<p><span style="font-weight: 400;">Bud Light parent company <a href="https://www.dailywire.com/topic/anheuser-busch" target="_blank" rel="noopener">Anheuser-Busch</a> announced in a Tuesday report that revenue in the U.S. was down 13.5% for the third quarter, continuing a trend in declining sales after <a href="https://www.dailywire.com/topic/bud-light" target="_blank" rel="noopener">Bud Light</a> partnered earlier this year with transgender-identifying influencer <a href="https://www.dailywire.com/topic/dylan-mulvaney" target="_blank" rel="noopener">Dylan Mulvaney</a>. </span></p>
<p><span style="font-weight: 400;">According to Anheuser-Busch, the decline in sales <a href="https://fortune.com/2023/10/31/bud-light-earnings-dylan-mulvaney-transgender-promotion-backlash/" target="_blank" rel="noopener">was</a> &#8220;primarily due to the volume decline of Bud Light and impacted by shipment phasing ahead of our October price increase last year.”</span></p>
<p><span style="font-weight: 400;">In addition to declining revenue, Anheuser-Busch <a href="https://www.foxbusiness.com/markets/bud-light-parent-anheuser-busch-inbev-sales-tumble-further-us" target="_blank" rel="noopener">said</a> that sales volume in the third quarter declined 17.1% in North America. Despite the decline in sales volume and revenue in the U.S., Anheuser-Busch revenue did rise globally, increasing 5% to $15.6 billion. </span></p>
<p><span style="font-weight: 400;">&#8220;Our mainstream portfolio delivered a mid-single-digit revenue increase as double-digit growth in South Africa, Colombia, and the Dominican Republic was partially offset by the revenue decline of Bud Light in the U.S.,&#8221; the <a href="https://www.theepochtimes.com/article/bud-light-suffers-major-new-sales-blow-5520244?utm_source=newsnoe&amp;src_src=newsnoe&amp;utm_campaign=breaking-2023-11-01-2&amp;src_cmp=breaking-2023-11-01-2&amp;utm_medium=email&amp;est=ClaLvLFyKQWTsVOnou1n4Hu9CFnXwAimzO5GAQqQJSSKiwM8vyx%2B9hcnPFoPL2Fu" target="_blank" rel="noopener">report</a> from Anheuser-Busch said. &#8220;Our mainstream brands gained or maintained share of segment in the majority of our key markets, according to our estimates.&#8221;</span></p>
<p><span style="font-weight: 400;">The U.S. Neilson data compiled by Bump Williams Consulting shows that revenue is down almost 19% on the year and 29% in the four weeks ending October 21 compared to this time last year, according to Fortune. </span></p>
<p><span style="font-weight: 400;">Sales of Bud Light plummeted following the partnership with Mulvaney, a man who identifies as a woman, as conservatives urged customers to avoid buying the beverage. </span><span style="font-weight: 400;">Mulvaney has <a href="https://www.dailywire.com/news/dylan-mulvaney-envisions-trans-focused-bud-light-ad-room-for-all-of-us-beer-drinkers" target="_blank" rel="noopener">claimed</a> that he was abandoned by Bud Light following the backlash to the “March Madness” themed partnership</span></p>
<p><span style="font-weight: 400;">“If you’re going to ask us to capitalize on our vulnerabilities and our traumas, at least have our backs when the going gets tough,” Mulvaney told Seth Matlins, managing director of the Forbes CMO Network, at the 2023 Forbes CMO Summit in Miami.</span></p>
<p><b data-stringify-type="bold"><a class="c-link c-link--focus-visible" href="https://onelink.to/dwapp" target="_blank" rel="noopener noreferrer" data-stringify-link="https://onelink.to/dwapp" data-sk="tooltip_parent" aria-describedby="sk-tooltip-45641">CLICK HERE TO GET THE DAILY WIRE APP</a></b></p>
<p><span style="font-weight: 400;">In the first week of the controversy, Bud Light sales decreased 11%, and its stock plunged 20% by the beginning of June. Sales drops persisted over the summer as the boycott kept going strong. </span></p>
<p><span style="font-weight: 400;">Anheuser-Busch tried to soothe ruffled feathers with CEO Brendan Whitworth telling customers in mid-April, “We never intended to be part of a discussion that divides people,” and “We are in the business of bringing people together over a beer.”</span></p>

<script async src="https://www.instagram.com/embed.js"></script>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
<script async src="https://www.tiktok.com/embed.js"></script><div data-widget-host="revcontent" data-pub-id="165152" data-widget-id="290588"></div><script src="https://delivery.revcontent.com/165152/290588/widget.js"></script>

Anheuser-Busch Revenue Declines In Third Quarter As Bud Light Sales Continue To Fall

CONTINUE READING

Trump’s Effort To Purge DEI From Science Funding Could Be Locked Into Law

Man Arrested After Disturbing Threat To ICE Officer’s Family Caught On Camera

Trump Admin Steps In After Female Students Raise Alarm Over School’s Trans Policy

Republicans’ Latest Pro-Union Move Has Some Conservatives Sounding The Alarm

Graham Platner Finds A Scapegoat After Reports On Sexual Escapades

‘Kill ICE’ Rioters Came Prepared. So Did Police.

News

Anheuser-Busch

boycotts

Bud Light

Dylan Mulvaney

A video goes viral showing a baby being refused his mother by two gay "dads". This is just the tip of the iceberg, which is why we will have an important discussion today about surrogacy. 

Hour 1

The Matt Walsh Show

Ep. 1765 - This Video Is One Of The Worst Things I've Seen In A Long Time 

The Strait of Hormuz officially opens for business (kind of), the Pope makes “shocking” comments on immigration, and President Trump promises UFO disclosure at TPUSA. 


The Michael Knowles Show

Ep. 1956 -  Pope Leo's "SHOCKING" Immigration Comments EXPLAINED

A false miscreed has corrupted our leadership class.


The Andrew Klavan Show

Ep. 1275 - Dumb, Dumber and Progressive

President Trump announces a 10-day ceasefire between Lebanon and Israel, a murder-suicide involving former Democratic Lieutenant Governor Justin Fairfax shakes Virginia, and France and Britain hold a conference to secure the Strait of Hormuz – after the Iranian conflict ends. Get the facts first with Morning Wire.

- - -

Ep. 2738

- - -

Wake up with new Morning Wire merch: https://bit.ly/4lIubt3

- - -

Today's Sponsors:

Alliance Defending Freedom - Visit https://JoinADF.com/WIRE or text 'WIRE' to 83848 to learn more.

Pocket Hose - Text MORNING to 64000 to get a FREE pocket pivot and their 10-pattern sprayer with the purchase of ANY size Copper Head hose. Message and data rates may apply.

Morning Wire

U.S. Expands Hormuz Blockade & VA Fairfax Deaths Investigated | 4.17.26

U.S. Expands Hormuz Blockade & VA Fairfax Deaths Investigated | 4.17.26 [Member Exclusive]

A ceasefire goes into effect between Israel and Lebanon, a tragic murder-suicide rocks Virginia, and Dairy Queen deploys AI in the drive-thru. Get the facts first with Evening Wire.
- - -
Ep. 2737
- - -
Wake up with new Morning Wire merch: https://bit.ly/4lIubt3 
- - -
Today’s Sponsor:

Alliance Defending Freedom - Visit https://JoinADF.com/WIRE or text “WIRE” to 83848 to learn more.


Evening Wire: Lebanon Ceasefire Begins & Murder-Suicide Rocks VA | 4.16.26

The Pendragon Cycle

Menu

— News —

Anheuser-Busch Revenue Declines In Third Quarter As Bud Light Sales Continue To Fall