Social media was in an uproar this week after transgender activist Dylan Mulvaney announced a partnership with athletic apparel brand Nike following a controversial deal with Bud Light.
Less than a week after the influencer sparked outage over partnering with the beer brand, Mulvaney posted another video that got everyone talking. The TikTok user shared several Instagram post ads for Nike’s latest female sportswear on Wednesday.
“Home for a moment and leaning into cozy workout wear like with @nikewomen’s newest Zenvy leggings and Alate bra! They’re so comfortable and buttery soft, perfect for workouts and everyday wear! #feelyourall #teamnike #nikepartner,” Mulvaney shared in the caption.
In the first ad, Mulvaney poses in the leggings and bra. The second video featured the activist stretching and dancing around wearing Nike apparel. Both were clearly marked as paid partnership posts.
What woman acts like this? pic.twitter.com/z0TjujHGyM
— Julia Song (@realjuliasong) April 5, 2023
“Alert the media – I’m entering my workout era,” Mulvaney shared in Instagram stories.
Many Twitter users were furious that the brand would select a biological male to advertise women’s clothing.
“Nike legit paid a dude — with no boobs and a c*** and balls — to put on women’s athletic gear and advertise it to women. You can’t even make this s*** up,” OutKick founder Clay Travis wrote.
“Omg thank you Nike for finally making women’s leggings that hold your balls in tight while you twirl around in the yard like a little girl! I’ve been looking everywhere!” one woman joked.
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“Hey, [Nike]! My wife is a physician and dietitian, has four kids, is a track coach, and runs a busy household while maintaining great exercise and eating habits,” another account posted. “How about giving her an endorsement deal, instead of a skinny dude in lipstick?”
“Nike is the latest mega corporation to make Dylan Mulvaney, a biological man, their female brand ambassador. These companies are spitting in the faces of women every single day. Stop giving them your money,” a third Twitter user urged.
Mulvaney has worked with many national brands in addition to Nike and Bud Light. The influencer has also posted paid promotions for KitchenAid, Kind Snacks, wedding dress brand ASOS, Native, MAC Cosmetics, and many more.