<p>A watchmaker released an advertisement showing radical gender theory&#8217;s effect on female <a href="https://www.dailywire.com/topic/transgender-athletes" target="_blank" rel="noopener">athletes</a> and the problems that arise from males competing in women’s <a href="http://dailywire.com/topic/sports" target="_blank" rel="noopener">sports</a> leagues amid several recent campaigns from prominent companies lauding <a href="http://dailywire.com/topic/transgenderism" target="_blank" rel="noopener">transgenderism</a>.</p>
<p>The advertisement from Egard Watch Company depicts a female track athlete training from a young age with the encouragement of her father: “He used to watch me run and say, ‘Ain’t no woman alive that can beat you.’ And I believed him.” The athlete’s track and field dreams were crushed, however, when a man with long hair and a beard joined her at the start line.</p>
<p>“I was an unstoppable force. A life dedicated to perfection,” the athlete narrated. “But even perfection wouldn’t be enough.”</p>
<p><iframe loading="lazy" title="YouTube video player" src="https://www.youtube.com/embed/H5XrTxzr2Wg" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>
<p>The advertisement then flashes headlines showing self-identified transgender athletes defeating female competitors: CeCe Telfer won an NCAA women’s track national championship after <a href="https://triblive.com/sports/biological-male-wins-ncaa-womens-track-championship/" target="_blank" rel="noopener">competing</a> with fellow men in the previous season, transgender swimmer Lia Thomas <a href="https://www.foxnews.com/sports/espn-honors-lia-thomas-celebrating-womens-history-month-segment" target="_blank" rel="noopener">tied</a> with female champion Riley Gaines and was honored by ESPN for a women’s history month segment, and MMA fighter Fallon Fox was <a href="https://www.sportskeeda.com/mma/fallon-fox-mma-how-many-skulls-under-fire-transgender-mma-fighter-accused-breaking" target="_blank" rel="noopener">accused</a> of breaking multiple female opponents’ skulls after he began to compete as a woman.</p>
<p>Egard Watch Company said it is a firm that “believes in truth” and produced the advertisement as a “response to woke corporate America.” Several companies have been criticized in recent months for controversial marketing campaigns and broader corporate efforts endorsing transgenderism, alienating significant portions of their customer bases.</p>
<p>Anheuser-Busch, the company which produces Bud Light, has witnessed considerable backlash over the past few weeks after executives partnered with self-identified transgender social media influencer Dylan Mulvaney, who chronicled his supposed &#8220;gender transition&#8221; on TikTok. The company’s sales took an immediate hit as Americans <a href="https://www.dailywire.com/news/the-straight-hate-on-bud-light-is-real-and-these-sales-numbers-show-it" target="_blank" rel="noopener">refused</a> to purchase Bud Light.</p>
<p>Anheuser-Busch CEO Brendan Whitworth issued a <a href="https://www.dailywire.com/news/anheuser-busch-ceo-breaks-long-silence-amid-dylan-mulvaney-pr-crisis" target="_blank" rel="noopener">statement</a> at the end of last week in response to the controversy but did not make mention of Mulvaney or transgenderism and neglected to offer an apology to offended customers. “We never intended to be part of a discussion that divides people,” the executive said. “We are in the business of bringing people together over a beer.”</p>
<p><b data-stringify-type="bold"><a class="c-link c-link--focus-visible" href="https://onelink.to/dwapp" target="_blank" rel="noopener noreferrer" data-stringify-link="https://onelink.to/dwapp" data-sk="tooltip_parent">CLICK HERE TO GET THE DAILY WIRE APP</a></b></p>
<p>Mulvaney has a seemingly <a href="https://www.dailywire.com/news/suds-skirts-and-sneakers-here-are-the-brands-that-have-sponsored-trans-activist-dylan-mulvaney" target="_blank" rel="noopener">bottomless</a> demand from brands that desire his endorsement even as consumers voice their frustration: <a href="https://www.dailywire.com/news/ulta-beauty-turns-off-comments-stands-by-offensive-transgender-video-that-triggered-boycott-calls" target="_blank" rel="noopener">makeup</a> brand Ulta Beauty and <a href="https://www.dailywire.com/news/insulting-women-kate-spade-slammed-for-promoting-womens-spring-line-with-dylan-mulvaney" target="_blank" rel="noopener">fashion</a> house Kate Spade have each partnered with the influencer, as have grocery delivery service Instacart, toothpaste brand Crest, and skin care line CeraVe. President Joe Biden <a href="https://www.dailywire.com/news/joe-biden-dylan-mulvaney-and-the-collapse-of-the-west" target="_blank" rel="noopener">hosted</a> a discussion with Mulvaney in the White House last year about “gender-affirming healthcare.”</p>
<p>Daily Wire host Matt Walsh <a href="https://www.dailywire.com/news/it-was-well-deserved-matt-walsh-reacts-to-bud-light-beatdown-gives-a-key-piece-of-advice" target="_blank" rel="noopener">noted</a> that conservatives could act as a prominent force in the marketplace should they maintain the attention span necessary to truly siphon support away from a prominent brand. “The next corporation that serves a similar customer base to what Bud Light serves will think twice before doing an endorsement with Dylan Mulvaney or anybody like that,” he said. “We have given them something to think about.”</p>

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SEE IT: Watchmaker’s Moving Ad Shows Radical Gender Theory’s Effect On Female Athletes