News and Commentary

Wiccans Accuse Sephora Of ‘Culturally Appropriating’ Witchcraft. There’s Just One Problem.

Emily Zanotti

Wiccans and pagans are reportedly crying foul on cosmetics retailer Sephora which introduced a “starter witch kit” as part of its Halloween offerings, accusing the chain of profiting off “cultural appropriation.”

The kit, which launches in stores October 9th, retails for a cool $42 and includes perfumes, a chunk of rose quartz (Gwyneth Paltrow would approve), a deck of tarot cards, a few tiny bottles of perfume, and a “sage smudging stick” which is supposed to cleanse your home of evil spirits. The kit is designed to help women harness their “divine feminine energy” — or, at least, deprive them of fifty bucks.

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