“Pride Month” is just around the corner *sigh* — but under the second Trump administration and after the recent backlash to woke companies, questions swirl around how crazy June will get this year. And there’s a hope that maybe — just maybe — the rainbow weirdness won’t show up everywhere you turn your head. 
Multiple large companies have pulled out of annual “Pride” parades that take place in cities across the country. Mastercard, Citi, Pepsi, and Nissan will not sponsor the parade in New York City this year. Meanwhile, Anheuser-Busch and Comcast ended their sponsorship of the San Francisco “Pride” parade, Axios <a href="https://www.axios.com/2025/05/08/pride-month-sponsorship-decline-2025">reported</a>. 
It appears that LGBT celebrations could be tamed down this June, at least on the corporate side of things, but here are some companies that could still push the “Pride” messaging:
<h3>Harry’s</h3>
Last year, Harry’s — the razor company whose defense of gender insanity sparked the launch of Jeremy’s Razors — <a href="https://www.dailywire.com/news/harrys-sends-another-bag-of-cash-to-group-promoting-radical-gender-theory">sent</a> a bag of cash to the Trevor Project, an activist organization that has been blasted for running a <a href="https://www.trevorspace.org/">chat room</a> where minors can talk to peers and adults about their sexuality. 
“Pride Month may be coming to a close, but that doesn’t mean the work stops here. We believe it’s important to support the LGBTQ+ community and take care of ourselves every day, which is why we partner with The Trevor Project all year round,” Harry’s <a href="https://www.instagram.com/p/C82E5umtRAB/">said</a> in June 2024. 
In prior years, Harry’s has <a href="https://www.wallpaper.com/beauty-grooming/harrys-new-digital-platform-celebrates-pride">unveiled</a> special edition “Pride” shaving sets.
All signs point toward another colorful June for Harry’s. You’ve been warned. 
<h3>Apple</h3>
It’s not even June, and the California-based tech company has already jumped into the “Pride” festivities, introducing its “Pride Collection” earlier this month. 
“Ahead of Pride Month, Apple is introducing a new Apple Watch Pride Edition Sport Band, watch face, and iPhone and iPad wallpaper to celebrate the strength and beauty of LGBTQ+ communities around the world,” Apple <a href="https://www.apple.com/newsroom/2025/05/apple-introduces-the-2025-pride-collection/">said</a>. 
Apple also sent out free “<a href="https://www.vice.com/en/article/apples-new-2025-edition-pride-wallpapers-arrive-today/">Pride Month Wallpapers</a>” to its users, allowing them to wrap their phone displays in the colors of the “Pride Flag.” 
<h3>Nike</h3>
In 2024, Nike scaled back its “Pride” month push for the first time in years as companies faced backlash over their woke talking points. The company has long pushed its “Be True” collection during “Pride Month,” but paused it in 2024. 
&#8220;While there is no global Be True product collection for 2024, Nike remains deeply committed to this work,&#8221; the apparel company <a href="https://www.cbsnews.com/news/pride-month-campaigns-2024-major-brands-scaled-back-why-that-matters/">stated</a>. 
Will Nike revert to its old woke ways and push its “Pride” promotion this year? It appears that Nike is already doing that. The company recently <a href="https://www.hollywoodreporter.com/lifestyle/shopping/nike-pride-shoes-2025-by-courtney-vandersloot-allie-quigley-1236231305/">released</a> “Pride-inspired” shoes in collaboration with the WNBA lesbian couple, Courtney Vandersloot and Allie Quigley. 
<h3>Procter &amp; Gamble</h3>
The parent company of popular personal care brands such as Gillette, Head &amp; Shoulders, and Old Spice, wasn’t quiet about its support for LGBT issues last year. In June 2024, P&amp;G <a href="https://us.pg.com/blogs/pride-month/">called</a> “Pride Month” a “culmination of our unwavering commitment to create an inclusive environment where anyone, regardless of their sexual orientation or gender identity, can forge a meaningful career.”
Last year, P&amp;G <a href="https://us.pg.com/blogs/pride-month/">celebrated</a> “the 30th anniversary of GABLE, P&amp;G’s LGBTQ+ global employee resource group, spanning over 50 countries with 5,000 LGBTQ+ and ally members worldwide.” The company <a href="https://us.pg.com/blogs/pride-month/">runs</a> a huge “programming effort” called “Can’t Cancel Pride,” which P&amp;G says provides “much needed visibility and funding for six LGBTQ+ organizations to continue their transformative work of supporting the LGBTQ+ community.” Among the organizations recognized by P&amp;G in 2024 were the leftist groups GLAAD and the Trevor Project. 
<h3>Target</h3>
A lot of questions are swirling around Target, which has been at the forefront of the DEI pushback. In 2023, Target was <a href="https://www.dailywire.com/news/target-to-offer-pride-merchandise-in-fewer-stores-after-backlash-against-tuck-friendly-swimsuit-sale-last-year">blasted</a> for offering “tuck-friendly” female swimsuits, which led to boycotts and sinking sales. After the backlash, Target scaled back its “Pride” displays in June 2024, only offering “Pride” merchandise at a limited number of stores. Then, earlier this year, Target <a href="https://www.dailywire.com/news/target-rolls-back-dei-joining-other-major-companies-like-walmart-meta">announced</a> that it was rolling back some of its DEI initiatives, which included focusing investments in black-owned businesses. Now, Target will no longer focus on diversity when choosing suppliers.
The company is now taking flak from the Left over its decision to dial it back on the woke messaging. So will Target jump back into the thick of “Pride” month this year? We’ll have to find out. 
You don’t have to worry about obnoxious “Pride” displays and brand campaigns everywhere. At <a href="https://www.jeremysrazors.com/">Jeremy’s Razors</a> and <a href="https://store.dailywire.com/?srsltid=AfmBOoqX1wc2L5M52F-x7QSFI_Dk_vuQqmnAe1NtZfuqVTmwEK5LtAij">Daily Wire Shop</a>, we stick to the business of making quality products for Americans without jumping headfirst into wokeness. In June, we celebrate Father’s Day, not “Pride Month.” And we have numerous <a href="https://www.dailywire.com/news/the-ultimate-gift-guide-for-fathers-day-2025">great gift ideas</a> for you to get for your dad this year. 
Jeremy&#8217;s Razors shares common ownership with The Daily Wire.

Pride Flag

Pride Watch: Will These Companies Jump Back Into LGBT Celebrations This June?

Apple

Daily Wire Shop

Harry's Razors

Jeremy's Razors

LGBT

Nike

Pride Month

Target

Former president Barack Obama’s daughter Malia Obama has been accused by an independent filmmaker of copying some of her work.
New York University graduate Natalie Jasmine Harris took to social media to voice her concerns, claiming that Malia’s new commercial for Nike contains elements from Harris’ 2024 short film, “Grace.” She noted in her post that Malia, who uses the name Malia Ann professionally, was in attendance at Sundance during its premiere as she was showing her film there, “The Heart.”
“Been sitting with this for a while. My Sundance short film GRACE (shot brilliantly by Tehillah de Castro) was made with deep love and care. The social cut of the new @Nike commercial directed by Malia Obama (who was also at Sundance my year) feels shockingly similar to my work…” Harris <a href="https://x.com/nataliejharris/status/1919585348759220227">wrote</a> in an X post last week.
She continued, “I know art often overlaps, but moments like this hit hard when you’ve poured your heart into telling stories with care and barely get the recognition you deserve. If brands want a certain look, why not hire from the source instead of for name recognition?”
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I know art often overlaps, but moments like this hit hard when you’ve poured your heart into telling stories with care and barely get the recognition you deserve. If brands want a certain look, why not hire from the source instead of for name recognition? <a href="https://twitter.com/Nike?ref_src=twsrc%5Etfw">@Nike</a> <a href="https://twitter.com/_ajawilson22?ref_src=twsrc%5Etfw">@_ajawilson22</a> <a href="https://t.co/Y57ACZiPRe">pic.twitter.com/Y57ACZiPRe</a>
&mdash; Natalie Jasmine Harris (@nataliejharris) <a href="https://twitter.com/nataliejharris/status/1919585412810735743?ref_src=twsrc%5Etfw">May 6, 2025</a></blockquote>
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Malia directed the new Nike ad for WNBA star A’ja Wilson&#8217;s pink A’One signature shoe.
Harris posted a follow-up on Instagram the next day, echoing what she had said in her original X update and sharing more stills from both projects and a photo of her and Obama from Sundance last year.
“I don’t have much else to say, besides that this is quite disheartening and disappointing,” she <a href="https://www.instagram.com/p/DJS_XtNJ5Xb/?utm_source=ig_embed&amp;ig_rid=5a74bf8c-2f8a-4095-aa9e-3093b9db6183">wrote</a> in the post caption. “I’m constantly posting about how difficult it is to be an emerging filmmaker right now and sustain myself without benefitting from family connections, generational wealth, or nepotism… and then to see this just really gives me even less hope that this industry wants me to be here.”
She also addressed those who had criticized her for making the comparisons in the first place.
“I just want to make it abundantly clear that this is not an issue about a game of Pat-A-Cake. It’s the framing, composition, editing, etc. Cinematic choices that are uncannily similar to the visual language in my short film. Before you are so quick to comment, please put your thinking caps on. Why would I say something that in turn probably does put my career at risk to try and say that I invented a hand game? Come on y’all….”

Malia Obama

Indie Filmmaker Accuses Malia Obama Of Ripping Off Her Film

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Plagiarism

Sundance Film Festival

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Nike is getting blasted for its insensitivity in using a phrase associated with the Holocaust only three days after Yom HaShoah, when Jews around the world mark the murder of six million Jews by the Nazis in the Holocaust.
Nike installed signs along the London Marathon route emblazoned, “Never again, until next year.”
“As a Jew living in London, I felt shocked, hurt, and angry to see the use of words in this context, even if no doubt in reference to the temporary pain of running 26 miles,&#8221; retired British judge Nigel Litman <a href="https://www.jpost.com/diaspora/antisemitism/article-851847" target="_blank" rel="noopener">told</a> Walla.
He continued:
<blockquote>
“Never Again” is a phrase related to the Holocaust and the murder of six million Jews. It is directed as a prayer to the world that it will not allow such a horror to repeat itself. And over the past 18 months, it has been used more than ever, as we mourn the barbaric slaughter of more than 1,000 Israelis and long for the return of hostages kidnapped to the tunnels of Gaza. The fact that the phrase is used as a marketing tool for the marathon is very indicative of the way it is treated. In fact, to chant ‘never again, until next year’ is exactly what Hamas promised: to repeat October 7 over and over again.
</blockquote>
“I am not arguing that Nike meant an antisemitic act, but it demonstrated how a serious and important comment is thrown aside as of little importance, despite the fact that for many Jews it is of enormous importance,” he concluded.
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">
Boycott Nike <a href="https://t.co/sntTQ9Fg9W">pic.twitter.com/sntTQ9Fg9W</a>
&mdash; Eye On Antisemitism (@AntisemitismEye) <a href="https://twitter.com/AntisemitismEye/status/1916873782381203492?ref_src=twsrc%5Etfw">April 28, 2025</a></blockquote>
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The idea that <a href="https://twitter.com/Nike?ref_src=twsrc%5Etfw">@Nike</a> would make light of the holocaust using Hitler-red imagery in a post-October 7th world is stunning. 
Heads need to roll. 
WTF Nike? <a href="https://t.co/5kHx3sdB7a">https://t.co/5kHx3sdB7a</a>
&mdash; Bill Ackman (@BillAckman) <a href="https://twitter.com/BillAckman/status/1916929342296166809?ref_src=twsrc%5Etfw">April 28, 2025</a></blockquote>
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I will &quot;never again&quot; purchase anything from Nike. <a href="https://t.co/lPx99oOsqV">pic.twitter.com/lPx99oOsqV</a>
&mdash; Eyal Yakoby (@EYakoby) <a href="https://twitter.com/EYakoby/status/1916862588282904667?ref_src=twsrc%5Etfw">April 28, 2025</a></blockquote>
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Nike&#39;s ad at the London Marathon — to Never Again buy Nike. <a href="https://t.co/Egs4M06vfL">pic.twitter.com/Egs4M06vfL</a>
&mdash; dahlia kurtz ✡︎ דליה קורץ (@DahliaKurtz) <a href="https://twitter.com/DahliaKurtz/status/1916841999136604413?ref_src=twsrc%5Etfw">April 28, 2025</a></blockquote>
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&nbsp;
One month after the October 7, 2023, Hamas massacre of over 1,200 Israelis, a &#8220;digital media marketing specialist&#8221; at Nike accused Israel of “massacring civilians.”
“Much of what is Israel claims about Palestinian resistance is pure projection. The killing of children, massacring civilians, the r*pe, torture, hostage-taking, and imprisonment that Israel accuses of Palestinians of occurs on a much greater scale by the Israelis,” James Rehwald wrote, The Washington Free Beacon <a href="https://freebeacon.com/democrats/meet-the-nike-marketing-specialist-who-says-israel-not-hamas-is-massacring-civilians/" target="_blank" rel="noopener">reported</a>, adding, “Nike CEO John Donahoe nearly a week after the attack sent an internal email to employees decrying the &#8220;horrific attacks in Israel&#8221; but did not mention Hamas, prompting pushback from some Jewish employees.”

Nike Swoosh Logo

Nike Blasted After Posting ‘Never Again’ Signs During Marathon 3 Days After Holocaust Memorial Day

Holocaust

London

Marathon

World

If we’ve learned anything from the past few months it’s that the American people have drawn a clear line in the sand on women’s sports. Women should compete against women and men should compete against men. Apparently, the NFL and Nike missed that lesson, or they just don’t care.
On Super Bowl Sunday, two ads — one from the NFL and another from Nike — were promptly blasted by social media users. In the <a href="https://www.youtube.com/watch?v=GsqhcNnxfv4" target="_blank" rel="noopener">NFL’s commercial</a>, the league suggests that girls can play football just as well — or even better — than boys. The ad begins with some nostalgia, taking place in a typical high school in 1985, but the viewer quickly realizes that this commercial isn’t about the nostalgia of the ’80s — it’s about making fun of how people thought about sex and gender in the ’80s. According to the NFL, that argument is so 1985. In the ad, a young girl shows her quick hand-eye coordination and athleticism in the school hallways and then on the football field, making fools of the toughest guys on the football team. 
The ad cuts to a black screen with the sentence, “Leave the past behind,” before fast-forwarding to the present and showing girls playing high school flag football.
“Let’s make girls flag football a varsity sport in all 50 states,” the commercial reads. 
Nike then gave the NFL a run for its money for the wokest commercial of the Super Bowl. In Nike’s ad, multiple women athletes are shown competing in their sports while a narrator laments all of the things women “can’t” do because of our society’s perceived misogyny. 
“You can’t be demanding, you can’t be relentless, you can’t put yourself first. So put yourself first,” the ad states. “You can’t be confident, so be confident. You can’t challenge, so challenge. You can’t dominate, so dominate. You can’t flex, so flex. You can’t fill a stadium, so fill that stadium. You can’t be emotional, so be emotional. You can’t take credit, you can’t speak up, you can’t be so ambitious, you can’t break records, you can’t have fun, you can’t be proud, you can’t make demands, you can’t keep score, you can’t stand out. Whatever you do, you can’t win — so win.” 
<iframe loading="lazy" title="So Win. | Nike" width="500" height="281" src="https://www.youtube.com/embed/b0Ezn5pZE7o?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
Maybe Nike’s commercial would’ve been received better if the company had taken a stand to protect women’s sports from male athletes.
Of course, there’s nothing wrong with girls playing flag football or with women striving to be better at their sports, but our culture is sick of the woke idea that says men and women aren’t really that different. Last week, President Trump signed an executive order that banned men from women’s sports, an order that was advocated for by countless women who know that it’s unfair to be expected to compete against men. The NFL and Nike are preaching the opposite — that women should pride themselves in trying to be better than men. 
If you thought woke was dead, think again. The Left still has a stranglehold on much of our culture, and we have to keep pushing back, because they won’t let go without kicking and screaming the whole way. At <a href="https://www.jeremysrazors.com/tools/recurring/checkout_link?magic=eyJpdGVtcyI6IFt7ImlkIjogNDgyNzM0NDQ4OTY5ODEsICJxdWFudGl0eSI6IDEsICJzZWxsaW5nX3BsYW4iOiAzODIwODgwMDg1LCAic2VsbGluZ19wbGFuX2dyb3VwX2lkIjogMjY3MjI5NjE0OX1dfQ==&amp;store_id=152830" target="_blank" rel="noopener">Jeremy’s Razors</a>, we are still pushing back, because we know men and women are different, and we’ve never been afraid to say it. <a href="https://www.jeremysrazors.com/tools/recurring/checkout_link?magic=eyJpdGVtcyI6IFt7ImlkIjogNDgyNzM0NDQ4OTY5ODEsICJxdWFudGl0eSI6IDEsICJzZWxsaW5nX3BsYW4iOiAzODIwODgwMDg1LCAic2VsbGluZ19wbGFuX2dyb3VwX2lkIjogMjY3MjI5NjE0OX1dfQ==&amp;store_id=152830" target="_blank" rel="noopener">Jeremy’s Precision 5 Razor</a> is made to give a damn good shave to men who know they are men and act like it. It’s not just a razor, and it’s not just a statement; the Precision 5 is the ultimate tool to keep your jawline sharp and your integrity intact.
Because men and women are different, so are their razors. For the ladies who live in reality, <a href="https://www.jeremysrazors.com/tools/recurring/checkout_link?magic=eyJpdGVtcyI6IFt7ImlkIjogNDU2OTA5ODc4MDY5MzMsICJxdWFudGl0eSI6IDEsICJzZWxsaW5nX3BsYW4iOiA0MDU3NTYzMzQ5LCAic2VsbGluZ19wbGFuX2dyb3VwX2lkIjogMjg5MzI1MDc3M31dfQ==&amp;store_id=152830" target="_blank" rel="noopener">Jeremy’s Razor for women</a> is designed with premium blades for silky-smooth shaves, plus a gracefully pivoting head and comfortably curved handle because control belongs in their hands, not progressive corporate boardrooms.
Last week, we released our fully AI-generated commercial that cuts through the noise of corporate virtue-signaling with sharp wit, bold messaging, and a smooth shave.
<iframe loading="lazy" title="The Greatest AI Commercial Ever Made" width="500" height="281" src="https://www.youtube.com/embed/UzMXJct5WQ8?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
Our culture is ready to move on from this woke insanity, and we’re leading the march to a better future. Masculinity isn’t toxic and femininity doesn’t need to prove its power by measuring up to men. Both are essential in and of themselves.
Jeremy’s Razors shares common ownership with The Daily Wire.

Commercials

Super Bowl Commercials Ignore A Massive Cultural Shift, Pit Men Against Women In Sports

Super Bowl

Wokeness

As <a href="https://www.dailywire.com/news/j-k-rowling-shares-powerful-ad-about-protecting-female-sports-but-theres-more-to-the-story" target="_blank" rel="noopener">The Daily Wire chronicled</a> earlier this week, a pro-women athletic brand&#8217;s ad went viral after receiving an endorsement from &#8220;Harry Potter&#8221; author and female advocate J.K. Rowling.
The ad, created by<a href="https://www.xx-xyathletics.com/pages/our-founder?gad_source=1&amp;gbraid=0AAAAA9U_9lvnmtPx928X2qibdwRF4SutE&amp;gclid=CjwKCAiA74G9BhAEEiwA8kNfpalocfJ73HNO0UTZmsElh7Fk2Ch1KyCEeQKXINBG8qOUfXGzJwdxSRoCr74QAvD_BwE" target="_blank" rel="noopener"> XX-XY Athletics</a>, is titled &#8220;Real Girls Rock&#8221; and features <a href="https://www.dailywire.com/news/take-your-mark-a-practical-guide-for-defending-women-girls-and-biological-truth" target="_blank" rel="noopener">real stories of female athletes</a> who’ve lost out on opportunities because of male trans-identifying athletes and received hatred and vitriol for standing up for themselves and other girls.
WATCH:
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This is the first and likely the last time I’ll retweet an ad, but I love it. <a href="https://t.co/oALpr5c10v">pic.twitter.com/oALpr5c10v</a>
— J.K. Rowling (@jk_rowling) <a href="https://twitter.com/jk_rowling/status/1886348443745976525?ref_src=twsrc%5Etfw">February 3, 2025</a></blockquote>
The video is still gaining traction online since it was first released over the weekend, and sparking backlash against woke athletic corporation Nike, which supports the &#8220;LGBTQIA+&#8221; agenda and refuses to stand up for female athletes.
X users quickly found other ads from XX-XY Athletics, specifically an ad called &#8220;Dear Nike,&#8221; and asked, as the ad does, why Nike is not standing up for females who are having their spaces and sports infiltrated by males who identify as transgender.
&#8220;You thought the last ad got you? This one is just as amazing. Just as beautiful. Wow wow wow,&#8221; one user caption the &#8220;Dear Nike&#8221; ad. &#8220;I’m not crying. You’re crying.&#8221;
<blockquote class="twitter-tweet">
You thought the last ad got you?
This one is just as amazing. Just as beautiful. Wow wow wow.
I’m not crying. You’re crying.
<a href="https://t.co/VDk0DHTqFZ">pic.twitter.com/VDk0DHTqFZ</a>
— Jennifer 🟥🔴🧙‍♀️🦉🐈‍⬛ 🦖 (@babybeginner) <a href="https://twitter.com/babybeginner/status/1886750252503589001?ref_src=twsrc%5Etfw">February 4, 2025</a></blockquote>
In response, billionaire hedge fund manager Bill Ackman posted on Wednesday, &#8220;I am going to discuss this with Eliott Hill CEO of [Nike] tomorrow.&#8221;
<blockquote class="twitter-tweet">
I am going to discuss this with Eliott Hill CEO of <a href="https://twitter.com/Nike?ref_src=twsrc%5Etfw">@Nike</a> tomorrow. <a href="https://t.co/IgJmXSclvS">https://t.co/IgJmXSclvS</a>
— Bill Ackman (@BillAckman) <a href="https://twitter.com/BillAckman/status/1886962630776021020?ref_src=twsrc%5Etfw">February 5, 2025</a></blockquote>
When the &#8220;Dear Nike&#8221; ad was released last year, collegiate swimmer-turned-advocate Riley Gaines promoted the video.
&#8220;Chills! Powerful ad by [XX-XY Athletics] in honor of Real Women&#8217;s Day tomorrow. It&#8217;s not hard to stand up for women and girls, so why won&#8217;t [Nike] just do it?,&#8221; she captioned the ad.
Gaines and her younger sister are both featured in the brand&#8217;s more recent &#8220;Real Girls Rock&#8221; ad.
<blockquote class="twitter-tweet">
Chills! Powerful ad by <a href="https://twitter.com/xx_xyathletics?ref_src=twsrc%5Etfw">@xx_xyathletics</a> in honor of Real Womens Day tomorrow. 🔥🔥🔥
It&#8217;s not hard to stand up for women and girls, so why won&#8217;t <a href="https://twitter.com/Nike?ref_src=twsrc%5Etfw">@Nike</a> just do it?<a href="https://t.co/A1OJZljEzr">pic.twitter.com/A1OJZljEzr</a>
— Riley Gaines (@Riley_Gaines_) <a href="https://twitter.com/Riley_Gaines_/status/1844071677568901344?ref_src=twsrc%5Etfw">October 9, 2024</a></blockquote>
Nike&#8217;s website promotes the &#8220;LGBTQIA+&#8221; agenda, including activism for so-called &#8220;trans and non-binary youth.&#8221;
&#8220;Nike is on a mission to make sport available to everyone, everywhere. We’re continuing our commitment to helping shape a strong culture of LGBTQIA+ belonging and visibility in sport,&#8221; the site <a href="https://www.nike.com/a/no-pride-no-sport#" target="_blank" rel="noopener">reads</a>. &#8220;We’re working to expand sport for the next generation through community grants, athlete partnerships, impactful storytelling, and products that celebrate the full spectrum of LGBTQIA+ expression. Because sport is better when all athletes are free to play as themselves.&#8221;
Under a section called &#8220;take the initiative,&#8221; the site says, &#8220;Prioritize safe spaces for trans and non-binary youth, even if there are no active requests. When you normalize the needs of LGBTQIA+ athletes, it creates a welcoming environment for them to participate.&#8221;
&#8220;Creating a safe environment that is respectful of a full spectrum of identities and pronouns starts with being an informed ally,&#8221; the website adds. &#8220;Stay on top of your game with regular LGBTQIA+ education for both you and your team.&#8221;
Currently, XX-XY Athletics&#8217; &#8220;Real Girls Rock&#8221; and &#8220;Dear Nike&#8221; ads have racked up more than 10 millions views each and continue to gain attention online. At the same time, President Donald Trump has signed an executive order protecting girls&#8217; sports.

Real Girls Rock ad

XX-XY Athletics’ Viral Pro-Girls Sports Ad Sparks Backlash Against Woke Nike

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Women's sports

A new ad from the pro-women’s sports brand XX-XY Athletics went viral after it called out the athletic brand <a href="https://www.dailywire.com/topic/nike" target="_blank" rel="noopener">Nike</a> for being silent about supporting female-only women&#8217;s sports amid the transgender insanity.
“Chills! Powerful ad by @xx_xyathletics in honor of Real Women’s Day tomorrow [Oct. 10],” former collegiate swimmer and outspoken women’s sports advocate <a href="https://www.dailywire.com/topic/riley-gaines">Riley Gaines</a> wrote in her post on <a href="https://x.com/riley_gaines_/status/1844071677568901344?s=46&amp;t=yVg_AIbZC0FnyCtU4qPVYw">X</a>.
“It&#8217;s not hard to stand up for women and girls, so why won&#8217;t @Nike just do it?” she added.
Gaines &#8212; who is also brand ambassador for the company &#8212; made the post on Wednesday, and by Thursday, it had garnered 1.8 million views.
<blockquote class="twitter-tweet">
Chills! Powerful ad by <a href="https://twitter.com/xx_xyathletics?ref_src=twsrc%5Etfw">@xx_xyathletics</a> in honor of Real Womens Day tomorrow. 🔥🔥🔥
It&#8217;s not hard to stand up for women and girls, so why won&#8217;t <a href="https://twitter.com/Nike?ref_src=twsrc%5Etfw">@Nike</a> just do it?<a href="https://t.co/A1OJZljEzr">pic.twitter.com/A1OJZljEzr</a>
— Riley Gaines (@Riley_Gaines_) <a href="https://twitter.com/Riley_Gaines_/status/1844071677568901344?ref_src=twsrc%5Etfw">October 9, 2024</a></blockquote>
The ad, titled “Dear Nike,” features nearly a dozen girls of all different ages asking Nike simply, “Why won’t you stand up for me?”
“Why do you claim to support women and girls, yet when we need you most, you remain silent?” a group of the young girls say in the clip. “Today, males are claiming our identity, our sports, our spaces.”
“Men and boys are stealing opportunities, medals, trophies, and our future,” a few more girls add. “And it is not fair or just. In fact, it’s awfully dangerous, yet you refuse to use your platform to stand up. You say you’re for social justice and progress, so why do you allow men’s rights to come before ours?”
“See, with a big platform comes an even bigger responsibility,” the girls in the ad continue. “You have a chance to do the right thing, not just do the easy thing. So we’re asking you, Nike, as the biggest voice in all of sports, will you stand up for me? Will you just do it?”
A hashtag at the end of the ad reads, “#SaveWomensSports.&#8221;
Podcast host and journalist Megyn Kelly reacted to the ad, writing on <a href="https://x.com/megynkelly/status/1844153792260079747?s=46&amp;t=yVg_AIbZC0FnyCtU4qPVYw">X,</a> “Woah. Chills. Will you, @Nike?”
Former ESPN anchor <a href="https://x.com/sagesteele/status/1844075427104686172">Sage Steele</a> also saw the ad and wrote, “Wow.  LOVE this new ad called &#8216;Dear Nike&#8217; by @xx_xyathletis. Tomorrow is #XXDay so please join us in asking @Nike to do the right thing by standing up for girls &amp; women by keeping boys &amp; men OUT of our sports.”
She also credited the company’s founder, former top Levi executive Jennifer Sey, with doing a great job with the ad.
Sey — who was ousted as brand president at Levi Strauss &amp; Co. after more than 20 years with the company when she spoke out against COVID policy issues — shared <a href="https://x.com/JenniferSey/status/1844420092550844420">the ad</a> and wrote, “Hey @Nike will you actually do the right thing?”
Related: <a href="https://www.dailywire.com/news/fourth-university-womens-team-refuses-to-play-against-trans-identifying-male" target="_blank" rel="noopener">Fourth University Women’s Team Refuses To Play Against Trans-Identifying Male</a>

Celebrating the victory after soccer match!

Viral Ad Calls Out Nike For Being Silent About Female-Only Women’s Sports

Viral Ad Calls Out Nike For Being Silent About Female-Only Women's Sports

Girls

Megyn Kelly

Riley Gaines

Social Issues

Sports

A former DEI manager for <a href="https://www.dailywire.com/topic/facebook" target="_blank" rel="noopener">Facebook</a> and <a href="https://www.dailywire.com/topic/nike" target="_blank" rel="noopener">Nike</a> was sentenced to five years in prison for stealing over 5 million dollars from those two companies. 
Barbara Furlow-Smiles, 38, was <a href="https://www.justice.gov/usao-ndga/pr/former-diversity-program-manager-facebook-and-nike-sentenced-federal-prison-5-million" target="_blank" rel="noopener">convicted</a> of orchestrating a scheme where she used fraudulent vendors, fictitious paperwork, and cash kickbacks to steal $4.9 million from Facebook and over $120,000 from Nike. Furlow-Smiles was ordered by U.S. District Judge Steven D. Grimberg to pay restitution for the funds she stole and given five years in prison with three years of supervised release. 
“Furlow-Smiles shamelessly violated her position of trust as a DEI executive at Facebook to steal millions from the company utilizing a scheme involving fraudulent vendors, fake invoices, and cash kickbacks,” said U.S. Attorney Ryan K. Buchanan. “After being terminated from Facebook, she brazenly continued the fraud as a DEI leader at Nike, where she stole another six-figure sum from their diversity program.&#8221;
The DOJ said that she used the stolen money to fund a “luxury lifestyle” in California, Georgia, and Oregon.
Furlow-Smiles ran diversity, equity, and inclusion programs at Facebook from January 2017 until September 2021. Using her access to company credit cards and payment platforms, she paid friends, relatives, and other associates for goods and services, according to the Justice Department. 
The DOJ said that Furlow-Smiles was aided in the scheme by nannies and babysitters, a hair stylist, and her university tutor.
She later went to work for Nike from November 2021 to February 2023 after she was fired from Facebook. At Nike, Furlow-Smiles was the company’s senior director of diversity, equity, and inclusion, where she was tasked with organizing DEI-related events. 
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While at Nike, she linked her company card to her personal PayPal and Venmo accounts and made up fake expenses for a Juneteenth event to submit fraudulent payment claims. 
“After she was fired, she carelessly continued her fraudulent schemes at Nike, thinking she was untouchable. As a result, she not only threw away a lucrative career, but will serve time behind bars for her excessive greed,” said FBI agent Keri Farley.
The sentencing comes as DEI programs have come under scrutiny at universities and corporations across the country.

MixCollage-17-May-2024-11-15-AM-8896

‘Excessive Greed’: Former Facebook DEI Manager Sentenced To Prison For Stealing $5 Million

Department of Justice

Diversity Equity and Inclusion (DEI)

Facebook

Women&#8217;s basketball star <a href="https://www.dailywire.com/topic/caitlin-clark">Caitlin Clark</a> has reportedly landed a historic shoe contract with Nike.
Clark is in line to sign an eight-year deal after the shoe company offered the women’s basketball star $28 million and a signature shoe, <a href="https://www.wsj.com/sports/basketball/caitlin-clark-nike-deal-415ee8ec?st=jt8jyb6zzw9snx3&amp;reflink=desktopwebshare_permalink" target="_blank" rel="noopener">The Wall Street Journal</a> reported.
Negotiations between Clark and athletic companies such as Puma, Nike, Under Armour, and Adidas began in February and reportedly got pretty intense, according to the outlet. Reps for Clark from Excel Sports Management allegedly made it clear they weren&#8217;t taking offers that amounted to less than $3 million a year.
Puma reportedly thought that request was too high and walked away from negotiations. The brand already has a deal with Breanna Stewart of the New York Liberty, which includes her own signature shoe.
At the time, Clark had yet to announce her plans to enter the WNBA draft and several companies reportedly made their offer based on her remaining at the University of Iowa and playing for the Hawkeyes one more year.
“She played herself into a position where it wasn’t even contingent on staying in college,” someone familiar with the deals told the outlet. “People just wanted her.”
The WSJ noted that some shoe executives were surprised by how well-prepared Clark and her reps were during a Zoom call.
 Adidas offered the basketball star $6 million over four years, but with the offer being so far off the mark, that left Under Armour, who came in with a $16 million offer over four years and her own signature shoe, WSJ noted.
<blockquote class="twitter-tweet">
In just one hour, Fanatics has completely sold out of Caitlin Clark&#8217;s Fever jersey in sizes XS, M, L, XL, and XXL, per <a href="https://twitter.com/darrenrovell?ref_src=twsrc%5Etfw">@darrenrovell</a> <a href="https://t.co/KPzpckeQgh">pic.twitter.com/KPzpckeQgh</a>
— NBACentral (@TheDunkCentral) <a href="https://twitter.com/TheDunkCentral/status/1780060114185064590?ref_src=twsrc%5Etfw">April 16, 2024</a></blockquote>
However, Nike&#8217;s offer would be record-setting for women&#8217;s basketball, giving Clark another shot at breaking a record, WSJ noted.
<a href="https://www.dailywire.com/news/former-nba-star-paul-pierce-was-only-impressed-by-caitlin-clark-after-she-beat-a-bunch-of-black-girls">Clark</a> recently set a new record when she went <a href="https://www.espn.com/wnba/story/_/id/39951045/indiana-fever-select-iowa-caitlin-clark-top-pick-2024-wnba-draft">number one</a> overall in the 2024 WNBA draft to the Indiana Fever, and afterward her new jersey shot to the top of Fanatics — the official online retailer for the league, <a href="https://www.tmz.com/2024/04/16/caitlin-clark-indiana-fever-jersey-history-fanatics-wnba/">TMZ</a> reported.
The sports site said it put up preorders for her No. 22 jersey — which sold out and has become the top-selling draft pick jersey in the company’s history across all sports, the outlet noted.
<a href="https://www.dailywire.com/news/caitlin-clark-breaks-ncaa-scoring-record-set-by-pistol-pete-maravich">Clark</a> previously became the top scorer in NCAA basketball history.
Related: <a href="https://www.dailywire.com/news/caitlin-clark-breaks-record-for-jersey-sales" target="_blank" rel="noopener">Caitlin Clark Breaks Record For Jersey Sales</a>

Caitlin Clark

Caitlin Clark Lands Historic Shoe Contract: Report

Basketball

Iowa

NCAA

WNBA

Golf legend Tiger Woods announced this week that his nearly three-decade partnership with Nike has come to an end, marking an end to one of the most iconic brand relationships in sports history.
Woods <a href="https://www.espn.com/golf/story/_/id/39265902/tiger-woods-nike-announced-end-27-year-partnership">signed</a> a multiyear $40 million deal with Nike when he turned pro in 1996 after finishing his collegiate career at Stanford. In 2000, he <a href="https://www.npr.org/2024/01/08/1223536590/tiger-woods-and-nike-have-ended-their-partnership-after-27-years">signed</a> a $100 million deal with Nike — the largest sponsorship ever for an athlete — and he reportedly signed a ten-year extension in 2013 that was worth $200 million.
The company stood by Woods when a scandal involving extramarital affairs became public in 2009 and led to other brands dropping him. The partnership spanned 15 PGA major championship victories and 82 PGA Tour wins.
&#8220;Over 27 years ago, I was fortunate to start a partnership with one of the most iconic brands in the world,&#8221; Woods said in a statement posted on social media that included a photo of him posing with Nike founder Phil Knight. &#8220;The days since have been filled with so many amazing moments and memories, if I started naming them, I could go on forever.&#8221;
&#8220;Phil Knight&#8217;s passion and vision brought this Nike and Nike Golf partnership together and I want to personally thank him, along with the Nike employees and incredible athletes I have had the pleasure of working with along the way,&#8221; Woods continued. &#8220;People will ask if there is another chapter. Yes, there will certainly be another chapter. See you in LA! Tiger&#8221;
Nike posted on its Instagram account a photo of Woods, writing: &#8220;Tiger, you challenged your competition, stereotypes, conventions, the old school way of thinking.&#8221;
&#8220;You challenged the entire institution of golf,&#8221; the statement said. &#8220;You challenged us. And most of all, yourself. And for that challenge we&#8217;re grateful.&#8221;
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ESPN noted that Woods&#8217; statement seemed to indicate that he would be playing in the Genesis at Riviera Country Club in Pacific Palisades on February 15-18.

PNC Championship – Final Round

Tiger Woods Announces An End To His Partnership With Nike

Golf

Tiger Woods

Over the past year, numerous companies have placed themselves in the middle of a culture war and taken the side of radical gender theory and leftism, dumping millions of dollars into radical LGBTQ groups such as the Trevor Project and the Gay Lesbian and Straight Education Network (GLSEN). These corporations’ endorsement of life-altering gender procedures and promotion of biological men in women’s spaces have sparked outrage and calls for boycotts from many conservatives this year, but now, the pro-Left companies are looking to gain favor back with shoppers during the Black Friday shopping weekend. 
Popular brands and companies like Target, Native, Harry’s, Hershey’s, Nike, and Apple have all pushed transgender ideology onto customers over the past year. And this week, these companies will beckon shoppers to their doors and websites in hopes of cashing out for the holiday season. But along with all the deals offered by these companies, this Black Friday comes a bevy of woke ideas being crammed down consumers’ throats. 
Here are the popular Black Friday companies that will likely offer deals this holiday weekend as they continue to push radical gender theories and even target children with some of their Pride-themed merchandise:
Target
The Minneapolis-based retail giant went all in on Pride Month earlier this year, even featuring LGBTQ-themed products aimed at children in the front of its stores. Among Target’s Pride-themed products featured on store shelves over the summer were a children’s swimsuit with a tag reading “thoughtfully fit on multiple body types and gender expressions” and LGBTQ-themed books such as “The Pronoun Book” and “Bye Bye Binary.” The retail giant also featured an adult “Pride” collection, which included “tuck-friendly” swimsuits for men who identify as women to tuck their genitals, a t-shirt with the words “Queer Queer Queer Queer,” and a hoodie reading “Not A Phase.”
The corporation also <a href="https://nypost.com/2023/05/26/target-gave-2-1m-to-group-that-urges-schools-to-hide-kids-gender-from-parents/" target="_blank" rel="noopener">donated</a> over $2 million to GLSEN, a radical LBGTQ organization that encourages children to hide their gender changes from parents. “We&#8217;re proud to partner with GLSEN for more than a decade, working to ensure students have a safe place to learn. Target annually supports GLSEN and its mission to create affirming, accessible and antiracist spaces for LGBTQIA+ students,” Target <a href="https://corporate.target.com/sustainability-governance/our-team/diversity-equity-inclusion/team-members-guests/lgbtqia" target="_blank" rel="noopener">states</a> on its website. 
Target came under fire again this week for selling Pride-themed nutcrackers and disabled Santa ornaments. The account End Wokeness shared images of an ornament of a black Santa Claus in a wheelchair displayed on a Target shelf. The account also highlighted a Pride nutcracker figurine wearing a Pride-striped hat and holding a Progress Pride flag. The product description encourages buyers to “show your love and support for the LGBTQIA+ community” by displaying this decoration. Both items are available for sale on Target’s website.
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">
Target outdid itself this year for Christmas <a href="https://t.co/F0YpLmOrkt">pic.twitter.com/F0YpLmOrkt</a>
&mdash; End Wokeness (@EndWokeness) <a href="https://twitter.com/EndWokeness/status/1724590949899092243?ref_src=twsrc%5Etfw">November 15, 2023</a></blockquote>
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Target has already pushed a huge marketing campaign to get the word out about its Black Friday deals, landing articles in major national news outlets and shopping sites. The company is hoping to offset two straight negative earnings reports after it faced blowback for its Pride-themed merchandise. 
Harry’s
After pulling its advertising with The Daily Wire over comments from host Michael Knowles on transgenderism it deemed “inexcusable,” razor company Harry’s has only dug itself deeper into the pit of radical gender theory. In June of 2022, for Pride Month, Harry’s partnered with a woman who identified as a man to sell a razor set to men. The razor company <a href="https://www.instagram.com/reel/CfWzJnspHuW/?utm_source=ig_embed&amp;ig_rid=d3a5cbee-ee9f-497f-ab25-355a7225eb64">said</a> 100% of its profits for the razor set would go to the Trevor Project, a radical LGBTQ organization that encourages minors to undergo life-altering gender procedures. 
“Celebrating my first Pride with facial hair!” Luke Wesley Pearson said at the time. “@harrys and their sibling brand @meetflamingo worked with @ohnilisle, an artist from the LGBTQ+ community, to design this year&#8217;s Face &amp; Body Shave Set: It includes one razor handle, a Harry&#8217;s razor for your face, and a Flamingo razor for your body. And the best part? 100% of profits from the set are donated to @trevorproject. Feeling handsome and proud to be me every day of the year.”
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Harry’s Razors partnered with a “trans man” (female) to promote their razor set
100% of the profits from this set go to the Trevor Project, which promotes gender surgeries for minors <a href="https://t.co/Sb6ZbBT0GA">pic.twitter.com/Sb6ZbBT0GA</a>
&mdash; End Wokeness (@EndWokeness) <a href="https://twitter.com/EndWokeness/status/1688015091088707584?ref_src=twsrc%5Etfw">August 6, 2023</a></blockquote>
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Then in June of this year, Harry’s <a href="https://www.instagram.com/reel/CtRozcxssXK/?utm_source=ig_embed&amp;ig_rid=5d4de2a6-6d59-4361-927b-d6c215050a31" target="_blank" rel="noopener">donated</a> more money to the Trevor Project, with $5 from every “Pride Shave” set sold going to the organization. 
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Hershey’s
The chocolate company faced calls for a boycott earlier this year after <a href="https://www.dailywire.com/news/boycott-hersheys-trends-on-twitter-as-brand-features-man-who-identifies-as-trans-in-international-womens-day-campaign" target="_blank" rel="noopener">promoting</a> a biological man as part of its International Women’s Day celebration. Fae Johnstone was one of five people featured in the campaign, which used the Hershey’s SHE bar to “shine a light on the women and girls who inspire us every day.”
“We can create a world where everyone is able to live in the public space as their honest and authentic selves. See the women changing how we see the future,” Johnstone said in a promotional video.
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.<a href="https://twitter.com/Hersheys?ref_src=twsrc%5Etfw">@Hersheys</a> is putting the face of a trans-&quot;woman&quot; on chocolate bar wrappers with &quot;HerShe&quot; highlighted in honor of international women&#39;s day. Hershey&#39;s is erasing women. <a href="https://t.co/JzRkAtwTdO">pic.twitter.com/JzRkAtwTdO</a>
&mdash; Leftism (@LeftismForU) <a href="https://twitter.com/LeftismForU/status/1631072298806509568?ref_src=twsrc%5Etfw">March 1, 2023</a></blockquote>
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The backlash to the pro-trans marketing campaign led to The Daily Wire <a href="https://www.dailywire.com/news/nuts-or-nutless-the-daily-wire-launches-jeremys-chocolates-after-hersheys-trans-farce-insults-customers" target="_blank" rel="noopener">launching</a> its own chocolate company, Jeremy’s Chocolate, which <a href="https://www.dailywire.com/news/jeremys-chocolate-sells-half-a-million-chocolate-bars-within-days-of-launch">sold</a> over half a million chocolate bars within days of going live. 
Native
Like Harry’s and Hershey’s, Native has partnered with a trans-identifying person multiple times to promote its product earlier this year. Last year, biological male and trans-identifying social media influencer Dylan Mulvaney partnered with the company and the Trevor Project to “share [his] story.” Mulvaney <a href="https://www.tiktok.com/@dylanmulvaney/video/7109630752328830251?is_copy_url=1&amp;is_from_webapp=v1" target="_blank" rel="noopener">said</a> he partnered with Native mainly because it was partnering with the Trevor Project and donating $50,000 to the radical LGBTQ organization. Earlier this year, Mulvaney made another <a href="https://www.tiktok.com/@native/video/7198272152368336171" target="_blank" rel="noopener">video</a> for Native deodorant to boost the company’s gummy-bear scented deodorant. Months later, Mulvaney would set another company ablaze in controversy after he partnered with Bud Light and received a specialized beer can with his face on it. 
Nike
Less than a week after Mulvaney’s Bud Light partnership blew up on social media, the trans-identifying influencer <a href="https://www.dailywire.com/news/stop-giving-them-your-money-nike-partners-with-dylan-mulvaney-ignites-fury-online" target="_blank" rel="noopener">appeared</a> in a paid social media video dancing in Nike women’s gear. In the sponsored Nike ad, Mulvaney showed off women’s leggings and a sports bra. Mulvaney captioned his Nike gear post, “Home for a moment and leaning into cozy workout wear life with [Nike Women]’s newest Zenvy leggings and Alate bra! They’re so comfortable and buttery soft, perfect for workouts and everyday wear! #feelyourall #teamnike #nikepartner.”
After backlash to promoting Mulvaney as a voice for women, Nike <a href="https://www.dailywire.com/news/nike-scolds-critics-upset-about-partnership-with-trans-activist-dylan-mulvaney" target="_blank" rel="noopener">scolded</a> critics who voiced their outrage over the partnership. 
“You are an essential component to the success of your community!” Nike said in a pinned comment on its official Instagram page. “We welcome comments that contribute to a positive and constructive discussion: Be kind ❤️ Be inclusive ❤️Encourage each other ❤️.”
“Hate speech, bullying, or other behaviors that are not in the spirit of a diverse and inclusive community will be deleted,” the comment added.
Nike’s radical LGBTQ campaign didn’t stop with its promotion of Mulvaney. In June, Nike <a href="https://www.dailywire.com/news/nike-marks-pride-month-with-doc-who-does-kids-gender-surgeries-leaked-email-shows" target="_blank" rel="noopener">celebrated</a> Pride Month by hosting a panel discussion with a surgeon who said he performed “gender affirming mastectomies” on minors, according to a leaked email obtained by The Daily Wire.
Apple
Similar to Hershey’s, Apple had its own <a href="https://thefederalist.com/2023/03/08/here-are-5-brands-celebrating-men-in-costumes-this-womens-history-month/" target="_blank" rel="noopener">celebration</a> of International Women’s Day that featured a biological man. When Apple users visited the app store on International Women’s Day earlier this year, they were met with a banner showing plus-size “fat positivity” activist Naomi Hearts. Users who clicked on the banner were redirected to an article celebrating Heart and encouraging life-altering gender procedures. 
The list of major companies that seek to take advantage of Black Friday shoppers’ open wallets after a year of pushing leftism could go on. While many of the largest companies will likely rake in billions more from American consumers this holiday season even as they continue to push radical theories that the majority of Americans don’t agree with, Black Friday shoppers have another option this year as they search for gifts and holiday treats. 
The Daily Wire is making its presence felt on the market this Black Friday as an alternative to these leftist companies. Shoppers can find a slew of products from The Daily Wire, including deals on Jeremy’s Razors and the Daily Wire Shop to membership deals on The Daily Wire’s new kids entertainment company Bentkey.
<a href="https://www.dailywire.com/news/black-friday-gift-guide">CHECK OUT THE DAILY WIRE BLACK FRIDAY SHOPPING GUIDE</a>

Black Friday LGBTQ

How Shoppers’ Favorite Black Friday Brands Are Pushing The Left’s Radical Agenda

Black Friday

Dylan Mulvaney

LGBTQ

Nike announced the permanent closure of its factory store in northeast Portland, Oregon, on Friday due to ongoing &#8220;theft and safety issues&#8221; after nearly 40 years of business on the city&#8217;s northeast side, according to a non-profit that supports economic and business development in the neighborhood.
The Soul District Business Association (SBDA) reported the footwear and apparel store&#8217;s decision during a phone call with <a href="https://www.oregonlive.com/business/2023/09/nike-to-permanently-close-ne-portland-factory-store-business-district-says.html" target="_blank" rel="noopener">local media</a>, calling the decision a &#8220;major economic blow.&#8221;
&#8220;This news has landed like a lead balloon in our district,&#8221; John Washington, the SDBA&#8217;s executive director, said in a news release. &#8220;We had all been holding our breath since last November when the store quietly shuttered its doors due to internal and external theft and safety issues.&#8221;
&#8220;But, like so many of us riding out the fallout of the pandemic and protests, we held out hope that Nike, city officials and community leaders would recalibrate and realign order. But it looks like it&#8217;s game over,&#8221; Washington added.
The Nike Community Store reportedly opened in June 1984 after Portland civil rights activists worked to bring the shoe brand&#8217;s first-ever factory store on Martin Luther King Jr. Boulevard, formerly Union Avenue. <a href="https://www.oregonlive.com/business/2023/09/nike-to-permanently-close-ne-portland-factory-store-business-district-says.html">According</a> to local media, the area was once the center of the city&#8217;s black population.
The economic driver for the section of the Pacific Northwest city became &#8220;one of the first area businesses to stand up and declare Northeast Portland as a viable community to do business in,&#8221; Ron Herndon, who led the Black United Front, <a href="https://www.wweek.com/news/courts/2023/09/08/northeast-portland-business-association-says-nike-factory-store-is-closed-for-good/" target="_blank" rel="noopener">reportedly</a> said in a 2004 Nike press release.
But after Portland defunded its police department in 2020, local business owners affected by the <a href="https://www.dailywire.com/news/portland-businessman-targets-elected-officials-with-national-legal-initiative-over-covid-lawlessness" target="_blank" rel="noopener">crime and property destruction</a> struggled to maintain safety and security. Nike officials reportedly closed the store down more than six months ago before finalizing plans to close and vacate permanently.
Earlier this year, Nike requested that city officials provide off-duty police officers for security purposes at the company&#8217;s store in northeast Portland, but Mayor Ted Wheeler reportedly declined, citing a staffing shortage from the Portland Police Bureau.
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Wheeler told local media he was &#8220;very disappointed&#8221; in a statement on Friday about the closure, saying his office and city officials &#8220;worked tirelessly and in good faith with Nike for almost a year to offer creative solutions to their safety challenges.&#8221;
Nike officials <a href="https://www.foxbusiness.com/politics/nike-abandons-portland-store-re-opening-amid-theft-safety-issues" target="_blank" rel="noopener">told</a> Fox News Digital it cares &#8220;deeply about Portland&#8217;s North and Northeast community,&#8221; adding it has provided brand &#8220;access and connection&#8221; to the district for roughly four decades &#8220;while serving as a catalyst for change through volunteerism, investments and partnerships with non-profit organizations that benefit the community.&#8221;
&#8220;Nike&#8217;s commitment to supporting and uplifting Portland&#8217;s North and Northeast community is unwavering. We are reimagining Nike&#8217;s retail space, permanently closing our current location at 2650 NE Martin Luther King Jr. Boulevard, and considering future locations as part of this community&#8217;s long term revitalization plan,&#8221; the company said.
&#8220;True to our roots, we will seek the input of local community organizations and leaders to determine the best new location. As we plan ahead, we are keeping the best interest of our employees at heart, providing them options to continue to be part of the Nike family,&#8221; it added.

Tiger Woods Announces Indefinite Break From Golf

Nike Permanently Closes Portland Factory Store Over ‘Theft And Safety Issues,’ Business Group Says

Nike Permanently Closes Portland Factory Store Over 'Theft And Safety Issues,' Business Group Says

Business

Crime

Oregon

Portland

Ted Wheeler

While <a href="https://www.dailywire.com/news/bud-light-sales-continue-to-plummet-may-soon-lose-status-as-number-one-beer" target="_blank" rel="noopener">Bud Light</a> and <a href="https://www.dailywire.com/news/multiple-target-stores-across-u-s-hit-with-bomb-threats-for-betraying-the-lgbtq-community-report" target="_blank" rel="noopener">Target</a> have experienced significant backlash in response to their promotion of transgenderism, sneaker giant Nike, which has its own deal with Dylan Mulvaney, has thrived for years while pushing far-left beliefs on gender and race. 
Bud Light’s sales have plummeted following its partnership with Mulvaney, the transgender-identified social media influencer. The boycott that followed Bud Light’s promotion of transgenderism has cost its parent company, Anheuser Busch, a whopping <a href="https://www.dailywire.com/news/anheuser-busch-inbev-market-value-plunges-further-staggering-27-billion-drop-since-mulvaney-fiasco-report">$27 billion</a> loss in market value.
“We believe there is a subset of American consumers who will not drink a Bud Light for the foreseeable future,” said Jared Dinges, a beverage analyst at JPMorgan Chase.
Target was similarly punished by consumers after it used the work of an artist who uses Satanic imagery in the company&#8217;s <a href="https://www.dailywire.com/news/target-was-aware-of-satanic-imagery-before-pride-collection-deal-controversial-artist-claims">Pride Month collection</a>. Target’s pride collection also included “tuck-friendly” female swimwear. The retail giant has since <a href="https://www.dailywire.com/news/targets-stock-market-value-takes-6-billion-hit-since-backlash-over-pride-collection">lost $6 billion</a> in market share, as would-be customers shun the corporation over their commitment to woke causes. 
But Nike&#8217;s stock market fluctuations do not appear to be tied to its years of advancing woke causes. Its embrace of former NFL quarterback Colin Kaepernick after his controversial 2016 decision to kneel for the national anthem to protest alleged police brutality set off a long run of profitability that culminated in shares hitting a five-year high of $177 per share in 2021. And while the stock price has declined since then, analysts have not blamed it on the Beaverton, Oregon, company&#8217;s progressive stances.
Nike&#8217;s market capitalization has risen from about $30 billion in 2010 to its current $165 billion.
Nike recently struck a deal of its own with Mulvaney to advertise a sports bra and leggings. The Daily Wire recently <a href="https://www.dailywire.com/news/nike-marks-pride-month-with-doc-who-does-kids-gender-surgeries-leaked-email-shows">reported on a leaked email</a> from Nike, revealing that the multi-billion-dollar corporation plans to celebrate pride month by hosting a panel discussion with a surgeon who performs sex change operations on adolescents. Nike will also host a “family-friendly” drag story hour event and unveil “gender-inclusive” apparel for children.
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">
BREAKING: A leaked email from inside of Nike and obtained by <a href="https://twitter.com/realDailyWire?ref_src=twsrc%5Etfw">@realDailyWire</a> reveals that the company will host a talk with a child sex change surgeon to celebrate pride month. 
Nike will also host a &quot;drag story time,&quot; along with several other pride events.
THREAD 🧵: <a href="https://t.co/AlxAbqhbI3">pic.twitter.com/AlxAbqhbI3</a>
&mdash; Spencer Lindquist 🇺🇸 (@SpencerLndqst) <a href="https://twitter.com/SpencerLndqst/status/1666110139688951812?ref_src=twsrc%5Etfw">June 6, 2023</a></blockquote>
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Nike also <a href="https://www.dailywire.com/news/nike-sponsors-queer-youth-field-day-following-transgender-sponsorship-controversy">sponsored</a> a “queer youth field day” for children as young as 13 in Memphis and even <a href="https://thefederalist.com/2022/03/22/nike-and-ymca-team-up-with-onlyfans-prostitute-to-teach-kids-explicit-dancing/">teamed up</a> with the Burbank YMCA and an OnlyFans creator to teach children about voguing, a style of dance popular among those who identify as LGBT. The “Intro to Vogue” class was held by a performer who goes by “Honey Balenciaga.” It was open to children in middle school. 
Nike not only provided attendees with transportation to the event, but even incentivized attendance by giving away free pairs of shoes.
A site called “<a href="https://marketingtherainbow.info/case%20studies/fashion/nike">Marketing the Rainbow</a>,” which tracks corporations’ support for the LGBT movement, documented Nike’s promotion of transgenderism dating back to at least 2016.
It&#8217;s not that Nike has been immune from criticism for its stances. It was roundly ripped for <a href="https://www.foxbusiness.com/retail/colin-kaepernick-nike-timeline">renewing</a> Kaepernick’s endorsement deal in 2018 and making him the face of the “Just Do It” ad campaign two years after he knelt for the anthem. A year later, the company <a href="https://www.nytimes.com/2019/07/02/business/betsy-ross-shoe-kaepernick-nike.html">dropped its Betsy Ross</a> American flag sneakers after Kaepernick criticized the design, sparking backlash from prominent conservatives, including Sen. Ted Cruz (R-TX) and former Arizona Republican Gov. Doug Ducey.
 “Nike&#8217;s sales have only grown since it seized attention with its ad campaign featuring former NFL quarterback Colin Kaepernick,&#8221; The Chicago Tribune <a href="https://www.chicagotribune.com/business/ct-biz-nike-kaepernick-betsy-ross-flag-20190703-53bqcmqhkzh7dad5dgvpcopkqi-53bqcmqhkzh7dad5dgvpcopkqi-story.html">wrote at the time</a>.
Matt Powell, a sports industry analyst for the NPD Group, <a href="https://www.nytimes.com/2019/07/02/business/betsy-ross-shoe-kaepernick-nike.html" target="_blank" rel="noopener">told The New York Times</a> that Nike’s partnership with Kaepernick was a winner with customers even if it was a dud with conservatives.
 “Pretty much every metric you can look at was positive for Nike — their social media mentions went up, their sales rose the week after, and they won a bunch of awards for the ad campaign,&#8221; he said. &#8220;They are clearly aligned with their core customer base.”

Nike Swoosh

Nike Immune From Conservative Backlash Despite Long History Of Woke Advocacy

Bud Light

Transgender

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