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‘This Is How You Fight Back’: Daily Wire’s Anti-Woke Jeremy’s Razor Ad Receives Applause, New Customers
The Daily Wire

On Tuesday The Daily Wire released its first an ad for Jeremy’s Razors, a new company launched by The Daily Wire in response to Harry’s razors pulling their ads from The Daily Wire last year over “inexcusable” comments made on a Daily Wire host about gender identity.

Jeremy’s Razors is more than a men’s grooming line. Jeremy’s Razors is a message to woke corporations that hate half the country, but love to take their money: your customers have the power to choose, and they’re not afraid to do so,” the company said in a statement.

The ad, which features the McLaren-driving “god-king,” Jeremy Boreing, walking through The Daily Wire’s headquarters and torching a pack of Harry’s razors can be seen here:


Released just a few hours ago via Twitter and YouTube, the comical anti-woke ad has garnered nearly 400,000 views and racked up hundreds of comments in support of The Daily Wire and Jeremy’s Razors. The razors are real and can be purchased at

Radio host and columnist Jesse Kelly called the ad “brilliant” and emphasized the Right’s need to “build its own separate economy as we move forward.”

“If Daily Wire is gonna be a big part of that, (and clearly they are), then I applaud them for it. Keep going,” Kelly said.

“Just as [Governor Ron DeSantis] is modeling how to beat the woke politically, The Daily Wire is modeling now to beat them culturally (and financially),” BlazeTV host Dave Rubin said. “Keep going, [Jeremy Boreing].”

Conservative columnist Erick Erickson shared that Harry’s dropped their ads from his platform, as well, over a small Twitter account complaining about his non-progressives views.

“[Jeremy Boreing], [Ben Shapiro], Glad to see you guys do this,” he wrote. “I’m a [Harry’s] user and had been even before I started advertising for them and, like y’all, a small Twitter account complained and they decided I was too controversial for them. So best of luck!”

“I am now a Jeremy’s Razor customer,” executive director of America Matters Jim Hanson said. “Why? Because I won’t pay companies [t]hat hate me & [b]ecause my amazing jawline deserves a razor that loves it & me [f]or the Based Bad A** I am.”

“Worth a watch! I hate Gillette and every other toxic, woke multinational company,” populist and former Trump advisor Steve Cortes commented, referring to Gillette’s 2019-launched crusade against so-called “toxic masculinity.”

“I fully endorse this campaign and these new razors from [Jeremy Boreing] and [The Daily Wire],” said Jeremy Carl, senior fellow at the Claremont Institute and former Trump official. “This is how you fight back.”

“It’s actually nice to see a razor advertisement from a company that doesn’t denigrate men, call them toxic, scream ‘do better’ and belittle them I like my shaves without social justice pandering from corporations who don’t really care,” Twitter user @Haquers pointed out. “Thanks [Jeremy Boreing] and [The Daily Wire].” 

“This is absolutely hysterical. If you can’t laugh at this, you’re lost,” criminal defense lawyer Scott Greenfield opined.

“If [David Hogg] made a commercial like this maybe they would’ve sold a pillow,” Choice Media executive director Tony Kinnett joked, poking fun at anti-gun activist David Hogg’s short-lived pillow venture

“Brilliant. Time to start beating woke corporations like [Harry’s] at their own game,” Republican advisor & strategist Matt Wolking commented. “[Jeremy Boreing] is leading the way.” 


According to a Daily Wire press release, the Jeremy’s Razors kits include a “strong razor handle (not like the Beta stuff other brands use),” a “god-king” hand-selected Jeremy’s Green Tea & Menthol Shave Cream and Post Shave Balm, an eight razor cartridge, and a razor subscription to keep that mug looking fresh, forever.

Jeremy’s Razors will begin accepting pre-orders for shaving kits today with plans to deliver them by Father’s Day. Pre-orders can be placed at

Related: Daily Wire Launches Razor Company, Takes Aim At ‘Woke’ Harry’s Razors

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