On Tuesday, The Daily Wire announced the launch of “Jeremy’s Razors,” which is “more than a men’s grooming line. Jeremy’s Razors is a message to woke corporations that hate half the country, but love to take their money: your customers have the power to choose, and they’re not afraid to do so.”
Backed by a multi-million dollar advertising campaign, the company released its first Jeremy’s Razors ad on Tuesday morning which features the McLaren-driving “god-king,” Jeremy Boreing, walking through The Daily Wire’s headquarters and torching a pack of Harry’s Razors, a razor company which cut advertising ties and publicly slammed The Daily Wire in 2021 due to “inexcusable” views on gender.
The first featured ad can be seen here:
A year ago, Harry’s Razors advertised on our shows. But then, they pulled their ads due to “values misalignment”. Introducing Jeremy’s Razors. Stop giving your money to woke corporations that hate you. Give it to the god-king: https://t.co/DLWEe8hraR pic.twitter.com/yt5gVG8pl0
— Daily Wire (@realDailyWire) March 22, 2022
In the ad, Boreing explained the impetus behind the launch of Jeremy’s Razors — which, according to a press release, sells shaving kits that include a “strong razor handle (not like the Beta stuff other brands use),” a “god-king” hand-selected Jeremy’s Green Tea & Menthol Shave Cream and Post Shave Balm, an eight razor cartridge, and a razor subscription to keep that mug looking fresh, forever. Those products can be pre-ordered here.
“Do you remember when there two genders and only one and a half of them had to shave their mustaches?” Boreing says to the camera in the opening scene, fresh out of his McLaren. “Oh hi, I’m Jeremy Boreing, CEO and ‘god-king’ of The Daily Wire. Harry’s Razors used to advertise on our shows. They’re a great a product, and we were happy to do it.”
“But that’s before some peon who works for me went and said boys are boys and girls are girls, and that was just to much for Harry’s,” Boreing explained.
As The Daily Wire reported on Tuesday, last year, “an anonymous Twitter user — with two followers at the time — complained to Harry’s Razors about opinions on gender identity expressed on a Daily Wire commentary show back in 2018.”
“In response to that one disgruntled Twitter user, Harry’s, which had advertised with The Daily Wire since 2016 and was fully aware of the media company’s conservative editorial stance,” condemned the company and publicly announced that it was pulling its advertising, The Daily Wire explained.
In the first ad for Jeremy’s Razors, Boreing also explains that Harry’s said there was a “value misalignment” between Harry’s and The Daily Wire.
“You’re damn right our values are misaligned,” Boreing rebutted. “And it’s not just Harry’s either. Gillette razors used to be ‘the best a man can get,’ then they decided men are too toxic, unless they’re kind of men who teaches their daughters to shave their beard.”
“But if you’ve had enough of the woke-bull shit and you’re tired of paying companies like Harry’s and Gillette who hate you,” Boreing says before torching Harry’s and Gillette. “Buy my products instead.”
On Tuesday, Boreing also released a new episode of “Enough,” in which he explained why Jeremy’s Razors are also crucial to The Daily Wire’s mission:
The Left is happy to bifurcate the culture, ripping it in two. They’re convinced there will be no economic consequences for this because, as I said, you need their products.
So, to win, we have to rip the economy in two. We have to give conservatives their own companies and their own products to buy. We have to build market alternatives that, in success, will force the Left to take real losses if they don’t compete directly for our business.
All Jeremy’s Razors products can be pre-ordered at ihateharrys.com.