Trader Joe’s, the beloved, Millennial-focused grocery store chain, is under fire for its generic labeling, which nearly a thousand signers on a petition say is “racist” and perpetuates ethnic stereotypes.
USA Today reports that 840 concerned consumers have signed a Change.org petition, launched two weeks ago, asking the chain to change the labeling on its ethnic food packaging. “It says the grocer ‘labels some of its ethnic foods with modifications of ‘Joe’ that belies a narrative of exoticism that perpetuates harmful stereotypes,’ noting how Trader Ming’s is used to brand the chain’s Chinese foods and Trader José’s for Mexican foods.”
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