News and Commentary

Trader Joe’s Will Keep Some International Food Labels, Denies Packaging Is Racist

"We want to be clear: we disagree that any of these labels are racist."

Paul Bois
Trader Joe’s Will Keep Some International Food Labels, Denies Packaging Is Racist
Joe Raedle/Getty Images

The grocery store chain Trader Joe’s will actually not be rebranding its international food products amid accusations that they promote racist stereotypes.

Earlier this month, Trader Joe’s said that the ethnic names for its various products – Trader Giotto’s (Italian), Trader Ming’s (Chinese), Trader José (Mexican), and Trader Joe San (Japanese) – would be discontinued, asserting that such a decision had been in the works for several years.

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