Victoria’s Secret had spent decades marketing luxury lingerie with runway shows and supermodels. The once-iconic brand has nevertheless been languishing in recent years following a pivot toward diversity and wokeness.
The company earned approval from the media as executives announced the end of the Angels fashion show broadcast four years ago and vowed to “rethink” marketing tactics. The Angels were later replaced with VS Collective, an “unparalleled group of trailblazing partners who share a common goal to drive positive change.” The brand that had built its image on models such as Heidi Klum and Gisele Bündchen would now be represented by figures such as left-wing lesbian soccer player Megan Rapinoe and male-to-female transgender person Valentina Sampaio.
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