On Thursday night, co-CEO of The Daily Wire Jeremy Boreing sat down live in-studio for an interview with Tim Pool, popular podcaster and host of TimCast IRL, to discuss The Daily Wire’s latest venture — Jeremy’s Razors, a new company launched by The Daily Wire in response to Harry’s razors pulling its advertising from The Daily Wire in 2021. Boreing also talked about the success of Jeremy’s Razors, announcing that the company had sold 25,000 razor subscriptions in just three days.
Jeremy’s Razors also released a multi-million dollar marketing campaign, and its first ad, which features the McLaren-driving “god-king” Boreing walking through The Daily Wire’s headquarters and torching a pack of Harry’s razors. It has received more than one million views on Twitter.
The ad also caught the eye of Pool, who praised the ad as “one of the funniest commercials ever.” He added that the whole idea was “brilliant” and that “The Daily Wire knows the power of culture” during a segment of his podcast.
On Thursday, Pool had Boreing on Timcast IRL to discuss Jeremy’s Razors and why a company like this was necessary.
“The most amazing thing about [this is] … this is my first time on the show, and my first time to share this information publicly — we’ve sold 25,000 razor subscriptions in our first three days as a company, which is an amazing thing, obviously, and it makes the joke much funnier,” Boreing said.
“With this, I was so incensed, not by Harry’s razors pulling their ads, which that’s just the market at work — if an advertiser wants to pull their ads out of our shows because they’re going through an economic hard time … the ads aren’t working, they just don’t like the cut of our jib, all of that is fair game,” he continued.
“If they attack us on their way out publicly — well, that’s just bad behavior. That’s rude behavior,” Boreing explained.
“We were good partners. We told our audience, leveraged our personal credibility to tell our audience about Harry’s razors, our conservative audience, by the way. Harry’s knew what they were getting, they knew what they were buying,” he continued. “And on their way out, they decided to virtue signal and respond to a tweet that had two followers, and say that we had ‘inexcusable views’ and a case of ‘values misalignment,’ and I thought, well, I still have the same audience I had yesterday, why don’t I tell that audience that Harry’s doesn’t want their business?”
As a press release from the company said on the day of its launch, “Jeremy’s Razors is more than a men’s grooming line. Jeremy’s Razors is a message to woke corporations that hate half the country, but love to take their money: your customers have the power to choose, and they’re not afraid to do so.”
Jeremy’s Razors added in a press release this week that the company “will begin accepting pre-orders for shaving kits today that customers can expect to be delivered by Father’s Day.” Pre-orders can be placed at ihateharrys.com.
According to the press release, the shaving kits include:
- A strong razor handle (not like the Beta stuff other brands use)
- Jeremy’s Green Tea & Menthol Shave Cream and Post Shave Balm, hand-selected by “the god-king”
- Eight razor cartridges
- A razor subscription to keep that mug looking fresh, forever
The episode can be watched here: