Actor Tom Hanks has issued a warning to fans, saying they shouldn’t believe he’s peddling dental plans on the side.
The Academy Award-winning actor addressed an ad on Instagram on Sunday that he says uses his artificial intelligence (AI) likeness without his permission.
“BEWARE!! There’s a video out there promoting some dental plan with an AI version of me. I have nothing to do with it,” Hanks wrote on the social media platform. He accompanied his message with the AI-generated photo of himself.
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Many celebrities have been expressing their thoughts on AI technology as it has become a hot topic of debate in several industries. The “Forrest Gump” actor previously voiced concerns about AI during an episode of “The Adam Buxton Podcast” that premiered in May.
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“Anybody can now recreate themselves at any age they are by way of AI or deep fake technology. I could be hit by a bus tomorrow and that’s it, but performances can go on and on and on and on,” Hanks said at the time. “Outside the understanding of AI and deepfake, there’ll be nothing to tell you that it’s not me and me alone. And it’s going to have some degree of lifelike quality. That’s certainly an artistic challenge but it’s also a legal one.”
The actor went on to discuss how “all of the guilds, all of the agencies, and all of the legal firms” are currently examining “the legal ramifications of my face and my voice and everybody else’s being our intellectual property.”
“Without a doubt people will be able to tell [that it’s AI], but the question is will they care? There are some people that won’t care, that won’t make that delineation,” Hanks continued.
This was a key item up for discussion during the recent actors and writers strikes. The new contract forged with The Writers Guild of America (WGA) has specific protections for writers regarding AI usage, and it’s expected that the same type of rules will be made when the SAG-AFTRA strike is resolved.