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With the 10-year anniversary of The Daily Wire coming up, it’s a good time for reflection and celebration for all we’ve accomplished. Some of the company’s proudest moments came in the form of product launches, or more specifically, product offering alternatives for customers who were fed up with supporting companies who hated them.
We took a giant gamble, and so far, it’s been working beautifully.
It started with a razor.
Back in 2021, Harry’s Razors decided Daily Wire audiences weren’t the kind of customers they wanted anymore. After years of advertising on our shows, Harry’s abruptly pulled the plug over what they called a “values misalignment” after Michael Knowles shared “homophobic and transphobic content” on his show.
All it took was one outraged leftist making some noise, and they snapped like…. well, like a cheap plastic razor.
Most companies would’ve grumbled and moved on. But that’s not The Daily Wire way of doing things. “Fine. I’ll start my own razor company,” Jeremy Boreing wrote on X at the time, and then, he did. In March 2022, Jeremy’s Razors was born, complete with what became known as “The Greatest Commercial Ever.”
That ad went mega viral, racking up tens of millions of views. Within days, tens of thousands of Americans subscribed. Within a year, Jeremy’s Razors had over 100,000 active members, shipping grooming kits, aftershave, and even expanding into soaps and household goods. Fast-forward to today, the brand is celebrating milestones left and right, including:
- One million orders shipped
- A second-generation razor, designed from the ground up in the U.S.
- Retail expansion into Amazon and Walmart
- A kickass partnership with the UFC, the world’s premier mixed martial arts (MMA) organization
This wasn’t just a protest. It was proof that conservatives weren’t just complaining about woke corporations. We were building alternatives, and they were working. If we could conquer the cutthroat personal care market, what came next?
That answer, of course, was chocolate.
In March 2023, Hershey’s rolled out a Women’s History Month campaign featuring a biological male as the face of its chocolate bar. Riding the momentum of the massive razor success and knowing conservatives were hungry for woke-free alternatives, Jeremy posted another announcement.
“Fine. I’ll do it. Introducing Jeremy’s Chocolate. We have two kinds: HeHim and SheHer. One of them has nuts. If you need me to tell you which one, keep buying Hershey’s. But if you know what a woman is and love chocolate, go to: ihatehersheys.com,” his X post said.
What started as kind of a joke became another success. Within days, Jeremy’s Chocolate sold over half a million bars, amounting to more than 35 tons of chocolate shipped nationwide.
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The symbolism was irresistible: candy without the lectures, treats without corporate pandering. Once again, it wasn’t just a business move, it was a cultural statement. It was proof that conservatives aren’t willing to compromise their morals when they’re presented with high-quality alternatives.
And once again, Daily Wire members were the ones who made it all happen.
That’s the common theme for all these company wins: none of this works without you. Members didn’t just buy razors and chocolate bars. They cast votes with their wallets, saying loud and clear, “We’ll support companies that respect us.”
Because of that support, Jeremy’s isn’t just a parody, it’s a force to be reckoned with. Razors, chocolate, cleaning supplies, hand soap… the catalog keeps growing, and we keep winning. What started as a cheeky stance against woke brands has turned into a serious market contender.
So we’re here to celebrate, and to say a heartfelt thank you to every member who shaved with a Jeremy’s blade, or unwrapped a Jeremy’s chocolate bar. By shopping here, you proved something bigger than the products themselves. You proved that the free market can still be free from woke madness.
Thank you.
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