Pottery Barn promoted a book by transgender activist Jazz Jennings telling the story of a transgender-identifying child in a video this week.
Jennings, a biological male who began to “transition” at age 3, read from the book “I Am Jazz” on a Wednesday Instagram post from Pottery Barn Kids, the children’s brand of the furniture chain Pottery Barn. The book, written by Jennings, features a child who claims to have “a girl brain but a boy body.” The video has been liked more than 350 times and has more than 650 comments.
“From the time she was two years old, Jazz knew that she had a girl’s brain in a boy’s body. She loved pink and dressing up as a mermaid and didn’t feel like herself in boys’ clothing. This confused her family, until they took her to a doctor who said that Jazz was transgender and that she was born that way,” the book’s description on Amazon says.
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Jennings, now 22, was one of the first children to undergo a so-called “transition.” Jennings has had health issues after having transgender surgery, which started when he was still a minor, and has undergone a total of three “corrective” surgeries.
Many in the comments below the video blasted Pottery Barn for partnering with Jennings.
“This is DISGUSTING. I’ll go take my money elsewhere. Such a shame you had to go this route,” one user wrote.
“Pulling another bud light lol Who in their right mind would read this to their kids ??,” another commented.
“I seriously cannot believe this. Enough is enough. Leave. The. Kids. Alone. We’re all DONE,” another person added.
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A previous book featured by Pottery Barn Kids was Sophie Beer’s “Love Makes A Family”: “Whether a child has two moms, two dads, one parent, or one of each, this simple preschool read-aloud demonstrates that what’s most important in each family’s life is the love the family members share,” the Amazon description reads.
Pottery Barn’s website currently allows customers to purchase an LGBT-themed mug and a rainbow-themed doormat. Some of the proceeds go to the Trevor Project, a group that supports children socially “transitioning” and undergoing transgender procedures.
The move from Pottery Barn to promote Jennings comes as beer brand Bud Light has faced enormous backlash after a partnership with activist Dylan Mulvaney and some customers moved to boycott Target after it sold female swimwear that was “tuck-friendly.”
Bud Light’s sales have plummeted following its partnership with Mulvaney, and Target has lost about $13 billion in market capitalization.