Target revealed this week that it has reaped the rewards of its Pride Month collection with a dismal quarterly report that showed the company&#8217;s sales falling for the first time in six years.
Target’s quarterly sales sank 5.4% in the second quarter, which ended July 29, compared to the same period last year, the company said in its second quarter earnings <a href="https://corporate.target.com/press/releases/2023/08/Target-Corporation-Reports-Second-Quarter-Earnings" target="_blank" rel="noopener">report</a>, released on Wednesday.
The depressing result is that Target has now lowered both its overall sales and profit expectations for the whole year, admitting the cause is “recent sales trends,” which were <a href="https://www.cnn.com/2023/08/16/investing/target-stock-earnings/index.html" target="_blank" rel="noopener">impacted</a> by the “strong reaction to this year’s Pride assortment.”
The rest of the data doesn&#8217;t look great either. Online sales fell 10.5%. The number of transactions and the average dollar amount of a transaction also dropped. Meanwhile, Target’s total revenue of $24.8 billion was 4.9% lower than last year.
The Minneapolis-based retail behemoth&#8217;s travails are a sobering reminder to other major companies that not everyone is on board with an LGBT agenda being shoved down their throats when they are trying to pick up milk or buy their kids new shoes.
Back in May, Target faced backlash over its “Pride” collection, which <a href="https://apnews.com/article/fact-check-misinformation-target-lgbtq-1203e875adcc7c86f62252d4ace1a738" target="_blank" rel="noopener">included</a> a kids swimsuit with a tag reading “thoughtfully fit on multiple body types and gender expressions.”
Also featured were LGBT-themed books aimed at young <a href="https://www.target.com/p/the-pronoun-book-by-chris-ayala-kronos-board-book/-/A-83978505" target="_blank" rel="noopener">children,</a> <a href="https://www.target.com/p/bye-bye-binary-by-eric-geron-board-book/-/A-84212143" target="_blank" rel="noopener">such as</a> “The Pronoun Book” and “Bye Bye Binary,” a story about a “joyful baby” who “refuses to conform to the gender binary and instead chooses toys, colors, and clothes that make them happy.”
Target offered an adult “Pride” collection as well, which <a href="https://apnews.com/article/fact-check-misinformation-target-lgbtq-1203e875adcc7c86f62252d4ace1a738" target="_blank" rel="noopener">included</a> “tuck-friendly” swimsuits for men who identify as women to tuck their genitals, a t-shirt with the words “Queer Queer Queer Queer,” and a hoodie reading “Not A Phase.”
The discovery that the designer of some of Target&#8217;s “Pride” collection items has also apparently <a href="https://www.dailywire.com/news/target-faces-backlash-over-pride-collection-designer-behind-satan-respects-pronouns-shirts" target="_blank" rel="noopener">created</a> products with Satanic imagery sent customers over the edge.
Customers quickly demanded a boycott, causing Target&#8217;s stock price to fall <a href="https://www.washingtonpost.com/business/2023/08/14/target-shareholder-lawsuit/" target="_blank" rel="noopener">nearly 20%</a>. It has not recovered.
<h4><a href="https://www.dailywire.com/episode/ep-1790-conservatives-can-win-and-target-s-earnings-prove-it-member-exclusive">WATCH: Ben Shapiro: &#8220;Conservatives CAN Win, and Target&#8217;s Earnings Prove It&#8221;</a></h4>
Eventually, Target <a href="https://www.washingtonpost.com/business/2023/05/24/target-lgbtq-clothing-controversy-boycott/" target="_blank" rel="noopener">pulled</a> some of its “Pride” merchandise threats to employees’ safety and moved “Pride” displays to the back of some of its stores.
On Wednesday, Target came right out and admitted that the &#8220;Pride&#8221; collection was a significant negative for the company.
“Traffic and top line trends were affected by the reaction to our Pride assortment,” Target’s CFO Michael Fiddelke <a href="https://nypost.com/2023/08/17/walmart-profits-soar-as-target-takes-hit-over-woke-items/" target="_blank" rel="noopener">said</a> in an earnings call after the second quarter report was released.
The Pride collection prompted a “negative guest reaction,” CEO Brian Cornell admitted.
However, &#8220;Pride&#8221; is also not Target&#8217;s sole trouble, Cornell said.
Target is also battling an “unacceptable amount” of retail theft, including organized retail crime, that has become increasingly violent and dangerous for workers, according to the company&#8217;s CEO.
Store theft that included “violence or threats of violence” surged 120% during the first five months of the year, Target&#8217;s CEO said.
Organized retail theft has <a href="https://www.dailywire.com/news/san-francisco-stores-are-taking-extreme-security-measures-to-fight-petty-theft" target="_blank" rel="noopener">spiked</a> in cities around the country, with videos from some of the incidents showing hooded figures in dark clothes darting in and out of stores with merchandise, often expensive luxury items.
Critics <a href="https://www.foxla.com/news/zero-cash-bail-blame-brazen-smash-grab-robberies-la-police-union-says" target="_blank" rel="noopener">blame</a> progressive prosecutors who they say allow criminals to get off without serious consequences, if they face consequences at all.
Inflation is also contributing to Target&#8217;s woes, the company <a href="https://www.cnbc.com/2023/08/16/target-tgt-earnings-q2-2023.html" target="_blank" rel="noopener">said</a>, with shoppers buying fewer nonessentials like clothing and home decor, opting instead to save their money for food and bills.
Target saw a huge bounce in sales during the pandemic with stock prices <a href="https://www.macrotrends.net/stocks/charts/TGT/target/stock-price-history" target="_blank" rel="noopener">peaking</a> in November 2021, but the company has struggled to maintain that momentum, and the &#8220;Pride&#8221; collection certainly did not help.
Of course, Target is not the only company suffering from &#8220;Pride&#8221; backlash this year.
The brand with the most LGBT woes is probably Bud Light, which faced a massive boycott this year over the company’s partnership with trans-identifying influencer Dylan Mulvaney.
Bud Light’s parent company Anheuser-Busch has lost about $395 million in U.S. sales since the boycott. Bud Light has also been bumped out of its spot as the nation’s top-selling beer by Modelo.
Meanwhile, however, other retailers soared in their second quarter sales.
Walmart&#8217;s store sales jumped 6.4% in the second quarter, well above the 4% experts expected, the company <a href="https://corporate.walmart.com/media-library/document/q2-fy24-earnings-release/_proxyDocument?id=0000018a-0045-d2a1-a1ab-ddc7cb770000" target="_blank" rel="noopener">said</a> Thursday. E-commerce spiked a whopping 24%, mostly thanks to pickup and delivery orders.
Walmart has now raised its annual profit forecast for the second straight quarter after the positive second quarter report this week.
This week, Target concluded that the &#8220;Pride&#8221; backlash is a &#8220;signal for us to pause, adapt and learn.&#8221;
So far, the company appears to be taking that signal seriously. Target <a href="https://www.cnn.com/2023/08/16/investing/target-stock-earnings/index.html" target="_blank" rel="noopener">plans</a> to make some changes to its “Pride” collection, which could include changing the timing of the products, the placement in stores, and which brands are for sale.
Next year, Target and other companies could potentially opt for more muted &#8220;Pride&#8221; celebration to protect their bottom lines, given the fed up message many of their customers sent them this year.
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In this photo illustration, the American retail corporation

Target Veers Off Target, Reaps Rewards Of Pride Collection

Bud Light

LGBT

LGBTQ

Pride

Pride Month

Stock Market

Target

Target&#8217;s sales have declined after backlash to its Pride Month collection earlier this year, the company announced Wednesday.
Target&#8217;s quarterly sales sank for the first time in six years, falling 5.4% in the second quarter, which ended July 29, compared to the same period last year, the company said in its second quarter earnings <a href="https://corporate.target.com/press/releases/2023/08/Target-Corporation-Reports-Second-Quarter-Earnings" target="_blank" rel="noopener">report</a>.
Online sales fell nearly twice as much, 10.5%, Target said. The company also said that the number of transactions and the average dollar amount of a transaction fell this past quarter. Target&#8217;s total revenue of $24.8 billion was 4.9 percent lower than last year, Target said.
The Minneapolis-based retail behemoth said that because of &#8220;recent sales trends&#8221; it has lowered its overall sales and profit expectations for the whole year.
Back in May, Target faced backlash over its &#8220;Pride&#8221; collection, which <a href="https://apnews.com/article/fact-check-misinformation-target-lgbtq-1203e875adcc7c86f62252d4ace1a738" target="_blank" rel="noopener">included</a> a kids swimsuit with a tag reading “thoughtfully fit on multiple body types and gender expressions.”
Target also featured LGBT-themed books aimed at young <a href="https://www.target.com/p/the-pronoun-book-by-chris-ayala-kronos-board-book/-/A-83978505" target="_blank" rel="noopener">children,</a> <a href="https://www.target.com/p/bye-bye-binary-by-eric-geron-board-book/-/A-84212143" target="_blank" rel="noopener">such as</a> “The Pronoun Book” and “Bye Bye Binary,” a story about a “joyful baby” who “refuses to conform to the gender binary and instead chooses toys, colors, and clothes that make them happy.”
Target also featured an adult &#8220;Pride&#8221; collection, which <a href="https://apnews.com/article/fact-check-misinformation-target-lgbtq-1203e875adcc7c86f62252d4ace1a738" target="_blank" rel="noopener">included</a> &#8220;tuck-friendly&#8221; swimsuits for men who identify as women to tuck their genitals, a t-shirt with the words “Queer Queer Queer Queer,” and a hoodie reading “Not A Phase.”
The &#8220;Pride&#8221; merchandise quickly sparked calls for a boycott of Target on social media.
Eventually, Target said it would <a href="https://www.washingtonpost.com/business/2023/05/24/target-lgbtq-clothing-controversy-boycott/" target="_blank" rel="noopener">pull</a> some of its &#8220;Pride&#8221; merchandise over backlash that was threatening employees&#8217; safety. The company also moved the &#8220;Pride&#8221; displays to the back of some of its stores.
“Given these volatile circumstances, we are making adjustments to our plans, including removing items that have been at the center of the most significant confrontational behavior,” Target spokeswoman Kayla Castañeda said in late May.
Adding to the company&#8217;s troubles was the discovery that the designer of some of its &#8220;Pride&#8221; collection items has also apparently <a href="https://www.dailywire.com/news/target-faces-backlash-over-pride-collection-designer-behind-satan-respects-pronouns-shirts" target="_blank" rel="noopener">created</a> products with Satanic imagery.
The company&#8217;s stock price fell <a href="https://www.washingtonpost.com/business/2023/08/14/target-shareholder-lawsuit/" target="_blank" rel="noopener">nearly 20%</a> after the calls for a boycott and has not recovered.
Sales were impacted by the &#8220;strong reaction to this year’s Pride assortment,&#8221; Target’s chief growth officer Christina Hennington said Wednesday.
“The reaction is a signal for us to pause, adapt and learn,” Hennington said.
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Next year, Target <a href="https://www.cnn.com/2023/08/16/investing/target-stock-earnings/index.html" target="_blank" rel="noopener">plans</a> to make some changes to its &#8220;Pride&#8221; collection, which could include changing the timing of the products, the placement in stores, and which brands are for sale.
Despite the dismal sales numbers, Target&#8217;s latest earnings report showed the company saw higher profit margins than expected since it offered fewer discounts and reduced inventory costs.
Other companies also experienced backlash to their &#8220;Pride&#8221; merchandise this summer.
Bud Light&#8217;s parent company Anheuser-Busch has lost about $395 million in U.S. sales after a boycott over the company&#8217;s partnership with trans-identifying influencer Dylan Mulvaney. Bud Light was also bumped out of its spot as the nation&#8217;s top-selling beer by Modelo.

Target Corp. Reported A 4 percent increase in second-quarter profits

Target Sales Sink After Pride Backlash

Business

Social Issues

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A flash mob decided to dance through an aisle in a Target store, and when an employee called them out for a reputed safety violation, trumpeted that the employee was racist.
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The mob danced along to music as they paraded through the aisle. One of the dancers called out, “Hey! If we all just start and multiple people record, they can’t block everyone.”
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“This racist employee called the police on us for dancing in Target,” one of the dancers posted on X. “So we danced anyway.”
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<blockquote class="twitter-tweet" data-width="500" data-dnt="true">
This racist target employee called the police on us for dancing in Target&#8230; So we danced anyway. 🥹🤝🏾 <a href="https://t.co/fk8OGnYOSB">pic.twitter.com/fk8OGnYOSB</a>
&mdash; Baby Storme (@babystorme_) <a href="https://twitter.com/babystorme_/status/1690932695432613889?ref_src=twsrc%5Etfw">August 14, 2023</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
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“I was so excited for us to film a quick flash mob at Target,” the person who posted the video on YouTube <a href="https://www.youtube.com/channel/UC-GwMMuMYG9vsHOosTQO3aQ" target="_blank" rel="noopener">boasted</a>. “But before we even walked through the door, this employee called the police on us for being on the property. At first he said we couldn&#8217;t film. But when we stopped filming, he still continued to kick us out, saying that we were a ‘safety violation,’ and that the police were on their way. So, we made the most of what we could. I couldn&#8217;t even remember the dance I came up with.”
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“This moment for me was one that I really can not describe,” she wrote. “I tried to keep it together, but all I could focus on was all the beautiful brown faces I was able to bring together. That were able to stand in solidarity today. This is everything I stand for.”
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Much of social media took the dancers to task, with comments such as these:
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“Target isn’t your private dance studio.”
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“Calling this racist dismisses legitimate racist moments. You didn&#8217;t have permission to dance in the Target and upset they didn&#8217;t let you do what you want.”
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“What does race have anything to do with this? You guys were disrupting the entire store. Why didn’t you ask him if you could coordinate times? It’s just common courtesy.”
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“This is sad and pathetic.”
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“You know you’re wrong when accounts who’s main purpose on this app is to support and uplift blk women aren’t on your side.”
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“Can we come to your house and do whatever we want?”
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“When you don&#8217;t have racism you have to make up racism anywhere you can.”
</blockquote>
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Flash mob message sign on a table in a bright room

Flash Mob Cries Racism When Target Employee Reports Them Dancing Through Store. Social Media Rips Them.

Flash Mob

Racism

A <a href="https://www.dailywire.com/topic/target" target="_blank" rel="noopener">Target</a> investor has sued the retail chain, saying that it misled investors over risks related to its LGBT marketing and diversity, equity, and inclusion policies.
A lawsuit filed on Tuesday by America First Legal (AFL), co-counsel Boyden Gray PLLC, and Lawson Huck Gonzalez PLLC on behalf of investor Brian Craig in Florida <a href="https://aflegal.org/america-first-legal-sues-target-corporation-on-behalf-of-shareholder-for-making-misleading-statements-regarding-managements-reckless-esg-and-dei-mandates-that-cost-shareholders-over-12-billi/" target="_blank" rel="noopener">says</a> that Target cost shareholders lost billions of dollars because of its LGBT, ESG, and DEI policies.
The lawsuit <a href="https://media.aflegal.org/wp-content/uploads/2023/08/08204301/Complaint-filed-stamped-copy.pdf" target="_blank" rel="noopener">accuses</a> Target and its board of directors of betraying “both Target’s core customer base of working families and its investors by making false and misleading statements concerning Target’s Environmental, Social and Governance (ESG) and Diversity, Equity, and Inclusion (DEI) mandates that led to its disastrous 2023 children-and-family themed LGBT-Pride campaign.”
Craig <a href="https://www.cnbc.com/2023/08/09/target-sued-by-investor-over-backlash-to-lgbtq-merchandise.html" target="_blank" rel="noopener">owns</a> over 200 Target shares and says that the corporation’s board of directors and management misled investors about risk management over social and political messaging. The lawsuit says that Target did not consider potential criticism from more conservative customers when rolling out ESG and DEI mandates.
Target market value has <a href="https://www.foxnews.com/media/target-hit-with-shareholder-lawsuit-after-pride-backlash-damaged-stock-price" target="_blank" rel="noopener">declined</a> $14 billion in value after backlash mounted to its June “Pride” month displays. During the controversy, Target was <a href="https://www.dailywire.com/news/lets-make-a-deal-host-wayne-brady-reveals-he-is-pansexual" target="_blank" rel="noopener">criticized</a> for offering for sale “tuck-friendly” and “extra crotch coverage” female swimsuits.
In addition to the female swimwear designed to accommodate male genitalia, the Target &#8220;Pride&#8221; <a href="https://www.dailywire.com/news/target-releases-latest-pride-collection-complete-with-kids-books-and-rainbow-items-for-babies" target="_blank" rel="noopener">collection included</a> small shirts with phrases like “Just Be You And Feel The Love,” Pride-themed onesies, as well as rainbow-colored leggings, tutu skirts, and jumpers.
Target removed some products and moved &#8220;Pride displays&#8221; to less prominent positions in some stores after scrambling following some conservative commentators urging a boycott of the popular retail store.
The lawsuit says the displays “embroiled Target in the culture war and caused Target to experience the biggest stock decline in the company’s history, costing investors billions.”
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AFL Vice President Gene Hamilton said that Target’s board and management did not follow federal law making publicly-traded companies issue certain statements to investors on risk management.
“As alleged in our complaint, Target failed to execute its duty to its shareholders by making statements that led them to believe that political and social risks were being assessed &#8212; when in reality, the only thing Target’s Board and Management cared about was how effectively they fulfilled the desires of various metrics advanced by leftwing ‘stakeholders,’” Hamilton said.
Back in June, Tesla CEO and X owner Elon Musk predicted that Target would face a lawsuit over the dramatic loss of value.
“Won’t be long before there are class-action lawsuits by shareholders against the company and board of directors for destruction of shareholder value,&#8221; Musk <a href="https://twitter.com/elonmusk/status/1664618300041469952" target="_blank" rel="noopener">posted on X</a>.

After Target Lowers Sales Forecast, Shares Plummet

Investor Sues Target Over ‘Disastrous’ 2023 Pride Campaign After Company Loses Billions In Market Value

Investor Sues Target Over 'Disastrous' 2023 Pride Campaign After Company Loses Billions In Market Value

Diversity Equity and Inclusion (DEI)

Wokeness

One of the singers behind the anti-woke song &#8220;Boycott Target&#8221; says that the songs catapulted to the top of the charts because the majority of people agree with the message.
Gospel artist Jimmy Levy <a href="https://www.dailywire.com/news/boycott-target-song-racks-up-millions-of-views-takes-off-on-itunes">teamed up</a> with a political rapper to take on Target as the company was facing backlash for controversial LGBT merchandise that targeted young children.
&#8220;That shows that we&#8217;re the majority no matter what, the mainstream and Hollywood—and the industry wants to promote whatever agenda they want to promote and try to make us look like we&#8217;re the minority— people of God, patriots, Americans,&#8221; he <a href="https://www.foxnews.com/media/chart-topping-christian-singer-successful-anti-target-song-people-god-patriots-majority">said</a> in an interview. &#8220;It&#8217;s just not the truth. And no matter what, God prevails.&#8221;
“There’s a cleanup on every aisle/Target is targetin’ your kids,” the song’s lyrics open. “This agenda’s gotta stop, they know we gonna win.”
“Target, Target, yeah they targetin’/Target, Target, yeah they target kids,” the song goes, continuing on to lyrics about the LGBT agenda going “too far.”
The video for the song appears to have been shot at a Target store, where LGBT Pride goods are on display for sale.
Levy said in the interview that he was moved to work on the song when he saw the retail giant &#8220;collaborating with Satanists to make children&#8217;s clothing.&#8221;
&#8220;It took like a couple of days for people to be able to actually search it on iTunes. The only way they were able to find it was on the charts. They were not allowing it to be searched,&#8221; Levy claimed. &#8220;And it&#8217;s like, &#8216;why is a song that&#8217;s speaking out against people that are basically grooming our children, getting taken down?&#8217; It&#8217;s just very weird. Why are we protecting that? But we allow all these other horrible things online to just stay on, you know?&#8221;
He said that he received a ton of &#8220;hate, death threats and just horrible things&#8221; after he made the song and another song, &#8220;Reclaim the Rainbow.&#8221;
<iframe loading="lazy" title="Boycott Target - Forgiato Blow x @JimmyLevy x @nicknittoli x @StoneyDudebro &quot;Official Music Video&quot;" width="500" height="281" src="https://www.youtube.com/embed/QUyV7MPAphI?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe>

video

Singer Behind Anti-Woke ‘Boycott Target’ Song On It Being #1 Song: ‘God Prevails’

boycott

Music

U.S.

Seven attorneys general, led by Indiana Republican Attorney General Todd Rokita, signed a letter to Target&#8217;s top boss blasting the company for pushing &#8220;LGBTQIA+ promotional products&#8221; and gender identity on children. 
The <a href="https://content.govdelivery.com/attachments/INAG/2023/07/06/file_attachments/2546257/Target%20Letter%20Final.pdf">letter</a>, dated yesterday, focuses on Target’s Pride Month display and its support of a pro-transgender organization. It was addressed to Brian Cornell, the Chairman and CEO of Target Corporation, and co-signed by Missouri AG Andrew Bailey, Mississippi AG Lynn Fitch, Arkansas AG Tim Griffin, Idaho AG Raul Labrador, Kentucky AG Daniel Cameron, and South Carolina AG Alan Wilson. 
“As Attorneys General committed to enforcing our States’ child-protection and parental-rights laws and our States’ economic interests as Target shareholders, we are concerned by recent events involving the company’s ‘Pride’ campaign,” the letter begins.
The letter goes on to say the officials are specifically concerned about the “promotion and sale of potentially harmful products to minors,” as well as “potential interference with parental authority in matters of sex and gender identity” and a “possible violation of fiduciary duties by the company’s directors and officers.”
It specifically highlights several products sold by Target during Pride Month. The AGs claim the company “wittingly marketed and sold LGBTQIA+ promotional products to families and young children as part of a comprehensive effort to promote gender and sexual identity among children.”
The letter describes items that the attorneys general found particularly concerning, including a shirt that read “homophobe headrest” next to a picture of a guillotine, as well as one that read “transphobe collector” alongside a picture of a skull. 
Yet another shirt read “we bash back” next to a mace that bore the colors of the transgender pride flag. The letter also says that these products were part of a “Satanist-inspired” brand called “Abprallen,” referencing another product that “included the phrase ‘Satan Respects Pronouns’ with a horned ram representing Baphomet.”
The letter also highlights swimsuits with “tuck-friendly construction” and “extra crotch coverage.”  
The AGs also addressed Target&#8217;s support of the Gay, Lesbian, Straight Education Network (GLSEN). 
“GLSEN furnishes resources to activists for the purpose of undermining parents’ constitutional and statutory rights by supporting ‘secret gender transitions for kids,&#8217;” the letter charges. 
The attorney generals note that Target’s Pride campaign and support of GLSEN raises concerns “under our States’ child-protection and parental-rights laws.” But they also contend that the corporation’s actions may have gone “against our States’ economic interests as Target shareholders.”
“​​Target’s directors and officers may be negligent in undertaking the ‘Pride’ campaign, which negatively affected Target’s stock price,” the letter states before going on to note, “it may have improperly directed company resources for collateral political or social goals unrelated to the company’s and its shareholders’ best interests.”
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“Directors and officers must act solely in the best interest of the company. But you have reportedly defended the campaign as “the right thing for society,” the letter to Target Chairman and CEO Brian Cornell charges.
The company received severe <a href="https://www.dailywire.com/news/target-loses-10-billion-in-just-ten-days-report">backlash</a> from would-be customers after dropping its Pride Month product lineup, resulting in its <a href="https://www.dailywire.com/news/targets-share-prices-plunge-for-longest-streak-in-almost-5-years">share prices dropping</a> for longest streak in nearly five years.
“Transanity doesn’t sell,” Attorney General Rokita <a href="https://events.in.gov/event/attorney_general_todd_rokita_leads_7_states_concerned_about_targets_anti-child_anti-parent_campaign_for_lgbtqia_pride?utm_campaign=widget&amp;utm_medium=widget&amp;utm_source=State+of+Indiana">said</a>. “Let’s all unite around pride in America instead of falling into the trap of dividing along lines of identity politics.”

Target Pride Products

7 Attorneys General Sign Letter Blasting Target For Pushing ‘Pride Campaign’ On Children

7 Attorneys General Sign Letter Blasting Target For Pushing 'Pride Campaign' On Children

Attorney General

Industry experts weighed in on Bud Light&#8217;s parent company accepting a prestigious award following the debacle the brand faced after its partnership with transgender activist Dylan Mulvaney, a man who identifies as a woman.
<a href="https://www.dailywire.com/news/bud-lights-slump-continues-as-new-drink-becomes-top-selling-beer-in-america" target="_blank" rel="noopener">Bud Light</a> parent company Anheuser-Busch InBev&#8217;s (AB InBev) top executive Marcel Marcondes was honored with the Creative Marketer of the Year award, the industry&#8217;s equivalent of an Oscar, at the annual Cannes Lions Festival in France, amid a boycott against the brand that sent market shares plummeting, <a href="https://adage.com/article/marketing-news-strategy/ab-inbev-cannes-marketer-year-amid-bud-light-dylan-mulvaney-controversy/2497146?adobe_mc=MCMID%3D15858527137043093011064785156728206412%7CMCORGID%3D138FFF2554E6E7220A4C98C6%2540AdobeOrg%7CTS%3D1687460788&amp;CSAuthResp=1687460819675%3A0%3A5684652%3A150997699%3A24%3Asuccess%3AC548D7D3F15F11EB3B6A9CAA8D78A34C" target="_blank" rel="noopener">AdAge</a> reported.
Opinions on the company accepting the award have been <a href="https://www.wsj.com/articles/after-bud-light-debacle-ab-inbev-takes-a-bow-at-ad-biz-oscars-fb4acda7?mod=hp_listb_pos2" target="_blank" rel="noopener">mixed,</a> with some who have suggested the agency could&#8217;ve declined.
One agency executive that worked with the company in the past-told AdAge that AB InBev should &#8220;consider seriously addressing the marketing issues they face in the United States before showcasing what they have done or what they think about the wider conversation of marketing.&#8221;
&#8220;They have bigger fish to fry than showing up to an awards show,&#8221; the person who spoke on anonymity added.
Some marketers felt the work that the company did outside of the partnership with Mulvaney shouldn&#8217;t negate the other success it had.
One industry executive said they didn&#8217;t &#8220;think this is as big of an issue globally because Bud Light is a very American brand. They have a ton of work they should still be proud of.&#8221;
An LGBTQ marketer criticized the &#8220;speed at which&#8221; AB InBev &#8220;distanced itself from the Mulvaney controversy. My advice to the AB InBev team is to show up at Cannes Lions with a massive dose of humility.&#8221;
In a press release in March, the <a href="https://www.canneslions.com/news/cannes-lions-honours-ab-inbev-with-the-2023-creative-marketer">festival</a> said, &#8220;The award [Creative Marketer of the Year] recognizes AB InBev&#8217;s sustained creative excellence that has driven sustainable business growth — as well as their body of Lion-winning work amassed over a sustained period of time, and reputation for producing brave creative and innovative marketing solutions.&#8221;
At the festival, <a href="https://nypost.com/2023/06/20/anheuser-busch-wins-cannes-lions-despite-bud-light-and-dylan-mulvaney/">Marcedonas</a> gave opening remarks and labeled the disastrous partnership with Mulvaney a &#8220;wake-up call&#8221; for the industry after consumers boycotted the brand, making it lose the title of best-selling beer in America.
&#8220;In times like this, when things get divisive and controversial so easily, I think it&#8217;s an important wake-up call to all of us marketers, for us to be very humble,&#8221; Marcondes said.
AB InBev is &#8220;really reminding ourselves of what we should do best every day, which is to really understand our customers, which is to really celebrate and appreciate every customer that loves our brands, but in a way that can make them be together, not apart,&#8221; he added.
The executive stopped short of apologizing after AB InBev lost nearly $20 billion in value since the Mulvaney campaign in April.
Related: <a href="https://www.dailywire.com/news/agency-behind-bud-light-debacle-wins-ad-industrys-equivalent-of-an-oscar" target="_blank" rel="noopener">Agency Behind Bud Light Debacle Wins Ad Industry&#8217;s Equivalent Of An Oscar</a>

Bud Light Boycott Continues After Company Partnered With Transgender Influencer

Awkwardness On Tap For Bud Light’s Parent Company As It Accepts Prestigious Award

Awkwardness On Tap For Bud Light's Parent Company As It Accepts Prestigious Award

Celebrities

Dylan Mulvaney

Entertainment

While <a href="https://www.dailywire.com/news/bud-light-sales-continue-to-plummet-may-soon-lose-status-as-number-one-beer" target="_blank" rel="noopener">Bud Light</a> and <a href="https://www.dailywire.com/news/multiple-target-stores-across-u-s-hit-with-bomb-threats-for-betraying-the-lgbtq-community-report" target="_blank" rel="noopener">Target</a> have experienced significant backlash in response to their promotion of transgenderism, sneaker giant Nike, which has its own deal with Dylan Mulvaney, has thrived for years while pushing far-left beliefs on gender and race. 
Bud Light’s sales have plummeted following its partnership with Mulvaney, the transgender-identified social media influencer. The boycott that followed Bud Light’s promotion of transgenderism has cost its parent company, Anheuser Busch, a whopping <a href="https://www.dailywire.com/news/anheuser-busch-inbev-market-value-plunges-further-staggering-27-billion-drop-since-mulvaney-fiasco-report">$27 billion</a> loss in market value.
“We believe there is a subset of American consumers who will not drink a Bud Light for the foreseeable future,” said Jared Dinges, a beverage analyst at JPMorgan Chase.
Target was similarly punished by consumers after it used the work of an artist who uses Satanic imagery in the company&#8217;s <a href="https://www.dailywire.com/news/target-was-aware-of-satanic-imagery-before-pride-collection-deal-controversial-artist-claims">Pride Month collection</a>. Target’s pride collection also included “tuck-friendly” female swimwear. The retail giant has since <a href="https://www.dailywire.com/news/targets-stock-market-value-takes-6-billion-hit-since-backlash-over-pride-collection">lost $6 billion</a> in market share, as would-be customers shun the corporation over their commitment to woke causes. 
But Nike&#8217;s stock market fluctuations do not appear to be tied to its years of advancing woke causes. Its embrace of former NFL quarterback Colin Kaepernick after his controversial 2016 decision to kneel for the national anthem to protest alleged police brutality set off a long run of profitability that culminated in shares hitting a five-year high of $177 per share in 2021. And while the stock price has declined since then, analysts have not blamed it on the Beaverton, Oregon, company&#8217;s progressive stances.
Nike&#8217;s market capitalization has risen from about $30 billion in 2010 to its current $165 billion.
Nike recently struck a deal of its own with Mulvaney to advertise a sports bra and leggings. The Daily Wire recently <a href="https://www.dailywire.com/news/nike-marks-pride-month-with-doc-who-does-kids-gender-surgeries-leaked-email-shows">reported on a leaked email</a> from Nike, revealing that the multi-billion-dollar corporation plans to celebrate pride month by hosting a panel discussion with a surgeon who performs sex change operations on adolescents. Nike will also host a “family-friendly” drag story hour event and unveil “gender-inclusive” apparel for children.
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BREAKING: A leaked email from inside of Nike and obtained by <a href="https://twitter.com/realDailyWire?ref_src=twsrc%5Etfw">@realDailyWire</a> reveals that the company will host a talk with a child sex change surgeon to celebrate pride month. 
Nike will also host a &quot;drag story time,&quot; along with several other pride events.
THREAD 🧵: <a href="https://t.co/AlxAbqhbI3">pic.twitter.com/AlxAbqhbI3</a>
&mdash; Spencer Lindquist 🇺🇸 (@SpencerLndqst) <a href="https://twitter.com/SpencerLndqst/status/1666110139688951812?ref_src=twsrc%5Etfw">June 6, 2023</a></blockquote>
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Nike also <a href="https://www.dailywire.com/news/nike-sponsors-queer-youth-field-day-following-transgender-sponsorship-controversy">sponsored</a> a “queer youth field day” for children as young as 13 in Memphis and even <a href="https://thefederalist.com/2022/03/22/nike-and-ymca-team-up-with-onlyfans-prostitute-to-teach-kids-explicit-dancing/">teamed up</a> with the Burbank YMCA and an OnlyFans creator to teach children about voguing, a style of dance popular among those who identify as LGBT. The “Intro to Vogue” class was held by a performer who goes by “Honey Balenciaga.” It was open to children in middle school. 
Nike not only provided attendees with transportation to the event, but even incentivized attendance by giving away free pairs of shoes.
A site called “<a href="https://marketingtherainbow.info/case%20studies/fashion/nike">Marketing the Rainbow</a>,” which tracks corporations’ support for the LGBT movement, documented Nike’s promotion of transgenderism dating back to at least 2016.
It&#8217;s not that Nike has been immune from criticism for its stances. It was roundly ripped for <a href="https://www.foxbusiness.com/retail/colin-kaepernick-nike-timeline">renewing</a> Kaepernick’s endorsement deal in 2018 and making him the face of the “Just Do It” ad campaign two years after he knelt for the anthem. A year later, the company <a href="https://www.nytimes.com/2019/07/02/business/betsy-ross-shoe-kaepernick-nike.html">dropped its Betsy Ross</a> American flag sneakers after Kaepernick criticized the design, sparking backlash from prominent conservatives, including Sen. Ted Cruz (R-TX) and former Arizona Republican Gov. Doug Ducey.
 “Nike&#8217;s sales have only grown since it seized attention with its ad campaign featuring former NFL quarterback Colin Kaepernick,&#8221; The Chicago Tribune <a href="https://www.chicagotribune.com/business/ct-biz-nike-kaepernick-betsy-ross-flag-20190703-53bqcmqhkzh7dad5dgvpcopkqi-53bqcmqhkzh7dad5dgvpcopkqi-story.html">wrote at the time</a>.
Matt Powell, a sports industry analyst for the NPD Group, <a href="https://www.nytimes.com/2019/07/02/business/betsy-ross-shoe-kaepernick-nike.html" target="_blank" rel="noopener">told The New York Times</a> that Nike’s partnership with Kaepernick was a winner with customers even if it was a dud with conservatives.
 “Pretty much every metric you can look at was positive for Nike — their social media mentions went up, their sales rose the week after, and they won a bunch of awards for the ad campaign,&#8221; he said. &#8220;They are clearly aligned with their core customer base.”

Nike Swoosh

Nike Immune From Conservative Backlash Despite Long History Of Woke Advocacy

Nike

Transgender

Multiple Target stores across the U.S. received bomb threats over the weekend for allegedly &#8220;betraying the LGBTQ+ community&#8221; by tamping down on some of the Pride Month products sold in its stores due to massive backlash the company has faced.
The FBI is now investigating the bomb threats that have been made in stores located in Oklahoma, New York, New Hampshire, Vermont, Louisiana, Ohio, Utah, and Pennsylvania.
The threats first started a few weeks ago when Target made “emergency” calls to managers and senior directors after the company faced backlash for its Pride collection, which included “tuck-friendly” female swimwear. JPMorgan <a href="https://www.foxbusiness.com/markets/target-stock-downgraded-jpmorgan" target="_blank" rel="noopener">said</a> that it was downgrading Target’s stock because of the “recent company controversies” and the company has since <a href="https://www.foxbusiness.com/media/target-market-cap-losses-swell-15-billion-shares-drop-woke-backlash" target="_blank" rel="noopener">lost</a> more than $15 billion in market cap.
USA Today <a href="https://www.usatoday.com/story/money/2023/05/26/target-stores-in-utah-receive-bomb-threats-over-pride-month-collection/70262837007/" target="_blank" rel="noopener">reported</a> that stores in Ohio, Utah, and Pennsylvania received a threat that stated: &#8220;Target is full of cowards who turned their back on the LGBT community and decided to cater to the homophobic right wing redneck bigots who protested and vandalized their store.&#8221;
The threats continued over the weekend when seven stores in Oklahoma received a threat that began, “We are going to play a game” and included the date of the Oklahoma City bombing, which killed 168 people.
“2 of these Target locations have bombs in them,&#8221; the email <a href="https://kfor.com/news/local/target-responds-to-bomb-threats-at-locations-in-okc/" target="_blank" rel="noopener">continued</a>. &#8220;We hid the bombs inside some product items. The bombs will detonate in several hours, guess which ones have the bombs. Time is ticking.”
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The Washington Post <a href="https://www.washingtonpost.com/business/2023/06/12/target-bomb-threat-pride/" target="_blank" rel="noopener">reported</a> that the threats were made by those accusing the store of &#8220;betraying the LGBTQ+ community.&#8221;
The Target locations in Louisiana <a href="https://www.kplctv.com/2023/06/11/several-louisiana-target-stores-targeted-bomb-threats/" target="_blank" rel="noopener">reportedly</a> received emails accusing the stores of bowing “to the wishes of the far-right extremists who want to exterminate us.”
Related: <a href="https://www.dailywire.com/news/elon-musk-rips-target-after-its-stock-is-downgraded-wont-be-long-before-shareholders-sue-target">Elon Musk Rips Target After Its Stock Is Downgraded: ‘Won’t Be Long Before’ Shareholders Sue Target</a>

Target Store exterior

Multiple Target Stores Across U.S. Hit With Bomb Threats For ‘Betraying The LGBTQ+ Community’: Report

The <a href="https://www.dailywire.com/topic/major-league-baseball" target="_blank" rel="noopener">Toronto Blue Jays</a> have cut pitcher Anthony Bass just over a week after he apologized for sharing a video on social media that encouraged Christians to boycott Bud Light and Target. 
The decision was based mostly on performance, but “distraction” did play a role, according to Blue Jays manager Ross Atkins. Bass had <a href="https://www.dailywire.com/news/ballplayer-caves-and-apologizes-for-sharing-video-on-bud-light-target-boycotts" target="_blank" rel="noopener">previously apologized for sharing</a> a video on Instagram that made a Biblical case against spending money to support businesses that are pushing people, particularly children, to “darkness.”
“There’s a myriad of variables,” Atkins <a href="https://apnews.com/article/anthony-bass-blue-jays-cut-lgbtq-4fc3409096c7c1b83494ec414cf96f74" target="_blank" rel="noopener">said</a>. “Performance is usually the driving one and performance was a large aspect of this decision. Distraction was a small part of it and something we had to factor in.”
“We’re trying to build the best possible team we can build,” Atkins said. “This was a baseball decision to make our team better.”
Bass did not comment on the video he shared, but later released an apology where he said he was sorry for the “hurtful video.”
“I recognize yesterday I made a post that was hurtful to the Pride community, which includes friends of mine and close family members of mine. And I am truly sorry for that,” he said in a video put out by the team. 
“I just spoke with my teammates and shared with them my actions yesterday. I apologized with [sic] them, and as of right now I am using the Blue Jays’ resources to better educate myself to make better decisions moving forward,” he added. “The ballpark is for everybody. We include all fans at the ballpark. We want to welcome everybody. That’s all I have to say.”
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On Thursday, Bass seemed to backtrack from the apology, <a href="https://www.nytimes.com/2023/06/09/sports/baseball/toronto-blue-jays-anthony-bass.html" target="_blank" rel="noopener">telling reporters</a> that he stood by his beliefs. 
“I stand by my personal beliefs,” he said. “And everyone is entitled to their personal beliefs, right? Also, I mean no harm towards any groups of people.”
Bass, who had been designated to participate in the first pitch for a“Pride Weekend” game in Toronto, said he did not believe that the video he shared was hateful. In the aftermath of the apology, the <a href="https://www.dailywire.com/news/blue-jays-pitcher-booed-by-home-crowd-after-commenting-on-bud-light-target-boycotts" target="_blank" rel="noopener">35-year-old pitcher has been booed</a> by home fans. 
Bud Light has faced plummeting sales in the aftermath of a partnership with transgender-identifying activist Dylan Mulvaney while Target has faced backlash over its LGBT-themed products for children and “tuck-friendly” female swimwear.

Milwaukee Brewers v Toronto Blue Jays

Blue Jays Cut Pitcher Who Apologized For Sharing Video On Bud Light, Target Boycotts

Baseball

boycotts

Major League Baseball

Podcast giant Joe Rogan slammed Target and Bud Light this week for taking actions to appease woke customers that have ended up costing both companies billions of dollars in value.
Target made “emergency” calls in mid-May to managers and senior directors after the company faced backlash for its Pride collection, which included “tuck-friendly” female swimwear. JPMorgan <a href="https://www.foxbusiness.com/markets/target-stock-downgraded-jpmorgan" target="_blank" rel="noopener">said</a> that it was downgrading Target’s stock because of the “recent company controversies.”
&#8220;Target lost billions of dollars because they tried to have this pride selection,&#8221; Rogan said on Tuesday&#8217;s episode of &#8220;The Joe Rogan Experience.&#8221; &#8220;Well they had all these like Pride children&#8217;s shirts and then obviously the Bud Light thing with Dylan Mulvaney, they&#8217;ve lost 20 plus billion dollars.&#8221;
&#8220;Can you imagine, you&#8217;re just gonna send a f***ing can to some confused person that &#8216;day 365 of womanhood,&#8217; and you send that person a f***ing can with their face on it and your company loses $20 billion?&#8221; he asked. &#8220;That is wild s***, man.&#8221;
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&#8220;So we&#8217;re seeing that now, where we never saw that before, where people are going enough, enough,&#8221; he said. &#8220;Stop shoving this down everybody&#8217;s throat. When I go to Target, I don&#8217;t want to see like yeah, f***ing tuck pants where they&#8217;re like designed to help you tuck your d***, like that&#8217;s not normal. And I don&#8217;t want that right in front of everybody.&#8221;
WATCH:
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Joe Rogan talks about how Target lost more than $20 billion dollars for &quot;shoving woke product down everyone’s throats.&quot; <a href="https://t.co/HTveu154eg">pic.twitter.com/HTveu154eg</a>
&mdash; Kevin smith (@KJ00355197) <a href="https://twitter.com/KJ00355197/status/1666370106950139904?ref_src=twsrc%5Etfw">June 7, 2023</a></blockquote>
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Joe Rogan

Rogan Blasts Target, Bud Light For ‘Shoving’ Trans Agenda ‘Down Everybody’s Throat’: ‘Enough,’ ‘Not Normal’

Media

The Daily Wire&#8217;s <a href="https://www.dailywire.com/news/its-all-their-fault-matt-walsh-has-message-for-lgbtq-activists-upset-about-boycotts-and-pride-backlash" target="_blank" rel="noopener">Matt Walsh</a> sent a message to conservatives who are calling for an end to the fight &#8220;against gender ideology and the &#8216;Pride&#8217; movement,&#8221; telling them to focus on the issues they care about.
Walsh <a href="https://twitter.com/MattWalshBlog/status/1666101556771536897?s=20" target="_blank" rel="noopener">tweeted</a> a lengthy response Tuesday to complaints he said have come from conservatives that it&#8217;s time to move on from fighting gender ideology and &#8220;focus on something else.&#8221;
&#8220;We&#8217;re actually making significant headway but they want us to move on because they&#8217;re bored or more likely jealous that people aren&#8217;t paying more attention to them,&#8221; Walsh tweeted to his 2.1 million followers.
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It’s popular for other conservatives to complain that those of us fighting against gender ideology and the “Pride” movement should focus on something else. We’re actually making significant headway but they want us to move on because they’re bored or more likely jealous that…
&mdash; Matt Walsh (@MattWalshBlog) <a href="https://twitter.com/MattWalshBlog/status/1666101556771536897?ref_src=twsrc%5Etfw">June 6, 2023</a></blockquote>
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&#8220;Here&#8217;s an idea. If there&#8217;s another issue that you care deeply about and want to mobilize people around, go do it,&#8221; he added. &#8220;Put the work in and rally people to your cause. It took us years to get the public to really care about gender ideology. Now we&#8217;ve succeeded and you&#8217;re bitter. Stop expecting us to do your work for you.&#8221;
&#8220;Go do something,&#8221; the <a href="https://www.dailywire.com/news/first-bud-light-and-now-target-matt-walsh-goes-viral-with-tweet-about-making-pride-toxic-for-brands" target="_blank" rel="noopener">DW host</a> continued. &#8220;Start a movement. If I agree with your cause I&#8217;ll support and amplify you. So stop whining and taking potshots from the sidelines. Go do the thing that you want done. How&#8217;s that for an idea.&#8221;
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Getting people to care about your issue is the first step, and a very difficult and frustrating one. It takes persistence, focus, and creativity. A healthy conservative movement would look at those who’ve succeeded in this step and try to learn from them. An unhealthy one looks…
&mdash; Matt Walsh (@MattWalshBlog) <a href="https://twitter.com/MattWalshBlog/status/1666103971675602945?ref_src=twsrc%5Etfw">June 6, 2023</a></blockquote>
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Walsh said one of the biggest challenges is to get &#8220;people to care about your issue&#8230; It takes persistence, focus, and creativity.&#8221;
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He then wrote that a &#8220;healthy conservative movement would look at those who&#8217;ve succeeded in this step and try to learn from them.&#8221;
However, he said that &#8220;modern conservatism&#8221; falls into the other category, the &#8220;unhealthy one.&#8221;
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In conclusion, I say again: go do the thing you want done.
&mdash; Matt Walsh (@MattWalshBlog) <a href="https://twitter.com/MattWalshBlog/status/1666104365948493824?ref_src=twsrc%5Etfw">June 6, 2023</a></blockquote>
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One he said that &#8220;looks with envy and resentment at its own most effective advocates and tries to tear them down as punishment for being successful. In conclusion, I say again: go do the thing you want done.&#8221;
The message was similar Walsh&#8217;s message to the GOP establishment in April when he explained why calls to end the boycott against Anheuser-Busch after Bud Light&#8217;s partnership with trans influencer Dylan Mulvaney was wrong.
On the &#8220;<a href="https://twitter.com/MattWalshBlog/status/1648066924062863362?s=20" target="_blank" rel="noopener">The Matt Walsh Show</a>&#8221; podcast, the host provided a brutal assessment of the Republican establishment, who he said was giving an assist to the beer company by telling conservatives to back down from the boycott over fears that it could stop the flow of donor cash to the GOP.
&#8220;That&#8217;s how the total denial of biological reality became mainstream,&#8221; the podcast host said. &#8220;And seized hold of our society. It happened because the conservative &#8216;leadership&#8217; task with defending our country against evils like gender ideology abdicated their responsibility.&#8221;
Related: <a href="https://www.dailywire.com/news/step-aside-matt-walsh-tells-gop-establishment-youre-wrong-bud-light-boycott-matters">&#8216;Step Aside&#8217;: Matt Walsh Tells GOP Establishment You&#8217;re Wrong, Bud Light Boycott Matters</a>

Matt Walsh

Matt Walsh Blasts Conservatives Abandoning Fight Against Radical Gender Ideology

Politics

The Daily Wire

The Matt Walsh Show

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