<p>Hollywood star <a href="https://www.dailywire.com/topic/gwyneth-paltrow" target="_blank" rel="noopener">Gwyneth Paltrow&#8217;s</a> <a href="https://www.dailywire.com/news/weed-harmless-legalized-cannabis-linked-more-er-paul-bois" target="_blank" rel="noopener">weed</a> brand has managed to dominate the California cannabis market and succeed in a state where legal sales are declining.</p>
<p>The 50-year-old actress co-owns the most successful celebrity cannabis brand in the Golden State while other celebrity-backed options, like actor Seth Rogen&#8217;s Houseplant or rapper Wiz Khalifa&#8217;s Khalifa Kush, are struggling, <a href="https://mjbizdaily.com/celebrity-marijuana-brands-outperform-traditional-brands-data-suggests/" target="_blank" rel="noopener">MJBizDaily</a> reported.</p>
<p>According to data compiled by Seattle-based cannabis analytics provider Headset, Paltrow&#8217;s Cann Social Tonics leads the pack for median monthly sales per brand in California for the first quarter of 2023.</p>
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">
<p lang="en" dir="ltr">Gwyneth Paltrow has a weed brand that’s selling over $750,000 a month in California. <a href="https://t.co/Us7DIGcU3U">https://t.co/Us7DIGcU3U</a></p>
<p>&mdash; SFGATE (@SFGate) <a href="https://twitter.com/SFGate/status/1681629845669781506?ref_src=twsrc%5Etfw">July 19, 2023</a></p></blockquote>
<p>Cann earned $751,760 in monthly sales with an average item price of $19.56. To put that into perspective, Rogen&#8217;s Houseplant earned $377,193 in monthly sales, with a higher item price of $53.29. Another celebrity-backed brand, country legend Willie Nelson&#8217;s Willie&#8217;s Reserve, sits at the bottom of the list, earning $2,762 with an item cost of $21.27.</p>
<p>The research found that celebrity brands tend to be more affordable for cannabis buyers compared to traditional cannabis brands, Headset data noted. In comparison, the conventional brands earned $26,591 with an item price of $23.14 per item.</p>
<p>&#8220;From my perspective, a number of celebrity-affiliated brands have been able to find success relative to the typical California cannabis brand,&#8221; Headset data analyst Mitchell Laferla told MJBizDaily.</p>
<p>Cann is backed by Paltrow and endorsed by a list of other stars, influencers, and professional athletes, the report noted.</p>
<p>The Paltrow-backed brand associates itself with &#8220;mainstream&#8221; celebrities not known for cannabis use.</p>
<p>&#8220;We thought if we could be the first cannabis brand to get a mainstream celebrity that does not have a public image that&#8217;s associated with cannabis, then we could change the conversation and normalize it in a really new and powerful way,&#8221; Cann co-founder Luke Anderson said.</p>
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<p>&#8220;We were able to paint a picture that this is something for everybody,&#8221; he added. &#8220;It&#8217;s not just something for people who want to get really high.&#8221;</p>
<p>Besides her work in Marvel movies, Paltrow is known for her Goop products, including items like a <a href="https://www.dailywire.com/news/gwyneth-paltrow-explains-meaning-behind-her-this-smells-like-my-vagina-candle" target="_blank" rel="noopener">candle</a> named &#8220;This Smells Like My Vagina&#8221; and <a href="https://www.sfgate.com/cannabis/article/gwyneth-paltrow-pot-brand-dominating-california-18207136.php?utm_campaign=socialflow&amp;utm_source=facebook.com&amp;utm_medium=facebook&amp;fbclid=IwAR3vqBpnH5ie9JwatNK8nkzd39NKBYInx5ZBstZeVaYUZ-5AMk7VtK4od0M" target="_blank" rel="noopener">Father&#8217;s Day anal sex toys</a>, SF Gate noted.</p>
<p><strong>Related: <a href="https://www.dailywire.com/news/gwyneth-paltrow-reveals-shes-selling-candle-that-smells-like-her-orgasm-during-segment-with-son-appearance" target="_blank" rel="noopener">Gwyneth Paltrow Reveals She&#8217;s Selling Candle That &#8216;Smells&#8217; Like Her &#8216;Orgasm&#8217; During Segment With Son Appearance</a></strong></p>

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Gwyneth Paltrow Weed Brand Dominating Cannabis Market