Gwyneth Paltrow, who has made tens of millions of dollars with her lifestyle company Goop, explained the meaning behind Goop’s candle named “This Smells Like My Vagina.”
Paltrow introduced the product in 2020; it reportedly sold out within hours of it being available.
On Sunday, Paltrow, while visiting a Goop outlet in Sag Harbor, New York, explained of the candle on the show “Today,” “This candle is really like that provocation to say like, ‘It’s amazing to be a woman in every way. It’s amazing to have that kind of power and you deserve to have that agency.’”
In January 2020, Paltrow told late-night host Seth Myers, “It sort of started as a joke. I was with ‘the nose’ Douglas Little for his brand Heretic and we were sort of messing around and I smelled this beautiful thing and I was like, ‘This smells like my vagina!’ And I was kidding, obviously.”
“I think women, a lot of us have grown up feeling certain degrees of shame around our body or whatever,” Paltrow continued. “So this is just a little bit of, you know, a subversive candle for all of us out there.”
According to Metro, Goop stated on its website that the smell of the candle “evolved into a funny, gorgeous, sexy, and beautifully unexpected scent. (That turned out to be perfect as a candle — we did a test run … and it sold out within hours.) It’s a blend of geranium, citrusy bergamot, and cedar absolutes juxtaposed with Damask rose and ambrette seed that puts us in mind of fantasy, seduction, and a sophisticated warmth.”
Paltrow segued from selling the “This Smells Like My Vagina” candle to a candle called “This Smells Like My Orgasm.” The Goop site wrote breathlessly, “A fitting follow-up to that candle — you know the one — this one is made with tart grapefruit, neroli, and ripe cassis berries blended with gunpowder tea and Turkish rose absolute for a scent that’s sexy, surprising, and wildly addictive.”
Paltrow discussed the new candle with late-night host Jimmy Fallon, boasting that the candle was covered with fireworks. Fallon enthused, “Of course it has fireworks! Oh my gosh!”
“As Paltrow waxed on (get it?) about her fragrant climax, her son, Moses, was apparently sitting just outside of the frame before Fallon invited him to chat,” the New York Post reported.