How do you change the world? Well, it turns out it can all start with a razor.
For years, conservatives have complained about woke companies taking over the world. Sure, it sucks to watch it happen, but hardly anyone was doing anything about it. Typical, right? But then it all changed.
The woke shaving industry reigned supreme until the fateful day that Harry’s Razors took their shenanigans one step too far. The company decided to pull ads from The Daily Wire when one of the hosts committed the cardinal sin of calling gender dysphoria a “mental illness” (which, of course, it is).
At this point, Harry’s had been advertising on The Daily Wire for years and knew it was a proudly conservative company. They only changed track when a few random X users complained. Harry’s took the predictable virtue signaling route and called the comments “inexcusable” while simultaneously removing their ad dollars, citing a “values misalignment.”
It would have been so easy to roll over and let it go. But instead, Daily Wire co-founder Jeremy Boreing decided to take a different approach and stand up for what’s right. That meant creating a non-woke alternative to Harry’s Razors that wasn’t afraid to say it all plainly: Men are men. Women are women. Only men need to shave their faces.
With that, a revolution was born.
The response to the new product – Jeremy’s Razors – and the hilarious promotional ad was swift and fierce. Within hours, the commercial featuring Boreing setting a box of Harry’s razors on fire with a blowtorch went viral on YouTube, racking up nearly half a million views. It now has over 23 million views.
WATCH:
Radio host and columnist Jesse Kelly called the ad “brilliant,” reiterating the need for conservatives to “build [their] own separate economy as we move forward.”
“This is how you fight back,” Jeremy Carl, senior fellow at the Claremont Institute and former Trump official, agreed.
“Harry’s and their ilk don’t want you in their world—but I want you in mine. So stop giving your money to corporations that hate you. Give it to me instead,” Boreing said.
Jeremy’s Razors would have made a good impression even if they were nothing more than a one-off publicity stunt. But instead, customers bought them. Then more customers bought them. And now a year and a half post-launch, one poor decision by Harry’s has spurred a successful product selection including a complete line of skin care and grooming products.
Really makes you wonder how much more conservatives can do when they finally say, “Enough,” doesn’t it?
It started with razors, which are still selling like hotcakes just by virtue of being excellent products. One year later saw the birth of Jeremy’s Chocolate, a brand founded in response to Hershey’s rolling out an International Women’s Day marketing campaign featuring a man who identifies as a woman as one of its spokespersons.
That was all it took. Following the success of the razors, Boreing used the same no-nonsense approach to market chocolate to customers who believed in the reality of the gender binary.
“Fine, I’ll do it,” Boreing tweeted at the time. “Introducing Jeremy’s Chocolate. Yes, it’s real. We have two kinds: HeHim and SheHer. One of them has nuts. If you need me to tell you which one, keep buying Hershey’s. But if you know what a woman is and love chocolate, go to: ihatehersheys.com.”
Razors. Chocolate. And that was just the beginning.
Customers eager to put their dollar where their values are can also peruse a selection of woke-free shampoo, conditioner, and body wash that makes ideal gifts for the holidays, too. There’s facial soap and moisturizer. Naturally, there’s a complete line of beard products including beard oil, moisturizer, and balm, or a full beard kit for the manliest man on your gift list.
The latest Jeremy’s launch is deodorant that’s free from aluminum, parabens, phthalates, and leftist political propaganda.
What’s next in the product line? Well, that’s the best part about adopting a winner’s attitude. At this rate, there’s no limit to alternative product options of the future. All it takes is inspiration, passion, and a willingness to create rather than just complain.
“The Left is happy to bifurcate the culture, ripping it in two,” Boreing said. “They’re convinced there will be no economic consequences for this because you need their products.”
“So, to win, we have to rip the economy in two,” he continued. “We have to give conservatives their own companies and their own products to buy. We have to build market alternatives that, in success, will force the Left to take real losses if they don’t compete directly for our business.”
“As long as corporations and institutions across America continue to alienate half the country, The Daily Wire will continue building alternatives,” Boreing concluded.
If you offer it, they will come. Be part of the solution by shopping at JeremysRazors.com and have your money support your values for once.