Never Back Down, the super PAC urging Florida Governor Ron DeSantis to enter the 2024 presidential race, released its first national television ad on Thursday.
“When the world went mad, we stood as a refuge of sanity,” the ad begins with a variety of conservative adults speaking. “Whether forged in our upbringing, built on the belief to compete and win, or cemented in service to country.”
“Across the country, men and women willing to fight,” the ad continued. “Standing up for our children, their education, and a better future. Pushing back against the woke Left and unleashing a next-generation economy.”
The ad then cuts to DeSantis speaking: “You’re coming after the rights of parents; I’m standing in your way. Freedom is here to stay.”
The ad concludes with: “We believe freedom is worth fighting for. We never back down.”
Across the country, men and women are willing to fight alongside Governor Ron DeSantis, because he inspires us to never back down. pic.twitter.com/nRz3Kb6cYP
— Never Back Down (@NvrBackDown24) April 13, 2023
Earlier this month, Never Back Down revealed that it had raised more than $30 million in less than four weeks since launching.
Never Back Down raised the money for a prospective DeSantis presidential campaign without counting any funds from any other committee, including DeSantis’ state political committee, which had already raised more than $82 million, an official with the super PAC told The New York Times, adding that half of the donations came from outside Florida. As a federal super PAC, Never Back Down is permitted to raise unlimited funds.
Never Back Down, led by former Acting Deputy Secretary of Homeland Security Kenneth T. Cuccinelli II, “has seen a massive surge in support for the movement to make Gov. DeSantis become President DeSantis,” Erin Perrine, the super PAC’s communications director who formerly served as the press communications director for former President Donald Trump’s 2020 campaign, tweeted.
Never Back Down has hired Jeff Roe, a key aide in campaigns for Senator Ted Cruz of Texas and Gov. Glenn Youngkin of Virginia. Roe, viewing DeSantis and Trump as the only two viable GOP presidential candidates, stated recently that there was “no room for a third or fourth, or even fifth person in this race.”