<p>Peloton, the fitness company that supplies $2000 &#8220;cycle-at-home&#8221; bikes to elite spinners, is well over a Christmas incident that left the company suffering under claims of &#8220;sexist&#8221; advertising, but now, at least one writer wants Peloton to answer charges of racism and cultural appropriation.</p>
<p><a href="https://www.nbcnews.com/think/opinion/having-peloton-during-pandemic-saved-me-more-i-ride-more-ncna1210671">Writing for NBC News&#8217; THINK platform</a>, African-American writer David Kaufman claims that, while he&#8217;s found his Peloton spin bike incredibly useful during the coronavirus pandemic when most gyms are locked down to prevent the spread of the virus, he&#8217;s concerned that the company has a &#8220;race problem&#8221; and that its mostly white instructors are pigeonholing rap and hip-hop artists and appropriating language more typically associated with black culture in order to encourage Peloton&#8217;s mostly white consumer base.</p>

UH OH: Peloton Now Blasted For Being ‘Racist,’ Appropriating Culture

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UH OH: Peloton Now Blasted For Being ‘Racist,’ Appropriating Culture