Hershey’s appears to be trying to prove men are better women than women with its bizarre new ad campaign, according to The Daily Wire’s Ben Shapiro.
The best-selling author and host of “The Ben Shapiro Show” said the Pennsylvania chocolate company’s use of a transgender woman to promote Women’s History Month is the latest case of woke idiocy defeating its own purpose. The ad campaign for the “SHE” bar features Fae Johnstone as one of the “women” who “shine a light on the women and girls who inspire us every day.”
“They decided to also release a commercial that featured one of the best women in the world, one of the best women in the world, a dude,” Shapiro observed on his podcast Thursday.
This Women’s History Month, All The Best Women Are Men | Ep. 1679https://t.co/YheEJblr3F pic.twitter.com/1xeNomnj0h
— Ben Shapiro (@benshapiro) March 2, 2023
If the ad campaign was designed to generate a buzz, it was a success. The hashtag “BoycottHersheys” was trending on Twitter Thursday after the rollout, in which Johnstone declares, “We can create a world where everyone is able to live in public space as their honest and authentic selves.”
Shapiro had a more sardonic prediction of how the SHE bar will benefit the fairer sex.
“It will help single, lonely 40-year-old women relieve their depression by eating as much chocolate as possible, presumably,” he quipped.
It’s the third year Hershey’s has run the same female-focused campaign. In a press release, the company boasted of its commitment to women and “changing the future.”
“We are excited to reintroduce the Hershey’s SHE bars in new, meaningful ways as part of Hershey’s larger commitment to supporting women and girls this Women’s History Month and every month,” brand manager Katie DeCapria said of the program re-launch.
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Johnstone’s website describes the Canada native as a “white settler,” small business owner, feminist, and writer. Johnstone has been active in transgender causes and runs a consulting firm.
But promoting women’s issues with biological women might have been more inspiring, Shapiro mused.
“See how Hershey’s Canada is changing the future by featuring a dude?” he said. “Those are the best women. She is a woman. She is a beautiful woman. Changing the future with a voice deeper than my own, by a significant margin.”
The chocolate's out of the wrapper!
Honoured to be featured in this campaign by @Hersheys Canada for #InternationalWomensDay alongside 4 brilliant sisters and change-makers. https://t.co/0s9uh8MvHv pic.twitter.com/jdXNJfcZmo
— Fae Johnstone, MSW (@FaeJohnstone) March 1, 2023