined in a different way,’ let me just say: They are wrong,” Seibert said in his sermon following the Obergefell v. Hodges decision which mandated all states to recognize same-sex marriage. “God defined marriage, not you and I. God defined masculine and feminine, male and female, not you and I.” 
In that situation, the Gaineses addressed the cancel mob with a vague statement. 
“Joanna and I have personal convictions,” Chip wrote in a now-deleted <a href="https://www.goodhousekeeping.com/life/entertainment/news/a47563/chip-joanna-gaines-controversies/">blog post</a>. “One of them is this: we care about you for the simple fact that you are a person, our neighbor on planet earth. It’s not about what color your skin is, how much money you have in the bank, your political affiliation, sexual orientation, gender, nationality or faith.” 
Joanna referenced that scandal and accusations of racism during a 2021 <a href="https://www.today.com/popculture/chip-joanna-gaines-respond-claims-racism-anti-lgbtq-bias-t224251">interview</a>. “The accusations that get thrown at you, like you’re a racist or you don’t like people in the LGBTQ community, that’s the stuff that really eats my lunch — because it’s so far from who we really are,” the biracial mom of five said.
The Gaineses got into hot water again for allegedly donating $1,000 to Chip’s sister, Shannon Braun, who was running for her local school board with an anti-CRT campaign.
Despite these situations, the Gaineses have remained relatively uncontroversial and appear to have both conservative and progressive fans. The latest Target scandal could be the catalyst to make a more definitive statement and finally admit which side they’re really on.

The Tonight Show Starring Jimmy Fallon – Season 10

Conservative Fans Demand Answers: Will Chip And Joanna Gaines Side With Target, Or Against?

Entertainment

Joanna Gaines

Pride

Readers Pass

Woke Culture

Daily Wire Editor Emeritus <a href="https://www.dailywire.com/news/ben-shapiro-rips-white-house-correspondents-dinner-dc-elites-all-part-of-the-same-blob" target="_blank" rel="noopener">Ben Shapiro</a> issued a challenge to corporate America and warned that they could be next following the boycott of <a href="https://www.dailywire.com/news/first-bud-light-and-now-target-matt-walsh-goes-viral-with-tweet-about-making-pride-toxic-for-brands" target="_blank" rel="noopener">Bud Light</a> and <a href="https://www.dailywire.com/news/fans-urge-chip-and-joanna-gaines-to-cut-ties-with-target-amid-pride-collection-backlash" target="_blank" rel="noopener">Target</a> over their promotion of issues like transgender ideology.
&#8220;<a href="https://www.dailywire.com/podcasts/the-ben-shapiro-show" target="_blank" rel="noopener">The Ben Shapiro Show</a>&#8221; podcast host on Thursday discussed the current boycott against companies like <a href="https://www.dailywire.com/news/bud-light-situation-target-makes-emergency-calls-after-backlash-to-tuck-friendly-female-swimwear-report" target="_blank" rel="noopener">Target</a>, which he said is &#8220;getting ripped up by a lot of their customer base&#8221; over the store&#8217;s &#8220;Pride&#8221; collection with &#8220;tuck-friendly&#8221; female swimwear and &#8220;transing of kids.&#8221;
&#8220;The problem is, once you engage, you cannot disengage the pride, the Pride Progress team will not allow you to disengage,&#8221; Shapiro said. &#8220;You&#8217;ll be forced to reengage. And so now you&#8217;re forced to play this two-step. You got to take one side or another, you know, be neutral and just provide products to people to buy them.&#8221;
&#8220;Or you can take a clear demarcation line on issues of the day,&#8221; he added. &#8220;So all you corporate brand leaders out there preparing for Pride month. Just remember, this could be you. If you decide to step into this minefield and then you get blown up. Ain&#8217;t no sympathy for you over here. And in fact, some of us are quite happy to make an example of you if you decide to become the bleeding edge of the Pride Progress team attempting to foster a societal viewpoint that damages children and wrecks traditional morality.&#8221;
&#8220;So here&#8217;s what you guys can do. Don&#8217;t play the game,&#8221; Shapiro continued. &#8220;Just sell the products and stop trying to proselytize on behalf of left wing crap. Not that tough. Don&#8217;t vomit rainbows everywhere during Pride Month. Just sell pants. I know this is real tough stuff here.&#8221;
The <a href="https://www.dailywire.com/news/ben-shapiro-dissects-durhams-report-absolute-madness-doj-needs-to-put-some-heads-on-pikes" target="_blank" rel="noopener">host</a> talked about how The Daily Wire launched <a href="https://www.jeremysrazors.com/" target="_blank" rel="noopener">Jeremy&#8217;s Razors</a> and later <a href="https://www.jeremysrazors.com/collections/jeremys-chocolate" target="_blank" rel="noopener">Jeremy&#8217;s Chocolate</a> &#8220;on the back of woke brands.&#8221; Shapiro said that if companies want to keep polarizing, The Daily Wire will be &#8220;happy to take money from people who feel scorned and upset because there are brands who hate their guts.&#8221;
&#8220;But you know what? I prefer an America where you just go back to selling your product and stop trying to promote the idea that Rachel Levine is a moral exemplar to us all,&#8221; Shapiro said. &#8220;It&#8217;s very simple. Go back to neutral and every, all weapons go away.&#8221;
The host said that the Left has been &#8220;leveraging brands&#8221; for decades. He said conservatives up until now have just ignored it and continued to shop at those businesses, but said &#8220;those days are over because you have pushed too far.&#8221;
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&#8220;You have decided that it is imperative that you become the loudspeaker for a system of morality that disdains traditional institutions like the nuclear family, that disdains the natural necessity of heterosexual relationships, and pretends that all sexual activity is morally equivalent and equally fulfilling,&#8221; Shapiro added.
&#8220;And there should be moral apathy about all this stuff,&#8221; the host concluded. &#8220;That&#8217;s you. You did it. So now you have a choice. You can go back to neutral and stop with this garbage, or you can continue to walk down this primrose path. And I am more than happy to take my business elsewhere.&#8221;

Ben Shapiro

Ben Shapiro Issues Challenge To Corporate America, Warns They Could Be Next Following Bud Light, Target Boycott

Bud Light

Wokeness

Erik Carnell, the self-identified <a href="https://www.dailywire.com/topic/transgender" target="_blank" rel="noopener">transgender</a> artist who runs the company Abprallen and was hired by <a href="http://dailywire.com/topic/target" target="_blank" rel="noopener">Target</a> to make designs for a “Pride Month” collection, asserted that the retail behemoth was aware of the designer’s <a href="https://www.dailywire.com/topic/satanic" target="_blank" rel="noopener">Satanic</a> imagery before the deal was official.
Conservatives launched a boycott effort against Target after the retail behemoth <a href="https://www.dailywire.com/news/target-faces-backlash-over-pride-collection-designer-behind-satan-respects-pronouns-shirts" target="_blank" rel="noopener">hired</a> Carnell to make various designs for the company. Carnell said earlier this week in a series of Instagram stories reviewed by The Daily Wire that Target knew about the controversial designs, which included a shirt with the phrase “Satan Respects Pronouns” and an image of a skeleton draped in rainbow colors that said “Trans Witches For Abortion,” but declined to sell them.
“When I was approached to create products for Target they told me that my work such as ‘Satan Respects Pronouns’ wouldn’t be a good fit,” Carnell said in the stories, which are automatically removed by the platform after one day. “They were observant enough and had the necessary critical thinking skills to realize that my use of occult imagery is as harmless as any horror movie targeted towards adults but wanted my collection for adults to be a bit less gothic.”
Target, which has suffered on the stock market in the days since a conservative activist uncovered the Satanic imagery sold by Carnell, solicited three designs from Abprallen: a mini messenger bag with the slogan “We Belong Everywhere,” a tote bag with the phrase “Too Queer For Here,” and a sweatshirt emblazoned with “Cure Transphobia, Not Trans People.”
Carnell meanwhile asserted that the “religious right” manipulated the narrative such that the public now believes the Satanic designs were meant for children. “Trans people do not want to make your cis children trans, we want your trans children to survive,” the artist contended.
The artist said in another <a href="https://www.instagram.com/p/CstpaKiNEjd/" target="_blank" rel="noopener">statement</a> on Friday that the “religious right” levied “false accusations” that she is a Satanist. The stories on Instagram affirmed that Carnell thinks that “Satan, pentagrams, skulls, ghosts, and the occult are cool and interesting.”
“It is unfortunate that the religious right have as much power as they do, but it will not last,” Carnell added. The designer encouraged activists to devote their energies toward bars, clubs, queer cafes, and “your school’s GSA,” a reference to the Gay-Straight Alliance clubs present in many schools: “This is a far, far better use of your time and energy than directing it towards retail conglomerates.”
The controversial move to hire Abprallen for the designs came one year after Target boasted in a corporate sustainability <a href="https://www.dailywire.com/news/target-had-a-special-push-to-hire-lgbtq-designers-for-pride-collection-ahead-of-backlash" target="_blank" rel="noopener">report</a> that the company would source 59% of items for “Pride Month” from “LGBTQIA+ creators and brands.” Target has worked to strengthen ties with the National Minority Supplier Development Council and the National LGBT Chamber of Commerce.
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Target also generated backlash for the <a href="https://www.dailywire.com/news/target-slammed-after-offering-female-swimsuits-that-have-extra-crotch-coverage-are-tuck-friendly" target="_blank" rel="noopener">promotion</a> of a female swimsuit marketed as “tuck-friendly” and with “extra crotch coverage,” permitting men who identify as women to wear the item. The firm’s market capitalization, which refers to the total value of a publicly traded company’s outstanding shares, has <a href="https://www.dailywire.com/news/targets-stock-market-value-takes-6-billion-hit-since-backlash-over-pride-collection" target="_blank" rel="noopener">fallen</a> from $70.4 billion to $64.2 billion over the past week as consumers react strongly to the various controversies.

Satan

Target Was Aware Of Satanic Imagery Before ‘Pride’ Collection Deal, Controversial Artist Claims

Target Was Aware Of Satanic Imagery Before ‘Pride’ Collection Deal, Artist Claims

satanic

Endorsement of the <a href="http://dailywire.com/topic/lgbtq" target="_blank" rel="noopener">LGBTQ</a> movement by hiring diverse suppliers is a prominent theme in the most recent <a href="http://dailywire.com/topic/esg" target="_blank" rel="noopener">ESG</a> report from <a href="http://dailywire.com/topic/target" target="_blank" rel="noopener">Target</a>, a reality which emerges as the brand faces backlash for controversial moves surrounding a recent “Pride Month” apparel collection.
Conservatives have launched a boycott effort against Target after the retail behemoth <a href="https://www.dailywire.com/news/target-slammed-after-offering-female-swimsuits-that-have-extra-crotch-coverage-are-tuck-friendly" target="_blank" rel="noopener">marketed</a> a female swimsuit as “tuck-friendly” and with “extra crotch coverage,” as well as <a href="https://www.dailywire.com/news/target-faces-backlash-over-pride-collection-designer-behind-satan-respects-pronouns-shirts" target="_blank" rel="noopener">hired</a> an artist who creates Satanic items to make various designs for the company. The company’s corporate sustainability <a href="https://corporate.target.com/_media/TargetCorp/Sustainability-ESG/PDF/2022_Target_ESG_Report.pdf" target="_blank" rel="noopener">report</a>, which detailed the various efforts Target advances in order to ensure LGBTQ inclusion, boasted last year that the company sourced some 59% of items for “Pride Month” from “LGBTQIA+ creators and brands.” At least 51% of overall suppliers are “owned, controlled and operated by women, BIPOC, LGBTQIA+, veterans, or people with disabilities.”
“We build relationships with such suppliers through multiple national business groups, including the National Minority Supplier Development Council and National LGBT Chamber of Commerce,” Target continued in the report. “We also host onsite and virtual summits to introduce Target merchants and others to potential new, diverse partners.”
Target was also ranked fourth in a list of “Top Companies for LGBTQ Employees” by DiversityInc, a company which promotes workplace diversity with respect to race and sex.
Target indeed hired Erik Carnell, a self-identified transgender artist who runs the company Abprallen, to design three items for the “Pride Month” collection marketed by the retailer: a mini messenger bag with the slogan “We Belong Everywhere,” a tote bag with the phrase “Too Queer For Here,” and a sweatshirt emblazoned with “Cure Transphobia, Not Trans People.” The company later received massive backlash after a conservative activist <a href="https://www.dailywire.com/news/target-faces-backlash-over-pride-collection-designer-behind-satan-respects-pronouns-shirts" target="_blank" rel="noopener">revealed</a> that the artist sells a number of items featuring the LGBTQ movement alongside imagery of Satan.
Other products featured on the artist’s website, which were not sold by Target, included a shirt with the phrase “Satan Respects Pronouns” and a design of a skeleton draped in rainbow colors that said “Trans Witches For Abortion.”
“Satanists don’t actually believe in Satan, he is merely used as a symbol of passion, pride, and liberty,” said the artist’s <a href="https://www.abprallen.co.uk/product/satan-respects-pronouns-tee" target="_blank" rel="noopener">website</a>, which now appears to be shuttered due to high demand. “He means to you what you need him to mean. So for me, Satan is hope, compassion, equality, and love. So, naturally, Satan respects pronouns. He loves all LGBT+ people.”
Target is one of countless prominent firms to endorse the environmental, social, and corporate governance movement, also known as ESG. Skeptics of the movement contend that the business philosophy emphasizes political and social causes, such as decreasing carbon emissions or diversifying company leadership, in a manner that distracts from profitability.
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“I can see the benefits for our shareholders. I know that focus on diversity, inclusion, and equity has fueled much of our growth over the last nine years,” Target chief executive Brian Cornell said in a podcast <a href="https://www.dailywire.com/news/target-ceo-days-before-boycott-dei-is-a-great-thing-for-our-brand-creates-benefits-for-our-shareholders" target="_blank" rel="noopener">interview</a> days before the controversy broke. “It’s adding value, it’s helping us drive sales, it’s building greater engagement with both our teams and our guests, and those are just the right things for our business today.”
Anheuser-Busch, the company which owns Bud Light and has effectively <a href="https://www.dailywire.com/news/bud-light-situation-target-makes-emergency-calls-after-backlash-to-tuck-friendly-female-swimwear-report" target="_blank" rel="noopener">become</a> a cautionary tale for firms which adhere to the ESG movement, likewise seeks to maintain robust corporate sustainability scores. Sales for Bud Light and other brands have <a href="https://www.dailywire.com/news/bud-light-sales-plummet-for-fifth-straight-week-as-customers-react-against-mulvaney-partnership" target="_blank" rel="noopener">plummeted</a> in recent weeks after the company nodded toward self-described transgender influencer Dylan Mulvaney.

LGBTQ Flags

Target Had A Special Push To Hire LGBTQ Designers For ‘Pride’ Collection Ahead Of Backlash

Target Had Special Push To Hire LGBTQ Designers For 'Pride' Collection

<a href="http://dailywire.com/topic/target" target="_blank" rel="noopener">Target</a> has repeatedly boasted about efforts to support the Gay, Lesbian, and Straight Education Network, also known as GLSEN, an entity which helps <a href="http://dailywire.com/topic/education" target="_blank" rel="noopener">teachers</a> place <a href="http://dailywire.com/topic/lgbtq" target="_blank" rel="noopener">LGBTQ</a> books in school libraries and hide their students’ so-called gender <a href="https://www.dailywire.com/topic/transgender" target="_blank" rel="noopener">transitions</a> from parents.
Conservatives have launched a boycott against Target after the retail behemoth <a href="https://www.dailywire.com/news/target-slammed-after-offering-female-swimsuits-that-have-extra-crotch-coverage-are-tuck-friendly" target="_blank" rel="noopener">marketed</a> a female swimsuit as “tuck-friendly” and with “extra crotch coverage,” as well as <a href="https://www.dailywire.com/news/target-faces-backlash-over-pride-collection-designer-behind-satan-respects-pronouns-shirts" target="_blank" rel="noopener">hired</a> an artist who creates Satanic items to make various designs for the company. Links between the company and GLSEN, which <a href="https://www.glsen.org/about-us" target="_blank" rel="noopener">supports</a> “affirming learning environments for LGBTQ youth” and activates “supportive educators,” resurfaced amid the backlash against Target.
The retail behemoth <a href="https://corporate.target.com/article/2022/06/pride" target="_blank" rel="noopener">boasted</a> last year about donating more than $2.1 million to GLSEN over the past decade, lauding the group’s mission to create “affirming, accessible, and antiracist spaces for LGBTQIA+ students.” Target also actively <a href="https://www.target.com/c/pride/-/N-5589f" target="_blank" rel="noopener">promotes</a> GLSEN on its online store.
“We are grateful to Target for their funding of this retrospective and for their support of GLSEN’s work in student leadership and educator trainings,” former GLSEN executive director Eliza Byard said in a <a href="https://www.glsen.org/news/glsen-and-target-team-25th-anniversary-documentary" target="_blank" rel="noopener">statement</a> several years ago about a documentary the two entities produced. “Together, we have been able to change school climates for LGBT youth.”
GLSEN runs the Rainbow Library initiative, through which individuals can <a href="https://www.rainbowlibrary.org/" target="_blank" rel="noopener">purchase</a> books such that a portion of the proceeds will be used for free volumes in school libraries. GLSEN has <a href="https://bookshop.org/shop/RainbowLibrary" target="_blank" rel="noopener">sent</a> more than 46,000 books with LGBTQ themes to several thousand schools across the nation, including “posters and supplemental resources” for educators.
One of the volumes <a href="https://bookshop.org/p/books/gender-queer-a-memoir-maia-kobabe/14914528?ean=9781549304002" target="_blank" rel="noopener">available</a> for purchase is “Gender Queer,” a graphic novel which <a href="https://www.dailywire.com/news/parents-battle-school-boards-over-graphic-content-in-gender-queer" target="_blank" rel="noopener">contains</a> verbal descriptions of masturbation and oral sex along with explicit illustrations, including a scene where a teenage boy fantasizes about touching an older man’s genitalia. “Lawn Boy,” another sexually explicit book, is also <a href="https://bookshop.org/p/books/lawn-boy-jonathan-evison/16605473?ean=9781616209230" target="_blank" rel="noopener">available</a> for purchase.
GLSEN meanwhile encourages educators to hide a student’s intention to undergo so-called gender transition from parents and other school employees. “Staff or educators shall not disclose any information that may reveal a student’s gender identity to others, including parents or guardians and other staff, unless the student has authorized such disclosure, the information is contained in school records requested by a parent or guardian, or there is another compelling need,” one model local education agency policy posted on the GLSEN <a href="https://www.glsen.org/activity/model-local-education-agency-policy-on-transgender-nonbinary-students" target="_blank" rel="noopener">website</a> said.
Beyond the endorsement of explicit books and clandestine gender transitions, GLSEN supports the promotion of the LGBTQ movement in every facet of a school’s curriculum. The organization has resources, for instance, that assist teachers with incorporating the ideology into math lessons. “As teachers teach about data collection and relevance, they should include whether it is beneficial to include gender or biological sex, being sure to reinforce the difference between those two terms,” one <a href="https://www.glsen.org/blog/how-do-we-make-math-class-more-inclusive-trans-and-non-binary-identities" target="_blank" rel="noopener">article</a> from the organization contended. “When students are creating their own surveys, if they want to include data for biological sex, teachers need to be sure they include both intersex and other as choices, and if the students want to include data for gender, a variety of choices need to be included.”
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Target has suffered in recent days as a result of backlash over their support of the LGBTQ movement. The firm’s market capitalization, which refers to the total value of a publicly traded company’s outstanding shares, has indeed <a href="https://www.dailywire.com/news/targets-stock-market-value-takes-6-billion-hit-since-backlash-over-pride-collection" target="_blank" rel="noopener">fallen</a> from $70.4 billion to $64.3 billion over the past week as consumers react strongly against the company&#8217;s efforts.
Executives made <a href="https://www.dailywire.com/news/bud-light-situation-target-makes-emergency-calls-after-backlash-to-tuck-friendly-female-swimwear-report" target="_blank" rel="noopener">calls</a> to managers and senior directors last week amid the backlash against the firm, reportedly telling leadership to make their “Pride Month” displays less prominent in order to avoid inducing another “Bud Light situation,” a reference to the beer brand’s rapidly declining sales which occurred after a partnership with self-described transgender influencer Dylan Mulvaney.

LGBTQ Flag

Target Donates To Group That Promotes Secret Child Gender Transitions, LGBTQ Books In Schools

Target Bankrolls Group That Promotes LGBTQ Books In School Libraries

Education

<a href="http://dailywire.com/topic/target" target="_blank" rel="noopener">Target</a> CEO Brian Cornell said in an interview days before his <a href="http://dailywire.com/topic/business" target="_blank" rel="noopener">company</a> experienced massive backlash for “Pride Month” efforts that “woke capitalism” was beneficial to his firm.
Conservatives have launched a boycott against Target after the retail behemoth <a href="https://www.dailywire.com/news/target-slammed-after-offering-female-swimsuits-that-have-extra-crotch-coverage-are-tuck-friendly" target="_blank" rel="noopener">marketed</a> a female swimsuit as “tuck-friendly” and with “extra crotch coverage,” as well as <a href="https://www.dailywire.com/news/target-faces-backlash-over-pride-collection-designer-behind-satan-respects-pronouns-shirts" target="_blank" rel="noopener">hired</a> an artist who formerly created Satanic items to make various designs for the company. Cornell was <a href="https://open.spotify.com/episode/073fLWE9Y9HTofAlIsiqiL" target="_blank" rel="noopener">asked</a> in a May 16 episode of Fortune’s &#8220;Leadership Next&#8221; podcast about how his firm has responded to “pushback” against “woke capitalism,” prompting the executive to tout various corporate diversity efforts at Target.
“I can see the benefits for our shareholders. I know that focus on diversity, inclusion, and equity has fueled much of our growth over the last nine years,” he commented. “It’s adding value, it’s helping us drive sales, it’s building greater engagement with both our teams and our guests, and those are just the right things for our business today.”
Target shareholders have nevertheless suffered in recent days as a result of backlash over the diversity efforts. Target’s market capitalization, which refers to the total value of a publicly traded company’s outstanding shares, has indeed <a href="https://www.dailywire.com/news/targets-stock-market-value-takes-6-billion-hit-since-backlash-over-pride-collection" target="_blank" rel="noopener">fallen</a> from $70.4 billion to $63.9 billion over the past week as consumers react strongly to the controversy.
Cornell added that diversity initiatives at Target are “good business decisions,” as well as “the right thing for society” and “a great thing for our brand.” Emphasizing efforts to hire females and members of racial minorities to work in company leadership, he remarked that he is “really proud of the work” his firm has done with respect to diversity and inclusion.
Erik Carnell, the self-identified transgender artist who runs the company Abprallen, designed three items for Target: a mini messenger bag with the slogan “We Belong Everywhere,” a tote bag with the phrase “Too Queer For Here,” and a sweatshirt emblazoned with “Cure Transphobia, Not Trans People.” She was later <a href="https://www.dailywire.com/news/target-faces-backlash-over-pride-collection-designer-behind-satan-respects-pronouns-shirts" target="_blank" rel="noopener">exposed</a> to have a number of items featuring the LGBTQ movement alongside imagery of Satan. Products featured on the artist’s website, which were not sold by Target, included a shirt with the phrase “Satan Respects Pronouns” and a design of a skeleton draped in rainbow colors that said “Trans Witches For Abortion.”
“Satanists don’t actually believe in Satan, he is merely used as a symbol of passion, pride, and liberty,” said the artist&#8217;s <a href="https://www.abprallen.co.uk/product/satan-respects-pronouns-tee" target="_blank" rel="noopener">website</a>, which now appears to be shuttered due to high demand. “He means to you what you need him to mean. So for me, Satan is hope, compassion, equality, and love. So, naturally, Satan respects pronouns. He loves all LGBT+ people.”
Target executives made <a href="https://www.dailywire.com/news/bud-light-situation-target-makes-emergency-calls-after-backlash-to-tuck-friendly-female-swimwear-report" target="_blank" rel="noopener">calls</a> to managers and senior directors last week amid the backlash against the company, reportedly telling leadership to make their “Pride Month” displays less prominent in order to avoid provoking another “Bud Light situation,” a reference to the beer brand’s rapidly declining sales which occurred after a partnership with Dylan Mulvaney. Target and Anheuser-Busch, the conglomerate which owns Bud Light, each have extensive corporate sustainability <a href="https://corporate.target.com/_media/TargetCorp/Sustainability-ESG/PDF/2022_Target_ESG_Report.pdf" target="_blank" rel="noopener">efforts</a> which seek to advance inclusion and endorse the LGBTQ movement.

Target Pride

Target CEO Days Before Boycott: DEI Is A ‘Great Thing For Our Brand,’ Creates ‘Benefits For Our Shareholders’

Target CEO: Wokeness Is A 'Great Thing For Our Brand'

Diversity

&#8220;<a href="https://www.dailywire.com/news/candace-cameron-bure-thanks-fans-after-gaf-becomes-fastest-growing-network-in-all-of-cable-tv" target="_blank" rel="noopener">Great American Family</a>&#8221; network has purchased the Sony Christian streaming site &#8220;PureFlix&#8221; in order to expand its faith-based and family-friendly shows, distancing itself even further from LGBTQ programming available on the Hallmark Channel.
In a <a href="https://www.greatamericanfamily.com/2023/05/11/pure-flix-and-great-american-media-to-merge/" target="_blank" rel="noopener">statement</a> from the network&#8217;s merger announcement, GAF said that the company &#8220;will build on the multi-faceted, multi-channel family and faith media brands in the portfolio&#8221; as both have sought to &#8220;serve and delight consumers in the family and faith categories.&#8221;
&#8220;In a media environment where programming and distribution business models are in a constant state of flux, this agreement provides a rare opportunity to maximize our potential with the expertise, market knowledge and content creation capabilities of a world class partner like Sony Pictures,&#8221; Great American Media President and CEO, Bill Abbott, said.
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">
&#39;Hallmark Channel&#39; Rival &#39;Great American Family&#39; Purchases Christian Streaming Service &#39;PureFlix&#39; To Produce More &quot;Faith And Family-Friendly&quot; Entertainment &#8211; Bounding Into Comics <a href="https://t.co/idEtqeW45Z">https://t.co/idEtqeW45Z</a>
&mdash; TheCommonNerd (@CommonNerd1791) <a href="https://twitter.com/CommonNerd1791/status/1661745289399771138?ref_src=twsrc%5Etfw">May 25, 2023</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
&#8220;Family-friendly entertainment remains an important segment of the industry, and merging these two entities will create the greatest opportunity to achieve more scale for Pure Flix as it continues to build its subscriber base,&#8221; Ravi Ahuja, Chairman of Global Television Studios and Corporate Development for Sony Pictures added.
&#8220;Bill and the Great American Media team have been successfully leading the Great American Family and Great American Living brands, and we believe they have a winning plan to take Pure Flix to even greater heights,&#8221; Ahuja continued.
Both Abbott and actress Candace Cameron Bure <a href="https://www.dailywire.com/news/candace-cameron-bure-confirms-network-will-keep-traditional-marriage-at-the-core-while-hallmark-leans-into-lgbtq-stories" target="_blank" rel="noopener">left the Hallmark</a> Channel for Great American Family after its programming and advertising started involving LGBTQ stories.
<a href="https://www.dailywire.com/news/full-house-star-candace-cameron-bure-to-create-and-star-in-faith-filled-wholesome-content-for-the-whole-family" target="_blank" rel="noopener">Bure</a> recently spoke to the Wall Street Journal about joining GAF and said it was because she wanted to share &#8220;faith-filled&#8221; stories &#8220;that have more meaning and purpose and depth behind them.&#8221;
&#8220;I knew that the people behind Great American Family were Christians that love the Lord and wanted to promote faith programming and good family entertainment,&#8221; the actress said, noting that Hallmark had essentially become &#8220;a completely different network&#8221; than when she signed on due to a &#8220;change of leadership.&#8221;
In an earlier <a href="https://www.dailywire.com/news/full-house-star-candace-cameron-bure-to-create-and-star-in-faith-filled-wholesome-content-for-the-whole-family" target="_blank" rel="noopener">statement</a> about her move to GAF, the &#8220;Full House&#8221; star said &#8220;I&#8217;m very excited to develop heartwarming family and faith-filled programming and make the kind of stories my family and I love to watch. I am constantly looking for ways that I can inspire people to live life with purpose.&#8221;
Related: <a href="https://www.dailywire.com/news/candace-cameron-bure-shares-details-about-upcoming-film-that-honors-u-s-veterans">Candace Cameron Bure Shares Details About Upcoming Film That Honors U.S. Veterans</a>

Candace Cameron Bure

‘Great American Family’ Purchases Christian Streaming Site To Expand Its Faith-Based And Family-Friendly Shows

'Great American Family’ Purchases Christian Streaming Site To Expand Its Faith-Based And Family-Friendly Shows

Faith

Hallmark

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