Mulvaney, a man who identifies as a woman, has acquired millions of followers on TikTok over the past several months. He garnered controversy over the past weekend when he posted a video advertising for Bud Light’s March Madness contest. Bud Light confirmed that it has a brand partnership with Mulvaney on Tuesday, claiming it is part of an effort to “authentically connect” with customers.
Mulvaney also showed off a personalized beer can commemorating one year of the “Days of Girlhood” series.
Despite the apparent lack of association between college basketball fans and transgenderism, the brand deal is one of several which have raised eyebrows over the past several months as Mulvaney becomes a polarizing household name in the United States.
Mulvaney, a former actor who held roles in various Broadway musicals, has been especially criticized for his marketing deals with companies such as makeup brand Ulta Beauty and fashion house Kate Spade, both of which prompted accusations that he was insulting women and provoked ire among the companies’ consumer bases.
Ulta hosted Mulvaney alongside a “gender-fluid” hairdresser for the company’s podcast at the end of last year, inducing backlash that caused the firm to turn off comments on YouTube and Instagram. “We believe beauty is for everyone,” Ulta said in a statement. “And while we recognize some conversations we host will challenge perspectives and opinions, we believe constructive dialogue is one important way to move beauty forward.”
Kate Spade likewise posted a video last month featuring Mulvaney shopping for dresses and the “perfect spring outfit” at a store location in New York. He donned a white purse and showed the item to the camera before pointing out a hot-pink dress on a mannequin and grabbing a pair of heels, quickly changing into the attire and stepping out of the dressing room.
In the days after Bud Light reeled from criticism over its partnership with Mulvaney, he shared a post on Instagram in which he wore Zenvy leggings and an Alate bra made by Nike Women. “They’re so comfortable and buttery soft, perfect for workouts and everyday wear,” he said.
His TikTok account has also shown him ordering a pizza from grocery delivery service Instacart to celebrate a “sleepover” and live the “moments of girlhood” he missed, using Crest toothpaste and discussing his expected dating life, and applying products from skin care brand CeraVe.
Beyond corporate entities, Mulvaney has even achieved support from senior government officials. President Joe Biden hosted a discussion with Mulvaney in the White House last year about “gender-affirming healthcare.”
Daily Wire host Matt Walsh noted in commentary about the deal between Mulvaney and Bud Light earlier this week that transgenderism is an inherently “progressive” movement, which progresses like “bone cancer eating away at its host until there’s nothing left to consume,” and requires constant validation because its assumptions are “constantly on the verge of collapse.”
“It’s perched precariously on this edge, and it must be aggressively propped up all the time, every second of the day,” Walsh said. “The trans person individually barely believes the claims he makes about himself and his own identity. His self-perception is this superficial, ephemeral thing. It’s a lie that he whispers constantly to himself, and he shouts it at the world and demands that it be shouted back to him. No other group needs this kind of support because no other group is in a constant state of trying to convince itself that it exists.”