Lately it seems like national brands are competing for the title “Wokest of Them All.” For many, that means incorporating trans-identifying individuals into marketing campaigns whenever they can.
The latest example of this came courtesy of Hershey’s, a legacy chocolate brand. The Pennsylvania-based candy manufacturer decided to celebrate Women’s History Month and International Women’s Day by featuring a man in their campaign. This was justified and even celebrated by activists because Fae Johnstone publicly claims to be a woman, too.
.png)
.png)
