A conservative group is challenging Oreo’s partnership with a “militant” LGBT organization with a new ad and a shareholder proposal calling out the popular cookie brand.
The National Legal and Policy Center (NLPC) on Wednesday released an ad criticizing Oreo for supporting PFLAG (formerly Parents & Friends of Lesbians and Gays), one of the most prominent LGBT organizations in the country. The group has evolved to develop “a more militant activist intent with expansionist strategies,” according to NLPC.
The ad warns that PFLAG supports sexually explicit books that have cropped up in school libraries, including “This Book Is Gay,” “Gender Queer,” “Flamer,” and “Lawn Boy.”
In recent years, these four books have been flagged by parents in school districts across the country for their mature and, in some cases, pornographic content. They all made the American Library Association’s (ALA) list of the top 13 most challenged books of 2022.
“Books like these are promoted in our schools and local libraries by PFLAG, and Oreo is supporting them,” the NLPC ad’s narrator says.
“Is your favorite sandwich cookie company grooming children? What happened to the kid-friendly cookie we all used to know and love? Don’t let PFLAG and Oreo corrupt your children,” the ad says.
Oreo’s website says the cookie brand partners with PFLAG and encourages people to click a “support PFLAG” button that takes them to the LGBT organization’s website.
The NLPC made the Oreo ad “because of the threat an iconic brand so popular with kids poses by collaborating with the destructive gender ideology advocates and transgender surgery supporters at PFLAG,” Paul Chesser, the director of the Corporate Integrity Project at the NLPC, told The Daily Wire.
The National Legal and Policy Center also holds stock in Oreo’s parent company, Mondelez International, and has drafted a shareholder proposal calling for a committee to examine the risks of Oreo’s associations with groups like PFLAG.
“Basically the proposal calls for the company to reconsider alliances with divisive political activists like PFLAG, and a report would at least produce more transparency about whatever else the company is doing,” Chesser said.
The shareholder proposal calls for the committee to issue a public report by the end of March 2025 and publish it on Mondelez International’s website. The proposal will be presented at the next shareholder meeting. It also notes that other companies have experienced customer backlash and damage to their bottom lines after taking a side on controversial cultural issues.
Bud Light faced a massive boycott over a partnership with trans-identifying influencer Dylan Mulvaney, resulting in the beer brand no longer ranking as America’s best-selling beer.
Target’s sales also dropped after it featured “tuck-friendly” swimsuits for trans-identifying males, a kids swimsuit with a tag reading “thoughtfully fit on multiple body types and gender expressions,” and LGBT kids books for “Pride Month.”
The Walt Disney Company lost its special tax status in Florida after publicly opposing the state’s parental rights law in 2022.