Podcast giant Joe Rogan said during a recent broadcast on his industry leading podcast that Anheuser-Busch’s Bud Light brand “can’t win” back the support that they once had because any action that they take is going to further offend a segment of drinkers.
Rogan made the remarks during an episode of “The Joe Rogan Experience” this week with comic and actor Tom Segura while talking about how people are making parody commercials of Bud Light.
“They’re making these like very subtle commercials that are like, ‘nothing goes with wieners like Bud Light,'” he said. “And it’s like two hot dogs. People are like, what is this? Is this real, is this parody account? And it is a parody. But it’s subtle.”
Rogan noted that the company has lost approximately $26 billion in market value since controversy erupted after Bud Light partnered with transgender influencer Dylan Mulvaney for a paid marketing engagement.
“And then the trans movement got mad that they didn’t support Dylan Mulvaney,” Rogan said. “So a lot of like, LBGTQ [sic] and whatever the other letters are, those bars stopped carrying Bud Light because they felt like Bud Light didn’t back them up.”
“And then there was video footage of [Bud Light] sponsoring a Pride parade,” he continued. “So it’s like a Bud Light parade truck with a bunch of people dancing around. Like, ‘we like to f*** guys, too.’ And, ‘I’m a girl and I like to f*** girls.’ Like it’s whatever it is. It’s like they’re like dancing around inside this. So they’re now advertising in front of the product people.”
Rogan then noted that the people who were angered over the Mulvaney issue saw Bud Light’s move with the Pride parade as the company doubling down.
“And so then the people are like, ‘they’re f***ing doubling down.’ They can’t win,” he said. “So, the pride people are mad.”
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Rogan and Segura then briefly discussed how “weird” and “wild” it was that the LGBT community hijacked the word “pride.”