Elon Musk’s X announced three new partnerships with media personalities on Monday as the platform seeks to move heavily into original entertainment.
The first partnership that X announced was with former CNN host Don Lemon, who was fired as the network sought to restore its credibility under then-CEO Chris Licht and amid reports of him allegedly disparaging women at work.
“We’re delighted to announce a new content partnership with @DonLemon for his new project, The Don Lemon Show,” X said in a statement. “The award winning TV journalist will share his unique and honest voice in 30 minute episodes, three times a week, covering politics, culture, sports and entertainment. The show will run exclusively first on X. Welcome Don!”
Lemon, who has advocated in favor of censoring content on social media in the past, said in a statement that he was “back bigger, bolder, freer!”
“My new media company’s first project is The Don Lemon Show,” he said. “It will be available to everyone, easily, whenever and wherever you want it, streaming on the platforms where the conversations are happening. And you’ll find it first on X, the biggest space for free speech in the world. I know now more than ever that we need a place for honest debate and discussion without the hall monitors. This is just the beginning so stay tuned.”
X then announced a partnership with former Rep. Tulsi Gabbard (D-HI) who the company said would “be sharing her unique POV through an exclusive series of documentary style videos and broader content on X.”
“Freedom of speech is a fundamental right in America,” Gabbard said. “Sadly we live in a time where debate, dialogue, and dissent can be cause for cancellation and censorship by those in power. To defend free speech, we must use it. I’m announcing a new partnership today with X where under @elonmusk leadership, free speech is not only protected, it is celebrated.”
Gabbard said that she would be bringing viewers her opinion “about the truth of what’s happening in our country and world” today through a series of short films.
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X announced that it also signed sports commentator Jim Rome to a contract that will see him bring his show to the platform.
“The show will stream exclusively on X, five days a week, starting after the Super Bowl,” X said. “This show is the first of ten, as part of a multi-year partnership with Range Media Partners. Welcome to the team Jim!”
Rome said that he was excited about the partnership and that being on the platform provided him with “an incredible opportunity for me to reach fans on the biggest, most dynamic platform in the world.”