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Corporations have allowed intersectionality to destroy their brands because of pressure to follow woke environmental, social, and corporate governance (ESG) guidance coming from investment giants like BlackRock, Daily Wire Editor Emeritus Ben Shapiro said.
Shapiro, a co-founder of The Daily Wire, said on his Thursday podcast that brands like Bud Light engaged in seemingly self-destructive marketing because of woke policies being pushed from above. The financial woes of Anheuser-Busch beer brand Bud Light followed a disastrous partnership with transgender-identifying activist Dylan Mulvaney.
“And you wonder why brands decide to do this,” Shapiro said. “The answer, of course, as we’ve discussed, is because BlackRock, State Street, Vanguard, they all basically mandate their brands, engage in this sort of crap through environmental, social governance standards. And it’s only that which is forced corporations to engage in this sort of absolutely suicidal stupidity.”
Shapiro made the comments while discussing a new report that said that Bud Light sales had fallen 24% in the week ending on May 27, compared to the previous year. Sales of Bud Light have plummeted after it promoted a partnership with Mulvaney on April 1. The Mulvaney partnership earned the ire of many conservatives, many of who encouraged a boycott of the beer brand.
“Bud Light had better reverse the decline soon if it hopes to retain shelf space at retailers, because if you walk into pretty much any grocery store in America that sells liquor, what you’ll see is that there’s a lot of Bud Light on the shelves,” Shapiro explained. “People just aren’t buying it. Meanwhile, Dylan Mulvaney is making bank.”
Mulvaney has said in recent days that more corporations should partner with transgender-identifying individuals.
“If a brand wants to work with me so bad, then they should work with other trans people, too. It’s not enough to just hire me, this white, skinny trans girl. I want all the dolls getting all the brand deals,” Mulvaney told the media outlet Them.
Despite the Mulvaney backlash, Bud Light has continued to sponsor Pride events around the country.
Bud Light is listed as a sponsor on the Cincinnati Pride Parade website. Planned Parenthood and the Cincinnati Children’s Hospital, which medically transitions minors, are both also listed. Meanwhile, in St. Louis, Missouri, where Anheuser-Busch is headquartered, the company is listed as the presenting sponsor of the St. Louis Pride Parade.