The Daily Wire hosts Ben Shapiro and Matt Walsh tore into razor company Harry’s over the brand’s promotion of the transgender activist group the Trevor Project, a group that supports transgender treatments for minors.
Both Shapiro and Walsh were responding to a video highlighted in a viral tweet by the conservative social media account End Wokeness showing a trans-identifying female – who appears to have already undergone “top surgery” removing her breasts — going through the process of shaving. The video, which was part of promotional campaign launched in June 2022, promises that “100% of profits” from the purchase of the advertised face and body shave kits are donated to the Trevor Project.
“Harry’s Razors partnered with a ‘trans man’ (female) to promote their razor set 100% of the profits from this set go to the Trevor Project, which promotes gender surgeries for minors,” End Wokeness tweeted along with the video.
Harry’s Razors partnered with a “trans man” (female) to promote their razor set
100% of the profits from this set go to the Trevor Project, which promotes gender surgeries for minors pic.twitter.com/Sb6ZbBT0GA
— End Wokeness (@EndWokeness) August 6, 2023
Shapiro responded to the post by referencing Jeremy’s Razors — the razor company created by Daily Wire co-founder Jeremy Boreing when Harry’s pulled advertising from the site and publicly attacked the company.
“There’s a reason we started [Jeremy’s Razors],” Shapiro posted. “Because you shouldn’t give your money to companies that glorify mutilation and sterilization. #GoWokeGoBroke”
There's a reason we started https://t.co/AmDBJlJnMH
Because you shouldn't give your money to companies that glorify mutilation and sterilization. #GoWokeGoBroke https://t.co/eNoXwIDggq
— Ben Shapiro (@benshapiro) August 6, 2023
Daily Wire host Matt Walsh echoed Shapiro’s sentiments, and pointed to the spectacular backfire experienced by Anheuser-Busch over a similar partnership between flagship beer Bud Light and trans-identifying influencer Dylan Mulvaney.
“Harry’s glamorizes self-mutilation in an effort to sell razors,” Walsh wrote. He followed the tweet by highlighting a video, also posted by End Wokeness, of Harry’s CEO Andy Katz-Mayfield talking about how “socially-minded” his company was, referring to mothers as “birthing parents” and fathers as “non-birthing parents.”
Here is the CEO of Harry’s Razors
He calls dads “non-birthing parents” and moms “birthing parents”
He says the company is “socially-minded” pic.twitter.com/Lrxy3vpciX
— End Wokeness (@EndWokeness) August 6, 2023
Indeed, since Bud Light’s ill-fated partnership with Mulvaney went public, Anheuser-Busch has placed at least two marketing executives on leave — and has lost millions of dollars, in addition to Bud Light falling out of favor with Americans.
Retail giant Target faced similar backlash — and loss of market capitalization — when LGBTQ+ PRIDE displays included “tuck-friendly” swimwear and “coming out” greeting cards.
Boreing responded to Harry’s on Sunday as well, adding, “It’s like they want to make me rich… (That’s the most charitable read).”
It’s like they want to make me rich…
(That’s the most charitable read) https://t.co/sKyIpvtgj4
— Jeremy Boreing (@JeremyDBoreing) August 6, 2023