Target removed a Halloween costume from its shelves and issued an apology after some customers deemed it “racist.” 
“An apology from us: We removed an offensive Halloween costume that should never have been part of our assortment,” Target <a href="https://x.com/targetnews/status/2092007692432757241?s=43">wrote</a> in a statement on Monday. “It is no longer for sale. As a company, we got this wrong, and we are deeply sorry.”
“We know this is especially hurtful for our black guests, team members, and partners,” the statement from Target continued. “Removing the costume is an important first step, and we are looking closely at how this happened and what needs to change to ensure this won’t happen again.”
Photos of the costume, which was called “Kids’ Glows under Blacklight Circus Clown,” include a young black child modeling the outfit. The costume consisted of a black and orange printed bodysuit and hood with an oversized smile and mini top hat. 
<blockquote class="twitter-tweet">
Target issues an apology after being accused of selling a racist Halloween costume: “We pulled an offensive Halloween costume that should never have been part of our assortment. It is no longer for sale.
As a company, we got this wrong, and we are deeply sorry. We know this is… <a href="https://t.co/coWku7P6AF">pic.twitter.com/coWku7P6AF</a>
— evie (@Eviemagazine) <a href="https://x.com/Eviemagazine/status/2092214607154663831?ref_src=twsrc%5Etfw">August 25, 2026</a></blockquote>
<script async src="https://platform.x.com/widgets.js" charset="utf-8"></script>
The listing and photos led customers to compare the costume to the concept of blackface performances from the Jim Crow era. This was exacerbated by the way the model was posing, which led to numerous side-by-side comparisons of minstrel show imagery. 
The <a href="https://www.instagram.com/p/DccLrekS2bx/?hl=en">Instagram</a> comments section under Target&#8217;s post was surprisingly left on, leaving the door open for a barrage of negative comments and accusations of racism. Some followers claimed this never would have happened if Target had not <a href="https://www.dailywire.com/news/target-rolls-back-dei-joining-other-major-companies-like-walmart-meta">rolled back their DEI initiatives</a> last year. 
“Ummm this is what happens when D.E.I. is not honored because somebody should have been looking at that,” one person predicted.
“You know how many eyes within corporate had to see this and give their approval?” another follower wrote.
“I think donating 100% of your Halloween costume sales to black women&#8217;s maternal health programs. NAACP. Urban schools. And urban community programs would be a start,” another comment, which received more than 6,000 likes, suggested.
Others said the whole thing was an overreaction.
“People want to be offended about everything,” one reaction said. Others insisted there would have been no backlash if the model was white.

Target

Target Pulls Halloween Costume After Customers Call It ‘Racist’ — You Have to See It

diversity equity and inclusion

halloween costume

racism controversy

target

Target has recalled 211,000 toddler sandals nationwide because they pose &#8220;a risk of serious injury or death.&#8221;
The&#8221;Cat &amp; Jack Children’s Sandals,&#8221; which sold for $22 across all of Target’s U.S. stores, were recalled July 16. 
 
The shoes have been recalled due to small decorative pearls on the tan sandal’s raffia straps. Target <a href="https://www.target.com/help/article/000225695">received</a> 23 reports of the pearls falling off, posing a tripping and choking hazard for small children.
No injuries have been reported from these sandals so far.
The Consumer Product Safety Commission announced that parents should return the shoes as soon as possible or risk harming their child.
“Consumers should stop using the recalled sandals immediately, take them away from children and contact Target for a full refund,” the Consumer Product Safety Commission <a href="https://www.cpsc.gov/Recalls/2026/Target-Recalls-Cat-Jack-Childrens-Sandals-Due-to-Risk-of-Serious-Injury-or-Death-from-Choking-Hazard">reported</a>. “Consumers will be asked to return the sandals to any store or use a prepaid label to return the sandals by mail.” 
Target has been forced to recall other children&#8217;s products. The retail outlet has <a href="https://www.target.com/help/articles/news-safety/product-recalls">pulled</a> a toddler kitchen step stool, children’s play tents, and an “Under the Sea Popping Toy” made for infants and toddlers.

Target store, a major American retail chain of discount department stores

Target Issues Warning About Popular Kids Brand ‘Cat & Jack’

children

Children's Health

Recall

This article is part of <a href="https://www.dailywire.com/topic/upstream" target="_blank" rel="noopener">Upstream</a>, The Daily Wire’s new home for culture and lifestyle. Real human insight and human stories — from our featured writers to you.
***
The massive Pride campaigns that Target and Bud Light splashed across their stores and cans a few years ago have quietly disappeared. Not because the culture moved on, but because those brands never truly believed in the slogans. They believed in revenue, and rainbow branding looked like an easy shortcut. When it backfired spectacularly, they walked away.
Woke corporate stances are merely pragmatic: marketing strategies dressed up as moral crusades. There’s nothing authentic or altruistic about them. At bottom, it’s always been about profits, and performative progressivism seemed like an efficient way to court younger consumers.
Though it started in the 2010s, woke capitalism took over in 2020 with the Black Lives Matter explosion and black squares all over Instagram. But since then, consumers have noticed it was all a bunch of bull.
Now people are just exhausted by brands that preach values they don’t practice. Faux-generous brands claim to take the harder right over the easier wrong, when in fact it is the opposite. The minute the numbers shift, they drop the social justice stance.
There’s nothing inherently wrong with chasing profits. Businesses exist to make money. The problem is when campaigns erode trust by promising principles they abandon at the first sign of trouble. It’s the misrepresentation, the lying, that is the problem.
A growing number of shoppers are demanding something simpler: brands that are honest.
As the founder of XX-XY Athletics, I started this brand with the idea that we would be the first pro-woman, pro-truth brand that champions female athletes, even when it’s hard. We would also promise to make our product ethically. We didn’t promise all made in the U.S. — because we didn’t know if we could pull it off given reduced capacities here at home. So we didn’t lie about it. But we continue working to make it a reality.
On the other hand, Nike makes money pretending to champion female athletes. In reality, when Allyson Felix, the most decorated female track athlete of all time, became pregnant, they proposed cutting her pay by 70%. When junior elite runner Mary Cain joined Nike’s Oregon Running Project, she was bullied for her weight and psychologically abused to the point of considering suicide.
Beyond the hypocrisy in the athletic category, fast fashion has changed everything in the clothing business. We buy twice as much and wear it for half as long as we did 20 years ago, and it all ends up in the landfill.
We used to shop twice a year: in spring and fall. Fast fashion brands created today’s modern demand cycle, which is basically always on. Buy more, buy it now, who cares if the quality sucks, you’ll just get more next week.
The average American buys close to 70 new items a year. More than 50% of those items remain unworn and go straight to the landfill. But that doesn’t stop major fast fashion brands from pretending they are “green.”
“Values-led” branding in fashion is especially performative. Fast fashion’s self-created economic reality makes real alignment an impossibility: chasing volume and low prices clashes with genuine sustainability or ethical labor.
But the fashion hypocrisy is everywhere. Take Everlane, once celebrated as a beacon of “radical transparency.” Founded in 2010, it built a loyal following by revealing production costs and factory details for basics such as t-shirts and jeans. It told us we deserved to know how and where our goods were made. And it promised to transform the industry through its “radically transparent” approach.
Guess what happened next? In May, after years of slumping sales and debt accrual, Everlane <a href="https://www.dailywire.com/news/the-fashion-company-millennials-loved-just-got-bought-by-americas-rival">sold</a> to ultra-fast-fashion giant Shein for about $100 million. The brand that sold a conscience is now under the roof of a company notorious for the opposite model. Shein has been cited as one of the biggest apparel polluters in the world, not to mention the well-founded allegations that the brand uses forced labor from the Uyghur Muslim minority in China.
H&amp;M offers another textbook case. Its “Conscious” collection and ambitious goals — 100% recycled or sustainable materials by 2030, climate positive by 2040 — sound impressive in marketing. Yet the core business remains a fast-fashion volume machine churning out massive overproduction, waste, and pollution. The brand has faced lawsuits and criticism for misleading claims on polyester-heavy items marketed as eco-friendly. It also brags about its recycling program, offering discounts to encourage consumption to those who bring in products to dump in its bins. Talk sustainability; walk disposability.
Then there’s Lions Not Sheep, which wrapped itself in pro-America, patriotic messaging only to get fined by the Federal Trade Commission for ripping out “Made in China” tags and replacing them with fraudulent “Made in USA” labels on imported apparel. The penalty was over $211,000. Patriotism as costume.
Marketing fake values goes both ways, it seems.
Wellness brands such as Prime market themselves as clean and health-focused while drawing scrutiny over ingredients and formulations that don’t fully match the hype.
Even Patagonia, long hailed as the gold standard for environmental activism because it has touted itself as such, relies heavily on petroleum-based synthetics. No brand is perfect, but when your image vastly outpaces your practice, it’s greenwashing.
Brands that claim values must live them, especially when it’s hard, or they will lose the trust of their fans. Consumers should demand to know more about what they wear every day: where it comes from, how it’s made, and whether the company actually stands for anything beyond the next quarterly report.
Shoppers are waking up. They’re tired of being sold conscience by companies that treat principles as optional marketing strategies. Real values aren’t flexible. They don’t vanish when the market shifts.
Brands that understand this — the ones that align strategy with substance — will be the ones that endure. The rest are just full of it.
***
Jennifer Sey is the CEO of XX-XY Athletics. She is an author, filmmaker, and retired national champion gymnast.

MoveOn PAC Commissions Billboard Truck To Circle Target HQ In Minneapolis On Pride Weekend, Calling For The Company To “Reinstate Pride Merch”

The Truth Behind The Disappearing Rainbow Logos

bud light

lgbt

Upstream

woke culture

Now for a little dose of good news: while some companies are clinging to Pride-themed ad campaigns in June, one of the most notorious offenders is going all-in for Americana just ahead of the nation’s 250th birthday.
Target’s homepage on Tuesday featured a man and woman with children smiling and clad in red, white, and blue. “Epic Style: Americana-inspired looks for everyone,” the website headline says.
 The retail giant still has an LGBT-themed section, because of course they do, but it’s way below the fold and not prominently featured.
<div id="attachment_1107019" style="width: 1034px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-1107019" class="size-large wp-image-1107019" src="https://dw-wp-production.imgix.net/2026/06/Target-homepage-2026-1024x482.png" alt="Target 2026" width="1024" height="482" srcset="https://dw-wp-production.imgix.net/2026/06/Target-homepage-2026-1024x482.png 1024w, https://dw-wp-production.imgix.net/2026/06/Target-homepage-2026-300x141.png 300w, https://dw-wp-production.imgix.net/2026/06/Target-homepage-2026-768x362.png 768w, https://dw-wp-production.imgix.net/2026/06/Target-homepage-2026.png 1200w" sizes=" (max-width: 1024px) 100vw, 1024px" />Target.com</div>
This is a significant change from years past. 
In 2021, the Minneapolis-based retailer pushed its Pride collection to the top of its homepage in all its rainbow-hued glory. The banner read, “#takepride everywhere” and included various people, and even a dog, sporting Pride-themed apparel. It also promoted a children’s book called “What Are Your Words? A Book About Pronouns.” 
<div id="attachment_1107015" style="width: 1034px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-1107015" class="size-large wp-image-1107015" src="https://dw-wp-production.imgix.net/2026/06/Target-homepage-2021-1024x300.png" alt="Target 2021" width="1024" height="300" srcset="https://dw-wp-production.imgix.net/2026/06/Target-homepage-2021-1024x300.png 1024w, https://dw-wp-production.imgix.net/2026/06/Target-homepage-2021-300x88.png 300w, https://dw-wp-production.imgix.net/2026/06/Target-homepage-2021-768x225.png 768w, https://dw-wp-production.imgix.net/2026/06/Target-homepage-2021.png 1200w" sizes=" (max-width: 1024px) 100vw, 1024px" />Target.com via Wayback Machine</div>
&nbsp;
In 2020, there was not a hint of red, white, or blue on the homepage. Instead, a rainbow-colored shirt that said, “Ask Me About My Pronouns,” was featured front and center. 
<div id="attachment_1107013" style="width: 464px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-1107013" class="size-large wp-image-1107013" src="https://dw-wp-production.imgix.net/2026/06/Target-homepage-2020-454x576.png" alt="Target homepage" width="454" height="576" srcset="https://dw-wp-production.imgix.net/2026/06/Target-homepage-2020-454x576.png 454w, https://dw-wp-production.imgix.net/2026/06/Target-homepage-2020-236x300.png 236w, https://dw-wp-production.imgix.net/2026/06/Target-homepage-2020-768x975.png 768w, https://dw-wp-production.imgix.net/2026/06/Target-homepage-2020.png 1200w" sizes=" (max-width: 454px) 100vw, 454px" />Target.com via Wayback Machine</div>
By 2024, the Pride collection had been moved down toward the bottom of the homepage. But even that placement was far more prominent than its status in 2026. 
<div id="attachment_1107017" style="width: 1034px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-1107017" class="size-large wp-image-1107017" src="https://dw-wp-production.imgix.net/2026/06/Target-homepage-2024-1024x281.png" alt="Target homepage" width="1024" height="281" srcset="https://dw-wp-production.imgix.net/2026/06/Target-homepage-2024-1024x281.png 1024w, https://dw-wp-production.imgix.net/2026/06/Target-homepage-2024-300x82.png 300w, https://dw-wp-production.imgix.net/2026/06/Target-homepage-2024-768x211.png 768w, https://dw-wp-production.imgix.net/2026/06/Target-homepage-2024.png 1200w" sizes=" (max-width: 1024px) 100vw, 1024px" />Target.com via Wayback Machine</div>
The march back toward sanity comes as no surprise after Target announced it would be reversing its diversity, equity, and inclusion (DEI) initiatives in early 2025.
“Many years of data, insights, listening and learning have been shaping this next chapter in our strategy,” Chief Community Impact and Equity Officer Kiera Fernandez said in an internal memo at the time. “And as a retailer that serves millions of consumers every day, we understand the importance of staying in step with the evolving external landscape, now and in the future – all in service of driving Target’s growth and winning together.”
WATCH FROM TODAY&#8217;S EPISODE OF MORNING WIRE:
<iframe style="aspect-ratio: 16/9; max-width: 100%; width: 100%; border: 0; height: auto;" title="DW Player" src="https://public.dailywire.com/preroll-player/embed.html?playback-id=b6QXC8fKimDhfWwJWy01Q6rGds2dvCAcW&amp;ad-tag-url=https%3A%2F%2Fpubads.g.doubleclick.net%2Fgampad%2Fads%3Fiu%3D%2F61914415%2Fdw.video.article%26description_url%3Ddailywire.com%26url%3D%26tfcd%3D0%26npa%3D0%26sz%3D640x480%26min_ad_duration%3D5000%26max_ad_duration%3D60000%26gdfp_req%3D1%26unviewed_position_start%3D1%26vpos%3Dpreroll%26output%3Dvast%26plcmt%3D1%26env%3Dvp%26vpa%3Dclick%26vpmute%3D0%26impl%3Ds%26correlator%3D%5Bcachebuster%5D" allowfullscreen="allowfullscreen"></iframe>
&nbsp;
Target also stopped reporting to external diversity-focused groups, including the Human Rights Campaign’s Corporate Equality Index.
The retailer came under fire in 2023 for marketing a line of Pride-themed merchandise, including products like “tuck-friendly” swimming suits, in prominent displays near the front of its stores. Other products in its “Pride Collection” included small shirts with phrases like “Just Be You And Feel The Love,” Pride-themed onesies, rainbow-colored leggings, tutu skirts, and jumpers.
Following widespread backlash and boycotts, the Pride collection was significantly scaled back in 2024. It was also confirmed at the time that the retailer would no longer market Pride merchandise to children, as The Daily Wire previously <a href="https://www.dailywire.com/news/target-rolls-back-dei-joining-other-major-companies-like-walmart-meta">reported</a>.

happy family with the flag of america USA at sunset outdoors

Target Picks A Different Flag This June

business

pride

Pride Month

The next time a Target employee enthusiastically asks whether you need help finding something, don&#8217;t be flattered. It might be homework.
The retail giant is testing a new employee grading system that could evaluate workers on everything from reliability and teamwork to something much harder to measure: whether they&#8217;re friendly enough while helping you find toothpaste.
In other words, your local Target employee may soon be getting a performance review because they didn&#8217;t look excited enough to tell you where the paper towels are.
According to reports, managers will assess workers on customer interactions, including how consistently they greet shoppers, make eye contact, offer assistance, and generally project the kind of cheerful energy usually associated with Disney cast members and golden retrievers.
The effort is part of a larger push by Target to improve the in-store shopping experience as the company tries to reverse sluggish sales and lure customers back into stores.
Target CEO Michael Fiddelke has made customer experience a major priority, arguing that a better shopping experience starts with friendlier employees.
That&#8217;s where things get interesting.
Because most shoppers probably agree that customer service has gotten worse over the years.
We&#8217;ve all experienced it. The cashier who acts offended that you interrupted their conversation. The employee who disappears the second you need help. The customer service desk that somehow has nobody working at it despite there being six people waiting in line.
There is a reason people still talk about Chick-fil-A employees like they&#8217;re members of some elite hospitality unit.
People appreciate good service.
The question is whether you can force it.
Target&#8217;s new approach builds on the company&#8217;s existing &#8220;10-4&#8221; rule, which encourages workers to acknowledge customers within 10 feet and offer assistance when shoppers come within four feet.
The company has already trained more than 300,000 employees through a new guest experience program and says stores receiving additional staffing support have reported higher customer satisfaction scores.
But critics immediately spotted a potential problem. Nobody likes being graded on vibes. Especially not retail workers who are already dealing with long shifts, staffing shortages, difficult customers, and the occasional person trying to return a Christmas tree in March.
The idea that an employee&#8217;s performance score could depend in part on whether management thinks they smiled enough has sparked predictable backlash online.
Some worry that friendliness is becoming another impossible-to-measure corporate metric.
Others are asking an obvious question. If a store is understaffed, shelves are empty, and checkout lines stretch halfway to electronics, is a bigger smile really the solution?
Retail analyst Neil Saunders raised a similar concern, warning that Target needs to make sure any grading system is transparent and fair. He also noted that friendliness alone won&#8217;t fix inventory issues, staffing problems, or long waits.
Most customers don&#8217;t walk out of Target furious because nobody smiled at them. They walk out furious because they spent 20 minutes looking for an employee who could unlock a cabinet containing a $12 bottle of shampoo.
Still, Target appears convinced that better customer interactions can help separate physical stores from online shopping.
After all, Amazon can deliver paper towels. Amazon cannot pretend to be excited that you&#8217;re buying decorative pumpkins in July.
At least not yet.
The bigger question is whether Target employees are about to become retail workers or aspiring theater kids.
Because if your annual review depends on enthusiasm, some people may soon find themselves performing for an audience of one: the mom looking for the Hearth &amp; Hand section.

Why Your Next Trip To Target May Be A Test

Retail

There is a whole genre of media and marketing dedicated to hating on Valentine’s Day.
To some, the holiday is too corporate, too cliché, too pastel pink. To others, it’s way too focused on love, a subject that has simply become passé. Forget the dozen red roses, the cheap chocolates, and the polyester teddy bears. The primary object of today’s Valentine’s Day angst is no longer how the celebration of love has been consumed by corporations. It’s that a day to commemorate romance exists at all. 
Take Target’s <a href="https://x.com/LisaBritton/status/2009427614339912093">viral</a> man-hating sweater. For $30, you can go out today to purchase a crewneck in the cutesy pink and red hues of Valentine’s Day with a message sure to pour cold water on any romantic overtures: “Dump Him.” If that isn’t your style, you can always <a href="https://www.target.com/p/women-s-emotionally-unavailable-crewneck-pullover-sweater-wild-fable-blue-quote/-/A-95218608">snag</a> “Emotionally Unavailable.”
When paparazzi <a href="https://fashionmagazine.com/style/celebrity-style/britney-spears-baby-tee/">caught</a> Britney Spears wearing a “Dump Him” t-shirt in 2002, she and Justin Timberlake had just broken up. Considering that she later <a href="https://people.com/britney-spears-justin-timberlake-pregnancy-abortion-exclusive-8362622">claimed</a> his disinterest in being a father led to her choice to have an abortion, she may have had good reason to be bitter. But today, the directive to “dump him” feels less like a tongue-in-cheek callback to the era of “girl power” feminism and more like a gender wars-inspired imperative. It was just a few months ago, after all, that &#8220;Vogue&#8221; ran an <a href="https://www.vogue.com/article/is-having-a-boyfriend-embarrassing-now">article</a> with the headline, “Is Having a Boyfriend Embarrassing Now?”
Imagine the pandemonium if the genders were swapped. If the Target men’s section were marketing a “Dump Her” sweater, yet another <a href="https://www.dailywire.com/news/targets-dei-drama-costs-big-as-boycotts-impact-sales">boycott</a> would be taking place. Women’s magazines would throw a fit. And Andrew Tate would buy up the whole stock. 
It may seem like Target is engaging in a nefarious plot to thwart women’s dating chances and keep them single. But Target, like other organizations, is just responding to the market. As the &#8220;Vogue&#8221; contributor says, “Even partnered women will lament men and heterosexuality — partly in solidarity with other women, but also because it is now fundamentally uncool to be a boyfriend-girl.”
Skepticism about men and relationships is everywhere. Zoos and animal shelters have lately made it a habit of soliciting donations around Valentine’s Day by offering to name <a href="https://sazoo.org/crymeacockroach/">cockroaches</a> or <a href="https://people.com/animal-charity-offers-to-neuter-your-ex-ahead-of-valentines-day-in-viral-post-11900397">neutered cats</a> after ex-lovers. The internet seems to take it as a <a href="https://gizmodo.com/facebook-thinks-saying-men-are-trash-is-hate-speech-1795170688">truism</a> that “men are trash.” Disney princesses now find themselves, not romantic partners. One of pop star Sabrina Carpenter’s top songs is “Manchild,” a song about, well, you can guess. “If I&#8217;m not there it won&#8217;t get done,” she sings in one line. “I choose to blame your mom.”
The message is: as a woman, being happy with a man is something for which you probably ought to apologize. “This sweater is cute, idk why you guys are hating on it,” says one online review of the “Dump Him” jumper. “I’m in a happy relationship with my boyfriend of 3+ years &amp; find it adorable!! If it resonates, it resonates, if it doesn’t, it doesn’t, so be it.”
For perspective, I texted a photo of the sweater to my grandmother, who has been married for over 70 years. &#8220;Don&#8217;t like it!&#8221; she said. &#8220;I wouldn&#8217;t wear it! Or buy it!&#8221;
Fans of the sweater say they see it as a reference to men who are toxic or abusive, but there are no such caveats in the cotton. It reads as public, performative disdain, the kind that other women are meant to giggle at and men are meant to applaud in order to prove themselves. 
St. Valentine, who is said to have <a href="https://www.history.com/articles/st-valentine-death">sacrificed</a> his life in the third century to marry couples when the emperor wanted men to stay single to focus on war, might not be too pleased to hear about this.
All this anti-love messaging is coming at a time when Gen Z seems to have little interest in dating, anyway. Pew Research Center <a href="https://www.pewresearch.org/short-reads/2023/02/08/for-valentines-day-5-facts-about-single-americans/">reported</a> in 2023 that “roughly six-in-ten young men report being single.” So there likely isn’t even a “him” to dump.
With marriage and romance losing their cultural clout, gender relations were already unraveling when Target decided to profit off the chaos. What we need is a return to mutual respect — and maybe a little Valentine’s Day cheesiness — to stitch them back together.

Untitled design – 2026-02-13T170610.827

This Valentine’s Day, Don’t ‘Dump Him’

dating

Gender

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Valentine's Day

Anti-ICE activists pressure businesses to “pick a side,” the House looks to vote on reopening the government, and thousands of Americans demand answers as the lights remain off after Winter Storm Fern.
It’s Tuesday, February 3, 2026, and this is the news you need to know to start your day. Today’s edition of the Morning Wire podcast can be heard below:
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<h2 style="text-align: center;">Left-Wing Activists Pressure Businesses To Dump ICE</h2>
Businesses that don’t even have ties to <a href="https://www.dailywire.com/news/trump-admin-deploying-body-cameras-to-every-federal-immigration-agent-in-minneapolis?author=Jennie+Taer&amp;category=News&amp;elementPosition=undefined&amp;row=0&amp;rowType=Vertical+List&amp;title=Trump+Admin+%E2%80%98Deploying+Body+Cameras+To+Every%E2%80%99+Federal+Immigration+Agent+In+Minneapolis">ICE</a> are under pressure to take an explicit stance against the federal agency. Currently, Target is the main mark for demonstrators. Over the weekend – similar to the protest that included the storming of Cities Church in St. Paul – dozens of activists marched through Target stores all over Minneapolis. Left-wing activists want the company to publicly condemn ICE and <a href="https://www.nytimes.com/2026/02/02/us/target-protests-immigration-minneapolis.html">ban</a> agents from conducting operations on Target property, or even entering stores. Activists even went to Target headquarters in Minneapolis on Monday and called out its new CEO, Michael Fiddelke, who officially stepped into the top job on Sunday.
<h2 style="text-align: center;">Government Shutdown Is On</h2>
Lawmakers on Capitol Hill have been working frantically to end the government shutdown before its effects are felt. President Donald Trump <a href="https://www.dailywire.com/news/trump-seeks-quick-end-to-shutdown-no-changes">says</a> he wants to move forward with the federal government spending package without any changes, as the government has remained shut down since last weekend. He wrote on Truth Social, quote: “There can be NO CHANGES at this time.” The president says that he wants the bill to be signed into law right away, and that he’s “working hard with Speaker Mike Johnson.”
<h2 style="text-align: center;">Outrage Over Nashville Storm Failures</h2>
The response to the crippling power outages from Winter Storm Fern has frustrated many communities across the country – including here in the Nashville area. It’s been more than a week, and more than 20,000 residents are still without power in the Music City in a situation declared “unacceptable.” The Nashville power outage fiasco has made national news as Reese Witherspoon, John Rich, and other celebrities have spoken out about their Tennessee neighbors living in the dark. The Nashville Electric Service’s lack of preparation is <a href="https://www.dailywire.com/news/nashville-electric-ceo-touted-tree-hugging-over-aggressive-trimming-months-before-massive-ice-storm" target="_blank" rel="noopener">most frustrating</a> to residents. Last summer, the CEO, Teresa Boyles-Aplin, focused on saving Nashville&#8217;s tree canopy instead of cutting down the trees that clearly were overtaking power lines. On top of that, Nashville started the power restoration with around 100 linemen – far too few for such a widespread outage. Other regional utilities had 500-600 linemen ready.

MW_260203

Morning Brief: Anti-ICE Activists Attack Target, Shutdown Scramble, & Nashville Storm Failures

donald trump

government shutdown

immigration and customs enforcement

Morning Wire

nashville

tennessee

Target is being raked across the coals following a botched Black Friday giveaway that was overhyped and underwhelming.
The retailer attempted to lure shoppers into the store ahead of the biggest shopping day of the year by promising the first 100 people in line early Friday morning “a limited edition iridescent holiday tote filled with fun giveaways.” In addition, ten randomly selected people at each store could win grand prizes including a Laifen hair dryer, a Ninja slushie machine, Beats headphones, and a $100 Target gift card, among other items.
People started posting on social media about being camped out overnight in the freezing cold despite the rules clearly stating that no one was allowed to line up until 4 a.m. at the earliest. After the event, many customers complained about poor enforcement for line jumpers.
But in the end, it didn’t matter much because almost everyone expressed their frustration at the contents of the swag bags. The oversized tote wasn’t “stuffed” – instead, it had a few cheap items that inspired most recipients to deem the entire thing a waste of time and energy.
Most photos posted by shoppers who scored the giveaway showed similar contents, including a pack of UNO cards, a miniature Gemz shampoo package, a small bag of Nerds candy, an Elf cosmetic product, and a variety pack of LMNT electrolyte water supplements. The small items looked tiny in the oversized tote bag.
There was a plethora of negative comments, video reactions, and spoof videos across all social media platforms.
“Thanks @Target for the most pathetic black friday swag bag imaginable,” one X user wrote alongside a photo of the giveaway items.
<blockquote class="twitter-tweet">
thanks <a href="https://twitter.com/Target?ref_src=twsrc%5Etfw">@Target</a> for the most pathetic black friday swag bag imaginable <a href="https://t.co/8vZXfqdrQ5">pic.twitter.com/8vZXfqdrQ5</a>
— batt (@tasteochaos) <a href="https://twitter.com/tasteochaos/status/1994369632141218089?ref_src=twsrc%5Etfw">November 28, 2025</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
“You advertise that the first hundred people in line would get swag bags filled with goodies… And this is what you came up with? Pretty ridiculous and disappointing,” another commenter <a href="https://x.com/NoExcusesJFDI/status/1994456688582430893">agreed</a>.
“Waited hours for those ‘swag bags’ just to get… this? What a freaking joke. Y’all hyped it up like it was Christmas morning and handed us a bag of nothing. Guess I’ll go play Uno with everyone else who got played today. Absolute scam-level disappointment,” <a href="https://x.com/AbbeyDry9472/status/1994540069336883549">echoed</a> a third.
50% off DailyWire+ annual memberships will not return for another year, so don’t miss this deal! Join now at <a class="c-link" href="http://dailywire.com/cyberweek" target="_blank" rel="noopener noreferrer" data-stringify-link="http://DailyWire.com/cyberweek" data-sk="tooltip_parent">DailyWire.com/cyberweek</a>.
The bad PR comes at a terrible time for the retail giant, as the CEO just stepped down in August amid <a href="https://www.dailywire.com/news/target-ceo-steps-down-as-sales-plummet-and-boycotts-from-both-sides-continue?author=Amanda+Harding&amp;category=News&amp;elementPosition=undefined&amp;row=0&amp;rowType=Vertical+List&amp;title=Target+CEO+Steps+Down+As+Sales+Plummet+And+Boycotts+From+Both+Sides+Continue">declining sales</a> and boycotts from both sides of the political aisle.
Black Friday shoppers had praise for a different retailer handing out swag bags, saying the giveaway at Lowe’s put Target to shame. The home improvement retailer handed out swag to the first 50 customers in line at their stores, and the offerings were much more substantial.
Those customers received a five-gallon bucket filled with various building and home improvement items including a drill bit set, a bucket-shaped coffee mug, Magic Erasers, WD-40, and a keychain. Several lucky shoppers also received a &#8220;golden ticket&#8221; with a coupon for a free appliance worth up to $2,000.
Target did not immediately return The Daily Wire&#8217;s request for comment.

Target Black Friday

‘Scam-Level Disappointment’: Target Blasted For ‘Pathetic’ Black Friday Giveaway

'Scam-Level Disappointment': Target Blasted For Pathetic Black Friday Giveaway

Black Friday

Christmas

U.S.

Just yesterday, Target announced that its longtime CEO Brian Cornell <a href="https://www.dailywire.com/news/target-ceo-steps-down-as-sales-plummet-and-boycotts-from-both-sides-continue">is stepping down</a> after a decade of leadership. Beginning February 1, 2026, Michael Fiddelke, a 20-year company employee, will assume the top role, as Target flounders amidst slipping profits, stubborn boycotts, and growing public distrust.
Sales <a href="https://www.forbes.com/sites/dougmelville/2025/08/20/as-target-names-new-ceo-stock-tumbles-10-as-dei-hit-and-tariffs-drag-on-sales/">dipped</a> 1% in the most recent quarter, and profits fell 19%. While the retailer mostly blamed some of the economic woes on uncertainty about Trump&#8217;s tariffs, the reality is that consumers on both ends of the political spectrum are turning away, leaving a once-beloved brand caught between an ideological rock and a hard place.
First, the retailer prominently <a href="https://apnews.com/article/target-pride-lgbtq-4bc9de6339f86748bcb8a453d7b9acf0">displayed</a> “Pride” merchandise front and center at their stores, sparking outrage among many Americans. And it wasn’t just rainbow-themed <a href="https://mynbc15.com/news/nation-world/target-making-changes-after-backlash-over-pride-themed-childrens-clothes-transgender-retail-clothes-woke-capitalism-pride-month">baby onesies</a> (though they did have those, too). In 2023, the store offered customers <a href="https://www.dailywire.com/news/target-slammed-after-offering-female-swimsuits-that-have-extra-crotch-coverage-are-tuck-friendly">“tuck-friendly” swimsuits</a> with extra crotch coverage. 
Yes. Seriously. 
Then Target heeded the eventual boycotts and rolled back some of their DEI initiatives right around the time of Trump’s inauguration in January 2025.  
“&#8230;As a retailer that serves millions of consumers every day, we understand the importance of staying in step with the evolving external landscape,” a company spokesperson <a href="https://www.pbs.org/newshour/politics/target-says-it-is-ending-its-dei-goals-and-programs-citing-an-evolving-external-landscape">said</a> at the time, mentioning how they’d stop reporting to external diversity groups like the Human Rights Campaign’s Corporate Equality Index and would cease trying to target black owned businesses to build up their product assortment.
<a href="https://get.dailywire.com/subscribe/plus/?utm_campaign=summer&amp;utm_content=editorialsummersale&amp;utm_medium=website&amp;utm_source=editorial" target="_blank" rel="noopener">End of Summer Sale – Get 40% off New DailyWire+ Annual Memberships</a>
This move led to <a href="https://www.cnn.com/2025/02/19/business/target-dei-boycott">meltdowns</a> from outraged leftists, proving the old adage about trying to please everyone and winding up just making them all boycott your business instead. 
While Target stumbles around trying to figure out which way the cultural wind is blowing, smart men have already moved on to brands that never wavered. Jeremy&#8217;s Razors didn&#8217;t spend the last few years getting whiplash as they ricocheted between woke virtue signals and damage control — they&#8217;ve been consistent from day one. Jeremy’s makes razors for men who know there are only two genders and aren&#8217;t afraid to say it. The <a href="https://www.jeremysrazors.com/products/precision-5-special-offer?selling_plan=4201873621?utm_campaign=cracker&amp;utm_content=202508021&amp;utm_source=editorial">Precision 5 Starter Set</a> delivers barber-grade blades and a moisturizing aloe strip that&#8217;ll give you a smoother shave than Target&#8217;s executives trying to backpedal their way out of bankruptcy. You can <a href="https://www.jeremysrazors.com/products/precision-5-special-offer?selling_plan=4201873621?utm_campaign=cracker&amp;utm_content=202508021&amp;utm_source=editorial">try it now for just $7.99.</a>
Unlike corporations that cave to every social media mob, Jeremy&#8217;s Razors stands firm on values while delivering products that actually work. Take the <a href="https://www.jeremysrazors.com/products/legendary-razor-bundle?utm_campaign=cracker&amp;utm_content=20250821&amp;utm_source=editorial">Legendary Bundle</a> — it&#8217;s got everything you need to ditch the companies that hate you: razor cartridges, shave cream, after-shave balm, body wash, shampoo, aluminum-free deodorant, &amp; more. All of it’s paraben-free, sulfate-free, phthalate-free, and most importantly, woke-free. While Target&#8217;s trying to figure out which bathroom to put their &#8220;tuck-friendly&#8221; swimwear in, Jeremy’s is focused on making products for real men who don&#8217;t apologize for existing. 
The lesson here is simple: when you try to please everyone, you end up pleasing no one. <a href="https://www.jeremysrazors.com/?utm_campaign=cracker&amp;utm_content=20250821&amp;utm_source=editorial">Jeremy&#8217;s Razors</a> chose their side from the beginning — the guys who work hard, stand by their principles, and refuse to let corporations lecture them about masculinity being toxic. So while Target&#8217;s new CEO spends his time cleaning up the mess left behind by years of pandering to progressives and draining the personality from their brand, you can get back to what matters: a damn good shave without the shame.
As Target confronts its downward spiral with leadership changes, dipping sales, and ideological backlash, Jeremy’s Razors offers something rare in today’s marketplace: a dependable company unswayed by leftist social trends. 
So if you’re tired of the theatrics and ready for a brand with substance, <a href="https://www.jeremysrazors.com/?utm_campaign=cracker&amp;utm_content=20250821&amp;utm_source=editorial">choose Jeremy’s instead.</a>
And if you bought your last razor at Target, it’s definitely time to make a change.
Jeremy&#8217;s Razors shares common ownership with The Daily Wire.

SeizaVisuals

Target Tried To Please Everyone. Now Nobody’s Happy.

Jeremy's Razors

Leftism

Wokeness

Target CEO Brian Cornell is stepping down next year after serving in the role for 10 years. The move comes as Target faces declining sales and a controversial public image, with boycotts coming from both sides of the political aisle.  
The Minneapolis-based company is passing the baton to chief operating officer Michael Fiddelke, who was selected in a unanimous board of directors vote, per an <a href="https://corporate.target.com/press/release/2025/08/target-appoints-michael-fiddelke-as-chief-executive-officer">announcement</a> made on Wednesday. Fiddelke, a 20-year veteran of the company, will take over beginning February 1, 2026.
“It is clear that Michael is the right leader to return Target to growth, refocus and accelerate the company’s strategy, and reestablish Target’s position as a leader in the highly dynamic and fast-moving retail environment,” Christine Leahy, lead independent director of Target’s Board of Directors, said.
Cornell had previously committed in 2022 to serve for three more years as CEO. He will now be the executive chair of the company&#8217;s board of directors. 
Sales were down 1% in the latest quarter compared to one year ago, the New York Post <a href="https://nypost.com/2025/08/20/business/target-ceo-brian-cornell-steps-down-after-10-years-as-retailer-fights-to-reverse-sliding-sales/">noted</a>, with a reported $25.2 billion total. This trend was blamed on a reduction in total merchandise offered. Profit for the quarter was $1.3 billion, which is a reduction of 19% compared to last year, according to the Post. 
The company blamed some of its financial woes on the economic uncertainties surrounding Trump’s tariff plan.
Earlier this year, Target announced it was rolling back its diversity, equity and inclusion (DEI) initiatives, following suit with other companies and retailers amid the changing political landscape. This pivot served to anger liberal activist groups, who called for <a href="https://www.theguardian.com/culture/2025/jul/20/black-americans-boycot-target-amazon-dei">boycotts</a>. RetailBrew <a href="https://www.retailbrew.com/stories/2025/08/18/target-s-revenues-track-closely-to-foot-traffic-q2-foot-traffic-is-down-3-1">reported</a> that these boycotts appeared to be working as foot traffic was down 3.1% in Q2.
In May, Cornell blamed the lackluster first-quarter sales in part on the company changes related to DEI. 
He <a href="https://www.cnbc.com/2025/05/21/target-tgt-q1-2025-earnings.html">said</a> the numbers declined due to “ongoing pressure in our discretionary business, plus five consecutive months of declining consumer confidence, tariff uncertainty, and the reaction to the updates we shared on belonging in January.” 
Despite making these changes, some conservatives are still boycotting Target for its past pride campaigns <a href="https://www.dailywire.com/news/target-to-offer-pride-merchandise-in-fewer-stores-after-backlash-against-tuck-friendly-swimsuit-sale-last-year">aimed at children</a>, saying the retailer’s policy changes were too little, too late.

Brian Cornell

Target CEO Steps Down As Sales Plummet And Boycotts From Both Sides Continue

Target CEO Steps Down After 10 Years Following Declining Sales, Boycotts From Both Sides

boycott

minneapolis

Tariffs

There’s a popular meme that makes the rounds around this time each year.
It shows a dam towering over a tranquil city. Behind the structure lies a burgeoning, rainbow-colored sludge on the verge of breaking through and flooding the inhabitants below. Inscribed on the dam’s face is a date: “May 31st.”
It’s funny because it’s true. Or at least, it used to be.
Rainbow paraphernalia, which was once visible only in a few metropolitan neighborhoods, has been taking over our common and commercial spaces — not to mention our schools — during the month of June for years.
Fortune 500 companies changed their logos (at least <a href="https://www.indy100.com/identities/pride-logo-middle-east-us" target="_blank" rel="noopener">in the West</a>), stores set up expansive Pride displays and sold Pride-branded merchandise, including, infamously, Target’s selection of <a href="https://nypost.com/2023/05/19/targets-tuck-friendly-swimwear-for-kids-sparks-controversy/" target="_blank" rel="noopener">transgender swimsuits for children</a>. City, state, and federal agencies hoisted the rainbow flag next to the American flag, and traditional and social media pumped out images and videos celebrating everything LGBTQ.
But something’s different this year. Many of the businesses and institutions that used to radiate rainbows every June look a lot like they did last month and the month before that. They appear normal, as if their primary purpose were to provide services and sell products, not to advance a political ideology.
To be sure, some progressive enclaves are still festooned with Pride trappings, and there remains dribs and drabs of rainbow propaganda out there elsewhere, but much of it looks half-hearted at best. Pride parades have been <a href="https://www.ktvb.com/article/news/local/boise-pride-cancels-june-kickoff-event-due-to-low-attendance-despite-strong-online-support-idaho/277-85507887-f32c-4bae-ae4b-366f10d9eda3" target="_blank" rel="noopener">cancelled</a> due to low projected attendance, and government buildings that used to fly the rainbow flag have stopped doing so — <a href="https://www.sanluisobispo.com/news/local/article306353226.html" target="_blank" rel="noopener">even in California</a>.
What changed? For one, there’s a new president, and he’s busy gutting “trans rights” by <a href="https://abcnews.go.com/Politics/trump-sign-executive-order-banning-transgender-athletes-womens/story?id=118468478" target="_blank" rel="noopener">prohibiting men</a> from usurping women’s sports and <a href="https://www.npr.org/2025/01/29/nx-s1-5279092/trump-executive-order-gender-affirming-care" target="_blank" rel="noopener">putting a stop</a> to the poisoning and mutilation of children under the Orwellian misnomer “gender affirming care.”
That’s a mighty blow to the “T” and “Q” in the “LGBTQ” coalition. To be fair, there are elements within the gay community that want nothing to do with the “T’s” and “Q’s.” However, it’s not clear that they can separate amicably or coherently. If the claim is that our sexual desires should have no normative connection to the reality of our physical bodies — which every letter in the rainbow acronym affirms — then embracing “LGB” necessarily opens the door to the “T’s” and Q’s” by relativizing the objective meaning and purpose of the body itself.
So, taking on transgenderism at the political level will necessarily weaken Pride ideology as a whole. And for now, the administration has the upper hand.
Second, corporations have grown skittish of boycotts after Bud Light’s disastrous promotion of the woman-larping man, Dylan Mulvaney. This one’s pretty simple: Bud Light used to be America’s best-selling beer. <a href="https://www.usatoday.com/story/money/2024/07/18/bud-light-beer-sales-ranking-boycott/74463050007/" target="_blank" rel="noopener">It isn’t anymore</a>.
More broadly, conservative activists like The Daily Wire’s Matt Walsh, Christopher Rufo, Robby Starbuck, and others, have clarified the cost-benefit calculus for C-suites by putting a steep price on supporting Pride. It turns out that endorsing a radical fringe group that is big online but small in purchasing power while alienating half the country doesn’t make much fiscal sense.
Third, and relatedly, there’s been a palpable cultural shift as the masses have grown tired of the rainbow brigade’s garish frills, manufactured enthusiasm, coercive fanfare (Celebrate!&#8211;or else), and infantile tautologies (“Love is love”).
Initially startled and disoriented by the explosion of Pride into every nook and cranny of society, many have now had the time to step back and ask, “What, exactly, are we celebrating here?”
Bearded men dressed up like clownishly risque women gyrating in front of toddlers at drag queen story hours? Pornographic books in elementary schools? Boys taking over girls&#8217;sports? Young men and women permanently maiming themselves with genital inversion surgery?
Why in the world, normal people are asking, is any of this laudatory, let alone permissible?
The rainbow flag used to come with the cry, “We just want to be left alone.” The majority found those terms acceptable. There was a truce in the culture wars, at least on that front. But then Pride, consistent with its name, got arrogant and greedy and let its true colors show.
It turns out that all those LGBTQ parades, protests, workplace trainings, and school curricula were never about tolerance, or love, or protecting the vulnerable. Rather, their goal was to gain cultural and political supremacy and to silence anyone who stood in the way.
Aptly represented by its <a href="https://www.hrc.org/resources/lgbtq-pride-flags" target="_blank" rel="noopener">ever-more-chaotic</a> symbol, rainbow ideology is and always has been a twisted kaleidoscope of totalitarian perversion. Thankfully, many are waking up and pushing back.
Matthew R. Petrusek, PhD, is the Senior Director of the Word on Fire Institute
The views expressed in this piece are those of the author and do not necessarily represent those of The Daily Wire.

Pride Flag

The Pride Rainbow Is Fading

Skrmetti

transgender

“Pride Month” is just around the corner *sigh* — but under the second Trump administration and after the recent backlash to woke companies, questions swirl around how crazy June will get this year. And there’s a hope that maybe — just maybe — the rainbow weirdness won’t show up everywhere you turn your head. 
Multiple large companies have pulled out of annual “Pride” parades that take place in cities across the country. Mastercard, Citi, Pepsi, and Nissan will not sponsor the parade in New York City this year. Meanwhile, Anheuser-Busch and Comcast ended their sponsorship of the San Francisco “Pride” parade, Axios <a href="https://www.axios.com/2025/05/08/pride-month-sponsorship-decline-2025">reported</a>. 
It appears that LGBT celebrations could be tamed down this June, at least on the corporate side of things, but here are some companies that could still push the “Pride” messaging:
<h3>Harry’s</h3>
Last year, Harry’s — the razor company whose defense of gender insanity sparked the launch of Jeremy’s Razors — <a href="https://www.dailywire.com/news/harrys-sends-another-bag-of-cash-to-group-promoting-radical-gender-theory">sent</a> a bag of cash to the Trevor Project, an activist organization that has been blasted for running a <a href="https://www.trevorspace.org/">chat room</a> where minors can talk to peers and adults about their sexuality. 
“Pride Month may be coming to a close, but that doesn’t mean the work stops here. We believe it’s important to support the LGBTQ+ community and take care of ourselves every day, which is why we partner with The Trevor Project all year round,” Harry’s <a href="https://www.instagram.com/p/C82E5umtRAB/">said</a> in June 2024. 
In prior years, Harry’s has <a href="https://www.wallpaper.com/beauty-grooming/harrys-new-digital-platform-celebrates-pride">unveiled</a> special edition “Pride” shaving sets.
All signs point toward another colorful June for Harry’s. You’ve been warned. 
<h3>Apple</h3>
It’s not even June, and the California-based tech company has already jumped into the “Pride” festivities, introducing its “Pride Collection” earlier this month. 
“Ahead of Pride Month, Apple is introducing a new Apple Watch Pride Edition Sport Band, watch face, and iPhone and iPad wallpaper to celebrate the strength and beauty of LGBTQ+ communities around the world,” Apple <a href="https://www.apple.com/newsroom/2025/05/apple-introduces-the-2025-pride-collection/">said</a>. 
Apple also sent out free “<a href="https://www.vice.com/en/article/apples-new-2025-edition-pride-wallpapers-arrive-today/">Pride Month Wallpapers</a>” to its users, allowing them to wrap their phone displays in the colors of the “Pride Flag.” 
<h3>Nike</h3>
In 2024, Nike scaled back its “Pride” month push for the first time in years as companies faced backlash over their woke talking points. The company has long pushed its “Be True” collection during “Pride Month,” but paused it in 2024. 
&#8220;While there is no global Be True product collection for 2024, Nike remains deeply committed to this work,&#8221; the apparel company <a href="https://www.cbsnews.com/news/pride-month-campaigns-2024-major-brands-scaled-back-why-that-matters/">stated</a>. 
Will Nike revert to its old woke ways and push its “Pride” promotion this year? It appears that Nike is already doing that. The company recently <a href="https://www.hollywoodreporter.com/lifestyle/shopping/nike-pride-shoes-2025-by-courtney-vandersloot-allie-quigley-1236231305/">released</a> “Pride-inspired” shoes in collaboration with the WNBA lesbian couple, Courtney Vandersloot and Allie Quigley. 
<h3>Procter &amp; Gamble</h3>
The parent company of popular personal care brands such as Gillette, Head &amp; Shoulders, and Old Spice, wasn’t quiet about its support for LGBT issues last year. In June 2024, P&amp;G <a href="https://us.pg.com/blogs/pride-month/">called</a> “Pride Month” a “culmination of our unwavering commitment to create an inclusive environment where anyone, regardless of their sexual orientation or gender identity, can forge a meaningful career.”
Last year, P&amp;G <a href="https://us.pg.com/blogs/pride-month/">celebrated</a> “the 30th anniversary of GABLE, P&amp;G’s LGBTQ+ global employee resource group, spanning over 50 countries with 5,000 LGBTQ+ and ally members worldwide.” The company <a href="https://us.pg.com/blogs/pride-month/">runs</a> a huge “programming effort” called “Can’t Cancel Pride,” which P&amp;G says provides “much needed visibility and funding for six LGBTQ+ organizations to continue their transformative work of supporting the LGBTQ+ community.” Among the organizations recognized by P&amp;G in 2024 were the leftist groups GLAAD and the Trevor Project. 
<h3>Target</h3>
A lot of questions are swirling around Target, which has been at the forefront of the DEI pushback. In 2023, Target was <a href="https://www.dailywire.com/news/target-to-offer-pride-merchandise-in-fewer-stores-after-backlash-against-tuck-friendly-swimsuit-sale-last-year">blasted</a> for offering “tuck-friendly” female swimsuits, which led to boycotts and sinking sales. After the backlash, Target scaled back its “Pride” displays in June 2024, only offering “Pride” merchandise at a limited number of stores. Then, earlier this year, Target <a href="https://www.dailywire.com/news/target-rolls-back-dei-joining-other-major-companies-like-walmart-meta">announced</a> that it was rolling back some of its DEI initiatives, which included focusing investments in black-owned businesses. Now, Target will no longer focus on diversity when choosing suppliers.
The company is now taking flak from the Left over its decision to dial it back on the woke messaging. So will Target jump back into the thick of “Pride” month this year? We’ll have to find out. 
You don’t have to worry about obnoxious “Pride” displays and brand campaigns everywhere. At <a href="https://www.jeremysrazors.com/">Jeremy’s Razors</a> and <a href="https://store.dailywire.com/?srsltid=AfmBOoqX1wc2L5M52F-x7QSFI_Dk_vuQqmnAe1NtZfuqVTmwEK5LtAij">Daily Wire Shop</a>, we stick to the business of making quality products for Americans without jumping headfirst into wokeness. In June, we celebrate Father’s Day, not “Pride Month.” And we have numerous <a href="https://www.dailywire.com/news/the-ultimate-gift-guide-for-fathers-day-2025">great gift ideas</a> for you to get for your dad this year. 
Jeremy&#8217;s Razors shares common ownership with The Daily Wire.

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