Pride Watch: Will These Companies Jump Back Into LGBT Celebrations This June?

“Pride Month” is just around the corner *sigh* — but under the second Trump administration and after the recent backlash to woke companies, questions swirl around how crazy June will get this year. And there’s a hope that maybe — just maybe — the rainbow weirdness won’t show up everywhere you turn your head. 

Multiple large companies have pulled out of annual “Pride” parades that take place in cities across the country. Mastercard, Citi, Pepsi, and Nissan will not sponsor the parade in New York City this year. Meanwhile, Anheuser-Busch and Comcast ended their sponsorship of the San Francisco “Pride” parade, Axios reported. 

It appears that LGBT celebrations could be tamed down this June, at least on the corporate side of things, but here are some companies that could still push the “Pride” messaging:

Harry’s

Last year, Harry’s — the razor company whose defense of gender insanity sparked the launch of Jeremy’s Razors — sent a bag of cash to the Trevor Project, an activist organization that has been blasted for running a chat room where minors can talk to peers and adults about their sexuality. 

“Pride Month may be coming to a close, but that doesn’t mean the work stops here. We believe it’s important to support the LGBTQ+ community and take care of ourselves every day, which is why we partner with The Trevor Project all year round,” Harry’s said in June 2024. 

In prior years, Harry’s has unveiled special edition “Pride” shaving sets.

All signs point toward another colorful June for Harry’s. You’ve been warned. 

Apple

It’s not even June, and the California-based tech company has already jumped into the “Pride” festivities, introducing its “Pride Collection” earlier this month. 

“Ahead of Pride Month, Apple is introducing a new Apple Watch Pride Edition Sport Band, watch face, and iPhone and iPad wallpaper to celebrate the strength and beauty of LGBTQ+ communities around the world,” Apple said. 

Apple also sent out free “Pride Month Wallpapers” to its users, allowing them to wrap their phone displays in the colors of the “Pride Flag.” 

Nike

In 2024, Nike scaled back its “Pride” month push for the first time in years as companies faced backlash over their woke talking points. The company has long pushed its “Be True” collection during “Pride Month,” but paused it in 2024. 

“While there is no global Be True product collection for 2024, Nike remains deeply committed to this work,” the apparel company stated. 

Will Nike revert to its old woke ways and push its “Pride” promotion this year? It appears that Nike is already doing that. The company recently released “Pride-inspired” shoes in collaboration with the WNBA lesbian couple, Courtney Vandersloot and Allie Quigley. 

Procter & Gamble

The parent company of popular personal care brands such as Gillette, Head & Shoulders, and Old Spice, wasn’t quiet about its support for LGBT issues last year. In June 2024, P&G called “Pride Month” a “culmination of our unwavering commitment to create an inclusive environment where anyone, regardless of their sexual orientation or gender identity, can forge a meaningful career.”

Last year, P&G celebrated “the 30th anniversary of GABLE, P&G’s LGBTQ+ global employee resource group, spanning over 50 countries with 5,000 LGBTQ+ and ally members worldwide.” The company runs a huge “programming effort” called “Can’t Cancel Pride,” which P&G says provides “much needed visibility and funding for six LGBTQ+ organizations to continue their transformative work of supporting the LGBTQ+ community.” Among the organizations recognized by P&G in 2024 were the leftist groups GLAAD and the Trevor Project. 

Target

A lot of questions are swirling around Target, which has been at the forefront of the DEI pushback. In 2023, Target was blasted for offering “tuck-friendly” female swimsuits, which led to boycotts and sinking sales. After the backlash, Target scaled back its “Pride” displays in June 2024, only offering “Pride” merchandise at a limited number of stores. Then, earlier this year, Target announced that it was rolling back some of its DEI initiatives, which included focusing investments in black-owned businesses. Now, Target will no longer focus on diversity when choosing suppliers.

The company is now taking flak from the Left over its decision to dial it back on the woke messaging. So will Target jump back into the thick of “Pride” month this year? We’ll have to find out. 

You don’t have to worry about obnoxious “Pride” displays and brand campaigns everywhere. At Jeremy’s Razors and Daily Wire Shop, we stick to the business of making quality products for Americans without jumping headfirst into wokeness. In June, we celebrate Father’s Day, not “Pride Month.” And we have numerous great gift ideas for you to get for your dad this year. 

Jeremy’s Razors shares common ownership with The Daily Wire.