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Target is once again under fire for offering over-the-top leftist merchandise in its stores.
The company faced criticism and boycotts earlier this year for its Pride merchandise, which included “tuck-friendly” female swimwear and children’s merchandise emblazoned with Pride messaging, to name a few. Now, controversy has ensued in the Christmas decor section, and X users are having a field day with the photos.
The account End Wokeness shared images of an ornament of a black Santa Claus in a wheelchair displayed on a Target shelf. “Target outdid itself this year for Christmas,” the post caption says.
Target outdid itself this year for Christmas pic.twitter.com/F0YpLmOrkt
— End Wokeness (@EndWokeness) November 15, 2023
The account also highlighted a Pride nutcracker figurine wearing a Pride-striped hat and holding a Progress Pride flag. The product description encourages buyers to “show your love and support for the LGBTQIA+ community” by displaying this decoration. Both items are available for sale on Target’s website as of Wednesday.
The post replies mocked the items and referenced the company boycotts from earlier this year. Target’s market value declined $14 billion by August following the backlash. The company moved its Pride collections to less prominent areas of the store due to the controversy after previously having the merchandise displayed by the front entrances.
“Who the hell shops at Target still? I have not stepped inside one since the tuck it underwear debacle. Banned for life,” one account replied.
“Wow. Just wow,” another chimed in. “You would think they would have learned from the last time. When will companies finally start to realize it? Go woke…go broke!”
“They are trying really hard to bankrupt themselves,” another person agreed.
The backlash against these items comes on the heels of rumors that Target hired Erik Thompson as their Senior LGBTQIA+ Segmentation Strategist and Pride Lead, according to a post he shared on Instagram. Thompson, who goes by “gaycruella” on the social media platform, wrote that he was “honored” to accept the role.
“Time to whip out the Glitter & Hellfire flamethrowers and rip that old world to shreds darlings,” the self-described Target corporate employee shared. “Let’s flip that script and rewrite that narrative. This time for ~ALL Guests, ALL Humans & ALL Hearts.”