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Bud Light has taken another hit in its rankings, losing its place as one of the country’s 10 most popular beers.
Anheuser-Busch, Bud Light’s parent company, has unsuccessfully tried to rehabilitate the Bud Light brand following severe backlash over its partnership with transgender activist Dylan Mulvaney back in April.
Bud Light is currently sitting at the number 14 spot, a drop from number nine last year, according to a YouGov survey, Fox News reported. The top-five most liked beers include Guinness, Heineken, Corona, Samuel Adams, and Blue Moon, the report added.
The survey from YouGov was conducted during the second quarter of 2023, April to mid-June, and sampled 1,468 Americans, according to Newsweek. Some 42% of Americans said that they “liked” Bud Light in the survey, the same proportion from the same period in 2022. However, other brands surged in popularity, knocking Bud Light from the top 10.
Mulvaney, a 26-year-old actor and transgender activist, has been accused of mocking womanhood with his “Days of Girlhood” series on TikTok. Bud Light partnered with Mulvaney, sending him a beer can with his face on it to commemorate the one-year mark of the “girlhood” series.
“This month I celebrated my day 365 of womanhood, and Bud Light sent me possibly the best gift ever, a can with my face on it,” Mulvaney said in a video showing off the beer.
The caption of the post said, “Happy March Madness!! Just found out this had to do with sports and not just saying it’s a crazy month! In celebration of this sports thing @budlight is giving you the chance to win $15,000! Share a video with #EasyCarryContest for a chance to win!! Good luck! #budlightpartner.”
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The partnership quickly sparked calls to boycott the brand, and sales of the beer brand have plummeted.
In the four weeks ending in mid-June, Bud Light sales plummeted an average of 29 percent from the same period in 2022, according to the consulting firm Bump Williams. Since early April, Anheuser-Busch’s stock has plunged over 15%. Nevertheless, Anheuser-Busch CEO Brendan Whitworth has not said that the partnership was a mistake.
“As the CEO of a company founded in America’s heartland more than 165 years ago, I am responsible for ensuring every consumer feels proud of the beer we brew,” Whitworth said in a statement in response to the backlash.
“We never intended to be part of a discussion that divides people,” Whitworth continued. “We are in the business of bringing people together over a beer.”
“My time serving this country taught me the importance of accountability and the values upon which America was founded: freedom, hard work and respect for one another,” he said. “As CEO of Anheuser-Busch, I am focused on building and protecting our remarkable history and heritage.”
“Moving forward, I will continue to work tirelessly to bring great beers to consumers across our nation,” the CEO added.